Recoil Gunworks

What Recoil Gunworks does

Recoil Gunworks LLC is a privately held, online direct-to-consumer firearms and ammunition retailer founded in 2013 and operating from Salem, United States, with a stated headcount of 1–10 employees. The company sells ammunition (handgun, rifle, shotgun, and rimfire across all major calibers including 9mm, .223/5.56, .308 Win, 6.5 Creedmoor, 12 gauge, and .22LR), firearms (AR-15 rifles, AK-47 rifles, handguns, shotguns, tactical pistols, frames/receivers, and suppressors), magazines, parts and accessories, and a specialty police trade-in category. The storefront runs on the BigCommerce e-commerce platform; firearms are shipped exclusively to Federally Licensed Firearm Dealers (FFLs) for legal transfer, while ammunition ships directly to compliant states with ID verification required for restricted jurisdictions. The business monetizes through one-time retail product sales, the $95/year Recoil Elite Membership subscription (5% discount, free shipping on defense ammo, early access, members-only pricing), and third-party Buy Now Pay Later financing via Sezzle and Credova. Customer segments include individual self-defense consumers, hunters and sport shooters, law enforcement agencies, and competitive shooters; sales-tax compliance is established across 25+ U.S. states. The company's strategic positioning is built around a niche focus on law enforcement trade-in inventory and LE-grade defensive ammunition, paired with marketing through daily deals, an email newsletter, an affiliate program, and SEO-optimized category pages.

Name

Recoil Gunworks

Legal name

Recoil Gunworks LLC

Website

https://recoilgunworks.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Recoil Gunworks LLC is a U.S. online retailer selling firearms, ammunition, suppressors, magazines, and police trade-ins to individual consumers, hunters, sport shooters, and law enforcement customers via a BigCommerce storefront with a $95/year Elite membership program.

Ownership category

akta.pro rank

Product category

Firearms & Ammunition Retail

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Firearms retail
• Ammunition sales
• Online gun store
• Tactical accessories
• Shooting supplies

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: Direct sales of firearms, ammunition, magazines, suppressors, and accessories to consumers. Firearms must ship to FFL dealers for legal transfer per federal law.
2. Recoil Elite Membership: Annual membership program at $95/year offering 5% discount on all products, free shipping on defense ammunition (2+ boxes), early access to deals, and members-only pricing.
3. Financing partnerships: Third-party financing through Sezzle (Buy Now, Pay Later) and Credova for customer payment plans on firearms and ammunition purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Recoil Gunworks is an online firearms and ammunition retailer selling ammunition (handgun, rifle, shotgun, rimfire), firearms (AR-15, AK-47, handguns, shotguns), suppressors, magazines, and firearm parts/accessories directly to consumers. The company specializes in law enforcement trade-in firearms and defense-grade ammunition from brands such as Federal, Speer, Hornady, Winchester, CCI, Sig Sauer, and Glock, and ships firearms to Federally Licensed Firearm Dealers (FFL) for legal transfer.

Product overview

Recoil Gunworks is an online firearms and ammunition retailer operating on the BigCommerce e-commerce platform. The company offers a comprehensive portfolio of shooting sports products centered around ammunition (in all major calibers for self-defense, hunting, and training), firearms (including rifles, handguns, shotguns, tactical pistols), and accessories (magazines, parts, optics, suppressors). The product ecosystem also includes a specialty police trade-in program, a premium membership tier (Recoil Elite), and financing integration services. Major branded ammunition partners include Federal, Speer, Hornady, Winchester, and CCI, while firearm brands span Sig Sauer, Glock, Canik, Century Arms, Zastava, Anderson Manufacturing, and others. The company ships to FFL dealers nationwide and specializes in serving both civilian shooters and law enforcement customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ammunition Complete ammunition offering including rifle and pistol FMJ ammo for training/practice and JHP defense ammo for self-defense, covering major calibers such as 9mm, 12 Gauge, 223 Rem, 308 Win, 6.5 Creedmoor, 22LR, 40 S&W, 45 ACP, 300 Win Mag, 380 Auto, and specialty rounds. Sold to individual civilian shooters and law enforcement buyers.
• Firearms Complete firearms inventory including rifles, handguns, shotguns, tactical pistols, frames/receivers, and suppressors from brands such as Sig Sauer, Glock, HK, Radical Firearms, Century Arms, Anderson Manufacturing, and others. Ships to FFL dealers for legal transfer.
• Suppressors Suppressors and silencers for rifles and pistols from brands including Rugged, Dead Air Armament, Sig Sauer, SilencerCo, HUXWRX, Gemtech, Banish, and Otter Creek Labs, priced from $469 to $1,299.
• Magazines Firearm magazines including AR-15 magazines, Glock magazines, AK magazines, and Sig Sauer magazines from brands such as Magpul.
• Parts and Accessories Firearm parts and accessories including Red Dots, Scopes, Lower Parts Kits, Ammo Cans, AR-15 Parts, Handgun Parts, Optics, Holsters and Gear from brands like Blackhawk!, Anderson, and Bushnell.
• Police Trade-Ins Police department trade-in firearms, magazines, and equipment, including pistols, AR-15 rifles, shotguns, and Glock magazines from brands like Colt and Remington, offered at reduced prices.
• Recoil Elite Membership Annual membership program priced at $95/year providing 5% off all products, free shipping on 2+ boxes of defense ammunition, early access to deals, and members-only pricing for individual retail customers.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor.

• SezzleminorOthersBuy Now, Pay Later financing partner enabling customers to pay for firearms and ammunition in installments. Provides payment flexibility for higher-priced firearm purchases.
• CredovaminorOthersFinancing partner offering installment payment options for firearms and ammunition purchases through the Recoil Gunworks store.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MidwayUSA: Major online retailer of firearms, ammunition, reloading, and shooting accessories based in Missouri with a similar direct-to-consumer hunting/shooting/sporting catalog.
• Lucky Gunner: Online ammunition-focused retailer with deep caliber coverage and competitive shipping — directly comparable core category (ammo) and e-commerce-first go-to-market.
• Cheaper Than Dirt: Long-running online firearms and ammunition retailer carrying major ammo brands and firearms — directly comparable product mix and target customer segments.
• Brownells: Long-established online retailer of firearms, ammunition, reloading supplies, and accessories serving civilian, law enforcement, and gunsmith customers — directly comparable catalog breadth and e-commerce-only model.
• Ammunition Depot: Online ammunition-only retailer with wide caliber coverage and value pricing — direct comparable in the ammo-heavy portion of Recoil's catalog.
• Palmetto State Armory: Vertically integrated online retailer (and manufacturer) of AR-platform rifles, firearms, parts, and ammunition — competes head-on in the same civilian and LE customer base with comparable BigCommerce-style storefront.
• OpticsPlanet: Large online shooting-sports retailer covering firearms, optics, ammunition, and accessories — overlapping catalog and customer base with similar multi-brand, multi-category merchandising approach.

Broad incumbents

• Bass Pro Shops / Cabela's: Largest U.S. specialty outdoor retailer combining massive retail footprint with a comprehensive e-commerce catalog of firearms, ammunition, and accessories — broad incumbent competing across the same shopping occasions.
• Sportsman's Warehouse: Multi-state brick-and-mortar hunting, shooting, and outdoor retailer with growing e-commerce — broader assortment and physical presence, but overlaps directly in firearms, ammunition, and accessories.

Others

• NSSF (National Shooting Sports Foundation): Trade association for the firearms and ammunition industry — not a commercial peer, but a relevant ecosystem participant whose data, advocacy, and retailer programs (e.g., retailer services) directly shape Recoil's market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/recoilgunwork
• LinkedInlinkedin.com/company/recoil-gunworks-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recoil Gunworks