Rocky Mountain States Hillclimb Association

What Rocky Mountain States Hillclimb Association does

Rocky Mountain States Hillclimb Association (RMSHA) is a non-profit membership association founded in 1995 that organizes, operates, and manages sanctioned snowmobile hillclimb racing events across the Rocky Mountain region of the United States. The organization is headquartered in Montpelier, Idaho and is the only sanctioned Hillclimb organization in the US, operating under ISR (International Snowmobile Racing) Hill Climb Rules. RMSHA runs a seasonal racing circuit across multiple venues including Tamarack Resort, Soldier Mountain, Beaver Mountain, Kelly Canyon, Afton, and Salt Pass, serving 200+ active racing members annually drawn from Colorado, Idaho, Montana, Oregon, Utah, Washington, Wyoming, and as far as Minnesota and Canada.

RMSHA's core offerings consist of the organized hillclimb racing events themselves, supported by an online race registration system, a season points and results tracking system, live race streaming through a partnership with FloRacing, and a fan membership program (Highmark Club) priced at $100 annually. The organization maintains a Wix-hosted public website, a live timing service for real-time race tracking, and social media presence on Facebook and Instagram. There is no proprietary technology platform; the digital stack relies on third-party services (Wix, FloRacing, liveday.pro, live-timing.com). RMSHA publishes annual race results in PDF format with an archive spanning 2019 through 2026.

RMSHA's revenue model combines three streams: recurring racer memberships (200+ annually), the $100/year Highmark Club non-competitor fan membership with sponsor discounts and product drawings, and corporate sponsorship revenue across multiple tiers — including a 2026 title sponsor (OnX Offroad), King of Kings, Mod King, Stock King, Queen of the Hill, and Business Club sponsors. The organization is independently operated by drivers, sponsors, racers, promoters, venues, and a board of directors, with no disclosed parent company, private equity, or venture capital ownership.

Name

Rocky Mountain States Hillclimb Association

Legal name

Rocky Mountain Snowmobile Hillclimb Association

Website

https://rmsha.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

RMSHA is a non-profit association organizing sanctioned snowmobile hillclimb racing events across the Rocky Mountain region, serving 200+ active racing members, fan members, and corporate sponsors through its seasonal race circuit and FloRacing live streaming.

Ownership category

akta.pro rank

Product category

Motorsports Racing Events

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF)

Keywords

• Snowmobile hillclimb racing
• Motorsports event organization
• Racing membership association
• Off-road racing events
• Fan membership club

Headquarters

HQ city

Montpelier

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Racer Memberships: Active racing membership with 200+ annual members paying to participate in the sanctioned hillclimb racing circuit.
2. Non-Competitor Fan Membership (Highmark Club): $100 annual membership offering deals, discounts, product drawings, and online account access for fans and followers.
3. Sponsorship Revenue: Corporate sponsors (title sponsor OnX Offroad, King of Kings sponsors, Mod King sponsors, Stock King sponsors, Queen of the Hill sponsors, Business Club) provide financial support in exchange for branding and visibility at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RMSHA organizes, operates, and manages sanctioned snowmobile hillclimb racing events across multiple venues in the Rocky Mountain region. It offers membership-based participation for competitive racers (200+ annual members) and a non-competitor fan membership (Highmark Club), supported by race registration, season points/results tracking, and live event streaming via FloRacing.

Product overview

RMSHA operates as the premier snowmobile hillclimb racing association in the Rocky Mountains, organizing and managing top-tier racing events across multiple venues. The organization runs a comprehensive racing program featuring events at locations like Tamarack Resort and Soldier Mountain, with competition across various youth and adult divisions. The core offering consists of organized hillclimb racing events, supported by race registration, a points/results tracking system, live streaming via FloRacing, and a membership program (Highmark Club) offering sponsor discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• RMSHA Hillclimb Racing Events Sanctioned snowmobile hillclimb racing events organized across the Rocky Mountain region, featuring competitions across multiple youth and adult divisions on technical mountain courses at venues such as Tamarack Resort, Soldier Mountain, Beaver Mountain, Kelly Canyon, Afton, and Salt Pass. Intended for racing members and spectators.
• Race Registration Online registration system for racers to sign up for competitions across various classes and divisions. Provided to active racing members who also hold an ISR racing license.
• Race Results & Points System Race results and season points tracking system that records and publishes competitive standings across all race classes and divisions, with historical archive spanning 2019-2026 seasons.
• RMSHA Highmark Club $100 annual non-competitor fan membership offering access to deals, discounts from sponsoring companies, and entry into product drawings throughout the year. Aimed at fans and followers of snowmobile hillclimb racing.
• Live Race Streaming Live streaming coverage of RMSHA races via the FloRacing platform, reaching a global audience (up to 80,000 viewers worldwide in recent seasons). Provided to fans and viewers worldwide.

Quantifiable outcome

• Live streaming reached up to 80,000 viewers worldwide during 2020 season

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered primary, core and minor.

• OnX OffroadprimaryGTM or Marketing PartnerTitle sponsor for the 2026 season, branding on racer sleds and jerseys. Riders required to display onX Offroad logo on front of sleds (min 1.25" tall by 6.4" wide) and jerseys.
• FloRacingcoreGTM or Marketing PartnerLive streaming partner for race coverage, providing global audience reach for events.
• ISR (International Snowmobile Racing)coreStrategic or Co-development PartnerGoverning body for racing licenses required of all competitors. RMSHA adheres to ISR Hill Climb Rules for event sanctioning.
• ZbrozminorGTM or Marketing PartnerSponsor of the Beaver Mountain Bash event.
• Triple Crown SportsminorGTM or Marketing PartnerSponsor whose logo appears on the website; marketing contact Keri King at [email protected].

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• East Coast Snocross: Regional snocross racing series on the US East Coast. Comparable as a snowmobile racing organization running a seasonal circuit with sponsor tiers, racer memberships, and live event coverage in the same sport category.
• International Snowmobile Racing (ISR): The governing body for snowmobile racing whose rules RMSHA adopts. ISR is a direct peer in the sanctioned snowmobile racing ecosystem, licensing the same competitors and sanctioning overlapping race formats.
• National Snocross (formerly ISOC): Operates the premier snocross racing series in the US. Direct peer in organized competitive snowmobile racing with shared sponsors (Polaris, Ski-Doo, Arctic Cat/BRP), live-stream distribution via FloRacing, and a similar racer/fan membership model.
• Cor Powersports: Snowmobile racing event organizer and powersports media outlet. Comparable as a snowmobile-specific event operator and content publisher serving the same enthusiast and sponsor audiences.

Others

• SnoWest Magazine: Long-running snowmobile enthusiast media brand. Comparable as a channel that reaches the same snowmobile racing fan demographic and shares overlapping sponsor relationships within the Rocky Mountain snowmobile community.
• American Snowmobiler: National snowmobile enthusiast publication. Comparable as a media brand serving the same audience that RMSHA targets for fan membership growth and sponsorship activation.

Emerging players

• Woody's Racing Series: Sponsor and event organizer within snowmobile hillclimb and oval racing. Comparable as a niche player in the same snowmobile racing ecosystem with overlap in event sponsorship and grassroots competition.

Broad incumbents

• Pikes Peak International Hill Climb: The iconic motorized hill climb event. Analogous as a sanctioned hill-climb race with a national/international audience, sponsor-driven economics, and broadcast distribution — though focused on cars and motorcycles rather than snowmobiles.
• X Games: Major action sports event and media property featuring snowmobile events (Snocross). Comparable as a high-profile platform that legitimizes and broadcasts snowmobile competition to a global audience — illustrating the ceiling RMSHA could approach through its FloRacing distribution.
• American Motorcyclist Association (AMA): National motorsport sanctioning body. Comparable as an event-sanctioning and racing-license authority operating a much broader motorsport portfolio; provides a useful structural comparison for sanctioning economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/racermsha
• Instagraminstagram.com/racermsha

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain States Hillclimb Association