Vinzü

Name

Vinzü

Legal name

SAS L'APPARENT / VINZU SAS

Website

https://vinzu.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Vegetarian Fine Grocery E-commerce

NAICS

All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industries

International Specialty Ingredients & Import Markets (CRAHAFAL), Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

Keywords

• Fine grocery distribution
• Vegetarian epicerie
• Plant-based products
• Artisanal food wholesale
• Specialty food e-commerce

Headquarters

HQ city

Sainte-colombe

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Individual consumer purchases through the Vinzü e-commerce website (vinzu.fr). Customers purchase products at retail prices with shipping costs. Products include specialty vegetarian fine foods, condiments, oils, vinegars, beverages, and prepared foods.
2. Corporate Gift Packages: B2B sales of customized gift baskets and corporate gift packages for business clients, employees (via CE/comité d'entreprise), and partners. Custom box compositions and branded messaging available.
3. Professional/Wholesale Distribution: Distribution of products to professional chefs and fine food stores at wholesale pricing. Offers professional prices on 300+ products including Vinzü branded items and third-party producer products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Vinzü curates, sources, and sells 300+ vegetarian fine grocery products directly from small artisanal producers in Southwest France (Nouvelle-Aquitaine) and select international origins. The company distributes these plant-based specialty items—including oils, vinegars, condiments, seaweeds, spices, honey, sweet spreads, beverages such as artisanal kombucha, and gift sets—to individual gourmet consumers, professional chefs, and fine food stores through its own e-commerce site, professional wholesale pricing, and curated corporate gift solutions.

Product overview

Vinzü is a producer and distributor of fine vegetarian and plant-based food products from southwest France, founded in 2018. The company operates an e-commerce platform offering over 300 products sourced from small local producers and artisans in Nouvelle Aquitaine. The product portfolio spans four main categories: Epicerie salée (savory groceries including oils, vinegars, seaweeds, spices, condiments, soups, mushrooms, truffles), Epicerie sucrée (sweet groceries including honey, spreads, chocolate), Boissons (beverages including artisanal kombucha from Mama Kombucha), and Idées cadeaux (gift boxes). Professional offerings include wholesale pricing and distribution services for chefs and fine food shops. The company also offers corporate gift solutions for business events and employee rewards. Key proprietary or exclusive product lines include specialty vinegars (balsamic, Banyuls, Muscat, fir, rose), Périgord hazelnet and walnut oils, organic saffron, and artisanal seaweeds from Île de Ré. Recent product launches include a summer spread collection (2024) and velouté/soup line (2023) developed with chef Stéphanie Bottreau.

Differentiator

Problem solved

Functional benefit

Products and services

• Epicerie salée (Savory Groceries) Main savory fine food category including appetizers, veloutés and soups, condiments, oils and vinegars, vegetables and fruits, seaweeds, mushrooms and truffles, spices and flowers, flours and seeds, Japanese products, pastas, salts and peppers, and chef-specific professional products. Sold via vinzu.fr to individual gourmet customers.
• Epicerie Sucrée (Sweet Groceries) Sweet fine food category including honey, honey-based preparations, chocolate, spreads, jellies, and flours, sugars and cakes. Sold via vinzu.fr to individual gourmet customers.
• Boissons (Beverages) Beverage category including fruit juices and sodas, syrups, artisanal kombucha (Mama Kombucha), and infusions. Sold via vinzu.fr.
• Idées cadeaux (Gift Ideas) Gift sets and gift vouchers for gourmet experiences featuring southwestern French terroir products, including Coffrets cadeaux (gift boxes) and Chèques cadeaux (gift vouchers) options.
• Pour les professionnels (For Professionals) Professional product range with wholesale pricing for chefs and fine food shops, offering professional prices on 300+ products via direct outreach and B2B marketplaces (Ankorstore, Faire). Free first delivery offered to professional buyers.
• Bien-être et nutrition (Well-being and Nutrition) Health and wellness products positioned for healthy vegetarian eating, sold via vinzu.fr.
• Corporate Gift Packages B2B customized gift baskets and corporate gift packages for business clients, employees (via CE/comité d'entreprise), and partners, with custom box compositions and branded messaging available.
• Gamme de veloutés Vinzü (Vinzü Soup Line) Chef-created soup collection developed with Stéphanie Bottreau at Atelier des Maraîchers in Bergerac, including Butternut, pear and shallot bio velouté and other seasonal recipes.
• Tartinables Vinzü - Les incontournables de l'été (Vinzü Spreads) Summer spread collection developed with chef Stéphanie Bottreau, featuring four gourmet recipes including Olivade bio au miso et aux noix de cajou.
• Kombucha Mama Kombucha Artisanal kombucha beverages produced in Bordeaux using double fermentation with sencha tea, featuring local ingredients and probiotic benefits; distributed by Vinzü through its beverages category.
• Huiles et vinaigres (Oils and Vinegars) Specialty oils (including hazelnut oil from Périgord and walnut oil) and artisanal vinegars (Banyuls, Muscat, aged balsamic, floral vinegars) within the savory groceries category.
• Gamme d'algues (Seaweed Line) Seaweed products from Île de Ré producers Hélène and Tanguy, including wakame, fucus, nori, and aonori, freshly foraged and cultivated with a focus on biodiversity.

Quantifiable outcome

• Served by starred chefs including double-Michelin-starred Skiff Club H(a)aitza

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mama KombuchacoreChannel Partner/ Reseller/ DistributorMama Kombucha is a key producer partner whose artisanal kombucha products are distributed by Vinzü. They share a boutique location in Bordeaux at 205 rue Judaïque. Mama Kombucha produces live, unpasteurized kombucha through double fermentation using sencha tea and local ingredients, with delivery to Bordeaux customers by bicycle.
• L'autre CampagnecoreChannel Partner/ Reseller/ DistributorL'autre Campagne (Lucille and Thomas) is a key producer partner operating a farm in Saint Martin de Seignanx. They create specialty vinegars and condiments including Elixir de Vinaigre Exotique, Vinaigre de Feuilles de Figuier, and Vinaigre de Fleurs de Tilleul sold through Vinzü.
• Nourish FoodsminorChannel Partner/ Reseller/ DistributorThird-party producer brand distributed through Vinzü professional pricing program.
• Domaine de RapatelminorChannel Partner/ Reseller/ DistributorProducer partner whose products are distributed through Vinzü professional catalog.
• Autour de l'OlivierminorChannel Partner/ Reseller/ DistributorProducer partner whose olive products are distributed through Vinzü professional catalog.
• Le PaulmierminorChannel Partner/ Reseller/ DistributorProducer partner distributed through Vinzü professional pricing program.
• Acetaia BoniniminorChannel Partner/ Reseller/ DistributorItalian balsamic producer partner distributed through Vinzü professional catalog.
• Cesare GiacconeminorChannel Partner/ Reseller/ DistributorItalian specialty food producer partner distributed through Vinzü professional catalog.
• AnkorstoreminorChannel Partner/ Reseller/ DistributorB2B marketplace platform where Vinzü products are listed for professional buyers including fine food stores seeking wholesale pricing.
• FaireminorChannel Partner/ Reseller/ DistributorB2B marketplace platform where Vinzü products are available for professional buyers.
• StripecoreTechnology or IntegrationPayment processing partner. Stripe handles all payment transactions on vinzu.fr with AES-256 encryption, PCI-DSS compliance, and PSD2/SCA support. Customer payment data is stored and processed by Stripe with data transfers covered by EU standard contractual clauses.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Ankorstore: B2B wholesale marketplace for independent retailers and épiceries fines in Europe. Vinzü is a listed supplier on the platform, making Ankorstore a channel partner and a partial enabler of Vinzü's professional reach.
• Faire: Global B2B marketplace connecting independent retailers with brands. Vinzü distributes through Faire alongside Ankorstore, so it functions as a distribution channel and benchmark for other French fine-food brands scaling via marketplace.

Direct peers

• Terroirs d'Avenir: Paris-based curator and distributor of artisanal French terroir products to chefs and consumers. Operates the same producer-sourcing, B2B-chef, DTC-e-commerce motion as Vinzü, making it the closest comparable in model.
• Ducs de Gascogne: Southwest France (Gers/Gascony) specialty food producer-retailer with a similar terroir-anchored identity, fine food store presence, and gift-oriented assortment. Overlaps with Vinzü on region, product mix, and gifting channel.
• Comtesse du Barry: French specialty fine food retailer with strong gift-box and B2B/corporate gifting presence. Directly comparable in product categories (oils, vinegars, spreads, sweet/savory groceries) and in serving épiceries fines and gourmet customers.
• Maison Bremond 1830: Provence-rooted French fine food brand distributing oils, vinegars, condiments, and sweets to gourmet retail and chefs. Comparable producer-sourcing-plus-distribution model and B2B presence.
• BienManger.com: One of France's largest online specialty food retailers, curating thousands of regional and gourmet SKUs across the same product families (oils, vinegars, condiments, sweets) Vinzü sells, with both consumer and B2B channels.

Broad incumbents

• Hédiard: Established Parisian fine food retailer with deep assortment in oils, vinegars, jams, chocolates and gift sets. Competes for the same gourmet consumer and corporate gifting wallet as Vinzü, though at higher price points and broader scope.
• La Grande Épicerie de Paris: Luxury grocery retail concept under Le Bon Marché (LVMH) offering curated fine foods and gourmet gifting. Comparable assortment and customer base, but operates as a destination retailer rather than an e-commerce-led curator like Vinzü.
• Fauchon: Iconic French luxury food brand with broad portfolio (pâtisserie, tea, savory groceries, gifting) and international footprint. Overlaps with Vinzü in fine grocery, gift boxes, and B2B food service, but at much larger scale and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vinzulepicerievegetale

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinzü