BienManger
BienManger.com is a French online gourmet grocery platform, founded in 2000, that curates and sells 11,000+ fine food products from 1,600+ artisan producers to individual consumers across 150 countries and to businesses via a dedicated B2B corporate-gifting portal.
- Company typePrivate
- Founded2000
- HeadquartersMende, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What BienManger does
BienManger.com is a French online gourmet grocery platform, founded in 2000 and operated as BienManger.com SASU from La Canourgue in the Lozère region. The company curates and sells 11,000+ fine food products sourced from 1,600+ artisan producers across France and internationally, spanning categories such as fine grocery, organic products, delicatessen, chocolates and sweets, French regional specialties, world foods, health-focused dietary products, homemade-cooking ingredients, wines and spirits, gift hampers, monthly discovery boxes, gift cards, and corporate gifts. A dedicated in-house tasting committee tests and approves every product before listing, which is the central quality-control mechanism of the offering.
The platform is delivered as a single e-commerce storefront (bienmanger.com, with a French/English interface and a separate bienmanger.pro B2B portal for corporate gifting) without any physical retail locations. Fulfillment runs from a warehouse at ZA la Bastide in La Canourgue, with some specialty items (rare spirits, smoked salmon) shipping direct from producers. International delivery covers 150 countries, though the US market is currently blocked by FDA food import regulations. The technology stack is a conventional catalog-and-checkout e-commerce build with content marketing (recipe library, producer profiles, SEO), email newsletters, social media, and an affiliate program supporting demand generation.
The business model is transactional direct-to-consumer sales (pay-as-you-go, per-item pricing) supplemented by a B2B corporate gifting vertical, with tiered delivery fees (€2.95 flat in France under €85 order value, free above €85). In 2021 Notus Technologies, the investment holding company of Geoffroy Roux de Bézieux, acquired roughly 47–50% of the company with a stated objective to grow revenue from €13M toward €20M and to expand internationally. The operation is highly capital-light, reported at 1–10 employees, consistent with a marketplace model in which sourcing, inventory, and most logistics sit with producers and third-party carriers.
BienManger firmographics
Firmographics- Name
- BienManger
- Legal name
- BienManger.com SASU
- Website
- https://bienmanger.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BienManger.com is a French online gourmet grocery platform, founded in 2000, that curates and sells 11,000+ fine food products from 1,600+ artisan producers to individual consumers across 150 countries and to businesses via a dedicated B2B corporate-gifting portal.
- Ownership category
- akta.pro rank
BienManger industry classification
Industry- Product category
- Online Gourmet Grocery
- NAICS
- All Other Specialty Food Retailers (445298)
- akta.pro primary industry
- Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)
- akta.pro secondary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
Keywords
Where BienManger is headquartered
LocationHeadquarters
- HQ city
- Mende
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
BienManger business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of gourmet food products to consumers and B2B customers. Transaction-based model where customers purchase individual products with per-order pricing. Delivery fees apply (2.95€ for orders under 85€ in France, free above 85€).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-item product pricing with tiered delivery fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BienManger product offering
Product offeringCore offering
BienManger.com operates an online gourmet grocery platform selling 11,000+ curated specialty food products sourced from 1,600+ artisan producers in France and internationally. Products are tested by an in-house tasting committee before listing and span categories including fine grocery ingredients, certified organic foods, French regional terroir specialties, world foods, chocolates and sweets, wines and spirits, ready-made delicatessen dishes, dietary-specific items, and homemade cooking supplies. The company delivers to 150 countries and operates a dedicated B2B portal (bienmanger.pro) for corporate gifting orders.
Product overview
BienManger.com is a single-platform online gourmet grocery offering featuring 11,000+ fine food products from 1,600+ artisan producers across 150 countries. The platform operates in French and English, combining a unified e-commerce interface with multiple product categories including gourmet gift boxes, organic products, fine grocery ingredients, delicatessen items, chocolates, French regional specialties, world foods, health-focused products, homemade cooking supplies, wines and spirits, fresh products, monthly discovery boxes, gift cards, and corporate gifting solutions. The product portfolio centers around curated gourmet food discovery and purchase, with complementary services for personalization (custom hampers, gift cards) and business clients (corporate gifts).
Differentiator
Problem solved
Functional benefit
Products and services
- BienManger.com E-commerce Platform
Quantifiable outcome
- Products tested by dedicated tasting committee before being offered to customers, ensuring quality control across entire catalog.
- +1 more outcomes
Companies that use BienManger
Customer profileSegments4 records
Ideal customer profiles4 records
BienManger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BienManger partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
BienManger competitors and assessment
Company assessmentDirect peers
- La Maison du Chocolat: Premium French chocolate maker with boutiques worldwide and a direct e-commerce site covering chocolates, gift boxes, and gourmet gift collections. Directly comparable curated French confectionery and gift-hamper offering sold DTC online.
- Thiercelin 1854: Long-standing French gourmet house (since 1854) operating an online delicatessen with gift hampers, fine foods, wines, and regional specialties. Closely matches BienManger's online French terroir delicatessen positioning and gift-basket business.
- La Grande Épicerie de Paris: Iconic Parisian gourmet food retailer (Le Bon Marché group) selling fine foods, wines, and regional specialties via both flagship stores and a robust e-commerce site. Direct overlap with BienManger's curated gourmet assortment and French terroir focus.
- Fauchon: Historic French gourmet food brand/retailer operating flagship stores plus a global online shop spanning delicatessen, pastries, chocolates, wines, and gift hampers. Closely comparable premium-positioning, terroir-forward assortment, and gifting business.
- Eataly: Global Italian gourmet marketplace with physical stores plus e-commerce across multiple countries, offering curated artisanal foods, wines, and gift assortments. Comparable curated multi-producer model with international shipping capabilities and strong gifting catalog.
Emerging players
- Frichti: French online food platform (now part of Gorillas/Just Eat Takeaway) delivering prepared meals and groceries across major French cities. Comparable French online food delivery model but with a prepared-meals focus rather than curated gourmet specialty.
- Maison Fossier: Historic Reims-based French biscuit/confection house selling branded specialty sweets, gift boxes, and regional products via its own online store. Partial overlap with BienManger's French regional specialties and chocolate/sweets categories.
- Comptoirs & Cie: French specialty food e-tailer focusing on fine grocery, teas, coffees, and gift hampers sold primarily to consumers across France. Closely matches the curated fine-grocery, gifting-led online model that BienManger also operates.
Broad incumbents
- Le Bon Marché: Iconic Parisian luxury department store with a substantial in-store and online gourmet food hall (La Grande Épicerie sits within it). Overlaps with BienManger on premium gourmet assortment and gift hampers but operates as a broader luxury retailer rather than a specialty site.
- Amazon Fine Foods: Global e-commerce incumbent carrying an extensive specialty, organic, and gourmet food assortment with Prime delivery in many markets. A major indirect competitor and pricing benchmark for any online gourmet retailer in Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BienManger social profiles
Digital presenceBienManger financial estimates
Financial estimateRevenue estimate
Valuation estimate
BienManger leadership team
Management profileNumber of profiles
Profiles1 record
BienManger funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BienManger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BienManger
What does BienManger do?
BienManger.com operates an online gourmet grocery platform selling 11,000+ curated specialty food products sourced from 1,600+ artisan producers in France and internationally. Products are tested by an in-house tasting committee before listing and span categories including fine grocery ingredients, certified organic foods, French regional terroir specialties, world foods, chocolates and sweets, wines and spirits, ready-made delicatessen dishes, dietary-specific items, and homemade cooking supplies. The company delivers to 150 countries and operates a dedicated B2B portal (bienmanger.pro) for corporate gifting orders.
Is BienManger a public or private company?
BienManger is a private company. It is classified as venture growth investor backed and is currently operating.
When was BienManger founded?
BienManger was founded in 2000. It employs 11 to 50 people.
Where is BienManger based?
BienManger is headquartered in Mende, France, in the Europe region.
How does BienManger make money?
One revenue line is on record: E-commerce Product Sales.
Who are BienManger's main competitors?
Direct peers on record are La Maison du Chocolat, Thiercelin 1854, La Grande Épicerie de Paris, Fauchon and Eataly. Emerging players are Frichti, Maison Fossier and Comptoirs & Cie. Broad incumbents are Le Bon Marché and Amazon Fine Foods.
Does BienManger have an API?
No public API is recorded for BienManger.
What industry is BienManger in?
BienManger's product category is Online Gourmet Grocery. Its primary akta.pro industry code is CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet), with a secondary code of CRAHAGAG, Gourmet & Fine Food Stores. Its NAICS code is 445298.