RoTa Technologies

Name

RoTa Technologies

Legal name

Rota Technologies, LLC

Website

https://rotatechnologies.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industrial Egg Processing Equipment

NAICS

Food Product Machinery Manufacturing (333241), Chicken Egg Production (112310)

SIC

Special Industry Machinery, Nec (3559), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Egg Collection, Grading & Packing (On-Farm/Producer-Owned) (AFAEADAL)

akta.pro secondary industry

Agricultural & Field Robotics (HDAAAIAD)

Keywords

• Egg processing equipment
• Vision AI systems
• Industrial egg grading
• Food processing automation
• Egg handling robotics

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of proprietary vision AI systems, egg graders, conveyors, washers, UV sterilization systems, case sealers, and NABEL egg processing equipment to egg production facilities.
2. Spare Parts Sales: Online shop selling spare parts including LED lights, drivers, power supplies, fuses, switches, potentiometers, and travel kits for egg candling and processing equipment.
3. Professional Services: Maintenance, consulting, on-site services, and dry ice deep cleaning services for egg grading and processing equipment including 24/7 emergency support.
4. Dry Ice Equipment and Training: Sale of dry ice blaster equipment packages and sanitation training services for customers to perform their own equipment cleaning.
5. Automation and Robotics Distribution: Distribution and service provision of Keenon Robotics autonomous service robots for hospitality, healthcare, retail, and logistics industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RoTa Technologies designs, manufactures, and sells proprietary vision AI systems, brushless egg washers, custom conveyors, UVC sterilization equipment, and automated case sealers for egg production facilities. The company also operates as the exclusive U.S. distributor for NABEL egg grading/packing machinery and distributes Keenon Robotics service robots via its Rota Robotics division, complemented by maintenance, consulting, dry ice cleaning services, and 24/7 emergency support.

Product overview

RoTa Technologies is a vision engineering technology company specializing in proprietary and patented equipment and expert services for egg producing facilities. The company operates two product lines: RoTa Products (vision AI systems, egg washers, conveyors, UV sterilization, automated case sealers) and NABEL Products (distributed Japanese egg grading and packing equipment including graders, farm packers, palletizers, tray washers, and detectors). The portfolio is unified around maximizing productivity through enhancing efficiency, improving quality, and reducing costly downtime. AI-powered Vision Technologies including Egg Flow Efficiency System (EFES), Egg Surveillance Systems, and Vision-Based counting/inspection systems form the core technology differentiating RoTa's offerings. The company has also expanded into automation and robotics through its Rota Robotics division. Beyond equipment, RoTa provides comprehensive maintenance, consulting, and dry ice cleaning services to support the entire egg production operation lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Automated Case Sealer High-efficiency automated case sealer that folds and seals corrugated boxes using precision top-and-bottom taping for manufacturing, warehousing, and distribution environments including food-grade egg production facilities.
• Egg Flow Efficiency System (EFES) Vision AI system that monitors egg flow on conveyor belts and automatically adjusts dividers in real time to prevent egg breakage during heavy flow; displays a live aerial view to operators and supports automatic and manual operation.
• Egg Surveillance Systems (ESS) Computer vision debris detection system that identifies foreign objects on egg conveyor belts and provides audible/visual alerts to operators to clear debris before equipment damage or pathogen-spreading contamination occurs.
• Vision Based Egg Counting System AI/ML-based real-time egg counting system that provides accurate counts at various points along the processing line, with data on egg loss per section and average cases per hour to reduce breakage.
• Vision Based Egg Carton Inspection Camera and AI self-learning algorithm system that monitors cartons before packing and alerts the packer to issues including missing eggs, broken eggs, dirt, open carton lids, and egg flat orientation.
• Vision Based Egg Case Inspector Vision system that weighs and photographs egg case contents, then sends signals to label applicators or inkjet systems for automated case labeling.
• Brushless Egg Washers & Custom Spray Bars Brushless egg washing equipment that removes brushes for equal washing effectiveness with added benefits of fewer parts, fewer bacteria traps, and easier maintenance, plus custom spray bars for pre-rinsing.
• Custom Case Conveyors & Conveyor Cleaners Custom conveyor solutions for case, overwrap, and egg conveyors, including Clean-In-Place (CIP) Conveyor Cleaners that clean egg belts and dirt conveyors via pressure washers or steam at the press of a button.
• Ultraviolet (UV) Irradiation System UVC disinfection system operating at 200-300nm wavelengths that reduces germ load on egg shells by 99.9% within seconds by destroying DNA structure of bacteria including Salmonellae.
• Digital Egg Tester (DET6500) Distributed NABEL digital egg tester for egg quality testing.
• CANOPUS Series Egg Graders High-capacity NABEL egg grading and packing machines (CANOPUS12000, CANOPUS8000, CANOPUS4000) processing up to 240,000 eggs/hour using narrow pitch carrier technology for gentle handling.
• ORACION6000 Egg Grading Machine NABEL middle-range capacity egg grading machine at 60,000 eggs/hour with three-layer collection mechanism and various optional equipment including multi loader, accumulator, crack detector, dirt detector, and UV sterilizer.
• NABEL Detectors (Crack, Dirt, Leak, Abnormal) Distributed NABEL detector systems including Automatic Crack Detector (acoustic, 95% detection rate), Automatic Dirt Detector (6 photos per egg), Leak Detector, and Abnormal Egg Detector (ABD900 series).
• Sakura Series Farm Packers NABEL compact farm packers (Sakura100, Sakura85, Sakura70) processing 25,200-36,000 eggs/hour, requiring only 2 square meters and compatible with both plastic and paper trays.
• Palletizer & Depalletizer NABEL robotic palletizing systems including PLZ001 and PLZ003 palletizers and DPL001 depalletizer for automated stacking/unloading of egg trays, pallet and divider transfer.
• PTW200 Tray Washer NABEL egg tray washer with jet wash, multi-angled nozzles, and centrifugal spin drying; accepts NS trays, Eggs Cargo Trays, and standard 30-egg trays; constructed of stainless steel.
• Field Support for Egg Grading & Breaking Equipment Field service for all brands of egg grading and breaking equipment, including parts sourcing, distance/on-site consulting for machine performance, Grade A checks, sanitation training, and 24-hour emergency phone support.
• Dry Ice Deep Equipment Cleaning USDA- and FDA-approved dry ice blasting cleaning service for electrical, food preparation, and processing equipment that reduces cleaning time by up to 80%, eliminates secondary waste, and reduces overall cleaning costs.
• Sale of Dry Ice Equipment & Training Sale of dry ice blaster packages (blast gun, 20' hose assembly, nozzles, supply air hose) and sanitation training so customers can perform cleaning at their convenience.
• On-Call Telephone Emergency Support 24/7 emergency phone support for egg processing equipment, providing technical answers to maximize performance and efficiency (contact: (586) 504-0199).
• Consulting Services On-site consulting for egg grader and breaker maintenance, machine performance upgrades, equipment removals, dry ice cleaning, 24/7 emergency support, sanitation training, downtime reduction, and yield increase.
• Industrial LED Candling Light USDA-compliant human-grader egg candling light with fully adjustable front-facing illumination, robust design, weighing 4.3 lbs (16 x 8 x 6 inches); priced at $515.
• Candling Light with Travel Kit Portable candling light kit with rechargeable 12V battery pack, power splitter cable, wall plug charger, and extension cord; weighs 5.3 lbs; priced at $567.
• Rota Robotics (Keenon Robotics Service Robot Distribution) Distribution and service provision for Keenon Robotics AI-powered autonomous service robots (KLEENBOT-C25, KLEENBOT-C30) for hospitality, healthcare, retail, and logistics industries.

Quantifiable outcome

• Reduces cleaning time by up to 80%
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• NABEL Co., Ltd.coreChannel Partner/ Reseller/ DistributorRoTa Technologies is the exclusive U.S. distributor of NABEL Co. Ltd., a leader in egg grading and packing equipment in the Asian poultry market. This partnership brings NABEL's high-capacity egg processing equipment (up to 240,000 eggs/hour) to the U.S. market. NABEL equipment includes CANOPUS and ORACION egg graders, farm packers, detectors, palletizers, depalletizers, and tray washers.
• Keenon RoboticscoreChannel Partner/ Reseller/ DistributorRoTa Technologies has expanded into automation and robotics as a trusted distributor and service provider for Keenon Robotics, offering cutting-edge autonomous service robots designed for hospitality, healthcare, retail, and logistics industries. These AI-powered robots help businesses streamline operations, enhance customer experiences, and improve overall efficiency.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foodmate: Dutch supplier of poultry and egg processing machinery, including grading and portioning systems. Comparable to RoTa as a specialized equipment provider serving protein-production facilities.
• Diamond Systems: Manufacturer of egg grading and processing equipment for commercial egg producers. Direct competitor in the egg-handling equipment category where RoTa's vision AI and NABEL distributed products compete.
• Sanovo Technology Group: Danish manufacturer of egg handling, grading, breaking, and processing equipment. Direct competitor to RoTa across both egg graders and downstream processing equipment sold to industrial egg producers.
• Moba Group: Dutch global leader in egg grading, packing, and processing equipment. Direct competitor to RoTa's distributed NABEL line and vision-based inspection systems, serving the same egg-production customer base worldwide.

Broad incumbents

• Pas Reform: Dutch supplier of hatchery and poultry equipment with adjacent egg-handling offerings. Comparable as a specialized poultry equipment incumbent serving integrated egg-production operators.
• Big Dutchman: Global incumbent in poultry housing, feeding, and egg collection systems. Overlaps with RoTa at the egg-handling interface on large producer farms, but operates as a broad livestock-equipment supplier rather than an egg-grading specialist.
• Vencomatic Group: Dutch poultry housing and egg-handling systems provider (incl. Vencomatic, Agro Supply). Adjacent competitor in egg-collection and handling equipment sold to commercial layer operations.
• CTB / Chore-Time: US-based manufacturer of poultry and egg production equipment under brands including Chore-Time and Brock. Provides overlapping equipment to the same egg-producer customer base, though as part of a broader poultry portfolio.

Emerging players

• Ovotrack: Niche supplier of egg tracking, tracing, and grading software/hardware for packers. Overlaps with RoTa's vision-based counting and inspection systems in the same egg-packing customer base.

Others

• Keenon Robotics: Chinese autonomous service-robot manufacturer whose products RoTa distributes through its Rota Robotics division into hospitality, healthcare, retail, and logistics. Partner and ecosystem counterparty rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100092336775554
• LinkedInlinkedin.com/company/rotatechnologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoTa Technologies