Georgia Motor Trucking Association

What Georgia Motor Trucking Association does

The Georgia Motor Trucking Association (also doing business as the Georgia Trucking Association, "GTA") is a non-profit trade association founded in 1933 and headquartered at 269 Roswell Street, Suite 300 in the Atlanta metropolitan area (Marietta, Georgia). It serves as the recognized statewide voice of the trucking industry in Georgia, providing advocacy, education, safety training, and member support services to motor carriers, equipment and service suppliers, owner operators, and individual safety professionals and drivers. Its core functions are legislative and regulatory advocacy at the state level, certification training (NATMI CSS/CDS, HazMat, CMV annual inspection), member savings programs under the GA Trucking Solutions umbrella (Financial Wellness, Owner Operators, Worker Compensation), and a calendar of industry events including the Georgia Truck Driving Championship, Annual Convention, GTA Leadership Conference, Georgia Trucking Invitational golf tournament, and regional Sporting Clays shoots.

The association's product surface is a portfolio of membership-based programs rather than a unified product. Members enroll through the gatrucking.org website and access benefits via a GrowthZone-powered member portal (members.gatrucking.org) and a separate online store (members.gmta.org). The technology stack is conventional association-software — no proprietary platform, no API, no mobile app, and no disclosed AI/ML capability. Underlying operations include newsletter and email communications, a Safety Management Council with monthly in-person meetings, and Zoom-delivered certification seminars. The fleet safety awards program serves as the principal external recognition mechanism.

The business model is recurring membership dues supplemented by event registration fees, annual corporate sponsorships, training program fees, and member-store merchandise sales. GTM is community-led: membership acquisition relies on industry networking, advocacy outreach, and events rather than performance marketing. Pricing is not publicly disclosed; membership tiers and annual sponsorship opportunities exist but specific dollar amounts are not published on the website. The organization employs between 1 and 10 staff, indicating a lean operational structure relative to the breadth of its event and advocacy portfolio.

Name

Georgia Motor Trucking Association

Legal name

Georgia Trucking Association

Website

https://gmta.org

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

The Georgia Motor Trucking Association, founded in 1933, is a non-profit statewide trade association serving Georgia's trucking carriers, suppliers, owner operators, and safety professionals through legislative advocacy, NATMI safety training, member-benefit programs, and industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The Georgia Trucking Association generates revenue through annual membership dues from carriers, suppliers, and industry partners across Georgia's trucking sector. The association also offers annual sponsorship opportunities and operates a member store for additional revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Georgia Trucking Association is a non-profit statewide trade association that sells memberships to Georgia's trucking industry, providing members with legislative and regulatory advocacy, NATMI-certified safety and compliance training (CSS, CDS, HazMat, CMV inspection), GA Trucking Solutions member savings programs (Financial Wellness, Owner Operator, Worker Compensation), and a calendar of annual industry events including the Georgia Truck Driving Championship, Annual Convention, Leadership Conference, and Georgia Trucking Invitational.

Product overview

Georgia Trucking Association operates as a trade association offering a portfolio of membership-based services rather than a single unified product. The core offering includes membership programs providing advocacy representation, workforce development, safety training, and networking opportunities. Key products include Leadership Development Program, GA Trucking Solutions (encompassing Financial Wellness, Owner Operators, and Worker Compensation programs), annual events (Georgia Truck Driving Championship, Annual Convention, GTA Leadership Conference, Georgia Trucking Invitational), safety and compliance training (NATMI certifications, HazMat training, CMV inspections), and regional networking events (Sporting Clays Shoots, SMC Meetings). The association serves as the unified voice for Georgia's trucking industry, connecting carriers, suppliers, and partners through advocacy, education, and community programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Annual membership programs providing advocacy representation, workforce development, safety programs, networking opportunities, and access to industry resources for Georgia trucking carriers, suppliers, and partners.
• Leadership Development Program Structured leadership development program designed for emerging leaders in the trucking industry, delivering training and professional growth opportunities for members.
• GA Trucking Solutions Exclusive member benefit program providing access to Financial Wellness services, Owner Operator resources, and Worker Compensation programs with member-only savings.
• Georgia Truck Driving Championship Annual competitive event recognizing professional truck driving skills and safety excellence among Georgia trucking professionals.
• Annual Convention Annual industry convention bringing together trucking professionals for networking, education, and industry updates.
• NATMI Safety & Compliance Training National Association of Technician Maintenance Instructors certified safety and compliance training programs including CSS and CDS certification for safety professionals.
• HazMat Transportation Training Hazardous materials transportation training for CMV drivers and safety professionals.
• CMV Annual Inspection Commercial motor vehicle annual inspection training and certification resources.
• Fleet Safety Awards Recognition program honoring fleets demonstrating excellence in safety performance.
• Annual Sponsorship Corporate sponsorship opportunities for companies seeking visibility within Georgia's trucking industry.
• Advocacy Services Legislative advocacy and regulatory engagement services protecting and representing Georgia's trucking industry interests with state-level policymakers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Louisiana Trucking Association: Statewide trucking trade association serving Louisiana carriers. Comparable mandate, service mix, and Southeast geographic scope to GTA.
• Tennessee Trucking Association: Tennessee's statewide association serving motor carriers with advocacy, safety programs, and events. Closely comparable in services and Southeast-US regional orientation to GTA.
• Alabama Trucking Association: Alabama's statewide trucking association providing advocacy, safety, and member services. Directly comparable in mandate, geography (southeastern US), and member profile to GTA.
• North Carolina Trucking Association: North Carolina's statewide trucking industry trade association. Offers the same advocacy, training, and member benefit model as GTA, serving a Southeast neighbor with overlapping carrier base.
• Florida Trucking Association: State-level trucking trade association in Florida offering the same mix of advocacy, safety training, and networking events. Functionally identical to GTA in scope and member offerings, serving a peer trucking market in an adjacent Southeast state.
• Mississippi Trucking Association: Mississippi's statewide motor-carrier trade association. Mirrors GTA's advocacy, training, and networking offerings at the state level within the same Southeast regional footprint.
• South Carolina Trucking Association: South Carolina's statewide trucking trade association. Comparable state-level advocacy and safety training mandate, with overlapping Southeast membership profile.

Broad incumbents

• National Private Truck Council (NPTC): National association representing private fleets (private carriers) rather than for-hire trucking. Adjacent in advocacy, training, and conference offerings to GTA, with overlapping safety and workforce programs but a different member base.
• American Trucking Associations (ATA): The national umbrella trade association for the US trucking industry. Directly comparable in mission (advocacy, safety, training) but operates at the federal level rather than state, serving as GTA's national counterpart and lobbying pipeline.

Emerging players

• Owner-Operator Independent Drivers Association (OOIDA): National trade association specifically representing owner-operators and small-carrier drivers. Overlaps with GTA's owner-operator segment and advocacy mission, but focuses on a narrower persona (independent drivers) rather than all carrier sizes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GATrucking
• Facebookfacebook.com/georgiarunsontrucking
• LinkedInlinkedin.com/company/ga-trucking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Motor Trucking Association