Spa Habitat

What Spa Habitat does

Spa Habitat is an organic spa and apothecary concept operating five retail locations across the Dallas-Fort Worth metroplex (two in Dallas, two in Plano, one in Southlake), serving local consumers seeking premium natural and plant-based spa services. Founded in 2005 by Amy Bohn as a single massage practice in Plano, Texas, the company was built around the "Farm to Spa" concept — using exclusively plant-powered, organic ingredients free from parabens, phthalates, sulfates, artificial fragrances, and artificial colors. The company offers a comprehensive service menu including massage therapy (eight modalities ranging from $125 to $370), advanced facials (twelve treatments from $140 to $250 incorporating vortex hydradermabrasion, microcurrent, LED light therapy, and diamond-tip microdermabrasion), body rituals, hand and foot treatments, and organic waxing. A distinctive oncology spa service line (launched June 2025) and CBD-infused treatments (launched 2019) extend the therapeutic positioning.

The company vertically integrates its product supply through Clovertree Apothecary, an in-house organic skincare and body product line co-developed with an organic chemist and herbalist. Clovertree products are used exclusively in all Spa Habitat services and sold in-spa at Remedy Bars and online via clovertree.com, with broad-spectrum CBD products sourced from a federally-compliant organic farm in Colorado. The technology stack is intentionally light: appointment booking through the Book4Time platform, social-media-driven marketing, and digital gift card e-commerce — with no proprietary AI, mobile app, or software platform disclosed in the data.

Spa Habitat generates revenue through four primary streams: per-service spa treatments (the dominant revenue driver), digital and physical gift card sales (valid five years from purchase), Clovertree retail product sales, and bundled spa packages offering 5-10% multi-service discounts. The go-to-market is direct-to-consumer exclusively, with no B2B or enterprise channel. The company is privately held under Green Beauty Holdings LLC, a Texas LLC founder-owned by Amy Bohn (Founder) and her husband Greg Bohn (CEO), with no external institutional investment or private equity involvement disclosed. The operating model combines founder vision (Amy's personal breast cancer journey catalyzed the organic/mission orientation) with established consumer brand recognition — including "Top 10 Organic Spas in the World" (Organic Spa Magazine), "Best Spa in Dallas" (D Magazine), and recognition from USA Today, DAYSPA, and InStyle Magazine. Cumulative operating metrics include 177,269+ massages provided, 226,764+ organic spa products sold, and 329,079+ trees planted through the Trees for the Future partnership.

Name

Spa Habitat

Legal name

Green Beauty Holdings LLC

Website

https://spahabitat.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Spa Habitat is a DFW-based organic spa chain operating five retail locations offering plant-powered massages, facials, body treatments, and oncology spa services, complemented by its own Clovertree Apothecary retail product line sold to local health-conscious consumers.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Couples Spa Treatment Services (HSALAFAK), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Spa Body Wraps & Cocoon Treatments (HSALAFAD)

Keywords

• Organic spa services
• Natural skincare products
• Massage therapy
• Facial treatments
• Wellness apothecary

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Spa Services: Primary revenue from providing spa services including massages, facials, body treatments, hand and foot rituals, and waxing across five Dallas-Fort Worth locations. Services range from 50-80 minutes with pricing from $125-$370.
2. Gift Cards: Digital instant gift certificates and physical gift cards sold in-store, redeemable at any Spa Habitat location. Valid for five years from purchase.
3. Apothecary Products: Retail sales of Clovertree Apothecary organic skin care, bath and body, cosmetics, candles, and herbal products through in-spa Remedy Bars and clovertree.com.
4. Spa Packages: Bundled spa service packages offering 5-10% discounts when combining 2-4 services, including complimentary spa lunch for four-service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Spa Habitat operates organic day spas offering massage, facials, body rituals, hand and foot rituals, waxing, and oncology-adapted spa services across five Dallas-Fort Worth locations. The concept is paired with Clovertree Apothecary, an in-house natural skincare line formulated without harmful chemicals, and a CBD product range sold through the spa locations.

Product overview

Spa Habitat is an award-winning organic spa and apothecary concept providing a unique Farm to Spa experience across five Dallas-Fort Worth area locations in Dallas (West Village and Preston Royal), Plano (Flagship Historic Downtown and Legacy at Shops at Legacy), and Southlake (Park Village). The company offers a comprehensive menu of organic spa services including massage therapy (Green Peace Massage, Mellow Out CBD Massage, Terra Firma Deep Tissue Massage, Organic Rocks Hot Stone Massage, Signature Organic Massage, Green Peace for Two Couples Massage, Earth Mama Prenatal Massage, and Oncology Massage), facials (Flower Power Hydrating, Raw Earth Purifying, Sunshower Brightening, Zen Garden Calming, LightLift LED/Microcurrent, Luminous Lift Microcurrent, DermaGlow, HydraFlora, Botanical Buff Microdermabrasion, Soundgarden Ultrasonic, Oncology Facial), body rituals (Herbal Back Therapy, Farm to Spa Body Scrub, Rainforest Body Wrap, Apothecary Mud Wrap, and CBD-enhanced treatments), hand and foot rituals, and organic waxing/sugaring. The company also offers specialized oncology spa services, CBD spa services and products, retail products through its partnership with Clovertree Apothecary (plant-powered beauty products used exclusively in all spa services), spa gift cards, and customizable spa packages. Spa Habitat uses only premium natural and organic ingredients free from parabens, phthalates, petroleum, sulfates, petrochemicals, formaldehyde, mineral oil, talc, artificial dyes, colors, fragrances, and harsh preservatives.

Differentiator

Problem solved

Functional benefit

Brands

• Clovertree Apothecary: Plant-powered beauty product line including skin care, bath and body products, handmade in Texas. Used exclusively in all spa services and available for purchase online and in-store.

Products and services

• Massage Services

Quantifiable outcome

• 177,269+ massages provided
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ricardo Fisas FoundationcoreStrategic or Co-development PartnerSpa Habitat is a proud sponsor of Ricardo Fisas Foundation, dedicated to uplifting lives through every season with a special focus on empowering those navigating their cancer journey, and improving quality of life for people undergoing oncology therapy. Spa Habitat team received advanced training in oncology wellness therapies through this foundation.
• Breast Cancer Research Foundation (BCRF)coreStrategic or Co-development PartnerSpa Habitat is a proud sponsor of BCRF, dedicated to ending breast cancer by advancing the world's most promising research. Spa Habitat donates 20% of Clovertree product sales during specific periods to support breast cancer research.
• Trees for the FuturecoreStrategic or Co-development PartnerSpa Habitat is a proud sponsor of Trees for the Future. To date, Spa Habitat has helped plant over 300,000 trees as part of environmental sustainability commitment.
• Clovertree ApothecarycoreStrategic or Co-development PartnerSpa Habitat proudly features Clovertree Apothecary organic skin care, bath and body products. Clovertree products are handmade with plant-powered ingredients and used exclusively in all Spa Habitat spa services. Clovertree CBD products sourced from federally-compliant organic farm in Colorado.
• EDENSminorStrategic or Co-development PartnerCommercial real estate partner for Preston Royal Village location. Michael Hale, Vice President of Leasing at EDENS, expressed excitement about Spa Habitat's addition to the portfolio.

Scale indicators6 records

Recent moves7 records

Expansion highlights10 records

Broad incumbents

• Equinox Spa: Luxury spa attached to Equinox fitness clubs offering massage, facials, and body treatments to affluent members. Competes for the same high-spend DFW wellness consumer at the top of the AOV range.
• Massage Envy: Largest U.S. membership-based massage and skincare franchise. Competes for the same health-and-wellness consumer in DFW with a scaled, well-capitalized model across both massage and facial services.
• Canyon Ranch: Destination wellness resort and spa brand with a holistic, plant-forward service philosophy. Comparable to Spa Habitat in wellness positioning and ingredient standards, though anchored in destination/lodging rather than local day-spa.
• Exhale Spa: Mind-body-spa operator combining spa services with fitness and wellness programming. Operates within hotels and standalone locations and competes for the same premium urban wellness consumer.

Others

• Aesop: Premium plant-based skincare brand with apothecary-style retail. Comparable to Spa Habitat/Clovertree on ingredient philosophy and the high-end retail bar experience, rather than direct service competition.
• Lush: Fresh, hand-made cosmetics and bath/body brand with strong ethical and sustainability positioning. Adjacent to Spa Habitat/Clovertree on the clean-beauty, handmade, retail-spine of the business model.

Direct peers

• Woodhouse Spa: Boutique day spa chain offering massage, facials, body treatments, and wellness experiences with a premium positioning similar to Spa Habitat's organic, experience-driven model.
• Hand & Stone Massage and Facial Spa: National day spa franchise offering massage, facials, and waxing services at price points comparable to Spa Habitat. Direct competitor for DFW consumer wellness spend with a multi-location footprint.

Regional players

• Burke Williams Spa: Premium day spa chain concentrated in California with a full menu of massage, facials, and body treatments. Closest comp for Spa Habitat's premium AOV and urban-location footprint, though operating in a different geography.

Emerging players

• The NOW Massage: Fast-growing boutique massage studio concept with a curated, design-forward wellness experience. Targets a similar premium urban/suburban wellness consumer as Spa Habitat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spahabitat
• Facebookfacebook.com/spahabitat
• LinkedInlinkedin.com/company/spa-habitat
• Instagraminstagram.com/spahabitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Habitat