4Leisure Recruitment

What 4Leisure Recruitment does

4Leisure Recruitment Ltd is a UK specialist recruitment agency founded in 2002 and headquartered in Uxbridge, London, focused exclusively on the leisure, health and fitness, spa, beauty, and hospitality sectors. The company supplies permanent, temporary, contract, executive search, campaign management, mobilisation, and consultancy services, positioning itself as a vertically specialised alternative to generalist recruiters. Operationally, the firm claims the largest pool of leisure-based temporary staff in the UK and reports delivering 157,714 hours and 1,939 shifts in the most recent 12-month period, with a 92% fill rate on temporary requests.

The core technology stack combines an internal recruitment management platform with the Ubeya third-party booking system, which allows enterprise clients such as Southwark Council to submit and manage shift cover requests on a 24/7 self-serve basis. Candidate acquisition runs through the company's own job board (4leisurerecruitment.co.uk), LinkedIn OAuth-based registration, RSS-fed job alerts, and social channels. The platform supports four distinct revenue streams: usage-based temporary staffing (markup on hourly rates including holiday pay), transaction-fee permanent placements and executive search, and managed services for bulk campaigns and outsourced hiring projects.

Commercially, 4Leisure operates a sales-led B2B motion targeting leisure operators directly, supplemented by a self-serve employer brief portal. Pricing is quote-based for services, while hourly worker rates are publicly disclosed (lifeguards £14-16/hr, fitness instructors £14.50-15/hr, spa therapists £12.75-18.75/hr). The customer base spans local authorities (Southwark, Tower Hamlets, Royal Parks), multi-site leisure operators (Educated Body, Motive8), premium residences, and SMBs, with a long tail of smaller employers sourced through the website. The firm is privately held, founder-led, and has grown organically without disclosed external funding.

Name

4Leisure Recruitment

Legal name

4 Leisure Recruitment Ltd

Website

https://4leisurerecruitment.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

4Leisure Recruitment is a UK specialist recruitment agency (founded 2002, Uxbridge-headquartered) supplying permanent, temporary, contract, and executive search staffing exclusively to the leisure, health and fitness, spa, and hospitality sectors.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Hospitality, Travel & Events Direct Hire (BPACAFAL)

akta.pro secondary industry

High-Volume / High-Turnover Temp Staffing (BPACACAF)

Keywords

• Leisure recruitment
• Temporary staffing
• Permanent placement
• Hospitality staffing
• Fitness industry hiring

Headquarters

HQ city

Uxbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Temporary Staffing Supply: Supply of temporary workers (lifeguards, fitness instructors, spa therapists, etc.) to leisure operators. Revenue generated through markup on worker hourly rates, with clients paying the agency rate which includes holiday pay and agency margin.
2. Permanent Recruitment Fees: Full-cycle recruitment for permanent positions across all levels. Fees likely structured as percentage of placed candidate salary (typical recruitment industry model).
3. Campaign Management Services: Managed recruitment campaigns for bulk hiring, mobilisations, and outsourced hiring solutions. Project-based or retained fee structure.
4. Executive Search: Specialist senior leadership recruitment with targeted talent acquisition for executive positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

4Leisure Recruitment is a specialist recruitment agency providing permanent, temporary, and contract staffing solutions exclusively for the UK leisure industry. The company supplies qualified leisure professionals — including lifeguards, fitness instructors, spa therapists, swimming teachers, personal trainers, gym staff, and operations managers — to leisure operators, multi-site chains, local authorities, and luxury venues. The business operates a candidate job board and shift booking platform to match employer vacancy briefs with pre-vetted, compliance-ready leisure workers.

Product overview

4Leisure Recruitment is a specialist recruitment agency serving the UK leisure industry, offering a portfolio of services including Temporary Recruitment (with shift booking via app), Permanent Recruitment, Executive Search, and Campaign Management. The company operates across sectors including health & fitness, leisure centres & aquatics, spa & beauty, hospitality & catering, padel, marinas, and active entertainment. Their core offering connects employers with qualified leisure professionals through both traditional recruitment processes and flexible temporary staffing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Recruitment Flexible temporary staffing service providing skilled leisure, fitness, spa, and hospitality professionals on a shift basis to employers across the UK, supported by a booking app for managing shifts across multiple venues.
• Permanent Recruitment Full-cycle permanent placement service connecting leisure employers with candidates for long-term positions from entry-level to senior management, using a consultative approach focused on cultural fit and industry insight.
• Executive Search Senior leadership recruitment service combining deep leisure industry insight with assessment methods to identify and place directors, CEOs, and executive-level leaders who align with client culture and strategy.
• Campaign Management Bespoke recruitment campaign solutions including startup mobilisation, outsourcing projects, sales talent acquisition, and TUPE/transition management, tailored to specific business goals and timelines.
• Consultancy Services Industry advisory service drawing on 4Leisure's leisure expertise to help businesses set up health and fitness operations, including guidance on staffing structures, opening hours, group exercise programmes, and personal training frameworks.
• Mobilisation Services Rapid deployment of temporary staffing and recruitment support for businesses transitioning management contracts, opening new sites, or requiring urgent workforce coverage within tight deadlines.

Quantifiable outcome

• 92% fill rate for temporary staffing requests
• +7 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• RLSS (Royal Life Saving Society)coreStrategic or Co-development Partner · 9 November 20214Leisure became a Water Safety Partner of RLSS in November 2021. As the UK's leading supplier of temporary staff to the leisure industry, this partnership positions 4Leisure to help maintain awareness of water safety around the industry. The partnership addresses the growing demand for lifeguards and wet facility provision.
• Les MillsminorGTM or Marketing Partner · 12 April 20214Leisure launched a Les Mills affiliation programme focused on staff wellbeing. This partnership supports their commitment to fitness professional development and positioning within the health & fitness sector.
• Rise (Fitness Franchise)minorGTM or Marketing Partner4Leisure partnered with Rise fitness franchisor to provide franchise opportunities for passionate fitness professionals. This extends 4Leisure's reach into entrepreneurship support within the leisure sector.
• Village Urban ResortscoreStrategic or Co-development PartnerLong-standing recruitment partnership spanning multiple hotel/leisure sites. 4Leisure provides consistent personal and professional recruitment service with Jean and the team as the go-to recruitment team in the leisure industry.
• Utopia SpacoreStrategic or Co-development PartnerSpa manager Kristina has worked with 4Leisure and Hannah for a number of years with great relationship. 4Leisure delivers consistent high-quality therapists and reliable service essential in the spa industry.
• DW Fitness FirstcoreStrategic or Co-development PartnerSuccessfully completed super-slick recruitment from initial call to offer within 2 weeks for club manager Jordan at DW Fitness First.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Better Placed: UK recruitment firm with dedicated leisure, fitness, spa, and hospitality divisions offering permanent and contract placements, headhunting, and executive search — a direct specialist competitor.
• Caterer.com: UK hospitality, leisure, and catering-focused recruitment platform with job board and agency services — competing for both candidates and employer spend in the hospitality-adjacent segments 4Leisure serves.
• Leisure People: Specialist UK recruiter for the leisure, fitness, spa, and hospitality sectors, providing permanent and temporary staffing to operators and councils — overlapping directly with 4Leisure's core verticals.
• Love Recruitment: UK-based recruitment agency specializing in health, fitness, leisure, and hospitality roles across temporary and permanent placements — directly competing with 4Leisure for the same employer base and candidate pool.

Emerging players

• Cpl Healthcare: International healthcare and allied recruitment firm with UK presence — adjacent rather than direct, but competes for qualified spa, wellness, and clinical-fitness candidates within overlapping talent pools.
• LeisureJobs.com: Dedicated UK job board for the leisure, fitness, spa, and hospitality sectors. A niche digital channel that competes for candidate attention and employer job-posting spend, potentially disintermediating traditional recruiters.

Broad incumbents

• Michael Page: Global professional recruitment firm with UK leisure, hospitality, and executive search practices. A broader incumbent competing for mid-to-senior permanent and executive placements in 4Leisure's verticals.
• Reed: UK's largest generalist recruitment agency and job board, covering hospitality, leisure, and corporate roles. A broad incumbent with deeper resources that can move into 4Leisure's niche segments.
• Blue Arrow: Large UK generalist staffing and recruitment firm with strong temporary staffing capabilities across hospitality, leisure, and customer service — competes on temp volume but lacks 4Leisure's leisure-only focus.
• Hays: Global recruitment firm with a UK office covering property, hospitality, and executive search — competing for senior leisure and hospitality placements and managed service contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/4leisure
• Facebookfacebook.com/961interactive
• LinkedInlinkedin.com/company/4-leisure-recruitment-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Leisure Recruitment