Perussuomalaiset

What Perussuomalaiset does

Perussuomalaiset rp (English: Finns Party) is a Finnish political party founded in 1997 as a split from the National Coalition Party, and currently operating as a registered association headquartered at Yrjönkatu 8-10 B 25, Helsinki. The party positions itself around Finnish patriotism, national sovereignty, controlled immigration, fiscal conservatism, and law-and-order policies, and currently holds ministerial positions in the Finnish government alongside parliamentary representation. Revenue is generated through three streams: annual membership fees collected via the party's member registry (jäsenrekisteri), Finnish state election subsidies allocated based on parliamentary representation and election results, and donations plus merchandise sales through the Peruskauppa e-commerce store.

The party operates a multi-platform digital ecosystem anchored by the perussuomalaiset.fi website, with supporting products including a WordPress-based blog network (blogit.perussuomalaiset.fi), the Suomen Uutiset news portal, a member service portal (Jäsenen asiointipalvelu), the Peruskauppa merchandise storefront, and the Perusakatemia training academy. Distribution relies on a hierarchical field organization — central puoluetoimisto coordinating with regional piiriyhdistykset and local paikallisyhdistykset across Finland — supplemented by social channels (Twitter @persut, Facebook, Instagram), YouTube, the print and digital Perussuomalainen-lehti magazine, and an Aineistopankki resource repository for members.

Affiliated organizations operating under the party umbrella include PS-Naiset ry (women's organization with its own board and regional associations), Perussuomalainen Nuoriso (youth organization), and Suomen Perusta (think tank producing policy research and publications). The party is member-owned with governance via the puoluehallitus (party board) and puoluevaltuusto (party council), and pursues its 2027 Parliamentary elections cycle as the next major electoral milestone, with stated ambitions to become the largest party nationally and to field a Prime Ministerial candidate.

Name

Perussuomalaiset

Legal name

Perussuomalaiset rp

Website

https://perussuomalaiset.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Perussuomalaiset (Finns Party) is a Finnish political party and registered association founded in 1997, currently in government with ministerial positions. It operates a digital ecosystem (website, blog network, news outlet, member services, e-commerce) and affiliated women's, youth, and think-tank organizations serving Finnish voters and members.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership fees: Members pay annual membership fees; collected through the party member registry (jäsenrekisteri)
2. State election funding: Finnish political parties receive state subsidies based on election results and parliamentary representation
3. Donations and merchandise sales: Party receives donations and sells merchandise through Peruskauppa (party store)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Perussuomalaiset is a Finnish political party (registered association) that organizes political activity, advocacy, and member services. Its core deliverables include political representation in Parliament, government, and the European Parliament; policy advocacy on immigration, economic, security, and social issues; an organizational network of regional and local associations; a party magazine; and a merchandise store. The party recruits members, collects membership fees, fields candidates in parliamentary, municipal, and EU elections, and communicates with voters and members through its own digital media ecosystem.

Product overview

Perussuomalaiset (Finns Party) operates a multi-platform digital presence centered on its main website (perussuomalaiset.fi), supported by a WordPress-based blog network (blogit.perussuomalaiset.fi), the Suomen Uutiset news portal, member services (Jäsenen asiointipalvelu), an e-commerce shop (Peruskauppa), and affiliated organizations including the women's association (PS-Naiset), youth wing (Perussuomalainen Nuoriso), and think tank (Suomen Perusta). The ecosystem includes educational offerings through Perusakatemia, a resource bank for party materials, and the official Perussuomalainen-lehti magazine.

Differentiator

Problem solved

Functional benefit

Brands

• Perussuomalainen-lehti: Official party magazine/publication
• Peruskauppa
• Perusakatemia
• Suomen Uutiset
• PS-Naiset
• PS-Nuoriso

Products and services

• Peruskauppa (Party Merchandise Store) E-commerce storefront selling party-branded merchandise, books, and promotional materials to members and supporters of Perussuomalaiset.
• Perussuomalainen-lehti (Party Magazine) Official party magazine published in print and digital formats, covering party news, political commentary, and policy positions, distributed to members and supporters.
• Perusakatemia (Party Academy) Educational and training institute offering educational materials and training programs for Perussuomalaiset party members.
• Suomen Uutiset (News Outlet) News publication (suomenuutiset.fi) covering current events from the party's editorial perspective, distributed to the wider Finnish public.
• Party Membership Annual membership of the Perussuomalaiset (Finns Party) registered association, granting members access to the member self-service portal, party events, district and local association activities, and the party magazine.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• PS-Naiset (Perussuomalaiset Naiset ry)coreOthersOfficial women's organization of the party, promoting strong, patriotic, and brave Finnish women. Has regional area associations (alueyhdistykset) and a board (Hallitus 2025-2026). Website: perusnaiset.perussuomalaiset.fi
• Suomen PerustacoreOthersParty-affiliated think tank that conducts research and publishes books on Finnish societal issues such as birth rate crisis.
• Perussuomalainen NuorisocoreOthersParty youth organization. Website: ps-nuoriso.fi

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kansallinen Kokoomus (National Coalition Party): Main center-right competitor in Finnish politics and the party from which Perussuomalaiset split in 1997. Directly competes for the same conservative-leaning Finnish voters, parliamentary seats, and government coalition positions.
• Suomen Keskusta (Centre Party): Historic agrarian/centrist Finnish party with nationwide regional association structure mirroring Perussuomalaiset's piiriyhdistykset model. Direct competitor for the same Finnish voter base across municipal, parliamentary, and European elections.
• Suomen Sosialidemokraattinen Puolue (SDP): One of Finland's largest center-left parties, directly competing with Perussuomalaiset for parliamentary seats and government participation. Operates under the same Finnish state funding and electoral framework with analogous membership-based structure.
• Vasemmistoliitto (Left Alliance): Finnish left-wing party with the same registered association legal form, state funding model, and electoral cycle as Perussuomalaiset. Direct competitor in parliamentary, municipal, and European Parliament elections.
• Liike Nyt: Finnish populist reform party that draws from a similar voter segment to Perussuomalaiset. Competes in the same electoral cycles with analogous membership-based and state-funding revenue structure.
• Kristillisdemokraatit (Christian Democrats): Smaller Finnish party that competes with Perussuomalaiset for values-oriented conservative voters. Operates under identical Finnish party law with state funding and membership fee revenue streams.
• Vihreät (Green League): Finnish center-left/green party operating under identical state-subsidy, membership-fee, and electoral frameworks as Perussuomalaiset. Competes for overlapping voter segments, particularly younger urban demographics.

Broad incumbents

• Fremskrittspartiet (Norway Progress Party): Norwegian right-leaning populist party with comparable ideology on immigration, fiscal conservatism, and national sovereignty. Operates with similar membership-funded, hierarchical regional organization model across a Nordic single-country market.
• Sverigedemokraterna (Sweden Democrats): Nordic right-wing populist party with strongly analogous policy positioning on immigration, national sovereignty, and law-and-order. Similar membership-based organization with regional structure, nationalistic media ecosystem, and recurring revenue from membership fees plus state subsidies.
• Dansk Folkeparti (Danish People's Party): Danish nationalist-populist party with close ideological alignment to Perussuomalaiset on immigration, welfare, and national identity. Operates under the same Nordic welfare-state model with state funding tied to electoral performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/persut
• YouTubeyoutube.com/channel/UCang68EpdbEOJn5njA8nb5A
• Facebookfacebook.com/perussuomalaiset
• Instagraminstagram.com/perusnaiset.rp
• LinkedInlinkedin.com/company/perussuomalaiset

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perussuomalaiset