Cosmo5
Cosmo5 is a global digital transformation and marketing agency group serving enterprise brands across 18 countries. It delivers integrated Media, Commerce, Creative, Data, and Technology services through 1,300 experts and specialized sub-brands including M13h, StratNXT, Arcane, and Storeis.
- Company typePrivate
- Founded2001
- HeadquartersParis, France
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Cosmo5 does
Cosmo5 is a digital transformation and marketing agency group operating under the French parent entity LABYRINTH BIDCO. It delivers an integrated five-capability service model covering Media, Commerce, Creative, Data, and Technology to global enterprise brands, supported by five transformation practices (Marketing, Business, Sustainability, Operational, Organizational) and a portfolio of specialized sub-brands — M13h (data unification and reporting), StratNXT (conversion optimization and A/B testing), Arcane (omnichannel marketing), Storeis (e-commerce for luxury brands), and SmartKeyword (SEO). The group reports 1,300 experts operating from 30 offices across 18 countries, with Paris as its registered headquarters and additional presence across Europe, North America, Latin America, and Asia-Pacific.
The underlying technology is a services-oriented marketing platform rather than a packaged software product. Core capabilities are operationalized through integrated frameworks (e.g., Social Transformation™) and partner integrations with major ad and commerce platforms including Amazon, Google, Meta, TikTok, Microsoft, Apple, LinkedIn, Pinterest, Snapchat, WeChat, and YouTube. Data unification is delivered through cloud-based reporting frameworks consolidated under the M13h sub-brand, while AI is applied at the campaign layer (e.g., AI-driven Amazon DSP strategies, AI engineering for omnichannel) rather than as a foundational product layer.
Cosmo5 operates a B2B professional services revenue model with quote-based, project-based engagements and ongoing retainer relationships. The company sells primarily through direct enterprise field sales, supported by strategic partnerships with ad-tech platforms. Its client base is concentrated in enterprise-tier consumer brands across luxury, beauty, consumer electronics, beverages, retail, fashion, and streaming — including L'Oréal, Clarins, Netflix, Amazon, Diageo, Haier, Hisense, Chopard, Moschino, and Santoni. The legal entity (LABYRINTH BIDCO) carries share capital of €121,557,723 and the company is privately held with no disclosed institutional investors or funding rounds in the source data.
Cosmo5 firmographics
Firmographics- Name
- Cosmo5
- Legal name
- LABYRINTH BIDCO
- Website
- https://cosmo5.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cosmo5 is a global digital transformation and marketing agency group serving enterprise brands across 18 countries. It delivers integrated Media, Commerce, Creative, Data, and Technology services through 1,300 experts and specialized sub-brands including M13h, StratNXT, Arcane, and Storeis.
- Ownership category
- akta.pro rank
Cosmo5 industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Other Management Consulting Services (541618), Computer Systems Design and Related Services (5415)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industry
- Sustainability & ESG Consulting (BPAHACAK)
Keywords
Where Cosmo5 is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices30 records
Markets served
Cosmo5 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services Revenue: Cosmo5 generates revenue through professional services engagements including digital transformation consulting, marketing campaign management, creative services, data analytics, and technology implementation. Services are delivered through project-based engagements and ongoing retainer relationships with enterprise clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cosmo5 product offering
Product offeringCore offering
Cosmo5 is a digital transformation and marketing agency group that delivers integrated services across five core capabilities: Media (planning and buying), Commerce (e-commerce optimization), Creative (strategy and brand experience), Data (analytics and visualization), and Technology (AI-powered solutions). It supports enterprise clients through specialized sub-brands including M13h (data unification), StratNXT (conversion optimization), Arcane (omnichannel), Storeis (e-commerce for luxury), and SmartKeyword (SEO), as well as five transformation practice areas (Marketing, Business, Sustainability, Operational, Organizational). Services are delivered via project-based engagements and ongoing retainers to global brands across multiple markets.
Product overview
Cosmo5 is a digital transformation and marketing agency operating as a unified platform with multiple sub-brands and service lines. The core offering spans five main capabilities (Media, Commerce, Creative, Data, and Technology) supported by five transformation practice areas (Marketing, Business, Sustainability, Operational, and Organizational). The group includes specialized sub-brands: M13h (data unification), StratNXT (conversion optimization), Arcane (omnichannel marketing), Storeis (e-commerce for luxury brands), and SmartKeyword (SEO), along with the Social Transformation™ methodology. These work together as an integrated service ecosystem where the core capabilities provide foundational marketing services while the specialized brands and transformation practices deliver targeted solutions for specific business challenges.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Capability
- Commerce Capability
- Creative Capability
- Data Capability Data analytics, dashboards, and data visualization services for marketing performance tracking and reporting.
- Technology Capability Technology solutions and AI-powered campaign integration services for enterprise marketing organizations.
- Marketing Transformation Customer-centric marketing transformation combining search, social, data, brand, and technology intelligence to drive engagement and growth.
- Business Transformation Data-driven business intelligence services to redefine business models and accelerate sustainable growth.
- Sustainability Transformation Sustainable media practices, influencer strategies, real-time carbon tracking, and digital sustainability education services.
- Operational Transformation End-to-end project solutions, integrated management, agency-as-platform models, and AdTech/MarTech integration services.
- Organizational Transformation Flexible in/outsourcing, digital education programs, organizational audits, change management, and onsite consulting services.
- M13h Data unification and reporting services that consolidate marketing data from multiple markets into standardized cloud-based reporting frameworks.
- StratNXT Conversion rate optimization and A/B testing services that analyze user behavior on high-traffic landing pages and execute targeted tests to improve engagement.
- Arcane Omnichannel marketing services integrating online and offline sales data, enabling unified customer views and combined ROAS measurement across channels.
- Storeis E-commerce and digital ecosystem enhancement services for luxury brands, focused on sales expansion and market development.
- SmartKeyword SEO and technical analysis services providing keyword repositioning, semantic coding, technical enhancements, and content restructuring.
- Social Transformation™ Methodology and service offering that elevates brand social presence across iconic brands through integrated social strategies and social data insights.
Quantifiable outcome
- +170% increase in usage (Clarins case study)
- +7 more outcomes
Companies that use Cosmo5
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Cosmo5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Cosmo5 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- M13hcoreCosmo5 group company specializing in data unification and marketing analytics solutions. Collaborated on Clarins case study delivering cloud-based reporting frameworks that consolidated marketing data across markets.
- StratNXTcoreCosmo5 group company focused on conversion optimization and digital performance. Partnered on Clarins and MAPAL case studies delivering A/B testing, CRO, and performance marketing solutions.
- ArcanecoreCosmo5 group company specialized in omnichannel and commerce solutions. Partnered on Leroy Merlin case study delivering seamless online-offline integration and AI-powered campaign optimization.
- StoreiscoreCosmo5 group company focused on e-commerce and digital commerce solutions. Partnered on Santoni case study delivering omnichannel strategy and e-commerce growth.
- AmazoncorePlatform partner for Amazon Ads integration, DSP, and e-commerce solutions. Featured in case studies including Haier Amazon Ads strategy, Bialetti DSP strategy, and Amazon packaging innovation campaign.
- GooglecorePlatform partner for Google Ads, Performance Max, YouTube advertising, and analytics solutions. Used across multiple client campaigns including NAOS multi-channel strategy.
- Meta (Facebook/Instagram)corePlatform partner for Meta Ads across Facebook and Instagram. Leveraged for social transformation, brand awareness, and performance marketing campaigns.
- TikTokcorePlatform partner for TikTok advertising and creator/influencer campaigns. Used for reaching younger demographics and viral content strategies.
- MicrosoftcorePlatform partner for Microsoft advertising solutions and technology integrations.
- ApplecorePlatform partner for Apple advertising and technology ecosystem integrations.
- LinkedIncorePlatform partner for LinkedIn Ads targeting B2B audiences and professional networking campaigns.
- PinterestcorePlatform partner for Pinterest advertising and visual discovery campaigns, particularly for lifestyle and beauty brands.
- SnapchatcorePlatform partner for Snapchat advertising targeting younger demographics.
- WeChatcorePlatform partner for WeChat advertising and commerce solutions, particularly for APAC market reach.
- YouTubecorePlatform partner for YouTube advertising including Video Reach Campaigns (VRC), TrueView, and YouTube shopping integrations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cosmo5 competitors and assessment
Company assessmentBroad incumbents
- Havas: Global advertising and communications group with creative, media, and digital capabilities. Havas is a comparable mid-to-large global agency network competing for enterprise client relationships across multiple regions.
- Omnicom Group: Major global advertising holding company with networks across media, creative, digital, and commerce. Omnicom competes directly for enterprise client transformation mandates similar to Cosmo5's portfolio.
- Dentsu: Japan-headquartered global advertising and marketing services group with strong digital and technology capabilities. Dentsu is a direct competitor for enterprise clients requiring APAC + global reach similar to Cosmo5's footprint.
- Publicis Groupe: One of the world's largest advertising and marketing services holding companies with a global footprint across media, creative, digital, and data. Publicis is a direct competitor for enterprise-level, multi-market marketing mandates and digital transformation engagements.
- Accenture Song: The creative, digital, and marketing services arm of Accenture, focused on customer experience transformation and digital marketing at enterprise scale. Competes directly for digital transformation mandates across consumer and luxury brands.
- WPP: Global advertising and communications holding company with agencies spanning media, creative, data, and technology. WPP competes with Cosmo5 for large global brand mandates and integrated martech engagements.
Direct peers
- Dept Agency: Global digital agency combining technology, marketing, and creative services with a strong focus on brand transformation and digital experiences. Closely comparable to Cosmo5 in integrated capability model and enterprise client focus.
- Tinuiti: Independent digital marketing agency specializing in paid media, commerce, and CRM across enterprise clients. Comparable to Cosmo5 in its performance-driven, platform-partner-led approach to digital marketing services.
- Jellyfish: Global digital marketing agency providing media, creative, data, and technology services to enterprise brands. A direct competitor for performance marketing and brand transformation engagements, particularly with global platform partners.
- The Brandtech Group: Digital-first global marketing and communications group with expertise in media, content, data, and technology. Closely comparable to Cosmo5 in its integrated services model and focus on digitally-led brand transformation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cosmo5 social profiles
Digital presenceCosmo5 compliance and trust
Trust signalCompliance2 records
Cosmo5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cosmo5 leadership team
Management profileNumber of profiles
Profiles1 record
Cosmo5 subsidiaries and ownership
Company hierarchySubsidiaries4 records
Cosmo5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cosmo5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cosmo5
What does Cosmo5 do?
Cosmo5 is a digital transformation and marketing agency group that delivers integrated services across five core capabilities: Media (planning and buying), Commerce (e-commerce optimization), Creative (strategy and brand experience), Data (analytics and visualization), and Technology (AI-powered solutions). It supports enterprise clients through specialized sub-brands including M13h (data unification), StratNXT (conversion optimization), Arcane (omnichannel), Storeis (e-commerce for luxury), and SmartKeyword (SEO), as well as five transformation practice areas (Marketing, Business, Sustainability, Operational, Organizational). Services are delivered via project-based engagements and ongoing retainers to global brands across multiple markets.
Is Cosmo5 a public or private company?
Cosmo5 is a private company. It is classified as unknown and is currently operating.
When was Cosmo5 founded?
Cosmo5 was founded in 2001. It employs 1,001 to 5,000 people.
Where is Cosmo5 based?
Cosmo5 is headquartered in Paris, France, in the Europe region.
How does Cosmo5 make money?
One revenue line is on record: professional Services Revenue.
Who are Cosmo5's main competitors?
Broad incumbents on record are Havas, Omnicom Group, Dentsu, Publicis Groupe, Accenture Song and WPP. Direct peers are Dept Agency, Tinuiti, Jellyfish and The Brandtech Group.
Does Cosmo5 have an API?
No public API is recorded for Cosmo5.
What industry is Cosmo5 in?
Cosmo5's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of BPAHACAK, Sustainability & ESG Consulting. Its NAICS code is 541618 and its SIC code is 8742.