Cosmo5

What Cosmo5 does

Cosmo5 is a digital transformation and marketing agency group operating under the French parent entity LABYRINTH BIDCO. It delivers an integrated five-capability service model covering Media, Commerce, Creative, Data, and Technology to global enterprise brands, supported by five transformation practices (Marketing, Business, Sustainability, Operational, Organizational) and a portfolio of specialized sub-brands — M13h (data unification and reporting), StratNXT (conversion optimization and A/B testing), Arcane (omnichannel marketing), Storeis (e-commerce for luxury brands), and SmartKeyword (SEO). The group reports 1,300 experts operating from 30 offices across 18 countries, with Paris as its registered headquarters and additional presence across Europe, North America, Latin America, and Asia-Pacific.

The underlying technology is a services-oriented marketing platform rather than a packaged software product. Core capabilities are operationalized through integrated frameworks (e.g., Social Transformation™) and partner integrations with major ad and commerce platforms including Amazon, Google, Meta, TikTok, Microsoft, Apple, LinkedIn, Pinterest, Snapchat, WeChat, and YouTube. Data unification is delivered through cloud-based reporting frameworks consolidated under the M13h sub-brand, while AI is applied at the campaign layer (e.g., AI-driven Amazon DSP strategies, AI engineering for omnichannel) rather than as a foundational product layer.

Cosmo5 operates a B2B professional services revenue model with quote-based, project-based engagements and ongoing retainer relationships. The company sells primarily through direct enterprise field sales, supported by strategic partnerships with ad-tech platforms. Its client base is concentrated in enterprise-tier consumer brands across luxury, beauty, consumer electronics, beverages, retail, fashion, and streaming — including L'Oréal, Clarins, Netflix, Amazon, Diageo, Haier, Hisense, Chopard, Moschino, and Santoni. The legal entity (LABYRINTH BIDCO) carries share capital of €121,557,723 and the company is privately held with no disclosed institutional investors or funding rounds in the source data.

Name

Cosmo5

Legal name

LABYRINTH BIDCO

Website

https://cosmo5.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cosmo5 is a global digital transformation and marketing agency group serving enterprise brands across 18 countries. It delivers integrated Media, Commerce, Creative, Data, and Technology services through 1,300 experts and specialized sub-brands including M13h, StratNXT, Arcane, and Storeis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Other Management Consulting Services (541618), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Digital marketing services
• Marketing transformation consulting
• Media planning services
• Brand creative strategy
• Data analytics marketing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Revenue: Cosmo5 generates revenue through professional services engagements including digital transformation consulting, marketing campaign management, creative services, data analytics, and technology implementation. Services are delivered through project-based engagements and ongoing retainer relationships with enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cosmo5 is a digital transformation and marketing agency group that delivers integrated services across five core capabilities: Media (planning and buying), Commerce (e-commerce optimization), Creative (strategy and brand experience), Data (analytics and visualization), and Technology (AI-powered solutions). It supports enterprise clients through specialized sub-brands including M13h (data unification), StratNXT (conversion optimization), Arcane (omnichannel), Storeis (e-commerce for luxury), and SmartKeyword (SEO), as well as five transformation practice areas (Marketing, Business, Sustainability, Operational, Organizational). Services are delivered via project-based engagements and ongoing retainers to global brands across multiple markets.

Product overview

Cosmo5 is a digital transformation and marketing agency operating as a unified platform with multiple sub-brands and service lines. The core offering spans five main capabilities (Media, Commerce, Creative, Data, and Technology) supported by five transformation practice areas (Marketing, Business, Sustainability, Operational, and Organizational). The group includes specialized sub-brands: M13h (data unification), StratNXT (conversion optimization), Arcane (omnichannel marketing), Storeis (e-commerce for luxury brands), and SmartKeyword (SEO), along with the Social Transformation™ methodology. These work together as an integrated service ecosystem where the core capabilities provide foundational marketing services while the specialized brands and transformation practices deliver targeted solutions for specific business challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Capability
• Commerce Capability
• Creative Capability
• Data Capability Data analytics, dashboards, and data visualization services for marketing performance tracking and reporting.
• Technology Capability Technology solutions and AI-powered campaign integration services for enterprise marketing organizations.
• Marketing Transformation Customer-centric marketing transformation combining search, social, data, brand, and technology intelligence to drive engagement and growth.
• Business Transformation Data-driven business intelligence services to redefine business models and accelerate sustainable growth.
• Sustainability Transformation Sustainable media practices, influencer strategies, real-time carbon tracking, and digital sustainability education services.
• Operational Transformation End-to-end project solutions, integrated management, agency-as-platform models, and AdTech/MarTech integration services.
• Organizational Transformation Flexible in/outsourcing, digital education programs, organizational audits, change management, and onsite consulting services.
• M13h Data unification and reporting services that consolidate marketing data from multiple markets into standardized cloud-based reporting frameworks.
• StratNXT Conversion rate optimization and A/B testing services that analyze user behavior on high-traffic landing pages and execute targeted tests to improve engagement.
• Arcane Omnichannel marketing services integrating online and offline sales data, enabling unified customer views and combined ROAS measurement across channels.
• Storeis E-commerce and digital ecosystem enhancement services for luxury brands, focused on sales expansion and market development.
• SmartKeyword SEO and technical analysis services providing keyword repositioning, semantic coding, technical enhancements, and content restructuring.
• Social Transformation™ Methodology and service offering that elevates brand social presence across iconic brands through integrated social strategies and social data insights.

Quantifiable outcome

• +170% increase in usage (Clarins case study)
• +7 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core.

• M13hcoreStrategic or Co-development PartnerCosmo5 group company specializing in data unification and marketing analytics solutions. Collaborated on Clarins case study delivering cloud-based reporting frameworks that consolidated marketing data across markets.
• StratNXTcoreStrategic or Co-development PartnerCosmo5 group company focused on conversion optimization and digital performance. Partnered on Clarins and MAPAL case studies delivering A/B testing, CRO, and performance marketing solutions.
• ArcanecoreStrategic or Co-development PartnerCosmo5 group company specialized in omnichannel and commerce solutions. Partnered on Leroy Merlin case study delivering seamless online-offline integration and AI-powered campaign optimization.
• StoreiscoreStrategic or Co-development PartnerCosmo5 group company focused on e-commerce and digital commerce solutions. Partnered on Santoni case study delivering omnichannel strategy and e-commerce growth.
• AmazoncoreTechnology or IntegrationPlatform partner for Amazon Ads integration, DSP, and e-commerce solutions. Featured in case studies including Haier Amazon Ads strategy, Bialetti DSP strategy, and Amazon packaging innovation campaign.
• GooglecoreTechnology or IntegrationPlatform partner for Google Ads, Performance Max, YouTube advertising, and analytics solutions. Used across multiple client campaigns including NAOS multi-channel strategy.
• Meta (Facebook/Instagram)coreTechnology or IntegrationPlatform partner for Meta Ads across Facebook and Instagram. Leveraged for social transformation, brand awareness, and performance marketing campaigns.
• TikTokcoreTechnology or IntegrationPlatform partner for TikTok advertising and creator/influencer campaigns. Used for reaching younger demographics and viral content strategies.
• MicrosoftcoreTechnology or IntegrationPlatform partner for Microsoft advertising solutions and technology integrations.
• ApplecoreTechnology or IntegrationPlatform partner for Apple advertising and technology ecosystem integrations.
• LinkedIncoreTechnology or IntegrationPlatform partner for LinkedIn Ads targeting B2B audiences and professional networking campaigns.
• PinterestcoreTechnology or IntegrationPlatform partner for Pinterest advertising and visual discovery campaigns, particularly for lifestyle and beauty brands.
• SnapchatcoreTechnology or IntegrationPlatform partner for Snapchat advertising targeting younger demographics.
• WeChatcoreTechnology or IntegrationPlatform partner for WeChat advertising and commerce solutions, particularly for APAC market reach.
• YouTubecoreTechnology or IntegrationPlatform partner for YouTube advertising including Video Reach Campaigns (VRC), TrueView, and YouTube shopping integrations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas: Global advertising and communications group with creative, media, and digital capabilities. Havas is a comparable mid-to-large global agency network competing for enterprise client relationships across multiple regions.
• Omnicom Group: Major global advertising holding company with networks across media, creative, digital, and commerce. Omnicom competes directly for enterprise client transformation mandates similar to Cosmo5's portfolio.
• Dentsu: Japan-headquartered global advertising and marketing services group with strong digital and technology capabilities. Dentsu is a direct competitor for enterprise clients requiring APAC + global reach similar to Cosmo5's footprint.
• Publicis Groupe: One of the world's largest advertising and marketing services holding companies with a global footprint across media, creative, digital, and data. Publicis is a direct competitor for enterprise-level, multi-market marketing mandates and digital transformation engagements.
• Accenture Song: The creative, digital, and marketing services arm of Accenture, focused on customer experience transformation and digital marketing at enterprise scale. Competes directly for digital transformation mandates across consumer and luxury brands.
• WPP: Global advertising and communications holding company with agencies spanning media, creative, data, and technology. WPP competes with Cosmo5 for large global brand mandates and integrated martech engagements.

Direct peers

• Dept Agency: Global digital agency combining technology, marketing, and creative services with a strong focus on brand transformation and digital experiences. Closely comparable to Cosmo5 in integrated capability model and enterprise client focus.
• Tinuiti: Independent digital marketing agency specializing in paid media, commerce, and CRM across enterprise clients. Comparable to Cosmo5 in its performance-driven, platform-partner-led approach to digital marketing services.
• Jellyfish: Global digital marketing agency providing media, creative, data, and technology services to enterprise brands. A direct competitor for performance marketing and brand transformation engagements, particularly with global platform partners.
• The Brandtech Group: Digital-first global marketing and communications group with expertise in media, content, data, and technology. Closely comparable to Cosmo5 in its integrated services model and focus on digitally-led brand transformation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cosmo5
• Xx.com/Cosmo5_Iberia
• Facebookfacebook.com/Cosmo5.USA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmo5