What roundLAB does

roundLAB Inc. provides drilling data intelligence software and services focused on survey data quality control in oil and gas wellbore positioning. Founded in 2019 and headquartered in Calgary, Canada with US incorporation, the firm was built by directional drilling and wellbore positioning veterans from Schlumberger, Baker Hughes Inteq, Scientific Drilling, and related oilfield services companies. Its core product is the eddiLAB (Ecosystem for Drilling Data Intelligence) platform, a secure web portal that ingests real-time EDR and downhole MWD/LWD data, conditions it, and applies proprietary algorithms to remove systematic errors from magnetic wellbore surveys. The principal analytical engines are the proprietary Multi Station Analysis (MSA) algorithm, which reduces the Ellipse of Uncertainty and wellbore collision risk at each survey station, and the High Resolution Geomagnetic Model (HRGM), a global reference model of Earth's main and crustal field updated annually to capture secular variation. The eddiBOX hardware/software product complements the platform for field data collection.

roundLAB monetizes through subscription-based survey management services delivered via the eddiLAB.com portal with 24/7 Real Time Operations Center support, plus professional services for Survey Management Standards Implementation. Its go-to-market is enterprise field sales targeting three oil and gas customer segments: Exploration and Production (E&P) operators needing independent wellbore position quality control, directional drilling service providers needing unbiased survey correction, and drilling rig contractors pursuing digital transformation and ESG data archival. The core value proposition is vendor independence — roundLAB is explicitly positioned as an unbiased third party distinct from directional drilling tool vendors, addressing a structural conflict of interest in conventional survey quality control. The firm reported activity across 90% of major North American basins and 856+ jobs completed prior to acquisition.

In April 2026, roundLAB was acquired by IKON Science, a Houston-based global geoscience software company. The acquisition supports IKON Science's strategy to deliver a connected workflow spanning subsurface understanding, well planning, and well placement, and provides roundLAB a channel to scale its survey management services internationally under a larger platform owner.

Name

roundLAB

Legal name

roundLAB Inc.

Website

https://roundlabinc.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

roundLAB provides independent wellbore positioning and survey management software for oil and gas operators, using its proprietary MSA algorithm and global geomagnetic model to reduce drilling collision risk and improve target delivery.

Ownership category

akta.pro rank

Product category

Oil and Gas Drilling Software

NAICS

Geophysical Surveying and Mapping Services (541360), Support Activities for Mining (213)

SIC

Oil & Gas Field Services, Nec (1389), Oil & Gas Field Exploration Services (1382)

akta.pro primary industry

Directional Drilling & MWD/LWD Services (EUALABAB)

akta.pro secondary industry

Seismic & Geoscience Services (Acquisition, Processing, Interpretation) (EUALABAK)

Keywords

• Drilling data intelligence
• Wellbore positioning software
• Survey management services
• Magnetic wellbore surveys
• Directional drilling analytics

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Survey Management Services: Subscription-based survey management services delivered via eddiLAB.com with 24/7 Real Time Operations Center support. Services include Multi Station Analysis, geomagnetic modeling, and survey quality control for directional drilling operations.
2. Wellbore Survey Management Standards Implementation: Custom reference documentation and consulting services for Operators to implement Wellbore Survey Management Standards, encompassing known variances in directional drilling vendor practices and methodologies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

roundLAB provides drilling data intelligence software and services for wellbore positioning accuracy and survey quality control in oil and gas operations. Its eddiLAB platform delivers real-time Multi Station Analysis and High Resolution Geomagnetic Modeling to remove systematic errors in magnetic wellbore surveys, accessed via a secure web portal backed by a 24/7 Real Time Operations Center.

Product overview

roundLAB is an independent wellbore positioning and survey management specialist offering a platform-plus-modules architecture centered on its eddiLAB™ (Ecosystem for Drilling Data Intelligence) platform. The core offerings include Multi Station Analysis (MSA) for removing systematic error in magnetic wellbore surveys, and the High Resolution Geomagnetic Model (HRGM) for global geomagnetic field calculations. These are delivered via the eddiLAB.com web portal and supported by Survey Management Standards Implementation services. roundLAB's eddiBOX technology complements the platform for data collection. The company was acquired by Ikon Science in April 2026.

Differentiator

Problem solved

Functional benefit

Brands

• eddiLAB: Ecosystem for Drilling Data Intelligence - roundLAB's unique solution for virtual delivery of wellbore positioning analytics. It is the 'virtual room' where oil and gas clients and directional drilling providers perform their real-time work.

Products and services

• eddiLAB (eddi™) Core web-based platform providing virtual delivery of wellbore positioning analytics for oil and gas clients and directional drilling providers. Collects and conditions EDR and downhole (MWD/LWD) data in real time, applies roundLAB algorithms, and provides focused analysis that eliminates wellbore positioning systematic errors.
• Multi Station Analysis (MSA) Proprietary algorithm that removes systematic error in magnetic wellbore surveys. Applied in real time at each survey point through eddiLAB.com and linked to roundLAB's Real Time Operations Center (RTOC), reducing Ellipse of Uncertainty (EOU) size, minimizing steering corrections, improving survey time, and reducing wellbore collision risk.
• High Resolution Geomagnetic Model (HRGM) Global model of Earth's geomagnetic main and crustal field that provides magnetic field values (total field, dip, and declination) at any point above or below Earth's surface. Computes magnetic reference values at any surface location during well-planning and drilling phases, with annual updates to reflect secular changes.
• Survey Management Standards Implementation Custom-designed reference documentation and consulting service for Operators to implement Wellbore Survey Management Standards, encompassing known variances in directional drilling vendor practices and methodologies.
• eddiBOX Hardware/software component used in combination with eddiLAB.com to simplify data collection and application of analytics, leading to improved wellbore positioning decisions for stakeholders.

Quantifiable outcome

• Significant increases in wellbore position certainty and Ellipse of Uncertainty (EOU) size reduction
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IKON SciencecoreStrategic or Co-development Partner · 2 April 2026IKON Science, a global geoscience software company headquartered in Houston, announced the acquisition of roundLAB Inc. The acquisition adds proven survey correction services and algorithms designed to improve wellbore position certainty, reduce collision risk, and increase confidence in target delivery during drilling operations. The transaction supports Ikon Science's strategy to deliver a connected workflow from subsurface understanding through well planning and well placement, while enabling roundLAB to scale its survey management services globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ROGII (StarSteer): Specialist vendor in directional drilling and wellbore placement software (StarSteer); competes with eddiLAB on directional drilling workflows and analytics, particularly for smaller independent operators.
• Petrolink Services: Provides real-time drilling data delivery, visualisation and analytics that overlap with eddiLAB's real-time wellbore positioning offering for operators and drilling contractors.
• P2 Energy Solutions: Upstream-focused data and analytics provider (Tobin, BOLO) with drilling operations modules that intersect roundLAB's wellbore QC and survey management workflows.

Direct peers

• GyroData Inc. Independent wellbore surveying and directional services firm that competes head-on with roundLAB's MSA and survey QC offering, providing vendor-free gyro and magnetic survey corrections to the same E&P and directional drilling customers.
• Scientific Drilling International: Provider of directional drilling, wellbore positioning and MWD/LWD services whose leadership overlaps with roundLAB's team (Michael Long's prior tenure) and which targets the same E&P and directional drilling market with competing survey interpretation capabilities.

Broad incumbents

• Baker Hughes: Provides directional drilling services (including legacy Inteq and Iternal PDC bits) and drilling data products to E&Ps; rounds out the 'big three' oilfield service bundles against which roundLAB positions itself as a vendor-independent alternative.
• SLB (Schlumberger): Global oilfield services major with integrated directional drilling, MWD/LWD tools and survey data services (PathFinder, PowerV, etc.) that competes with roundLAB's offering from inside a much broader drilling and evaluation portfolio.
• Halliburton: Operates Sperry Drilling, a leading directional drilling and MWD/LWD business, addressing the same wellbore positioning and survey accuracy problems as roundLAB, but as part of a global integrated services portfolio.

Others

• IKON Science: Acquired roundLAB in April 2026; provides subsurface-to-well-planning geoscience software (RokDoc, iPoint) that complements roundLAB's drilling-time positioning QC within a connected subsurface-to-placement workflow.
• INTECSEA (Worley) — Wellsite Services: Engineering and wellsite services arm of Worley, offering surveying and drilling data interpretation services that overlap with roundLAB's survey QC and geomagnetic reference work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roundlab-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about roundLAB