AUVI Insurance

What AUVI Insurance does

AUVI Insurance Brokers Corp. was a privately held insurance brokerage founded in Calgary, Alberta in 2007 and acquired by BrokerLink effective December 1, 2025. The firm operated as a traditional, trust-based brokerage offering personal insurance solutions (home, auto, tenant, condo, vacation property) and commercial insurance solutions (business property, general liability, business interruption, and other commercial lines) to individual consumers and small-to-medium businesses primarily in Alberta, Canada. Its go-to-market was sales-led and referral-driven, built over 18 years on word-of-mouth from loyal customers and delivered through face-to-face advisor consultations and phone-based quoting (1-866-724-2372).

The firm had no proprietary technology, no AI/ML capabilities, and no disclosed digital channels; underwriting and policy administration were handled via carrier partnerships with revenue generated through standard brokerage commissions on placed policies and renewals. With a headcount of 1-10 employees and no disclosed revenue, AUVI Insurance functioned as a small, community-rooted brokerage whose primary assets were its customer relationships and local brand.

Following the BrokerLink acquisition, AUVI Insurance's operations, advisors, and existing policy book were integrated into BrokerLink's network of 235 branches across Canada. BrokerLink, a subsidiary of Intact Financial Corporation (TSX: IFC), provides AUVI's customer base with expanded digital self-service tools, a broader product catalog, and national distribution, while retaining the local advisor team to maintain continuity of service.

Name

AUVI Insurance

Legal name

AUVI Insurance Brokers Corp.

Website

https://auviinsurance.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

1–10 employees

Short description

AUVI Insurance Brokers Corp. was a Calgary-based personal and commercial insurance brokerage founded in 2007, serving individual consumers and small-to-medium businesses in Alberta through trusted local advisors before being acquired by BrokerLink in December 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: Traditional insurance brokerage earning commissions from placing personal and commercial insurance policies with insurance carriers. Revenue is generated through policy renewals and new customer acquisitions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AUVI Insurance is a traditional insurance brokerage that placed personal insurance (home, car, tenant, condo, and vacation property coverage) and commercial insurance (property, business interruption, general liability, and other specialized business coverages) with insurance carriers on behalf of individual consumers and small/medium businesses in Alberta. Revenue was generated through carrier commissions on policy placements and renewals.

Product overview

AUVI Insurance was a standalone insurance brokerage that has been acquired by BrokerLink and integrated into its platform. As part of BrokerLink, the company offered personal insurance solutions (covering homes, vehicles, and personal property) and commercial insurance solutions (covering business property, liability, and specialized risks). Following the December 1, 2025 acquisition, AUVI Insurance's operations were merged into BrokerLink's network of 235 branches across Canada, which operates under Intact Financial Corporation. The acquired brand is now part of BrokerLink's broader insurance portfolio including vehicle, property, and business insurance products.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Solutions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BrokerLinkcoreChannel Partner/ Reseller/ Distributor · 1 December 2025AUVI Insurance was acquired by BrokerLink and joined the BrokerLink network effective December 1, 2025. AUVI Insurance is being integrated into BrokerLink's operations, with all existing policies continuing as-is. The AUVI Insurance team and advisors continue to serve customers, now as part of BrokerLink's network of 235 branches across Canada. BrokerLink is a subsidiary of Intact Financial Corporation (TSX: IFC).

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Sonnet Insurance: Direct-to-consumer digital insurance provider (subsidiary of Economical/Definity) selling home and auto online. Represents the digital-first competitive threat to AUVI's traditional phone/advisor brokerage model.
• Square One Insurance Services: Canadian online insurance provider offering home, tenant, and other personal lines via digital channels. Comparable personal-lines focus with a contrasting tech-enabled delivery model.

Direct peers

• BFL Canada: Canadian insurance brokerage specializing in commercial and specialty lines for businesses. Comparable brokerage model focused on commercial risk advisory and placement.
• Hub International: Large North American insurance brokerage with significant Canadian operations, focused on commercial and personal lines through advisor-led brokerage. Comparable intermediary business model and acquisition-driven scale strategy.
• Westland Insurance: Large Canadian insurance brokerage operating across Western Canada with personal and commercial lines. Closely comparable regional broker model with community-based advisor service and similar acquisition-driven growth strategy.
• BrokerLink: Direct parent and operating peer; Canada's largest brokerage network with 235 branches offering personal and commercial insurance across Canada. Same product lines (home, auto, commercial, travel) and same intermediary/brokerage business model.
• Marsh Canada: Global insurance brokerage with a large Canadian practice, specializing in commercial risk and insurance placement. Comparable broker/intermediary model serving SMB and commercial clients.

Broad incumbents

• Aviva Canada: Major Canadian P&C insurer offering personal and commercial coverage through direct and broker channels. Comparable personal property/auto and commercial product portfolio to AUVI.
• Intact Financial Corporation: Parent of BrokerLink and Canada's largest P&C insurer; provides direct insurance and brokerage services across all major personal and commercial lines. Serves as the broader incumbent within which AUVI is now integrated.
• The Co-operators: Canadian multi-line insurer and mutual offering home, auto, commercial, life and group benefits across Canada. Comparable diversified personal and commercial insurance portfolio with community-rooted distribution.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/auvi-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUVI Insurance