BITS

What BITS does

BITS GmbH (Business IT Solutions) is a privately held, owner-managed IT professional services firm headquartered in Munich (Welfenstr. 22, 81541 München) and founded in 2000 by three managing directors who were former fellow students. The company employs approximately 75 IT consultants, project managers, programmers, and specialists and operates exclusively in the DACH region (Germany, Austria, Switzerland). It serves a heterogeneous client base spanning startups, mid-sized Mittelstand companies, and large corporations (Konzerne) across verticals including automotive, pharma/life sciences, e-commerce, manufacturing, hospitality, healthcare, energy/utilities, and recruiting.

The firm's offering is organized into two service lines. Digital Solutions covers strategic IT consulting, custom web and mobile development, database and data management, technology modernization, and AI/ML integration. Digital Consulting & Project Management covers end-to-end IT project management, collaboration management, infrastructure and cloud services, process optimization, and quality assurance. BITS maintains a broad technology stack including Kubernetes, Docker, AWS, SAP (Business ByDesign), ServiceNow, OpenAI/GPT-4, Java, Shopware 6, and CI/CD pipelines. It also operates two productized assets: mybits.ai, an AI assistant integrated with Zendesk for IT support ticket automation, and an Industry 4.0 OEE solution for production machine monitoring. The company holds TISAX certification (since May 2023), enabling automotive-grade information security engagements, and operates a wholly-owned subsidiary, customice GmbH, focused on hotel management SaaS.

BITS generates revenue through professional services engagements on a project and retainer basis, with pricing determined per engagement scope; no public pricing is disclosed. Go-to-market is direct enterprise field sales supported by case-study-led demand generation, a content/SEO engine (best-practice guides, LinkedIn presence, customer review badges on Kununu/ProvenExpert/Sortlist), and selective event participation (Personio HR Spotlight, B2Run Munich). Named customer relationships include MAN Truck & Bus SE, BMW, Škoda, TRATON, NTT Data, 1&1, British Gas, Welsh Water, SWB, TUM, arex PHARMA GmbH, drink now GmbH, opexxia GmbH, myLike UG, and apaleo.

Name

BITS

Legal name

BITS GmbH

Website

https://mybits.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

BITS GmbH is a privately held, owner-managed Munich-based IT professional services firm (founded 2000, ~75 employees) serving DACH startups, mid-market Mittelstand, and large enterprises across automotive, pharma, e-commerce, and hospitality with custom software development, IT project management, cloud modernization, AI integration, and the proprietary mybits.ai IT-support platform.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• IT consulting services
• Software development
• Digital transformation
• Cloud infrastructure services
• IT project management

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting & Professional Services: BITS generates revenue by providing IT consulting, project management, software development, and digital transformation services on a project and retainer basis. Clients range from startups to large corporations, and services are tailored to each engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BITS GmbH is a Munich-based IT consulting and professional services firm that supports medium-sized companies and corporations with digital transformation through two service portfolios: Digital Solutions (strategic IT consulting, custom software development, web/mobile development, data management, technology modernization, and AI/ML integration) and Digital Consulting & Project Management (IT project management, collaboration management, cloud/infrastructure services, process optimization, and quality assurance). The firm also develops proprietary technology products, notably mybits.ai (an AI assistant for IT support optimization) and an Industry 4.0 OEE solution for manufacturing monitoring.

Product overview

BITS GmbH is a mid-sized IT service provider based in Munich offering a comprehensive portfolio of IT services organized into two main business areas: Digital Solutions and Digital Consulting & Project Management. Digital Solutions includes strategic IT consulting, custom software development, data management, technology modernization, and AI/machine learning services. Digital Consulting & Project Management covers IT project management, collaboration management, infrastructure/cloud services, process optimization, and quality assurance. The company also offers proprietary AI products including mybits.ai for AI-powered IT support optimization. Services are delivered by approximately 75 IT specialists including consultants, project managers, programmers, and IT experts, serving clients from startups to corporations across industries including automotive, pharma/life sciences, e-commerce, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• mybits.ai Proprietary AI platform for IT support optimization, enabling AI-powered ticket processing and intelligent automation integrated with customer service systems such as Zendesk. Targeted at organizations seeking to streamline IT support workflows.
• Digital Solutions Strategic IT consulting service portfolio including web and mobile development, database and data management, technology modernization, and AI/machine learning for process optimization. Designed for companies seeking end-to-end digital transformation consulting.
• Digital Consulting & Project Management Comprehensive IT project management service portfolio covering collaboration management, infrastructure and cloud services, process optimization, and quality assurance for successful IT project delivery. Designed for organizations needing structured IT project execution.
• Software Development Custom software development services including web applications, mobile apps, and business software solutions for clients across industries. Designed for organizations needing bespoke application development.
• Infrastructure and Cloud Services Cloud infrastructure design, implementation, and management services including AWS and container orchestration solutions (Kubernetes, Docker, CI/CD pipelines). Designed for companies modernizing IT infrastructure.
• Technology Modernization Legacy system modernization service including migration to modern architectures such as cloud, containers, and microservices. Designed for organizations transitioning from legacy IT systems.
• IT Strategy Consulting Strategic IT consulting service to help businesses develop and implement digital transformation strategies. Designed for companies seeking to align IT with business objectives.
• AI and Machine Learning Integration AI and machine learning integration service for business process optimization and intelligent automation, including GPT-4 integration via OpenAI API. Designed for organizations seeking AI-driven process improvements.
• IT Project Management and Organization Comprehensive IT project management and organization service including holistic planning, efficient implementation, and proactive risk management. Designed for organizations needing structured IT project delivery.
• Data Management Database management, data consolidation, and optimization of data structures and interfaces service for enterprise data needs. Designed for organizations seeking to improve data architecture and quality.

Quantifiable outcome

• Successfully delivered datacenter migration with production-critical infrastructure for MAN Truck & Bus SE
• +4 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• PersoniominorGTM or Marketing Partner · 18 September 2024BITS participated as a partner in Personio's HR Spotlight event on HR transformation (September 18, 2024), alongside CLEVIS, JackRussell, and HR factory GmbH. BITS contributed expertise on process digitization and automation.
• CLEVISminorGTM or Marketing Partner · 18 September 2024Partner in the Personio HR Spotlight event (September 2024).
• JackRussellminorGTM or Marketing Partner · 18 September 2024Partner in the Personio HR Spotlight event (September 2024).
• HR factory GmbHminorGTM or Marketing Partner · 18 September 2024Partner in the Personio HR Spotlight event (September 2024).
• ENX Association / DEKRA Certification GmbHminorOthers · 1 May 2023BITS underwent TISAX certification assessed by DEKRA Certification GmbH and overseen by the ENX Association (on behalf of VDA). This is a compliance/audit relationship rather than a commercial partnership.
• STACKITcoreTechnology or IntegrationBITS is an official partner of STACKIT, a European cloud infrastructure provider. This partnership enables BITS to offer STACKIT cloud solutions as part of its infrastructure and cloud services portfolio, providing customers with European data residency and sovereignty options.
• customice GmbHcoreOEM/ Whitelabel/ Licensing Partnercustomice GmbH is a 100% subsidiary of BITS GmbH, specializing in hotel management SaaS/cloud solutions. BITS acts as the strategic IT partner for customice, providing development and operational support for its hospitality platform.
• STRATOminorOthersSTRATO, a German web hosting provider, featured BITS as a long-standing professional user of STRATO ServerCloud in its product documentation. BITS uses STRATO ServerCloud to provide European, GDPR-compliant infrastructure for customer IT projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• T-Systems: Deutsche Telekom's enterprise IT arm offering consulting, cloud, and digital transformation services across automotive, manufacturing, and public sector in DACH — a much larger incumbent competing for the same enterprise transformation wallet.
• NTT Data Deutschland: Large global IT services provider with a significant German practice serving automotive, telecom, and public sector; BITS lists NTT Data as a client but also competes against it for similar consulting engagements.
• Capgemini (Germany): Global IT services giant with substantial German operations serving automotive, manufacturing, and consumer goods clients — competing for the same enterprise digital transformation budgets as BITS but at materially larger scale.

Direct peers

• adesso SE: Dortmund-headquartered IT services firm with a similar size band (~10,000 employees) and comparable portfolio in custom software development, IT consulting, and industry verticals including insurance, automotive, and healthcare across DACH.
• Senacor Technologies: German IT consulting and software development specialist focused on digital transformation, core banking, and automotive clients; comparable in size, DACH focus, and services-portfolio breadth to BITS.
• msg group: German IT consulting firm headquartered near Munich, with strong presence in insurance, banking, automotive, and public sector — overlapping BITS' industry verticals and offering comparable IT strategy, project management, and custom development services.
• S&N AG: Paderborn-based IT consulting and software company focused on digitalization, AI, and custom software solutions for German Mittelstand; competes directly with BITS for similar DACH mid-market IT transformation projects.
• Allgeier SE: Munich-based IT services group offering digital transformation, software development, and enterprise consulting across DACH; competes for similar Mittelstand and corporate IT modernization engagements as BITS.
• GFT Technologies: German mid-sized IT services and digital transformation provider headquartered in Stuttgart, serving banking, insurance, and industrial clients with comparable project-based delivery and AI/digital solutions portfolio.

Regional players

• Apaleo: Mid-market hospitality platform provider and existing BITS customer; comparable as a DACH hotel-tech SaaS company and adjacent ecosystem participant that BITS supports through its customice GmbH subsidiary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/BITS-GmbH
• LinkedInlinkedin.com/company/mybits-gmbh
• Facebookfacebook.com/mybitsgmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BITS