ÜberQuell

What ÜberQuell does

ÜberQuell GmbH is a privately held German limited company (GmbH) operating a single multi-concept hospitality venue at St. Pauli Fischmarkt 28-32 in Hamburg, situated in the historic Riverkasematten (river casemates) near the Hamburg harbor. The company runs a brewpub, microbrewery, pizzeria, and beer garden, producing handcrafted beers on-site in accordance with the German Reinheitsgebot (Beer Purity Law) and baking Neapolitan-style pizzas in a hand-built Italian stone oven. The menu also includes salads and bowls, and the venue features street art, urban gardening, and Rock'n'Roll design elements. Two co-managing directors, Patrick Rüther and Axel Ohm, oversee the company, which shows no external investors, parent entities, or capital-raising activity.

The business operates four distinct revenue streams: on-site food and beverage sales (the primary stream), event hosting for private celebrations and corporate clients (summer parties, Christmas parties, incentives, product presentations), paid experiences (brewing courses led by a certified Diplom-Braumeister, brewery tours, and seasonal Eisstockschießen/curling for groups up to 40), and an e-commerce online shop (ueberquell.shop) selling beers and merchandise. Distribution is anchored by the physical Hamburg venue, with additional channels including online table reservations, a direct sales function for events, and the online shop. Marketing spans organic social media (Facebook, Instagram, YouTube, Pinterest, LinkedIn), an email newsletter (ÜberNews), and organic SEO for the website.

The customer base is split between individual diners and social guests (locals, tourists, visitors seeking craft beer and pizza in a unique harbor atmosphere), corporate and private event bookers (companies and individuals planning team events, celebrations, and incentive trips), and experience seekers (hobby brewers and craft beer enthusiasts). The company carries no disclosed revenue, no headcount, no funding history, no patents, no partnerships, and no app or AI capabilities. Its only disclosed certification is WCAG 2.2 AA website accessibility compliance under the German BFSG. Geographic footprint is limited to Hamburg.

Name

ÜberQuell

Legal name

ÜberQuell GmbH

Website

https://ueberquell.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ÜberQuell GmbH is a privately held Hamburg-based hospitality company operating a single multi-concept venue that combines a brewpub, microbrewery, pizzeria, and event space in the historic Riverkasematten on St. Pauli. It serves individual diners, corporate and private event bookers, and brewing experience seekers via on-site F&B, events, courses, and an online shop.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Brewpub hospitality
• Neapolitan pizza
• Event venue rental
• Brewing courses

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: On-site dining and drinking sales including craft beers brewed on premises, Neapolitan pizzas from stone oven, salads, bowls, and other food items. Primary revenue stream from the restaurant and brewpub operations.
2. Event Hosting: Private celebrations, corporate events, summer parties, Christmas parties, incentives, and product presentations hosted at the venue. Revenue from event bookings and catering.
3. Experiences & Workshops: Brewing courses led by certified master brewer (Diplom-Braumeister), brewery tours, Eisstockschießen (curling) events during winter season. Revenue from booking fees for experiential activities.
4. Online Shop: E-commerce sales through ueberquell.shop for merchandise and potentially beer products for delivery to customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ÜberQuell operates a multi-concept brewpub combining an on-site microbrewery producing handcrafted beers under the German Reinheitsgebot (purity law), a pizzeria serving Neapolitan pizzas from a hand-built Italian stone oven, a full-service restaurant with salads and bowls, and an event venue for private and corporate functions. Ancillary paid experiences include brewing courses led by a certified Diplom-Braumeister, brewery tours, and seasonal Eisstockschießen (curling). An online shop extends distribution of beers and merchandise beyond the Hamburg venue.

Product overview

ÜberQuell is a multi-faceted hospitality business combining a microbrewery, restaurant, pizzeria, and event venue located in the historic Riverkasematten on St. Pauli in Hamburg. The core offerings include handcrafted beers produced in-house following the German Reinheitsgebot (purity law), Neapolitan pizzas from a hand-built Italian oven, and a full-service restaurant with salads and bowls. The business operates a micro brewery as its central anchor, supported by ancillary services including brewing courses taught by master brewer Dirk, brewery tours, seasonal curling (Eisstockschießen), and an event venue for private and corporate functions. An online shop enables remote sales of their beers and merchandise. The brand also encompasses 'Green Pauli,' a sustainability initiative. The venue features urban gardening, street art, and rock'n'roll ambiance, creating a unique blend of Nordic coolness and traditional brewing culture.

Differentiator

Problem solved

Functional benefit

Products and services

• ÜberQuell Restaurant St. Pauli Restaurant at St. Pauli offering Neapolitan pizzas from a hand-built Italian oven, salads, bowls, and full-service dining at the historic Riverkasematten near Hamburg harbor.
• Micro Brewery (Hausgebraute Biere) In-house craft beer production featuring handcrafted beers following the German Reinheitsgebot (purity law), including Pale Ale and specialty beers brewed at the St. Pauli Riverkasematten location.
• Braukurs (Brewing Course) Interactive brewing course taught by certified master brewer Dirk (Diplom-Braumeister), in which participants brew a Pale Ale and taste five ÜberQuell specialty beers.
• Brauereitour (Brewery Tour) Guided tours of the ÜberQuell micro brewery facility for visitors and groups interested in craft beer production.
• Eisstockschießen (Curling) Seasonal curling activity (Eisstockschießen) running from November 1 to February 28, featuring two lanes for groups up to 40 people, with beer and punch service included.
• Eventlocation (Event Venue) Event space for private celebrations and corporate functions including summer parties, Christmas parties, incentive trips, and product presentations at the ÜberQuell harbor venue.
• ÜberQuell Onlineshop Online store for purchasing ÜberQuell craft beers and merchandise for delivery to customers outside the physical venue.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Maisel & Friends: Bavarian (Bayreuth) craft brewery with on-site Brauhaus & Restaurant at the brewery campus. Comparable traditional German brewery + on-site dining format, but at larger regional-incumbent scale.
• Paulaner Brauerei Gruppe: Major Munich-headquartered German brewery group with multiple brewpubs (Paulaner am Nockherberg, etc.) and broad distribution. Comparable brewpub + beer-hall model but at scaled-incumbent level across Germany rather than indie single-site.
• Hofbräuhaus München: Iconic Munich brewery and on-site beer hall operating at a much larger scale and with global tourism reach. Comparable in combining in-house brewing with traditional Bavarian food and high-volume on-site consumption, but operates as an established broad incumbent rather than an indie microbrewery.
• BrewDog: International craft brewery chain with German taprooms (e.g., Berlin). Comparable craft-beer + hospitality hybrid model with a brewpub/bar format, but operates at multi-site chain scale rather than independent single-venue.
• Schneider Weisse Brauhaus: Bavarian wheat-beer brewery operating the Schneider Bräuhaus taproom in Munich. Comparable traditional German brewery + on-site gastropub hybrid; broader incumbency and Munich geography differentiate it from ÜberQuell.

Emerging players

• Tilmans Biere: Independent Munich brewpub with in-house craft beer production and casual gastropub food. Comparable indie single-venue craft brewery + restaurant model, though smaller scale and Munich-based rather than Hamburg.

Direct peers

• BRLO Brauerei: Berlin-based craft brewery with its own brewpub and restaurant (BRLO Hausrind, etc.). Comparable multi-format craft brewery + hospitality model with on-site dining; differs only by city, making it a relevant German-market direct peer.
• Brauhaus Joh. Albrecht: Hamburg-based traditional brewery with on-site hospitality and food service. Comparable as a regional German brewpub combining in-house beer production with full restaurant operations.
• Ratsherrn Brauerei: Hamburg-based microbrewery and craft beer producer with an on-site taproom and restaurant at Schanzenviertel. Most directly comparable peer — same city, same craft-beer + hospitality hybrid model, similar mid-scale independent operator profile as ÜberQuell.
• Kehrwieder Kreativbrauerei: Hamburg craft brewery (St. Pauli area) operating a brewpub with food and on-site beer service. Closely matches ÜberQuell's combined microbrewery + restaurant + taproom format in the same local market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvt4xY6gX--0p7AgDp4e2tg?view_as=subscriber
• Facebookfacebook.com/UeberQuell
• LinkedInlinkedin.com/company/%C3%BCberquell-st-pauli
• Instagraminstagram.com/ueberquell/?hl=de
• Pinterestpinterest.de/ueberquell

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ÜberQuell