Schneider Weisse

What Schneider Weisse does

Schneider Weisse (legal entity: G. Schneider & Sohn GmbH) is a privately-held, family-owned Bavarian wheat beer brewery founded in 1872 in Munich and currently operating in its seventh generation of Schneider family ownership. It is recognized as Bavaria's oldest wheat beer brewery and traces its heritage to the Weisses Bräustäbe in Kelheim (founded 1607, acquired 1928). The company's core business is the production of traditional Bavarian wheat beer specialties under the TAP numbering system (TAP1 through TAP11), complemented by Aventinus — the world's first Weizendoppelbock, introduced in 1907 — and Aventinus Eisbock. The portfolio has expanded in 2025-2026 to include Schneider Helles pale lager, alcohol-free variants, and G. Schneider's Limoladen non-alcoholic lemonade line.

The brewery's underlying technology is built on traditional craft methods rather than industrial automation: fermentation occurs in open vessels allowing yeast to breathe and develop complex harmonic-spicy flavors, followed by genuine bottle fermentation (champagne method) lasting approximately three weeks, with all wheat beer specialties remaining unfiltered and unpasteurized. Daily hand-skimming of yeast removes Hefekräusen (yeast foam) that encapsulates unwanted hop resins. The brewery maintains rigorous quality controls — more than 18,000 probes, 90,000 test readings, and 2,100 tastings per year — and is certified to ISO 9001, 14001, and 50001 standards. Raw materials are sourced regionally from Hallertau hops, Franconian Jura, and Straubinger Gäuboden.

Schneider Weisse operates three revenue streams: (1) wholesale and retail beer product sales through beverage retailers (Getränkehandel), food retailers (Lebensmitteleinzelhandel), its own online shop (Schneider's Kaufladen), and partner online retailers; (2) on-premise brewery tavern operations at three company-owned locations (Schneider Bräustäbe im Tal Munich, Schneider Bräustäbe Berg am Laim Munich, and Weisses Bräustäbe Kelheim) serving food and beverages; and (3) merchandise sales (branded glasses, promotional articles). Distribution reaches over 40 countries through regional and international partners. Customer segments span retail consumers for home consumption, gastronomy and hospitality (horeca) venues, wheat beer connoisseurs, and international markets seeking authentic Bavarian wheat beer. Leadership rests with Georg VII. Schneider (Bräustäbe), Managing Directors Robert Schraml (Sales/Marketing) and Robert Grandl (Finance), and Chief Master Brewer Hans-Peter Drexler, with Josef Lechner as Master Brewer and Technical Director.

Name

Schneider Weisse

Legal name

G. Schneider & Sohn GmbH

Website

https://schneider-weisse.de

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

51–100 employees

Short description

Schneider Weisse is a seventh-generation, family-owned Bavarian wheat beer brewery operating since 1872, producing traditional TAP-series wheat beers, Aventinus, and specialty Bavarian beverages distributed in over 40 countries through retail, horeca, and three company-owned brewery taverns.

Ownership category

akta.pro rank

Product category

Craft Wheat Beer

NAICS

Breweries (31212), Breweries (312120), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Bavarian wheat beer
• Traditional brewery
• Wheat beer production
• Craft brewing
• Brewery taverns

Headquarters

HQ city

Kelheim

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Product Sales: Sale of wheat beer products through retail channels (Getränkehandel, Lebensmitteleinzelhandel), online shop (Schneider's Kaufladen), and distribution partners in 40+ countries. Products include TAP series (TAP1-TAP11), Aventinus, Eisbock, and other specialties.
2. Brewery Tavern Operations: Three company-owned brewery taverns in Munich and Kelheim serving the complete assortment of wheat beers along with traditional Bavarian cuisine.
3. Merchandise and Promotional Articles: Sale of Schneider Weisse branded merchandise including beer glasses and promotional articles through on-site shops at brewery taverns and online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels11 records

Core offering

Schneider Weisse brews and sells traditional Bavarian wheat beers under its TAP series (TAP1 Hefeweissbier Naturtrüb, TAP2 Kristall, TAP3 Alkoholfrei, TAP4 Festweisse, TAP5 Hopfenweisse, TAP6 Aventinus, TAP7 Original, TAP11 Leichte Weisse) and Aventinus Eisbock, plus pale lagers (Schneider Helles, Schneider Helles Alkoholfrei), G. Schneider's Limoladen lemonades, and collaboration brews. The brewery also operates three company-owned brewery taverns in Munich and Kelheim serving the full wheat beer assortment alongside traditional Bavarian cuisine. All beers are produced using traditional open-vat fermentation and genuine bottle fermentation, unfiltered and unpasteurized.

Product overview

Schneider Weisse is Bavaria's oldest wheat beer brewery since 1872, operating as a family-owned brewery now in its 7th generation. The product portfolio centers on specialty wheat beers under the TAP numbering system (TAP1-TAP11 plus Eisbock), complemented by the traditional TAP7 Original brewed from the 1872 recipe. The brewery expanded beyond wheat beer with Schneider Helles (pale lager) in 2021, alcohol-free variants across multiple product lines, and non-alcoholic beverages including the Limoladen line. Notable collaborations include TAP5 Hopfenweisse with Brooklyn Brewery, LoveBeer with LaBrassBanda, and Tream Weissbier with musician Timo. The brewery emphasizes traditional craftsmanship with open fermentation, bottle fermentation, and adherence to the Bavarian Reinheitsgebot (purity law). Products are distributed in over 40 countries globally through retailers and hospitality venues, with three company-owned brewery taverns in Munich and Kelheim.

Differentiator

Problem solved

Functional benefit

Products and services

• TAP7 Mein Original

Quantifiable outcome

• 12 Gold medals and 18 total awards at European Beer Star for Aventinus alone
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Timo (LaBrassBanda)minorGTM or Marketing Partner · 9 July 2026Collaboration with LaBrassBanda band lead singer Timo for Tream Weissbier product launch. Timo developed his own Weissbier recipe with Schneider Weisse brewmasters, celebrating Bavarian roots. Product launched July 2026 with exclusive retail availability at Kaufland and tour events.
• Brooklyn Brewery (Garrett Oliver)coreStrategic or Co-development Partner · 1 January 2007Collaboration brewing partnership established in 2007 between Schneider Weisse and Brooklyn Brewery under Garrett Oliver. Jointly developed TAP5 Hopfenweisse, a 'flavor bomb' wheat beer, and created an American variant as a 'collaboration brew'. Two distinct variants of Schneider 'Hopfenweisse' were created representing two brewing cultures.
• Ratisbona Compliance GmbHminorOthersWhistleblower system provider enabling anonymous reporting of legal and ethical violations by business partners and employees.
• KauflandcoreChannel Partner/ Reseller/ DistributorExclusive retail partner for Tream Weissbier launch. Products available at Kaufland stores nationwide starting July 9, 2026, and at tour events.
• MEETOVO (Lukas & Christof Bludau GbR)minorImplementation/ SI/ Consulting PartnerSoftware solution provider for processing customer inquiries. Works under GDPR Art. 28 requirements for data processing agreements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weihenstephan: Weihenstephan is widely regarded as the world's oldest brewery and is a direct Bavarian wheat beer peer to Schneider Weisse, operating on similar traditional brewing methods and serving the same German craft wheat beer consumer. Both compete in the same specialty Hefeweizen premium category.
• Erdinger Weissbräu: Erdinger is one of Germany's largest wheat beer breweries and a direct competitor to Schneider Weisse in the Bavarian wheat beer category, distributing globally through similar retail and on-premise channels. Both target connoisseur and mainstream wheat beer drinkers with traditional craft positioning.
• Maisel & Friends: Maisel is a Bavarian family-owned wheat beer brewery (Brauerei Gebr. Maisel) with similar craft heritage, family-ownership model, and global export footprint. Directly comparable as a mid-sized traditional German wheat beer specialist.
• Franziskaner (Spaten-Franziskaner-Löwenbräu): Franziskaner is a leading German wheat beer brand now part of AB InBev, directly competing with Schneider Weisse in the same wheat beer segment across retail, gastronomy, and international markets. Comparable heritage positioning and product range.
• Paulaner (Schörghuber Group): Paulaner is a Munich-based brewery sharing Schneider Weisse's Bavarian wheat beer heritage and competing in nearly identical on-premise and retail channels. Both serve Munich breweries (Hofbräuhaus vs. Schneider Bräuhaus) and have global distribution footprints.

Emerging players

• Giesinger Bräu: Giesinger Bräu is a Munich-based craft brewery producing wheat beers and traditional Bavarian styles, competing with Schneider Weisse in the local Munich craft and on-premise market. Comparable as a smaller Bavarian wheat beer craft competitor.
• Brooklyn Brewery: Brooklyn Brewery is Schneider Weisse's collaboration partner (TAP5 Hopfenweisse) and is a comparable craft brewery in size, family/cultural heritage, and global craft distribution ambitions. Comparable as a craft collaborator with shared cross-Atlantic distribution.

Regional players

• August Schell Brewing Company: August Schell is a US family-owned brewery (5th generation) with comparable heritage, German wheat beer traditions, and family-ownership structure. Comparable as a heritage craft brewery operating in a different geographic market.

Broad incumbents

• Anheuser-Busch InBev (AB InBev): AB InBev is the world's largest brewing conglomerate and owns direct wheat beer competitors (Franziskaner, Budweiser Weizenbock), with vastly greater scale and distribution. Comparable as a broader industry incumbent competing for the same shelf and tap space.
• Hofbräu München (Staatliches Hofbräuhaus): Staatliches Hofbräuhaus München is a state-owned traditional Munich brewery that overlaps with Schneider Weisse in Munich on-premise and wheat beer categories but at significantly larger scale. Comparable as a Bavarian heritage brewery serving overlapping channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/schneiderweisse
• YouTubeyoutube.com/schneiderweisse
• Facebookfacebook.com/schneiderweisse
• Instagraminstagram.com/schneiderweisse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schneider Weisse