Pump Express
Pump Express is a UK-based, Lichfield-headquartered e-commerce specialist selling water pumps, boosting systems, pressure tanks, and water treatment equipment directly to homeowners and trade installers, with next-day delivery and a proprietary UK-built Powertank brand.
- Company typePrivate
- Founded2001
- HeadquartersLichfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pump Express does
Pump Express is a UK-based specialist e-commerce retailer headquartered in Lichfield, Staffordshire, that supplies water pumps, water boosting systems, pressure tanks, and water treatment equipment for domestic and light commercial applications. The company sells an extensive catalogue spanning submersible, drainage, sewage, borehole, shower, solar, centrifugal, multi-stage, low-voltage, and 110V pumps, alongside PressureWave and Challenger pressure vessels from Global Water Solutions, Powerdrain packaged pump stations, and water treatment systems (eSoft softener, ScaleArmor anti-scale, Aplos Alpha reverse osmosis, Viqua Arros UV). It operates proprietary sub-brands Powertank (self-contained UK-built water pressure systems available in fixed-speed and variable-speed configurations) and Powerdrain (packaged pump stations), and distributes third-party brands including Pedrollo, Marco, Dreno, and Cintropur. A Powertank selector tool on-site guides configuration prior to purchase.
The business model is direct-to-consumer e-commerce at pumpexpress.co.uk with UK-wide next-day delivery on stocked SKUs, complemented by inside-sales via phone (01633 244777) and WhatsApp for product specification advice. Pricing is unit-based retail with VAT-inclusive pricing across a range from approximately £15 accessories to over £2,700 packaged pump stations, with optional 5-year warranty extensions (£114–£234) as attach sales. A Pro account tier targets plumbers, contractors, and trade installers with exclusive discounts, creating a parallel B2B channel within the predominantly consumer-facing operation. Distribution is UK-domestic only, with explicit shipping exclusions for Northern Ireland, the Scottish Highlands, Isle of Wight, Isles of Scilly, Channel Islands, and Isle of Man.
The company claims 25 years of industry experience and operates with a small staff of 11–50 employees. No funding rounds are disclosed, ownership is described as independent with no parent company or external investor backing, and no public listing exists. There are no patented technologies, no regulatory licences, no API or developer platform, and no AI/ML capabilities indicated in the source material. The primary technical differentiator is the configurable Powertank self-contained water pressure system built in the UK and shipped next-day, supported by an in-house advisory function and pre-commissioned product testing prior to dispatch.
Pump Express firmographics
Firmographics- Name
- Pump Express
- Legal name
- Pump Express
- Website
- https://pumpexpress.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pump Express is a UK-based, Lichfield-headquartered e-commerce specialist selling water pumps, boosting systems, pressure tanks, and water treatment equipment directly to homeowners and trade installers, with next-day delivery and a proprietary UK-built Powertank brand.
- Ownership category
- akta.pro rank
Pump Express industry classification
Industry- Product category
- Water Pumps and Water Management Equipment
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)
- akta.pro secondary industries
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)
Keywords
Where Pump Express is headquartered
LocationHeadquarters
- HQ city
- Lichfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pump Express business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of water pumps, tanks, water treatment solutions, and related accessories through e-commerce website. Products are sold at retail prices with VAT added. Professional/trade customers can register for Pro accounts to access exclusive discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer/Retail Pricing |
| Unit Pricing | Pay-as-you-go | Professional/Trade Account |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty - Fixed Speed Models |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty - Variable Speed Models |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty - Twin Variable Speed Models |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pump Express product offering
Product offeringCore offering
Pump Express supplies and distributes water pumps, water pressure boosting systems (including its UK-built Powertank brand), water storage tanks, packaged pump stations (Powerdrain), and water treatment equipment such as softeners, anti-scale systems, reverse osmosis, and UV systems. Products are sold direct to domestic customers and trade professionals through an e-commerce website with next-day UK delivery and live expert support.
Product overview
Pump Express is a UK-based water pump specialist offering a comprehensive portfolio of water management products and solutions. The core offering centers on an extensive range of water pumps (submersible, drainage, sewage, booster, centrifugal, peripheral, multi-stage, solar, and specialty pumps) complemented by the proprietary Powertank brand of self-contained water pressure systems. The company provides complete solutions through associated products including pressure vessels (PressureWave and Challenger Series), water treatment systems (softeners, anti-scale, reverse osmosis, UV systems), pumping stations (Powerdrain brand), pump controllers, alarm systems, and emergency flood kits. The product range serves domestic, commercial, agricultural, and industrial applications with a focus on water pressure boosting, sewage handling, rainwater harvesting, and water treatment. Major brands stocked include Pedrollo, Marco, Dreno, Global Water Solutions, and Cintropur alongside their own Powertank and Powerdrain branded solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Powertank: Own brand of self-contained water pressure solutions for domestic and light commercial applications, built in the UK
- Pump Express Pro
- Powerdrain
- Submersible Flood Kit
Products and services
- Water Pumps (Multi-Type Range) Comprehensive range of water pumps including submersible, drainage, sewage, booster, centrifugal, peripheral, multi-stage, solar, self-priming, shower, stainless steel, well/borehole, rainwater harvesting, swimming pool, water transfer, diesel, oil/fuel, and high flow pumps for domestic and commercial applications.
- Powertank Water Pressure Systems Self-contained water pressure solutions for domestic and light commercial applications, built in the UK with next-day delivery available. Includes Fixed Speed and Variable Speed models, with extended 5-year warranty options.
- PressureWave Series Pressure Vessels Pressure vessels and cold water accumulators ranging from 2 to 100 litres, used with pressure pump boosting sets to hold water at closed valve static pressure and prevent rapid pump cycling.
- Challenger Series Pressure Vessels Industrial-grade pressure vessels ranging from 200 to 450 litres, suitable for booster systems, thermal expansion, heating expansion, irrigation systems, and hydraulic hammer arresting.
- eSoft Pro Water Softener Domestic water softener system for preventing limescale buildup in residential water systems.
- ScaleArmor Rock Anti-Scale System Certified anti-scale system for preventing limescale formation in domestic water systems.
- Aplos Alpha Reverse Osmosis System Reverse osmosis water filtration system for producing purified drinking water in domestic settings.
- Viqua Arros UV Water Treatment System Whole home UV water treatment system for disinfecting domestic water supplies.
- Pump Controllers and Control Panels Pump control solutions including fixed speed controllers, flow sensing controllers, variable speed controllers, and alarm panels for automating pump operation.
- Powerdrain Packaged Pumping Stations Packaged pump stations for collecting and pumping wastewater including basement, foul, and sewage applications. Available in single and twin pump configurations with capacities from 100 to 300 litres.
- Powerdrain Alarm Packages High level alarm systems for Powerdrain pump stations including basic wireless alarm packages (110dB siren) and premium packages with battery backup and 90dB alarm.
- Submersible Emergency Flood Kits Submersible flood kit bundles for emergency draining of flooded areas including rooms, cellars, and garages, with various hose lengths up to 30 metres.
- Pedrollo TOP Multi EVO TECH Submersible Pump Multi-stage submersible pump with automatic electronic control for rainwater harvesting, irrigation, garden watering, and well water applications, with built-in pressure sensor for automatic start/stop.
- SAR Waste Water Lifting Tanks Polyethylene waste water lifting stations for collecting and pumping clean or dirty waste water, available in 40, 100, and 250 litre capacities with various pump configurations.
- Marco Low Voltage Pumps 12V/24V low voltage pumps for boats, campsites, and applications with limited power, including shower pumps, gear pumps, bilge pumps, and automatic water pressure systems.
- Dreno Submersible Sewage Pumps Heavy-duty submersible sewage pumps with open impeller design for handling waste water with suspended solids up to 40mm diameter.
- 110V Submersible Pumps 110V submersible pumps suitable for construction sites and environments requiring lower voltage operation for safety compliance.
Companies that use Pump Express
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Pump Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pump Express partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PedrollocorePedrollo is a major supplier of water pumps sold through Pump Express. Products include submersible drainage pumps, sewage pumps, borehole pumps, and packaged pump stations.
- Global Water SolutionscoreGlobal Water Solutions supplies pressure vessels and accumulators sold by Pump Express. Products include PressureWave and Challenger series pressure vessels in various sizes.
- MarcocoreMarco is a supplier of low voltage pumps and marine pump systems sold through Pump Express, including shower pumps, bilge pumps, and gear pumps for various applications.
- DrenocoreDreno supplies submersible sewage pumps sold by Pump Express, including the AM series for handling wastewater with suspended solids.
- PowerdraincorePowerdrain supplies packaged pump stations including basement pump stations, foul pump stations, and clean water pumping solutions sold through Pump Express.
- CintropurminorCintropur supplies water filter housings and accessories including wall brackets for NW series filters.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pump Express competitors and assessment
Company assessmentBroad incumbents
- Xylem (UK): Global water technology company (including Lowara and Bell & Gossett brands) competing in domestic and commercial pumping; sets technology and pricing benchmarks that influence Pump Express's reseller product lines.
- Toolstation: UK trade-focused tool and plumbing supplies retailer; overlaps with Pump Express in plumbing fittings, water pumps, and trade account programs at typically lower price points.
- Travis Perkins: UK builders' merchant group with plumbing and drainage categories; trades customers overlap with Pump Express's Pro segment on pumps and packaged pump stations.
- Plumb Center: UK's largest plumbing and heating merchant with a strong trade account model; directly comparable customer base and category overlap in pumps and water management.
- City Plumbing: UK plumbing and heating merchant serving trade installers; overlaps with Pump Express's Pro trade customer base across pumps, booster sets, and water treatment equipment.
- Screwfix: UK's largest trade and DIY retailer with extensive plumbing and pump categories; competes with Pump Express on price, range, and click-and-collect convenience, especially with trade customers.
- Grundfos: Global pump manufacturer whose booster sets and submersible pumps are common alternatives to those stocked by Pump Express; competes at the product level even though Pump Express does not directly resell it.
Direct peers
- Aquafax: UK specialist merchant for plumbing, heating, and water-boosting products serving both trade and consumer customers; closely comparable specialist assortment and trade account model.
- The Water Pump Company: UK specialist supplier of water pumps and water boosting equipment; competes head-on with Pump Express on domestic pressure boosting, borehole pumps, and packaged pump stations.
- Pump Sales Direct: UK online specialist retailer of water pumps, booster sets, and wastewater solutions; very similar direct-to-consumer e-commerce model targeting the same domestic and light commercial use cases as Pump Express.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pump Express social profiles
Digital presencePump Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pump Express leadership team
Management profileNumber of profiles
Pump Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pump Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pump Express
What does Pump Express do?
Pump Express supplies and distributes water pumps, water pressure boosting systems (including its UK-built Powertank brand), water storage tanks, packaged pump stations (Powerdrain), and water treatment equipment such as softeners, anti-scale systems, reverse osmosis, and UV systems. Products are sold direct to domestic customers and trade professionals through an e-commerce website with next-day UK delivery and live expert support.
Is Pump Express a public or private company?
Pump Express is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pump Express founded?
Pump Express was founded in 2001. It employs 11 to 50 people.
Where is Pump Express based?
Pump Express is headquartered in Lichfield, United Kingdom, in the Europe region.
How does Pump Express make money?
One revenue line is on record: product Sales.
Who are Pump Express's main competitors?
Broad incumbents on record are Xylem (UK), Toolstation, Travis Perkins, Plumb Center, City Plumbing, Screwfix and Grundfos. Direct peers are Aquafax, The Water Pump Company and Pump Sales Direct.
Does Pump Express have an API?
No public API is recorded for Pump Express.
What industry is Pump Express in?
Pump Express's product category is Water Pumps and Water Management Equipment. Its primary akta.pro industry code is IMADALAL, Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster), with a secondary code of IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 42372 and its SIC code is 3561.