What Grand Wailea does

Grand Wailea, A Waldorf Astoria Resort, is a 794-room luxury beachfront resort operating on 40 acres fronting Wailea Beach in South Maui, Hawaii. Opened in 1991 and owned through Hilton Worldwide's Waldorf Astoria collection, the property generates revenue from room accommodations, nine dining venues (including Nobu Grand Wailea and Humuhumunukunukuāpuʻa), the Kilolani Spa & Salon, 100,000+ sq ft of meeting and event space, the Lūʻau cultural experience, recreational pools and beach activities, a $55/night resort fee, and ancillary retail and membership programs. Its customer base spans luxury leisure travelers, families, destination wedding couples, corporate MICE groups, and wellness-focused guests, with distribution through Hilton's direct booking platform, GDS, OTAs, travel advisors, and dedicated group and wedding sales teams.

The property's underlying technology stack is conventional hospitality infrastructure — room management, book4time and SpaTime scheduling, Pacific Dream Photography booking, and Hilton's central reservation and loyalty systems — augmented by experiential amenities such as The Cave VR pods and a Wellness Room category launched in June 2024 featuring Therabody and Technogym devices. Core differentiators are physical rather than technological: Hawaii's largest private corporate art collection, the 25,700 sq ft Wailea Canyon Activity Pool, 22 indoor/outdoor event venues including the 26,700 sq ft Haleakalā Ballroom, and the Napua club-level accommodations. The Biostation medical wellness partnership, Nobu restaurant, and Kilolani Spa represent the most recent strategic additions, positioning the resort to capture incremental wellness and culinary spend per occupied room.

Name

Grand Wailea

Legal name

Grand Wailea Maui, A Waldorf Astoria Resort

Website

https://grandwailea.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Grand Wailea is a 794-room luxury beachfront resort in Wailea, Maui, operating under Hilton's Waldorf Astoria brand, serving high-net-worth leisure travelers, families, destination weddings, corporate MICE groups, and wellness guests with accommodations, dining, spa, and event facilities.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury resort hospitality
• Hotel accommodation
• Spa services
• Event venues
• Beachfront resort

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Accommodations: The primary revenue stream from 794 rooms and suites ranging from 640 sq ft standard rooms to 5,500 sq ft Napua Grand Suite. Pricing varies by room category (Garden View, Ocean View, Deluxe Ocean View, Terrace View), suite type, and season.
2. Food & Beverage: Nine dining venues including Nobu Grand Wailea, Humuhumunukunukuāpuaʻa, Olivine, Botero Lounge, Grotto Bar, Loulu, Wailea Surf Haus, Aloha Trick Pony, and Haleakalā Shave Ice, plus five bars and room service.
3. Events & Weddings: Revenue from hosting weddings, meetings, incentives, and conferences. The resort offers 22 indoor/outdoor event spaces totaling 100,000+ sq ft, including the 26,700 sq ft Haleakalā Ballroom, and wedding packages (Pilialoha Bond of Romance, Nohie Celebration).
4. Spa & Wellness: Kilolani Spa & Salon services including massage, body treatments, facials, signature rituals, halotherapy, and wellness treatments. Also includes The Biostation medical wellness services (hormone optimization, peptide therapy, NAD+ therapy, etc.).
5. Activities & Experiences: Revenue from recreational activities including luau experiences ($300-$360 per adult), outrigger tours, kayaking, scuba/snorkel lessons, golf bookings, professional photography sessions, and fitness classes.
6. Resort Fee: Daily resort fee of $55 per room/night providing access to pools, beach, fitness center, cultural activities, water activities, and various included amenities.
7. Retail & Other Services: On-property retail shopping at multiple boutiques (Tommy Bahama, Cabana Vue, etc.), parking services ($80/day valet), and membership programs (Elite, Kūlana Club, Kilolani Spa Membership).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Grand Wailea is a luxury beachfront resort in Wailea, Maui, offering overnight accommodations in 794 rooms and suites set across 40 acres of tropical landscape, along with on-site food and beverage, spa, event/banquet space, and recreational activities. The property operates under the Waldorf Astoria brand as part of Hilton Worldwide and charges resort fees in addition to room rates.

Product overview

Grand Wailea, A Waldorf Astoria Resort, is a luxury beachfront resort offering a comprehensive portfolio of hospitality products: accommodations ranging from standard rooms (640 sq ft) to Napua club-level suites and Ho'olei Villas; the Kilolani Spa & Salon wellness destination with Hydrothermal Gardens; nine dining venues including Nobu Grand Wailea and Humuhumunukunukuāpua'a; the Lū'au experience; extensive pools and beachfront; wedding and event venues; wellness rooms with Therabody and Technogym products; The Biostation medical wellness partner; The Cave VR experience; and membership programs (Elite, Kūlana Club, Kilolani Spa). The resort spans 40 acres fronting Wailea Beach with 794 rooms and suites.

Differentiator

Problem solved

Functional benefit

Brands

• Napua: Exclusive club-level guest rooms and suites on the resort's private upper floors, featuring dedicated concierge, gourmet dining options, and private lounge access.
• Kilolani Spa
• Ho'olei Villas
• Wellness Rooms
• The Lūʻau at Grand Wailea

Products and services

• Guest rooms and suites (794 units) Overnight accommodation across 794 rooms and suites located on a 40-acre beachfront property in Wailea, Maui, targeted at leisure travelers, families, couples, and group guests.
• Food and beverage outlets Multiple on-site restaurants and bars serving resort guests and outside visitors with dining and beverage service.
• Spa services Full-service spa providing treatments and wellness services to resort guests and day visitors.
• Event and banquet venues Indoor and outdoor event space for corporate meetings, conferences, weddings, and group functions, with on-site catering and event coordination.
• Recreational activities and pool complex On-site recreational amenities including pools and activities available to resort guests, included or partially covered by the resort fee.

Quantifiable outcome

• Rated among top beaches in the world (Wailea Beach)
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, general and minor.

• Nobu RestaurantcoreStrategic or Co-development PartnerGrand Wailea partnered with globally-celebrated restaurant concept Nobu, open daily 5pm-10pm. Signature dishes include Black Cod Miso and Yellowtail Jalapeño. The partnership brings Chef Nobu Matsuhisa's signature Japanese cuisine with South American influences to Maui's shores.
• Enterprise Rent-A-CargeneralOthersOn-site Enterprise Rent-A-Car location near the concierge desk allows guests to rent vehicles to explore Maui. Enterprise hours are subject to change and reservations are recommended.
• AMA Transportation ServicesgeneralOthersPrivate car service for transportation to and from Kahului Airport (OGG) ensuring stress-free arrivals and departures.
• Pacific Dream PhotographygeneralStrategic or Co-development PartnerProvides professional photography sessions for guests including family portraits and special celebrations. One-time 45-minute complimentary photography session included with resort stay.
• Dive WaileageneralStrategic or Co-development PartnerOn-property partner providing scuba and snorkel lessons included as part of the resort fee. Features the only resort-designated scuba training pool in Hawaii and a 10-foot deep dive pool.
• Maui Pacific ToursgeneralStrategic or Co-development PartnerPartners for authentic outrigger canoe experiences on guided paddling journeys down the Wailea coastline. Limited seats available daily mornings.
• Aqualani Beach and Ocean ActivitiesgeneralStrategic or Co-development PartnerOn-resort partner providing stand-up paddleboard rentals, kayak tours, and beach activities from Wailea Beach.
• The BiostationcoreStrategic or Co-development PartnerPremier medical wellness destination on property offering hormone optimization, peptide therapy, sexual wellness, extensive lab testing, medical weight loss, NAD+ & IV nutrient therapy, pharmaceutical-grade supplements, aesthetic injectables, and PRP & microneedling services.
• Wailea Golf ClubgeneralGTM or Marketing PartnerNearby award-winning golf club with three courses ideal for various skill levels. The resort promotes golf packages and provides booking assistance for guests.
• itavigeneralOthersPartnership providing professional in-room childcare services for guests at Grand Wailea Maui, offering premium trusted childcare.
• Hawaii Land Trust (HILT)generalOthersNon-profit land trust dedicated to protecting fragile lands. Grand Wailea supports volunteer opportunities for guests at Waihee Coastal Dunes & Wetland Refuge and Nuʻu Refuge.
• Candlelight ConcertsminorGTM or Marketing PartnerPartnership bringing multi-sensory musical experiences with string quartet performances in the Haleakala Ballroom, featuring tribute concerts to artists like Hans Zimmer, Coldplay, and Imagine Dragons.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wailea Beach Resort – Marriott, Maui: Large resort in Wailea, Maui, owned/operated by Marriott. Competes for the same group, leisure, and wedding demand with overlapping luxury-level positioning and similar scale of meeting space.
• Andaz Maui at Wailea Resort: Hyatt's flagship luxury resort in Wailea, Maui. Competes directly for the same luxury leisure, group, and wedding demand with comparable amenity positioning and a similar recent renovation cycle.
• Four Seasons Resort Maui at Wailea: Direct luxury competitor located immediately adjacent to Grand Wailea on Wailea Beach. Comparable 380+ room luxury product, similar clientele, and overlapping amenity set (multiple pools, spa, dining). It is the most direct head-to-head competitor for Wailea luxury share.
• Montage Kapalua Bay: Luxury resort-residence on Maui's Kapalua coast. Competes for affluent Maui travelers, weddings, and residences with similar luxury positioning, though lower key count.
• Aulani, A Disney Resort & Spa: Major luxury family resort on Oahu's Ko Olina. Competes for Hawaii luxury family travel, weddings, and group demand, serving a similar high-end traveler seeking a comprehensive Hawaii resort experience.
• The Ritz-Carlton, Kapalua: Another luxury Marriott-flagged resort on Maui. Targets the same high-end leisure, golf, and group traveler. Competes for Maui luxury share even though located further north in Kapalua.
• Fairmont Kea Lani: All-suite luxury resort in Wailea, Maui, operating under a flagship luxury brand (Accor). Comparable product, location, and target customer (luxury leisure, weddings, families), making it a direct substitute for Grand Wailea.
• The St. Regis Princeville Resort: Marriott luxury resort on Kauai's north shore. Competes for ultra-luxury Hawaii leisure, destination wedding, and group travel with comparable resort amenity and pricing tier.
• 1 Hotel Hanalei Bay: Newer luxury lifestyle resort on Kauai's north shore. Targets the same sustainability-conscious, design-led luxury traveler and competes for share of the Hawaii luxury leisure wallet.

Broad incumbents

• Hilton Hawaiian Village Waikiki Beach Resort: Flagship Hilton resort in Waikiki, Oahu. Operates as a broader Hilton luxury/multi-brand property, comparable in ownership and distribution relationship (Hilton Honors) but serves a different (more mass-market) guest profile than Grand Wailea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grandwailea
• LinkedInlinkedin.com/company/university-of-hawaii-system

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Wailea