Wailea Golf Club

What Wailea Golf Club does

Wailea Golf Club is a privately-held resort golf destination located in Wailea, Maui, Hawaii, operating three 18-hole championship courses — Gold and Emerald (designed by Robert Trent Jones Jr.) and Blue (designed by Arthur Jack Snyder) — collectively providing 54 holes of ocean-view play from elevations up to 300 feet above sea level. The operation spans a unified service model anchored on three courses, two on-site restaurants (Gather on Maui and Manoli's Pizza Company), award-winning pro shops at each clubhouse, a 12-acre Wailea Golf Academy training facility, and a 288-player-capacity tournament and event business. The Academy deploys third-party sports performance technology including V1 PRO video analysis, dual force plates, Blast Motion sensors, FlightScope 3D Doppler tracking, AimPoint green reading systems, and the VISION54 performance program, under the direction of a PGA Master Professional who is the only Golf Channel Academy Lead Coach in Hawaii.

The company earns revenue through eight distinct streams: green fees and tee times (priced $265-$325 per 18-hole round for Maui guests with afternoon and replay discounts), golf instruction ($160-$2,325 per private session, $155 per workshop, multi-day school packages), equipment rentals ($105 Callaway Ai Smoke sets), food and beverage (on-site restaurants plus on-course refreshment carts), tournament and group event services, pro shop retail, specialty experiences (Night Golf, Sunset Cart Tours), and multi-day unlimited-play packages ($900 / $1,050). Distribution is direct-to-consumer via online tee-time booking (up to 45 days in advance), phone reservations, and walk-ins, complemented by integration with the Wailea Resort hotel and villa ecosystem for guest referrals.

Wailea Golf Club serves five principal customer segments: resort guests and visitors to Maui (primary), local Hawaii residents via Kamaʻāina discounts, junior golfers (ages 5-17) via Kids Play Free and family-friendly programs, corporate groups and event planners needing large-format tournaments, and wedding/celebration parties seeking scenic ocean-view venues. Its 51-100 employee base, three-course asset footprint, 170+ industry honors, and historic role as host of the Champions Skins Game (2001-2007) underpin a brand-led, location-locked business model rather than a technology-led one.

Name

Wailea Golf Club

Legal name

Wailea Golf Club

Website

https://waileagolf.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Wailea Golf Club is a private resort golf destination in Wailea, Maui operating three 18-hole championship courses (Gold, Emerald, Blue) plus the Wailea Golf Academy, two on-site restaurants, pro shops, and tournament/event services for resort visitors, Kamaʻāina residents, junior golfers, corporate groups, and wedding parties.

Ownership category

akta.pro rank

Product category

Resort Golf Courses

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Luxury Golf Resorts (THAGACAH), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Resort golf courses
• Golf instruction
• Tournament hosting
• Golf academy
• Corporate golf events

Headquarters

HQ city

Hawaii National Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees & Tee Time Revenue: Core revenue from green fees for 18-hole and 9-hole rounds on three courses (Gold, Emerald, Blue). Pricing varies by course tier (Gold/Emerald higher than Blue), time of day, and player category (Maui guest, junior, replay).
2. Golf Instruction & Academy Programs: Revenue from private, group, and corporate coaching sessions, as well as specialized programs like AimPoint and VISION54. Pricing includes playing sessions on course with coaching.
3. Golf Equipment Rentals: Rental clubs (Callaway Ai Smoke for men and women), with pricing at $105 per set. Junior rental clubs available at $25.
4. Food & Beverage: On-site dining at Gather on Maui restaurant (Gold & Emerald clubhouse) and Manoli's Pizza Company (Blue clubhouse), including lunch, dinner, happy hour, and on-course refreshment cart services.
5. Tournament & Group Event Services: Revenue from hosting tournaments, corporate events, weddings, and private parties. Includes tournament services, customized tee gifts, prizes, scoring, and catering.
6. Pro Shop Retail: Award-winning pro shops at Gold & Emerald and Blue clubhouses offering apparel, equipment, footwear, headwear, handbags, and accessories.
7. Specialty Experiences: Night golf ('Glow in the Dark' events), Sunset Cart Tours on Blue Course, and other specialty experiences.
8. Package Deals: Wailea Unlimited Package ($900 for 3 days unlimited golf on Emerald/Gold) and Wailea Unlimited Package PLUS ($1050 with rental clubs).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wailea Golf Club operates three award-winning 18-hole championship golf courses (Gold, Emerald, Blue) in Wailea, Maui, Hawaii, offering green-fee play, golf instruction through the Wailea Golf Academy, on-site dining, pro shop retail, equipment rentals, and tournament and event hosting services. The facility includes a 12-acre training academy with PGA Master Professional coaching using advanced swing analysis technology.

Product overview

Wailea Golf Club is a resort golf destination offering three 18-hole championship courses (Gold, Emerald, and Blue) designed by renowned architects Robert Trent Jones II and Arthur Jack Snyder. The club operates on a unified service model centered on golf play experiences, supported by the Wailea Golf Academy for instruction, two clubhouse restaurants (Gather on Maui and Manoli's Pizza Company), award-winning pro shops, and comprehensive tournament and event services. The Gold and Emerald courses serve as the primary premium offerings, while the Blue Course provides a classic resort experience. Add-on packages like the Wailea Unlimited Package bundle multi-day unlimited golf access. The Academy augments the core golf experience with coaching programs using various training technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Wailea Golf Academy: Golf instruction and coaching programs led by PGA Master Professional Claude Brousseau, offering private sessions, group lessons, and specialized programs including AimPoint and VISION54.
• Wailea Blue
• Wailea Gold
• Wailea Emerald
• Champions Skins Game

Products and services

• Wailea Gold Course

Quantifiable outcome

• Claude Brousseau has given more than 20,000 lessons over 20+ year career
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Michelle Wie / Michelle Wie Hawaii State Junior Golf AssociationcoreStrategic or Co-development PartnerMichelle Wie serves as title sponsor and ambassador for the annual Michelle Wie Hawaii State Junior Golf Association's Tournament of Champions held each December at Wailea Golf Club. Wie has long association with this prestigious competition - she was just 12 years old when she captured the 15-18 age group. The club is a strong advocate of junior golf and hosts this major junior tournament.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Streamsong Resort: Luxury multi-course Florida resort (Streamsong Red, Blue, Black) with destination golf pricing, on-property dining, instruction, and corporate event hosting. Closely comparable destination-resort golf operating model.
• Princeville Makai Golf Club: Robert Trent Jones II-designed resort course on Kauai's North Shore. Comparable award-winning luxury resort-golf product with ocean vistas, instruction programs, and resort-ecosystem integration.
• Bandon Dunes Golf Resort: Multi-course destination golf resort on the Oregon coast offering premium green-fee pricing, on-site lodging, F&B, and instruction. Comparable resort-golf destination model with strong brand awards and multi-revenue stream operation.
• Mauna Kea Golf Course: Hawaii luxury resort course designed by Robert Trent Jones Sr., part of the Mauna Kea Resort on the Big Island. Comparable high-end resort-golf positioning, ocean-view holes, and F&B/clubhouse operations targeting affluent visitors.
• Ko Olina Golf Club: 18-hole resort course on Oahu's Ko Olina resort, designed by Ted Robinson. Competes for Hawaii visitor golf rounds with similar resort-amenity integration and tournament/event hosting capacity.
• Kapalua Golf (PGA Tour host): Operates the Plantation Course (PGA Tour's Sentry TOC host) and Bay Course on Maui, West Maui. Closest direct competitor to Wailea for premium resort-golf visitors on Maui, with comparable green-fee pricing and resort-ecosystem positioning.

Broad incumbents

• Troon Golf: Largest third-party golf management company operating more than 70 courses worldwide, including many luxury resort and private facilities. Comparable multi-course management, agronomy, instruction, and F&B operating playbook.
• Pebble Beach Resorts: Iconic luxury multi-course golf resort (Pebble Beach, Spyglass Hill, Spanish Bay) with premium pricing, F&B, retail, and instructional programs. Comparable high-end resort-golf positioning and 170+ award heritage.

Regional players

• Grand Wailea Resort (Waldorf Astoria): Adjacent luxury resort within the Wailea Resort destination on Maui, providing guest referrals to Wailea Golf Club. Comparable high-end Maui resort positioning and integration within the same destination ecosystem.

Emerging players

• The IMG Academy Golf Program: Premier golf instruction and player-development operation with multi-vendor technology stack (Trackman, video analysis, performance coaching). Comparable advanced instruction technology platform and structured coaching program methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WaileaGolf
• Facebookfacebook.com/waileagolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wailea Golf Club