Alliance Of European Hockey Clubs

What Alliance Of European Hockey Clubs does

The Alliance of European Hockey Clubs (E.H.C.), also operating as Euro Hockey Clubs, is a private non-profit membership association founded in 2016 and headquartered in Zurich, Switzerland. It serves as the unified representative body for professional European ice hockey clubs, uniting 107 member clubs from 17 countries across leagues such as the SHL (Sweden), Liiga (Finland), National League (Switzerland), DEL (Germany), Tipsport Extraliga (Czechia), and ICE Hockey League (Austria). The organization is governed by a President (Marc Lüthi) and a Managing Director (Caroline Jonsson, succeeding Szymon Szemberg), with member clubs exercising governance through annual general meetings.

The E.H.C.'s core offerings comprise the digital platform at eurohockeyclubs.com (news, league standings, attendance tracking via "Euro Attendance," and a transfer database powered by Elite Prospects), the annual E.H.C. Hockey Business Forum (an executive conference hosted in cities including Munich, Stockholm, Gothenburg, Berlin, Zug, and Prague), and the Fenix Outdoor European Hockey Awards — a multi-category awards gala (Club, Coach, Young Player, Career Excellence, Youth Retention, Leadership) sponsored by outdoor brands Fenix Outdoor, FJÄLLRÄVEN, GLOBETROTTER, HANWAG, Infront, and Warrior. Additional programs include the E.H.C. Exchange Program ("Grow the Game") for youth cultural exchange, the Professional Women's Hockey Seminar, and the E.H.C. Sports and GM Forum. There is no proprietary underlying technology stack beyond a content/media website; the organization's value lies in convening, content, and brand.

Revenue is generated through three streams: recurring membership dues from 107 clubs, sponsorship and partnership fees from six award-naming and official partners (predominantly outdoor lifestyle brands and sports media companies), and event revenue from the Hockey Business Forum and awards ceremony. The E.H.C. operates in close coordination with the IIHF and the Champions Hockey League, and does not disclose membership pricing or financial figures publicly.

Name

Alliance Of European Hockey Clubs

Legal name

Alliance of European Hockey Clubs

Website

https://eurohockeyclubs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alliance of European Hockey Clubs (E.H.C.) is a Zurich-based non-profit membership association founded in 2016 that represents 107 professional ice hockey clubs from 17 European countries, delivering the annual Hockey Business Forum, the Fenix Outdoor European Hockey Awards, and youth and women's hockey development programs.

Ownership category

akta.pro rank

Product category

Sports Association / Ice Hockey Industry Body

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAFAD

Regional/Continental Confederations & Associations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKAAAE

Ice Hockey Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Sports association membership
• Hockey business forum
• European hockey awards
• Youth hockey exchange
• Club hockey networking

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership dues: The EHC generates revenue through membership fees from its member clubs. The alliance currently counts 107 clubs from 17 countries as members.
2. Sponsorship and partnership revenue: The organization secures sponsorship from partners including Fenix Outdoor, FJÄLLRÄVEN, GLOBETROTTER, HANWAG, Infront, and Warrior for its awards programs and events.
3. Event revenue: The EHC organizes and hosts events including the annual Hockey Business Forum, European Hockey Awards ceremony, and various forums that generate revenue through attendance and partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Alliance of European Hockey Clubs (E.H.C.) is a membership association that represents 107 professional ice hockey clubs from 17 European countries. It delivers networking events, an annual Hockey Business Forum, the Fenix Outdoor European Hockey Awards, the EHC Exchange Program for youth development, and data services including Euro Attendance and European Transfers. Member clubs pay recurring membership dues, and the organization is funded additionally by sponsorships and partnerships with brands such as Fenix Outdoor, FJÄLLRÄVEN, GLOBETROTTER, HANWAG, Infront, and Warrior.

Product overview

The Alliance of European Hockey Clubs (E.H.C.) is a membership organization representing European hockey clubs. Its primary offerings include the Euro Hockey Clubs website platform (providing news, club directories, league standings, and video content), the annual E.H.C. Hockey Business Forum (a conference for hockey business professionals), the Fenix Outdoor European Hockey Awards (recognizing excellence across multiple categories), Euro Attendance tracking services, and the EHC Exchange Program for youth development. The organization connects over 100 member clubs across 17 European countries through these platforms and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• E.H.C. Hockey Business Forum Annual business conference for European hockey executives focused on the commercial and operational aspects of club hockey management, featuring presentations on sponsorship, digital transformation, youth development, and league strategy. Hosted in rotating European cities since 2016.
• Fenix Outdoor European Hockey Awards

Quantifiable outcome

• 107 clubs from 17 countries unified under the EHC Alliance
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Fenix Outdoor GroupflagshipGTM or Marketing PartnerAward Naming Partner for the Fenix Outdoor European Hockey Awards. Fenix Outdoor Group is a Swedish outdoor equipment company that sponsors the awards ceremony along with its subsidiary brands.
• FJÄLLRÄVENcoreGTM or Marketing PartnerAward Naming Partner providing the Fjällräven Young Player of the Year award. Swedish outdoor brand sponsoring youth player recognition.
• GLOBETROTTERcoreGTM or Marketing PartnerAward Naming Partner providing the Globetrotter Coach of the Year award. German outdoor retailer sponsoring coach recognition.
• HANWAGcoreGTM or Marketing PartnerAward Naming Partner providing the Hanwag Club of the Year award. German outdoor footwear brand sponsoring club recognition.
• InfrontcoreGTM or Marketing PartnerAward Naming Partner and sports marketing company. Infront is a leading sports media and entertainment company operating across Europe.
• Warrior SportscoreGTM or Marketing PartnerAward Naming Partner providing the Warrior Career Excellence Award. Hockey equipment manufacturer sponsoring player career recognition.
• Elite ProspectscoreTechnology or IntegrationOfficial Partner providing hockey statistics and player data. Elite Prospects powers the European transfers section on the EHC website.
• IIHF (International Ice Hockey Federation)flagshipStrategic or Co-development PartnerThe EHC works closely with the IIHF, whose President Luc Tardif attends EHC events. The organizations collaborate on the development of European club hockey.
• Champions Hockey LeaguecoreStrategic or Co-development PartnerThe EHC represents member clubs that participate in the Champions Hockey League, Europe's premier club competition.

Scale indicators3 records

Expansion highlights4 records

Regional players

• European Aquatics (LEN): Regional federation for aquatic sports in Europe. Comparable as a multi-nation, sport-specific European organizing body coordinating national federations and competitions.
• FIBA Europe: Regional arm of the international basketball federation. Comparable in operating across multiple national federations and club competitions in Europe.
• European Handball Federation (EHF): Regional federation organizing European handball, including club-level competitions (EHF Champions League). Analogous to IIHF's role in hockey — broader mandate than EHC's club-only focus, but a comparable institutional stakeholder.
• Hockey Canada: National federation for ice hockey in Canada. Operates the same sport at the national level — useful analogue for governance, club registration, and development programming models.
• World Rugby: International governing body for rugby union and rugby league, running major club and national competitions in Europe. Comparable institutionally to IIHF in role and operating model.

Broad incumbents

• UEFA: European football's governing body and organizer of club and national competitions. Much larger and more entrenched, but the institutional analogue EHC most closely resembles in form and remit across European sport.
• International Ice Hockey Federation (IIHF): Global governing body for ice hockey, with which EHC has a flagship strategic relationship. Operates on a broader mandate (national federations, world championships, Olympic participation) rather than club-level commercial representation.

Direct peers

• European Leagues (formerly EPFL): Body representing professional football leagues in Europe. Structurally parallel to EHC — a pan-European association organizing stakeholders, advocating on commercial/governance matters, and engaging with sponsor and broadcast counterparties.
• European Club Association (ECA): Alliance of European football clubs representing elite club interests at the pan-European level. Directly comparable to EHC in structure — member-club representation, governance forums, and engagement with UEFA/marquee competitions.

Emerging players

• Champions Hockey League (CHL): Pan-European club ice hockey competition in which EHC member clubs participate. Closely linked via shared clubs and overlapping governance, but a competition entity rather than a membership association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eurohockeyclubs
• Xx.com/EHCAlliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Of European Hockey Clubs