PureBuilt
PureBuilt is a Glasgow-based home improvement contractor offering roughcasting, wall coatings, roof coatings, external wall insulation, and windows/doors installation to residential homeowners across Glasgow and the Central Belt of Scotland.
- Company typePrivate
- Founded-
- HeadquartersGlasgow, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What PureBuilt does
PureBuilt is a privately-held, Glasgow-based home improvement contractor focused exclusively on exterior renovation services for residential homeowners in Glasgow and the wider Central Belt of Scotland. Its offering spans five service lines: roughcasting (traditional render), wall coatings, roof coatings, external wall insulation (EWI), and the installation of windows and doors. The business is built around a direct-to-consumer go-to-market motion that includes free in-home surveys, fixed-price quotations, and in-house finance options, with the sales process handled internally rather than outsourced to lead-generation intermediaries. Marketing activity is concentrated regionally and supported by a partnership with Catchy Marketing Ltd for digital lead generation, alongside an active social media presence.
The company holds Consumer Protection Association (CPA) Approved contractor status, an independent consumer-protection accreditation used in the UK home improvement market as a trust signal against unqualified competitors. There is no public disclosure of headcount, revenue, ownership, or funding; the business appears to be a privately-held owner-operator enterprise. Operations are inherently local and project-based: revenue is generated per completed renovation, with weather exposure (Scottish climate driving demand for protective coatings), housing-stock specificity (tenements, sandstone, and post-war properties common in the Central Belt), and local renovation cycles acting as the dominant demand drivers.
No AI, ML, or proprietary technology components are evident across the offering or operations. The five service lines are conventional trades services rather than differentiated technology products, and the firm's competitive position rests on local market knowledge, brand trust, accreditation, and an integrated sales funnel rather than on technology differentiation or scale advantages.
PureBuilt firmographics
Firmographics- Name
- PureBuilt
- Legal name
- PureBuilt
- Website
- https://purebuilt.co.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- PureBuilt is a Glasgow-based home improvement contractor offering roughcasting, wall coatings, roof coatings, external wall insulation, and windows/doors installation to residential homeowners across Glasgow and the Central Belt of Scotland.
- Ownership category
- akta.pro rank
PureBuilt industry classification
Industry- Product category
- Residential Exterior Home Improvement
- NAICS
- Drywall and Insulation Contractors (238310), Painting and Wall Covering Contractors (23832)
- SIC
- Concrete, Gypsum & Plaster Products (3270), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Drywall Installation & Replacement (Hang/Retrofit) (HSAGACAD)
- akta.pro secondary industries
- Primers, Sealers & Undercoats (IMADAKAJ), Blown-In/Loose-Fill Insulation Systems (IMADAGAK)
Keywords
Where PureBuilt is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PureBuilt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Home Improvement Services: PureBuilt generates revenue through one-time project-based services for residential homeowners. Services include roughcasting, wall coatings, roof coatings, external wall insulation, and windows/doors installation. Revenue is earned through fixed-price quotes with no hidden extras. Finance options are available to spread customer payments over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fixed-price project quotes based on property assessment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PureBuilt product offering
Product offeringCore offering
PureBuilt is a regional home improvement contractor that applies exterior wall finishes, protective coatings, insulation systems, and replacement windows/doors to residential properties in Glasgow and Central Scotland. Services include roughcasting (harling/pebbledash), breathable wall coatings, roof coatings, external wall insulation (EWI) using EPS/Mineral Wool/Phenolic boards, and uPVC/aluminium/composite windows and doors. Each project is sold as a fixed-price quote following a free home survey, with finance options available to spread payment.
Product overview
PureBuilt is Scotland's home improvement specialist offering five distinct exterior home improvement services designed for Scottish homes and climate. The portfolio includes roughcasting (durable stone-aggregate wall finish), wall coatings (protective breathable coating systems), roof coatings (tile restoration systems), external wall insulation (EWI with various insulation materials), and windows & doors (energy-efficient installation). These services are sold as individual offerings that homeowners can purchase separately or in combination to protect, enhance, and add value to their properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Roughcasting Application of durable exterior wall finishes using sand, cement, and small stone aggregates (also known as harling or pebbledash) to protect Scottish homes against harsh weather and provide a textured, low-maintenance finish. Offered to Glasgow and Central Scotland homeowners across traditional tenements, sandstone villas, and modern suburban properties.
- Wall Coatings High-performance protective coating systems applied to masonry, render, roughcast, and previously painted surfaces. Coatings are breathable, weather-resistant, and designed to last significantly longer than traditional masonry paint. Targeted at residential homeowners seeking durable exterior protection.
- Roof Coatings Protective coating restoration systems for concrete and clay roof tiles that restore original colour, improve weather resistance, and extend the functional lifespan of pitched roofs without requiring full replacement. Targeted at homeowners with tile roofs across Glasgow and Central Scotland.
- External Wall Insulation (EWI) Installation of insulation boards (EPS, Mineral Wool, or Phenolic/PIR) on external walls, mechanically fixed and finished with decorative render to create a continuous thermal envelope that reduces heat loss and improves moisture management. Targeted at owners of older Scottish properties with solid walls, older cavity walls, or condensation issues.
- Windows & Doors Supply and professional installation of energy-efficient windows and doors in uPVC, aluminium, and composite materials, featuring double and triple glazing with multi-point locking systems for security. Targeted at homeowners including those in period properties (sash and case, heritage finishes).
Companies that use PureBuilt
Customer profileSegments3 records
Ideal customer profiles3 records
PureBuilt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PureBuilt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Catchy Marketing LtdminorPureBuilt's website footer indicates design and SEO services are provided by Catchy Marketing Ltd. This is a marketing/design agency partnership for website design and search engine optimization services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
PureBuilt competitors and assessment
Company assessmentDirect peers
- Wetherby Building Systems: Wetherby is a UK manufacturer and installer of external wall insulation and rendered facade systems. It overlaps with PureBuilt's EWI offering, supplying insulation and render systems to contractors and directly to property owners.
- PermaRock: PermaRock is a UK specialist in external wall insulation (EWI) and render systems for residential and commercial buildings. It is comparable to PureBuilt's EWI service line but operates at greater scale and across broader UK geography.
- Hardies: Hardies is a long-established Glasgow roughcasting and plastering contractor specialising in traditional harling/pebbledash finishes for Scottish housing. It is comparable to PureBuilt's core roughcasting service and regional focus.
- Protex: Protex is a Scotland-based home improvement contractor offering roughcasting, rendering, wall coatings, and external wall insulation across the Central Belt. It is directly comparable to PureBuilt in service mix, geography, and D2C contractor model.
- Procast Roughcasting: Procast is a Scotland-based roughcasting and external wall insulation contractor operating across Glasgow and the Central Belt. Comparable to PureBuilt in service portfolio, climate-specific systems, and regional D2C positioning.
Broad incumbents
- Everest Home Improvements: Everest is a large UK national home improvement company offering windows, doors, and insulation. It competes with PureBuilt on windows/doors and EWI but from a national, branded, scale-driven position rather than local craftsmanship.
- Safestyle UK: Safestyle is a UK national retailer and installer of replacement uPVC windows and doors. It overlaps with PureBuilt's windows/doors service line as a national scale incumbent competing on price and volume rather than regional specialisation.
- Anglian Home Improvements: Anglian is one of the UK's largest home improvement companies with a national sales force covering windows, doors, conservatories, and insulation products. It competes with PureBuilt in windows and EWI but lacks regional specialisation in Scottish housing stock.
Others
- Rockwool: Rockwool is a major manufacturer of mineral wool insulation products used in external wall insulation and facade systems. It is a key supplier to PureBuilt's EWI service line rather than a competitor, but its products define the technical envelope of what EWI installers can specify.
- Sto: Sto is a leading European manufacturer of render, facade, and external wall insulation systems. While not a direct competitor, its product portfolio (silicone renders, EWI systems) directly enables contractors like PureBuilt to deliver climate-specific solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PureBuilt social profiles
Digital presencePureBuilt financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureBuilt leadership team
Management profileNumber of profiles
Profiles1 record
PureBuilt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureBuilt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureBuilt
What does PureBuilt do?
PureBuilt is a regional home improvement contractor that applies exterior wall finishes, protective coatings, insulation systems, and replacement windows/doors to residential properties in Glasgow and Central Scotland. Services include roughcasting (harling/pebbledash), breathable wall coatings, roof coatings, external wall insulation (EWI) using EPS/Mineral Wool/Phenolic boards, and uPVC/aluminium/composite windows and doors. Each project is sold as a fixed-price quote following a free home survey, with finance options available to spread payment.
Is PureBuilt a public or private company?
PureBuilt is a private company. It is classified as unknown and is currently operating.
When was PureBuilt founded?
PureBuilt was founded in -1.
Where is PureBuilt based?
PureBuilt is headquartered in Glasgow, United Kingdom, in the Europe region.
How does PureBuilt make money?
One revenue line is on record: home Improvement Services.
Who are PureBuilt's main competitors?
Direct peers on record are Wetherby Building Systems, PermaRock, Hardies, Protex and Procast Roughcasting. Broad incumbents are Everest Home Improvements, Safestyle UK and Anglian Home Improvements. Others are Rockwool and Sto.
Does PureBuilt have an API?
No public API is recorded for PureBuilt.
What industry is PureBuilt in?
PureBuilt's product category is Residential Exterior Home Improvement. Its primary akta.pro industry code is HSAGACAD, Drywall Installation & Replacement (Hang/Retrofit), with a secondary code of IMADAKAJ, Primers, Sealers & Undercoats. Its NAICS code is 238310 and its SIC code is 3270.