Veterans For All Voters

What Veterans For All Voters does

Veterans for All Voters (VAV) is a nonpartisan 501(c)(3) nonprofit organization founded in 2021 by Navy veterans Todd Connor and Eric Bronner, headquartered in Brentwood, Missouri. Its mission is to build and mobilize a community of military veterans who advocate for electoral reforms — specifically open primaries, ranked choice (instant runoff) voting, anti-gerrymandering and independent redistricting commissions, dark money transparency, mail-in voting protections, and the protection of citizens' initiative and referendum processes. The organization serves military veterans and, indirectly, the roughly 65 million Americans who register or identify as independent voters, including the 19.5 million independents in 15 closed-primary states plus Washington DC who are currently denied a vote in taxpayer-funded primary elections.

VAV's operational model is community-led rather than technology-led. The national team consists of five military-connected employees, supported by approximately 900 volunteers and 600-1,000+ members in all 50 states, with state-level chapters providing local execution. Core programmatic offerings include a VAV Membership Program, a community coordination platform, the Oath Challenge campaign (tied to America's 250th anniversary), and policy-advocacy initiatives around the Let America Vote Act (H.R.155), mail-in voting protection, and citizens' initiative defense. Supporting resources include a Field Manual, Messaging Guide, Branding Kit, and Overview Deck for grassroots advocates. The organization explicitly does not build or sell technology products; its "platform" is a volunteer network and coalition ecosystem rather than a software stack.

The organization's revenue model rests entirely on philanthropic support. Foundation grants are sourced from a diversified set of funders including the Ford Foundation, Arnold Ventures, Unite America, Democracy Funders Network, The Arthur M. Blank Family Foundation, Toolbox Foundation, UpMobility Foundation, and Lightspark Foundation. Individual donations are accepted through the website. VAV sits inside a coalition architecture that includes the Military Vote Coalition (alongside Blue Star Families, Student Veterans of America, and others), the Respect Voters Coalition, and partnerships with IAVA and With Honor. In October 2025, Alberto Ramos — a former submarine officer and White House Fellow — was appointed CEO, while co-founder Todd Connor transitioned to an advisory Co-Founder role.

Name

Veterans For All Voters

Legal name

Veterans for All Voters

Website

https://veteransforallvoters.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Veterans for All Voters is a 501(c)(3) nonprofit that mobilizes roughly 900 military-connected volunteers across all 50 states to advocate for nonpartisan electoral reforms including open primaries, ranked choice voting, anti-gerrymandering, and mail-in voting protections.

Ownership category

akta.pro rank

Product category

Civic Engagement and Election Reform Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Nonpartisan election reform
• Veteran voter advocacy
• Democracy reform nonprofit
• Civic engagement organizing
• Grassroots electoral advocacy

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Foundation Grants: Veterans for All Voters receives funding from various foundation partners including Ford Foundation, Unite America, Arnold Ventures, Democracy Funders Network, The Arthur M. Blank Family Foundation, Toolbox Foundation, UpMobility Foundation, and Lightspark Foundation. The Ford Foundation announced $60 million in grants to strengthen democracy, with VAV among the recipients.
2. Individual Donations: The organization accepts individual donations through its website to support its mission of veteran-led electoral reform advocacy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Veterans for All Voters (VAV) is a nonpartisan 501(c)(3) nonprofit that builds and mobilizes a community of military veterans to advocate for election innovations, including open primaries, ranked choice voting, anti-gerrymandering reforms, dark money transparency, mail-in voting protections, and citizens' initiative defense. It operates a membership program and a community platform coordinating veteran volunteers across all 50 states to run grassroots advocacy campaigns and policy initiatives such as the Let America Vote Act (LAVA).

Product overview

Veterans for All Voters is a nonpartisan 501(c)(3) nonprofit organization that does not offer traditional technology products but rather provides advocacy programs, membership services, and educational resources. The core offerings include the VAV Membership Program for veterans and supporters to join the movement, the VAV Community Platform for digital coordination across all 50 states, and the Oath Challenge campaign. Supporting resources include the VAV Overview Deck, Field Manual, Messaging Guide, and Branding Kit for advocacy outreach. Policy initiatives focus on Open Primaries, Ranked Choice Voting (Majority Winner Elections), Final Five Voting, Mail-in Voting Protection, Citizens' Initiative Protection, and Dark Money in Politics reform advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• VAV Membership Program
• VAV Community Platform
• Oath Challenge

Quantifiable outcome

• 59% of veterans aged 18-49 identify as independent or unaffiliated voters
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Iraq & Afghanistan Veterans of America (IAVA)coreStrategic or Co-development Partner · 5 May 2025IAVA, the nation's largest post-9/11 Veterans Service Organization, endorsed the Let America Vote Act (LAVA). This partnership brings powerful momentum to the bipartisan bill for voting rights expansion, with IAVA representing millions of veterans.
• Military Vote CoalitioncoreStrategic or Co-development PartnerVeterans for All Voters is a member of the Military Vote Coalition, a nonpartisan alliance of veteran and military-support organizations working to ensure fair access to the ballot. Coalition members include Blue Star Families, Code of Support Foundation, Homefront Rising, Veterans Campaign, Secure Families Initiative, Student Veterans of America, Modern Military Association of America, and others.
• Respect Voters CoalitioncoreStrategic or Co-development PartnerVeterans for All Voters is a proud member of the Respect Voters Coalition, working to protect and expand the citizens' initiative and referendum process in states across the country.
• We the VeteransminorStrategic or Co-development PartnerCo-founded by Ben Keiser, USMC Veteran, partnered with VAV at American Democracy Summit in Arizona.
• Better Ballot SCminorStrategic or Co-development PartnerVeterans for All Voters partnered with Better Ballot SC to host the 3rd IRV/RCV Rally at the South Carolina State Capitol in support of instant runoff voting legislation.
• Forward Party in VirginiaminorStrategic or Co-development PartnerVeterans for Virginia Voters held a screening of Majority Rules with coalition partner the Forward Party in Virginia.
• Ranked Choice Voting MarylandminorStrategic or Co-development PartnerVeterans for All Voters Maryland partnered with Ranked Choice Voting Maryland for Ranked Choice Voting Day events and Majority Rules screenings.
• BallotPA and Open PrimariesminorStrategic or Co-development PartnerVeterans for All Voters partnered with BallotPA and Open Primaries for Primary Day activities in Pennsylvania.
• With HonorminorStrategic or Co-development PartnerWith Honor, the leading bipartisan organization of military veterans serving in Congress, participated in a panel discussion on the Let America Vote Act with VAV leadership.
• Pillars of the CommunityminorStrategic or Co-development PartnerLed by Ben Ginsberg and Bob Bauer, this organization received Ford Foundation funding alongside Veterans for All Voters to protect election integrity.
• Campaign Legal CenterminorStrategic or Co-development PartnerCampaign Legal Center received Ford Foundation funding alongside VAV to advance democracy through policy change at federal, state, and local levels.
• All Voting is LocalminorStrategic or Co-development PartnerAll Voting is Local received Ford Foundation funding alongside Veterans for All Voters for voting rights work.
• We the Veterans Military FoundationminorStrategic or Co-development PartnerWe the Veterans Military Foundation received Ford Foundation funding alongside VAV for veteran-led democracy efforts.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Common Cause: Largest established nonpartisan democracy-reform organization in the US, working on voting rights, redistricting, and campaign finance. Peer in mission scope though materially older and larger in staff/budget.
• Iraq & Afghanistan Veterans of America (IAVA): The nation's largest post-9/11 veterans service organization. It endorsed the Let America Vote Act with VAV and extends veteran-led policy advocacy beyond election reform.

Direct peers

• RepresentUs: National nonpartisan organization that leads the Anti-Corruption Movement and actively campaigns for ranked choice voting and open primaries. Direct competitor/peer in policy agenda and grassroots mobilization model.
• Let America Vote: Voting-rights advocacy organization focused on expanding ballot access. Peer in voter-access policy domain; shares the 'Let America Vote Act' legislative vehicle branding.
• With Honor: Bipartisan organization recruiting and supporting military veterans running for Congress. Direct peer in the veteran-led civic-reform space and an explicit LAVA event partner with VAV.
• Open Primaries: Nonprofit dedicated exclusively to opening up closed primary elections. Most direct peer to VAV on the open primaries agenda and a confirmed state-level event partner.
• Military Vote Coalition: Nonpartisan alliance of veteran and military-support organizations working to protect ballot access for service members, veterans, and overseas voters. Direct peer on the military voting access agenda and a VAV coalition partner.
• Unite America: A voter-focused nonprofit advancing open primaries and ranked choice voting in states across the country. Direct peer in both mission and ideological positioning — and explicitly listed as a VAV foundational funder.
• Issue One: Nonpartisan group focused on reducing the influence of money in politics, ethics, and voting access. Overlapping reform agenda (dark money, redistricting) with VAV's core issues.

Others

• Bunker Labs: Nonprofit founded by VAV Co-Founder Todd Connor helping military veterans start businesses. Adjacent in the veteran-nonprofit ecosystem but distinct mission (entrepreneurship vs. civic reform).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/veterans-for-all-voters
• Xx.com/OperationVAV
• Facebookfacebook.com/veteransforallvoters

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterans For All Voters