Wellpet (a Berwind Company)

What Wellpet (a Berwind Company) does

Wellpet, operating legally as Wellness Pet, LLC, is a U.S.-headquartered multi-brand pet food and treat manufacturer owned by Berwind, a diversified conglomerate. The company sells premium pet nutrition under seven established brands — Wellness (core premium meals), Wellness Whimzees (dental chews), Old Mother Hubbard (natural dog treats), Holistic Select (holistic nutrition), Sojos (freeze-dried and raw), Eagle Pack (ingredient-focused), and Good Dog (dog treats) — covering both cats and dogs across the everyday, natural, dental, and raw/freezedried sub-categories of premium pet nutrition.

Operations are anchored in owned manufacturing at Decatur, Arkansas and South St. Paul, Minnesota in the United States, plus a Veendam, Netherlands facility for European production. Commercial coverage extends across North America, Europe (Brussels, Derby UK, Veendam) and Asia-Pacific (Singapore, Sydney, Taipei, Tokyo). The company runs a hybrid go-to-market combining a direct e-commerce storefront (wellnesspetfood.com plus per-brand microsites such as sojos.com, eaglepack.com, and holisticselect.com), placement in retail stores, and an authorized reseller network. Revenue is generated through one-time product sales of packaged pet food and treats; no subscription, licensing, or service-based revenue stream is disclosed.

No proprietary technology platform, AI/ML capability, or unique technical architecture is disclosed; the business model is fundamentally CPG (branded packaged goods) production and distribution rather than technology-enabled. Customer focus is the consumer end-market — pet parents seeking premium nutrition — with no enterprise/B2B customer contracts or named institutional customers identified in source data. The company also operates the Wellness Foundation, a non-profit supporting pets in need, which functions as a brand-building and CSR initiative rather than a revenue stream.

Name

Wellpet (a Berwind Company)

Legal name

Wellness Pet, LLC

Website

https://wellpet.com

Company type

Private

Operating status

Operating

Short description

Wellpet, operating as Wellness Pet, LLC under parent Berwind, is a multi-brand premium pet food and treat manufacturer selling through its own e-commerce storefronts, retail placement, and authorized resellers across North America, Europe, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Fresh & Refrigerated Pet Food (CRADAFAC)

Keywords

• Premium pet food
• Pet nutrition products
• Dog treats
• Cat food
• Pet dental chews

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pet Food and Treats Sales: Wellness Pet Company generates revenue through the sale of premium pet foods and treats under multiple brand portfolios including Wellness, Wellness Whimzees, Old Mother Hubbard, Holistic Select, Sojos, Eagle Pack, and Good Dog. Products are sold through direct e-commerce and retail distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wellness Pet Company manufactures and sells premium pet food and treats under multiple brand portfolios including Wellness, Wellness Whimzees, Old Mother Hubbard, Holistic Select, Sojos, Eagle Pack, and Good Dog. The company produces high-quality meals, natural dog treats, dental chews, and freeze-dried raw food options for cats and dogs. Products are distributed through direct e-commerce (wellnesspetfood.com), retail stores, and authorized reseller networks.

Product overview

Wellness Pet Company is a pet food and treats manufacturer operating a multi-brand portfolio strategy. The company offers a suite of complementary pet nutrition brands including the flagship Wellness brand (premium meals and treats), Wellness Whimzees (dental chews for dental health maintenance), Old Mother Hubbard (natural dog treats), Holistic Select (holistic nutrition), Sojos (freeze-dried and raw foods), Eagle Pack (quality ingredient-focused pet food), and Good Dog (dog treats). The portfolio covers the full spectrum of pet food categories from everyday meals to specialized treats and dental care products, serving cats and dogs through both e-commerce and retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness: Premium pet food brand offering high-quality meals for pets.
• Whimzees
• Old Mother Hubbard
• Holistic Select
• Sojos
• Eagle Pack

Products and services

• Wellness Premium pet food brand offering high-quality meals and tasty treats for cats and dogs, focused on nutrition and overall pet wellbeing.
• Wellness Whimzees Dental chew brand that helps maintain dental health for dogs through edible chews designed to clean teeth and freshen breath.
• Old Mother Hubbard Natural dog food brand offering treats and food made with natural ingredients for canine nutrition.
• Holistic Select Pet food brand focused on holistic nutrition and digestive health for cats and dogs.
• Sojos Pet food brand offering freeze-dried and raw food options for dogs and cats.
• Eagle Pack Pet food brand providing nutrition for dogs and cats with emphasis on quality ingredients.
• Good Dog Brand offering treats for dogs, part of the Wellness Pet portfolio of pet food and treat brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wellness FoundationcoreOthersThe Wellness Foundation is a non-profit organization started by Wellness Pet Company with a mission that goes beyond nutrition to help pets in need. The foundation partners with non-profit organizations to support pets everywhere through various initiatives.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Orijen / Acana (Champion Petfoods): Premium and biologically-appropriate pet food brands made with regional ingredients. Directly comparable on premium pricing, natural/whole-prey positioning, and specialty/independent retail channel.
• Taste of the Wild (Diamond Pet Foods): Premium grain-inclusive and ancient-grain pet food line from Diamond Pet Foods. Comparable on premium natural positioning and mass/premium retail distribution overlap.
• Blue Buffalo (Mars Petcare): Premier premium natural pet food brand in the U.S., now owned by Mars Petcare. Directly comparable on product category (premium natural dog and cat food/treats), target customer (premium-segment pet parents), and retail channel mix.
• Fromm Family Foods: Family-owned premium pet food manufacturer with broad dry/wet/treat portfolio. Comparable on multi-format premium manufacturing, family-style brand positioning, and specialty retail distribution.
• Stella & Chewy's: Raw and freeze-dried pet food brand focused on natural nutrition. Directly comparable on the Sojos sub-brand's freeze-dried/raw positioning and premium pet parent target customer.
• Canidae: Premium natural pet food brand emphasizing limited-ingredient and wholesome recipes. Comparable on premium natural/limited-ingredient positioning and specialty retail channel presence.
• Hill's Pet Nutrition: Science-led premium pet nutrition brand owned by Colgate-Palmolive. Comparable on health/functional positioning, veterinarian channel partnerships, and premium pricing tier across dog and cat food.

Broad incumbents

• Nature's Variety (Nestlé Purina): Raw and natural pet nutrition brand owned by Nestlé Purina. Comparable product mix (Instinct raw/freeze-dried) and premium positioning, with substantially greater scale and distribution.
• Mars Petcare: Largest global pet food manufacturer with brands across premium, mass, and veterinary channels. Sets competitive baseline on scale, retailer relationships, and marketing spend across the category Wellness Pet competes in.
• Diamond Pet Foods: Large independent U.S. pet food manufacturer supplying value and premium private-label and branded products. Comparable on multi-brand manufacturing footprint and cross-channel distribution strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wellnesspetfood
• LinkedInlinkedin.com/company/wellnesspetcompany
• Instagraminstagram.com/wellnesspetfood/?hl=en
• TikToktiktok.com/@wellnesspetfood?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellpet (a Berwind Company)