Hardee Greens

What Hardee Greens does

Hardee Greens is a family-owned vertical farming operation headquartered at 45 Randall Street in Hardeeville, South Carolina, in Jasper County. The company produces pesticide-free and herbicide-free microgreens, culinary herbs, and edible flowers using controlled-environment vertical farming methods, and sells them through a blended direct-to-consumer and B2B channel mix. Direct channels include a Shopify-based e-commerce storefront, farmers market preorders, and farm pickup; B2B channels consist of direct supply relationships with restaurants, hotels, private clubs, and a local retail partner. Pricing is not publicly disclosed.

The company's product portfolio is organized into three core lines: microgreens (its anchor offering), herbs, and edible flowers. Its primary customer segment is professional chefs and culinary teams at high-end hospitality venues in the Lowcountry region of South Carolina, with a long roster of named accounts including JW Marriott, Montage Palmetto Bluff, Palmetto Bluff Club, Saltus, OKAN Bluffton, Hewitt Oaks, Oldfield, Charlie' E'Toile Verte, AMA Private Dining, Lulu Kitchen, Nectar - HHI, and Chez George. Secondary segments include health-conscious consumers reached through retail pickup locations and farmers markets, wellness advocates seeking nutrient-dense produce, and a stated but early-stage interest in nutraceutical applications of microgreens. Marketing is conducted through organic social (Facebook, Instagram, LinkedIn), an email newsletter, and in-person events.

Hardee Greens is privately held as an LLC, has not raised institutional capital, employs 1-10 people, and is led by co-founder Jennifer Harsta. The company collaborates with local Jasper County farmers as community partners rather than competitors and emphasizes educational outreach. Geographic scope is regional within the Southeast USA, and there is no indication of multi-state distribution or national account penetration.

Name

Hardee Greens

Legal name

Hardee Greens LLC

Website

https://hardeegreens.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Hardee Greens is a family-owned vertical farm in Hardeeville, South Carolina producing pesticide-free microgreens, herbs, and edible flowers for regional chefs, hospitality venues, and health-conscious consumers through DTC and B2B channels.

Ownership category

akta.pro rank

Product category

Specialty Agriculture / Vertical Farming

NAICS

Vegetable and Melon Farming (11121), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Fresh Herbs & Microgreens Wholesale (AFAIACAC), Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK), Culinary Herb Farming (Basil, Oregano, Thyme, Mint, Parsley) (AFAGAGAD)

Keywords

• Vertical farming
• Microgreens production
• Culinary herbs
• Edible flowers
• Sustainable agriculture

Headquarters

HQ city

Hardeeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Microgreens and produce sales: Direct sales of pesticide-free microgreens, herbs, and edible flowers to restaurants, retailers, and consumers through farmers markets and preorders

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hardee Greens operates a family-owned vertical farm in Jasper County, South Carolina, producing pesticide-free and herbicide-free microgreens, fresh herbs, and edible flowers. Products are sold directly to chefs and restaurants, through farmers markets, e-commerce preorders, and retail pickup locations in the Lowcountry region.

Product overview

Hardee Greens is a family-owned vertical farm offering three core product lines: Microgreens, Herbs, and Edible Flowers. All products are grown pesticide-free and herbicide-free in sustainable vertical farming operations located in Jasper County, South Carolina. The products are sold directly to chefs and culinary teams, wellness advocates, health-conscious consumers, and to retail locations and farmers markets. The company also explores nutraceutical applications of their microgreens. The three product categories are sold as standalone offerings and can be purchased through the company's e-commerce platform, farmers market preorders, and direct restaurant partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Microgreens

Quantifiable outcome

• Product lasts longer due to freshness from being picked close to ordering time
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Local Farmers (Jasper County)minorStrategic or Co-development PartnerCollaborates with local farmers as partners rather than competitors in promoting a healthier future and strengthening community ties. The focus is on community collaboration and educational outreach.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Plenty: Indoor vertical farm supplying leafy greens to grocery and foodservice. Comparable growing technology and chef/retailer distribution channels, though at much greater scale.
• AeroFarms: Established vertical farming company selling microgreens and leafy greens through retail and foodservice. Far larger scale but operates in the same controlled-environment greens category.
• Soli Organic: Controlled-environment herb and leafy greens producer selling into retail and foodservice. Overlaps with Hardee Greens on herbs and sustainability/clean-input positioning.
• Bowery Farming: Large indoor vertical farm producing leafy greens and herbs for grocery and restaurant channels. Broader portfolio but competes for the same chef and retailer customers.
• 80 Acres Farms: Indoor vertical farm producing leafy greens, herbs, and microgreens for grocery and foodservice. Comparable technology stack and chef/retailer go-to-market.

Direct peers

• Fresh Origins: Specialty grower of microgreens, herbs, and edible flowers supplied to chefs and foodservice operators. Closest product-line overlap with Hardee Greens' three core SKUs.
• Gotham Greens: National indoor/greenhouse producer of leafy greens, herbs, and microgreens sold to chefs and retailers. Operates at far larger scale but competes in the same pesticide-controlled, year-round fresh-greens category.
• Local Sprouts (now Good Water Farms): Regional microgreens and edible flowers producer supplying local chefs and retailers. Closest comparable in business model, scale, and customer profile to Hardee Greens.

Emerging players

• Square Roots: Container-based indoor farming company focused on herbs, microgreens, and leafy greens for retail and foodservice customers. Similar operating model and product mix.
• Freight Farms: Sells container-based vertical farming systems used by small operators to grow microgreens and herbs. Adjacent enabling player for farms of Hardee Greens' profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hardeegreens
• LinkedInlinkedin.com/company/hardee-greens-llc
• Instagraminstagram.com/hardeegreens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardee Greens