A Angeloni & Cia Ltda
A. Angeloni & Cia Ltda is a privately-held Brazilian omnichannel retailer founded in 1958, operating physical stores, an e-commerce marketplace, telephone sales, and a corporate/B2B channel to sell groceries, appliances, electronics, home goods, and furniture across southern Brazil.
- Company typePrivate
- Founded1958
- HeadquartersPorto Belo, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What A Angeloni & Cia Ltda does
A. Angeloni & Cia Ltda is a privately-held Brazilian omnichannel retailer founded in 1958 and headquartered in Porto Belo, Santa Catarina. The company sells groceries, major and small appliances, consumer electronics, furniture, home décor, sporting goods, baby products, and general merchandise through physical hypermarkets, an e-commerce storefront at angeloni.com.br, a telephone sales (televendas) channel, a corporate/B2B sales division, and a third-party marketplace. It serves individual consumers and business customers across southern Brazil, with the strongest regional density in Santa Catarina, and employs between 5,001 and 10,000 people.
The company runs its digital commerce on the VTEX enterprise platform, which supports both Angeloni's own inventory and a multi-seller marketplace hosting brands such as Electrolux, Consul, Brastemp, LG, Samsung, Atlas, and Dako. It operates two proprietary private-label brands — A\CASA for home goods and housewares and A\BABY for baby and infant products — and runs the Clube Angeloni loyalty program integrated with co-branded Bradescard MasterCard and Visa credit cards. The retailer holds the E-bit Diamond certification, the top tier of Brazil's leading independent e-commerce trust ratings.
Angeloni generates revenue primarily through one-time product sales across categories, supplemented by marketplace commissions from third-party sellers and corporate volume sales. Pricing is denominated in Brazilian Reais with installment plans up to 8x interest-free (minimum R$20 installment) and extended 9–18x plans carrying 1.35% monthly interest on Visa, Master, Amex, and Elo credit cards; PIX and cash payments receive approximately 5% discounts. The company also accepts PayPal with 8x installment plans above R$400 and offers value-added services including product installation, cleaning, waterproofing, and delivery across its channels.
A Angeloni & Cia Ltda firmographics
Firmographics- Name
- A Angeloni & Cia Ltda
- Legal name
- A. Angeloni & Cia Ltda
- Website
- https://angeloni.com.br
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- A. Angeloni & Cia Ltda is a privately-held Brazilian omnichannel retailer founded in 1958, operating physical stores, an e-commerce marketplace, telephone sales, and a corporate/B2B channel to sell groceries, appliances, electronics, home goods, and furniture across southern Brazil.
- Ownership category
- akta.pro rank
A Angeloni & Cia Ltda industry classification
Industry- Product category
- Omnichannel Retail (Department Store and Supermarket)
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), General Merchandise Retailers (455)
- SIC
- Retail-Grocery Stores (5411), Retail-Variety Stores (5331)
- akta.pro primary industry
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)
- akta.pro secondary industries
- Grocery & Food Omnichannel (CRAFAEAE), Private-Label & Store Card Schemes (FSAMAAAE)
Keywords
Where A Angeloni & Cia Ltda is headquartered
LocationHeadquarters
- HQ city
- Porto Belo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
A Angeloni & Cia Ltda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Angeloni generates revenue primarily through the sale of physical products across multiple categories including appliances, electronics, home goods, and groceries, sold through physical retail stores, e-commerce, and telephone sales channels. The company offers installment payment plans up to 18x with interest rates of 1.35% per month for credit card installments.
- Marketplace Commission: Third-party sellers (Electrolux, Consul, Brastemp, LG, Atlas, Dako, and others) sell through the Angeloni platform, with Angeloni acting as marketplace operator earning commissions on sales delivered by partners.
- Corporate/B2B Sales: Corporate sales division offering customized quotes and special conditions for business customers purchasing in bulk or for commercial purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard Consumer Pricing - up to 8x without interest |
| Unit Pricing | Monthly | Extended Installment - 9 to 18x with interest |
| Unit Pricing | Pay-as-you-go | Corporate/B2B Pricing |
| Unit Pricing | Monthly | Marketplace Seller Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
A Angeloni & Cia Ltda product offering
Product offeringCore offering
A. Angeloni & Cia Ltda operates an omnichannel retail business selling groceries, household goods, appliances, electronics, furniture, home décor, and baby/pet products through physical supermarkets and department stores, a proprietary e-commerce site (angeloni.com.br), telephone sales, and a multi-seller marketplace. The company sells its own private-label brands (A\CASA for home goods and A\BABY for baby products) alongside national and international brands, and offers the Clube Angeloni loyalty program co-branded with Bradescard credit cards.
Product overview
Angeloni operates a multi-category e-commerce retail platform built on VTEX technology, offering an extensive portfolio of consumer goods across major appliances, electronics, home furnishings, sporting goods, groceries, and specialty private-label brands. The core offering comprises: Smart TVs and consumer electronics; Major appliances including washers, dryers, refrigerators, and air conditioners from Electrolux, LG, Samsung, Brastemp, and Consul; Small kitchen appliances; Furniture and home décor; The proprietary A\CASA private-label brand for home goods; The A\BABY private-label brand for baby care products; A supermarket/grocery category; and the Clube Angeloni loyalty/credit card program. The platform operates as a marketplace hosting both Angeloni's own inventory and third-party sellers including Electrolux, Consul, Brastemp, LG, Atlas, and Dako.
Differentiator
Problem solved
Functional benefit
Brands
- A\CASA: Home goods and houseware brand offering bedding, bath, kitchen, and home décor products
- A\BABY
Products and services
- A\CASA
Quantifiable outcome
- e-bit Diamond certification for online retail trust and performance
Companies that use A Angeloni & Cia Ltda
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
A Angeloni & Cia Ltda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
A Angeloni & Cia Ltda partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- VTEXcoreAngeloni operates its e-commerce platform on VTEX's commerce technology. VTEX is a multinational cloud-based commerce platform provider that enables retailers to build and manage digital storefronts, order management, and omnichannel operations. Angeloni's online store (angeloni.com.br) runs on the VTEX platform.
- ElectroluxmajorElectrolux operates an official branded store on Angeloni's marketplace/platform, selling appliances directly to Angeloni's customer base. Products include refrigerators, washing machines, air conditioners, and other Electrolux appliances.
- ConsulmajorConsul operates an official branded store on Angeloni's marketplace/platform, selling home appliances including refrigerators, cooktops, and washing machines to Angeloni's customers.
- BrastempmajorBrastemp operates an official branded store on Angeloni's marketplace/platform, selling kitchen and laundry appliances to Angeloni's consumer base.
- LGmajorLG operates an official branded store on Angeloni's marketplace/platform, selling electronics and appliances including TVs, washing machines, and refrigerators.
- SamsungmajorSamsung operates an official branded store on Angeloni's marketplace/platform, selling electronics and home appliances including TVs, washing machines, and refrigerators.
- BradescardminorCo-branded credit card program (Clube Angeloni MasterCard Bradescard and Clube Angeloni Visa Bradescard) offering exclusive benefits, discounts, and payment installments for Angeloni customers. Managed through the Clube Angeloni loyalty program.
- PayPalminorPayPal accepted as payment method on angeloni.com.br, with exclusive discounts on products sold and delivered by Angeloni. PayPal installments available up to 8x on qualifying purchases above R$400.
- E-bitminorE-bit provides independent e-commerce trust certification and ratings for Angeloni's online retail operations. Angeloni holds the Diamond-level certification, demonstrating excellence in online retail trust and performance.
Scale indicators1 record
Recent moves1 record
Expansion highlights6 records
A Angeloni & Cia Ltda competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A Angeloni & Cia Ltda social profiles
Digital presenceA Angeloni & Cia Ltda compliance and trust
Trust signalCompliance1 record
A Angeloni & Cia Ltda financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Angeloni & Cia Ltda leadership team
Management profileNumber of profiles
A Angeloni & Cia Ltda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Angeloni & Cia Ltda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Angeloni & Cia Ltda
What does A Angeloni & Cia Ltda do?
A. Angeloni & Cia Ltda operates an omnichannel retail business selling groceries, household goods, appliances, electronics, furniture, home décor, and baby/pet products through physical supermarkets and department stores, a proprietary e-commerce site (angeloni.com.br), telephone sales, and a multi-seller marketplace. The company sells its own private-label brands (A\CASA for home goods and A\BABY for baby products) alongside national and international brands, and offers the Clube Angeloni loyalty program co-branded with Bradescard credit cards.
Is A Angeloni & Cia Ltda a public or private company?
A Angeloni & Cia Ltda is a private company. It is classified as family owned and is currently operating.
When was A Angeloni & Cia Ltda founded?
A Angeloni & Cia Ltda was founded in 1958. It employs 5,001 to 10,000 people.
Where is A Angeloni & Cia Ltda based?
A Angeloni & Cia Ltda is headquartered in Porto Belo, Brazil, in the Latin America region.
How does A Angeloni & Cia Ltda make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are marketplace Commission and corporate/B2B Sales.
Does A Angeloni & Cia Ltda have an API?
No public API is recorded for A Angeloni & Cia Ltda.
What industry is A Angeloni & Cia Ltda in?
A Angeloni & Cia Ltda's product category is Omnichannel Retail (Department Store and Supermarket). Its primary akta.pro industry code is CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club), with a secondary code of CRAFAEAE, Grocery & Food Omnichannel. Its NAICS code is 44511 and its SIC code is 5411.