AgSocio
AgSocio is a federally-licensed farm labor contractor providing agricultural crews and custom H-2A guest worker programs to farming companies in California, Arizona, and Colorado. It directly recruits, employs, houses, and supervises seasonal and year-round workers under contract.
- Company typePrivate
- Founded2018
- HeadquartersSalinas, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What AgSocio does
AgSocio is a federally-registered and state-licensed farm labor contractor founded in 2018 and headquartered at 440 Airport Blvd, Salinas, California. The company provides agricultural labor crews, custom H-2A guest worker programs, and recruitment services to farming companies across California, Arizona, and Colorado. AgSocio directly recruits, employs, houses, and supervises both US residents and H-2A foreign guest workers under project- or season-length contracts, performing tasks including vegetable and berry harvesting, irrigation, crop weeding and thinning, transplanting, and tractor work on a year-round basis.
The company's core products are Custom H-2A Programs (end-to-end program design, government filing, recruitment, housing, payroll, and compliance as a managed service) and H-2A Recruitment Services, delivered in partnership with CIERTO, a US/Mexico-licensed non-profit that handles recruiting, pre-contract training, and logistics under a zero-recruitment-fee, no-subcontractor model. AgSocio's technology stack centers on digital timekeeping systems for accurate billing, E-Verify compliance systems for domestic staff, and a client-facing analytics platform at analytics.agsocio.com that provides productivity tracking and customized reporting. The company maintains GAP-compliant sanitation units and licensed employee transportation as part of its operational delivery.
AgSocio generates revenue through contracted managed services agreements with farming clients, with billing tied to labor provision on project- or season-length terms; pricing is not publicly disclosed and is negotiated by scope, duration, and labor requirements. The go-to-market is direct B2B field sales targeting agricultural operations of all sizes within its three-state footprint. Leadership consists of co-founder and General Manager Matt Rogers (previously 13 years at Whole Foods Market) and a five-person management team covering HR/safety/training, agricultural operations, HR management, and administration.
AgSocio firmographics
Firmographics- Name
- AgSocio
- Legal name
- AgSocio
- Website
- https://agsocio.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AgSocio is a federally-licensed farm labor contractor providing agricultural crews and custom H-2A guest worker programs to farming companies in California, Arizona, and Colorado. It directly recruits, employs, houses, and supervises seasonal and year-round workers under contract.
- Ownership category
- akta.pro rank
AgSocio industry classification
Industry- Product category
- Agricultural Labor Services
- NAICS
- Support Activities for Crop Production (11511), Support Activities for Crop Production (1151), Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- H-2A & Agricultural Visa Labor Contractors (AFACAHAB)
- akta.pro secondary industries
- Seasonal & Migrant Farm Labor Staffing (AFACAHAA), Agriculture & Seasonal Field Labor Staffing (BPACAEAJ), Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)
Keywords
Where AgSocio is headquartered
LocationHeadquarters
- HQ city
- Salinas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgSocio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Labor Services: AgSocio provides qualified agricultural workers (crews, drivers, forepersons) to perform work at client ranches. Revenue is generated through service contracts structured as project-based or season-length agreements between AgSocio and farming clients. Workers are trained, employed, and supervised directly by AgSocio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contract-based agricultural labor services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AgSocio product offering
Product offeringCore offering
AgSocio is an agricultural labor and service provider that recruits, employs, houses, transports, and supervises qualified agricultural crews on behalf of farming clients under project- or season-length contracts. Its core offerings are Custom H-2A Programs (end-to-end design, filing, recruitment, housing, payroll, and compliance for seasonal guest worker needs) and H-2A Recruitment Services (responsible, zero-fee recruiting delivered with non-profit partner CIERTO, including pre-departure training and ongoing worker support).
Product overview
AgSocio is an agricultural labor and service provider offering professional workforce solutions to farming companies. The company operates two primary service products: Custom H-2A Programs (designing and managing seasonal guest worker programs including labor analysis, government filing, recruitment, housing, and payroll management) and H-2A Recruitment Services (responsible recruiting partnerships with CIERTO, pre-departure training, and ongoing worker support). An internal Analytics Platform supports productivity reporting and digital timekeeping. All services are delivered through company-employed crews, drivers, and forepersons under project or season-length contracts, operating in California, Arizona, and Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom H-2A Programs End-to-end design and management of custom H-2A guest worker programs for farming clients, covering labor analysis, government filing, recruitment, visa processing, housing, transportation, payroll, compliance, and daily onsite crew supervision so farmers can focus on other aspects of their business.
- H-2A Recruitment Services Responsible, transparent H-2A recruiting service delivered in partnership with non-profit CIERTO, including direct interviewing and selection of recruits, licensed processing and transportation, pre-departure training, and ongoing independent worker support throughout the contract term.
- Agricultural Labor Crew Services Direct provision of trained, equipped, and supervised agricultural crews, drivers, and forepersons to client ranches for harvesting, irrigation, crop weeding and thinning, transplanting, and tractor work, under multi-year project- or season-length contracts.
Companies that use AgSocio
Customer profileSegments1 record
Ideal customer profiles1 record
AgSocio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AgSocio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CIERTOcoreAgSocio partners with CIERTO, an innovative non-profit organization, for support with H-2A recruiting, pre-contract training, and logistics. CIERTO is licensed in the US and Mexico to recruit migrant agricultural workers and does not utilize subcontractors. The partnership ensures ethical, transparent recruitment practices where AgSocio coordinates and pays for all recruiting-related expenses including transportation, government fees, lodging, and meals. CIERTO and/or NGO community partners remain in touch with AgSocio's H-2A team members during their contracts, providing additional oversight and a forum for concerns.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AgSocio competitors and assessment
Company assessmentEmerging players
- AgHires: Agricultural recruitment and staffing firm placing workers across farming operations. Comparable in recruiting/placement of agricultural labor, though more weighted to permanent placements than H-2A crew management.
- CIERTO: Non-profit licensed in the US and Mexico that recruits H-2A agricultural workers without subcontractors. Directly comparable because AgSocio uses CIERTO as its recruitment backbone, and CIERTO operates in the same ethical H-2A recruitment space with overlapping customer/mission.
Broad incumbents
- ManpowerGroup: Global staffing and workforce solutions provider with agriculture and seasonal labor offerings. Comparable as a broad incumbent with overlapping labor supply capabilities, though AgSocio is far more specialized in H-2A compliance.
- TrueBlue: Public staffing company (parent of PeopleReady, etc.) with significant agriculture labor exposure including seasonal farm worker placement. Comparable as a large staffing incumbent with an agriculture vertical, though broader and less specialized in H-2A crew management.
Direct peers
- Fresh Harvest: Provides H-2A guest worker labor and agricultural staffing solutions to farms, specializing in seasonal crews. Directly comparable as an H-2A labor contractor serving produce growers in the Western US with bundled housing and transportation.
- Equus Workforce Solutions: Workforce services provider that operates farm labor contractor and H-2A program management across multiple states. Directly comparable as a federally-registered farm labor contractor delivering crew-based agricultural labor and compliance services to growers.
- HireCall: Staffing firm with a dedicated agricultural division placing field labor, harvest crews, and H-2A workers. Comparable as a farm labor staffing provider serving seasonal growers with similar service-line economics.
Others
- Workforce Software (WorkForce Software): Workforce management SaaS for industries with complex shift, labor, and compliance needs including agriculture. Comparable as the technology backbone for time, attendance, and labor compliance that farm labor contractors use; not a labor supplier itself but adjacent infrastructure.
- Ag1Source: Ag-focused executive search and HR consulting firm serving agricultural employers. Comparable as an adjacent agriculture workforce services provider, though focused on leadership/management recruiting rather than seasonal crew staffing.
Regional players
- TLC (The/Town & Country Labor): Regional farm labor contractors in Western US produce regions (e.g., Salinas Valley). Comparable as a regional farm labor contractor competing for the same crew-based seasonal work; less differentiated in tech and H-2A specialization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AgSocio social profiles
Digital presenceAgSocio financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgSocio leadership team
Management profileNumber of profiles
Profiles5 records
AgSocio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgSocio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgSocio
What does AgSocio do?
AgSocio is an agricultural labor and service provider that recruits, employs, houses, transports, and supervises qualified agricultural crews on behalf of farming clients under project- or season-length contracts. Its core offerings are Custom H-2A Programs (end-to-end design, filing, recruitment, housing, payroll, and compliance for seasonal guest worker needs) and H-2A Recruitment Services (responsible, zero-fee recruiting delivered with non-profit partner CIERTO, including pre-departure training and ongoing worker support).
Is AgSocio a public or private company?
AgSocio is a private company. It is classified as venture growth investor backed and is currently operating.
When was AgSocio founded?
AgSocio was founded in 2018. It employs 501 to 1,000 people.
Where is AgSocio based?
AgSocio is headquartered in Salinas, United States, in the North America region.
How does AgSocio make money?
One revenue line is on record: agricultural Labor Services.
Who are AgSocio's main competitors?
Emerging players on record are AgHires and CIERTO. Broad incumbents are ManpowerGroup and TrueBlue. Direct peers are Fresh Harvest, Equus Workforce Solutions and HireCall. Others are Workforce Software (WorkForce Software) and Ag1Source. TLC (The/Town & Country Labor) is listed as a regional player.
Does AgSocio have an API?
No public API is recorded for AgSocio.
What industry is AgSocio in?
AgSocio's product category is Agricultural Labor Services. Its primary akta.pro industry code is AFACAHAB, H-2A & Agricultural Visa Labor Contractors, with a secondary code of AFACAHAA, Seasonal & Migrant Farm Labor Staffing. Its NAICS code is 11511 and its SIC code is 700.