Aj Ty v IT
Aj Ty v IT is a Slovak non-profit founded in 2012 that delivers educational programs, mentoring, competitions, and community events to support girls and women in developing digital and IT skills across age groups, from childhood coding to adult career transition.
- Company typePrivate
- Founded2012
- HeadquartersBratislava
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aj Ty v IT does
Aj Ty v IT o.z. is a Slovak non-profit civic association (občianske združenie) founded in 2012 and headquartered in Bratislava, dedicated to increasing female participation in information technology across the full life-cycle. The organization runs a portfolio of educational programs segmented by age: Najmladšie (girls aged 8–15) using Scratch-based workshops, hackathons (Scratchaton) and competitions (ScratchMatch); Stredoškoláčky (high school girls aged 15–19) participating in the Spoznaj IT faCOOLty mentoring program at university IT faculties; Dospelé ženy (adult women aged 19+) receiving AI, Google Workspace, and micro:bit upskilling courses; and Učiteľstvo (teachers) receiving pedagogical training. Supporting initiatives include the Security Girl cybersecurity project, the Žena v IT annual award, the Slovak Women in Tech community, Girl's Day, and the Frida Talks Tech podcast and annual conference.
The underlying delivery technology is deliberately low-barrier and educational rather than proprietary: workshops use MIT's Scratch block-based programming environment for younger cohorts and BBC micro:bit microcontrollers for school-based learning, with custom curricula and competition frameworks designed by Aj Ty v IT. Online courses for adult women are delivered via standard web platforms, with instructor pay rates of 12–25 EUR gross per teaching hour for non-commercial formats and individually negotiated rates for commercial courses. The organization is active on Discord, YouTube, Instagram, Facebook, LinkedIn, and email newsletters, and distributes programs directly (school workshops, website registration) and through channel partners (10+ Slovak IT university faculties, plus EPFL and Universität Tübingen internationally).
The business model is a non-profit funding stack: individual donations including Slovakia's 2% tax-assignable contribution mechanism ('Daruj 2 %'), corporate sponsorships and program underwriting (Lenovo, ESET, Telekom, Bloomreach), and modest per-participant fees for some educational events. GTM is event-driven and community-led: recruitment flows through the website, social media, newsletters, school networks, and university partnerships, while delivery is supported by contracted volunteer instructors and corporate mentors. The organization is currently navigating a CEO succession process, with applications closing July 3, 2026 and a planned September 2026 start for the new leader.
Aj Ty v IT firmographics
Firmographics- Name
- Aj Ty v IT
- Legal name
- Aj Ty v IT o.z.
- Website
- https://ajtyvit.sk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aj Ty v IT is a Slovak non-profit founded in 2012 that delivers educational programs, mentoring, competitions, and community events to support girls and women in developing digital and IT skills across age groups, from childhood coding to adult career transition.
- Ownership category
- akta.pro rank
Aj Ty v IT industry classification
Industry- Product category
- Tech Education and Diversity Programs
- NAICS
- Computer Training (61142), Professional and Management Development Training (61143)
- akta.pro primary industry
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)
- akta.pro secondary industries
- AI & Machine Learning (Foundations & Applied) (EDAMACAG), Foundational Computer & Device Literacy (EDAAAIAA)
Keywords
Where Aj Ty v IT is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices1 record
Markets served
Aj Ty v IT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: Aj Ty v IT is a non-profit organization (občianske združenie) that relies on donations from individuals and corporate partners. The organization actively promotes tax-assignable donations ('Daruj 2 %') and direct financial support.
- Corporate Partnerships and Sponsorship: Companies sponsor specific programs, events, or the organization generally in exchange for brand visibility, alignment with diversity goals, and access to a pipeline of motivated female talent. Partners include Lenovo, ESET, Telekom, Bloomreach, and others.
- Participation Fees for Educational Events: Some educational events carry a participant fee (účastnícky poplatok) per the VOP. Fees are set according to the current price list and paid by bank transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AI and Google Tools instructor pay rate (for instructors) |
| Unit Pricing | Pay-as-you-go | Micro:bit instructor pay rate (for instructors) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Aj Ty v IT product offering
Product offeringCore offering
Aj Ty v IT o.z. is a Slovak civic association (non-profit) that runs educational programs, workshops, hackathons, mentoring programs, and community events to introduce girls and women to digital skills and IT careers. Core offerings include Scratch-based coding workshops and competitions for children aged 8-15, a university-faculty mentoring program (Spoznaj IT faCOOLty) for high school girls, AI and Google tools courses for adult women, and community-building events (Frida Talks Tech, Žena v IT awards, Slovak Women in Tech).
Product overview
Aj Ty v IT is a non-profit organization that operates as an educational platform with multiple distinct programs targeting different demographics. The portfolio includes: Spoznaj IT faCOOLty for high school/college mentorship; Scratch-based programming education (Scratchaton, ScratchMatch) for children ages 8-15; Security Girl for cybersecurity awareness; Žena v IT Award for recognition; Slovak Women in Tech community; Girl's Day initiative; online courses covering AI and Google tools for adult women; and Frida Talks Tech podcast/conference. These products work together to provide a comprehensive pipeline from childhood education through career support for women in technology.
Differentiator
Problem solved
Functional benefit
Brands
- Frida Talks Tech: Konferencia a podcast venovaný ženám v IT
- Spoznaj IT faCOOLty
- Slovak Women in Tech
- Žena v IT
- Girl's Day
- Security Girl
- Scratchaton
- ScratchMatch
- Ava
Products and services
- Spoznaj IT faCOOLty
Quantifiable outcome
- Over 10 annual editions of flagship programs like Scratch Match
- +1 more outcomes
Companies that use Aj Ty v IT
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Aj Ty v IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aj Ty v IT partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- LenovocoreLenovo is a key strategic partner for Aj Ty v IT's Spoznaj IT faCOOLty mentoring program. Lenovo employees serve as mentors for university-level female IT students, providing six months of career guidance. The program operates at Lenovo's Bratislava office, with in-person kickoff and closing sessions. Lenovo also supports the program's international expansion to EPFL (Switzerland) and Universität Tübingen (Germany).
- TelekomsupportingTelekom supported the 'Postoje stredoškoláčok' (Attitudes of High School Girls) survey, which maps the characteristics of the target group to inform communication strategy and educational activity design.
- ESETsupportingESET supported the 'Ženy v IT 2025' survey focused on the career potential of women in Slovakia's technology sector.
- BloomreachsupportingBloomreach supported the 'Ženy v IT 2022' survey, the first Slovak survey on women's interest in information technology, presented at the Slovak Women in Tech 1.0 conference.
- FIIT STU (Fakulta informatiky a informačných technológií Slovenskej technickej univerzity)coreFIIT STU is a core partner faculty in the Spoznaj IT faCOOLty program, providing student mentors and hosting high school girls for one-day campus experiences.
- FMFI UK (Fakulta matematiky, fyziky a informatiky Univerzity Komenského)coreFMFI UK participates in the Spoznaj IT faCOOLty program as a partner IT faculty, with student mentors hosting high school girls.
- FEI STU (Fakulta elektrotechniky a informatiky STU)coreFEI STU participates in the Spoznaj IT faCOOLty program as a partner faculty, providing mentors and campus access.
- FEI TUKE (Fakulta elektrotechniky a informatiky Technickej univerzity v Košiciach)coreFEI TUKE is a partner faculty in the Spoznaj IT faCOOLty program, contributing student mentors and campus visit opportunities.
- FRI UNIZA (Fakulta riadenia a informatiky Žilinskej univerzity)coreFRI UNIZA participates in the Spoznaj IT faCOOLty program as a partner university.
- FPVai UKF (Fakulta prírodných vied a informatiky Univerzity Konštantína Filozofa v Nitre)supportingFPVai UKF is listed as a partner faculty in the Spoznaj IT faCOOLty network.
- FHI EU (Fakulta hospodárskej informatiky Ekonomickej univerzity v Bratislave)supportingFHI EU is a partner in the Spoznaj IT faCOOLty program.
- Ústav informatiky UPJŠ (Univerzita Pavla Jozefa Šafárika v Košiciach)supportingThe Institute of Informatics at UPJŠ participates in the Spoznaj IT faCOOLty program as a partner faculty.
- Ústav Mediamatiky UK (Fakulta sociálnych a ekonomických vied, so sídlom v Martine)supportingThe Institute of Mediamatics at UK participates in the Spoznaj IT faCOOLty program.
- Ústav počítačových technológií a informatiky UCM Trnava (Fakulta prírodných vied UCM)supportingThe Institute of Computer Technologies and Informatics at UCM Trnava is a partner faculty in the network.
- EPFL (École Polytechnique Fédérale de Lausanne, Switzerland)supportingSince 2022, EPFL participates in the Spoznaj IT faCOOLty mentoring program, with Lenovo mentors supporting female IT students at EPFL alongside the Slovak operations.
- Universität Tübingen (Germany)supportingSince 2022, Universität Tübingen participates in the international extension of the Spoznaj IT faCOOLty mentoring program, with Lenovo mentors supporting female IT students.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aj Ty v IT competitors and assessment
Company assessmentDirect peers
- Girls Who Code: US-based nonprofit running coding clubs, summer programs, and college-loops specifically for girls. Highly comparable to Aj Ty v IT's Najmladšie and Stredoškoláčky segments, with a similar mission of building the female tech talent pipeline from school age upward.
- Technovation: Global nonprofit running entrepreneurship and technology programs where girls build mobile apps and AI solutions to solve community problems. Comparable to Aj Ty v IT's Scratch/Micro:bit educational track and Girls' Day initiative, with similar girls-in-tech programming focus.
- Czechitas: Czech nonprofit running coding and digital skills programs for girls and women, including summer academies, mentoring, and corporate-sponsored cohorts. The closest geographic and mission peer to Aj Ty v IT, operating a near-identical model in the Czech market.
- AnitaB.org: Global nonprofit advancing women in computing through events (Grace Hopper Celebration), networking, and research. Comparable to Aj Ty v IT's Frida Talks Tech conference and Žena v IT award components, with a similar focus on visibility and role models for women in tech.
- Women Who Code: Global nonprofit community for women in technology with local chapters, events, and networking programs. Comparable to the Dospelé ženy and Slovak Women in Tech segments of Aj Ty v IT, focused on career-stage support and community for adult women in tech.
- Black Girls CODE: US nonprofit providing technology education for Black girls and other underrepresented groups through workshops, hackathons, and after-school programs. Comparable mission of increasing female representation in tech from a young age through community-led programs.
- Girls in Tech: Global nonprofit with chapters in multiple countries running coding bootcamps, hackathons, and career programs for women in technology. Comparable community- and event-driven model targeting female participation in tech careers.
- STEMettes: UK-based social enterprise encouraging girls and young women into STEM through events, mentoring, and content. Highly comparable in mission and segment coverage (ages 8-99) to Aj Ty v IT's multi-generational pipeline approach.
Broad incumbents
- Code.org: Larger US-based nonprofit focused broadly on expanding access to computer science in K-12 schools worldwide. Less specialized than Aj Ty v IT (not gender-targeted) but adjacent in using Scratch and similar block-based tools and school-district partnerships to scale CS education.
Emerging players
- Women4IT: European initiative focused on upskilling women for digital and ICT careers through training programs and employer partnerships. Comparable to Aj Ty v IT's adult reskilling courses (Dospelé ženy AI/Google tools offerings) and operates at a similar regional scale across multiple EU countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aj Ty v IT social profiles
Digital presenceAj Ty v IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aj Ty v IT leadership team
Management profileNumber of profiles
Profiles7 records
Aj Ty v IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aj Ty v IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aj Ty v IT
What does Aj Ty v IT do?
Aj Ty v IT o.z. is a Slovak civic association (non-profit) that runs educational programs, workshops, hackathons, mentoring programs, and community events to introduce girls and women to digital skills and IT careers. Core offerings include Scratch-based coding workshops and competitions for children aged 8-15, a university-faculty mentoring program (Spoznaj IT faCOOLty) for high school girls, AI and Google tools courses for adult women, and community-building events (Frida Talks Tech, Žena v IT awards, Slovak Women in Tech).
Is Aj Ty v IT a public or private company?
Aj Ty v IT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aj Ty v IT founded?
Aj Ty v IT was founded in 2012. It employs 11 to 50 people.
Where is Aj Ty v IT based?
Aj Ty v IT is headquartered in Bratislava.
How does Aj Ty v IT make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Partnerships and Sponsorship and participation Fees for Educational Events.
Who are Aj Ty v IT's main competitors?
Direct peers on record are Girls Who Code, Technovation, Czechitas, AnitaB.org, Women Who Code, Black Girls CODE, Girls in Tech and STEMettes. Code.org is listed as a broad incumbent. Women4IT is listed as an emerging player.
Does Aj Ty v IT have an API?
No public API is recorded for Aj Ty v IT.
What industry is Aj Ty v IT in?
Aj Ty v IT's product category is Tech Education and Diversity Programs. Its primary akta.pro industry code is EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms), with a secondary code of EDAMACAG, AI & Machine Learning (Foundations & Applied). Its NAICS code is 61142.