Viral Insights
Viral Insights is a U.S.-focused SaaS platform that combines COVID-19 case data, demographic risk profiles, healthcare capacity metrics, and economic market data into interactive dashboards for corporate, government, and commercial real estate decision-makers.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Viral Insights does
Viral Insights International, LLC is a U.S.-focused SaaS platform that aggregates pandemic, demographic, healthcare, and economic market data into interactive dashboards for corporate and government decision-makers managing COVID-19 risk. Founded in March 2020 as a joint venture between StateBook International Inc. (location intelligence) and NavigatorCRE (patented commercial real estate business intelligence), the platform was built within two weeks to address acute COVID-19 crisis management needs. Core products include COVID-19 Analytics (case tracking at state, county, and city levels), Demographic Risk profiling (correlating case counts with age and pre-existing conditions), Community Healthcare Analytics (hospital capacity and specialist availability), Portfolio Analytics for commercial real estate impact assessment, and Economic Market Data powered by StateBook's location intelligence layer.
The technology stack combines NavigatorCRE's patented digital operating system with StateBook's proprietary location intelligence, normalizing feeds from Johns Hopkins CSSE, US Census/ACS, CDC, Health Resources & Services Administration, Bureau of Labor Statistics, and Centers for Medicare & Medicaid Services. Viral Insights runs a three-tier go-to-market: a free Individual User tier offering limited search and viewing; a Professional User paid subscription unlocking content saving, named reports, and export/print; and a Custom Insights enterprise tier providing proprietary platform instances, custom data uploads, and professional services. Distribution is through self-serve website registration and partner cross-promotion on the StateBook and NavigatorCRE websites. The company is headquartered in New York and operates exclusively in the U.S. domestic market. No revenue, headcount, funding, or customer logos are disclosed in any source material.
Viral Insights firmographics
Firmographics- Name
- Viral Insights
- Legal name
- Viral Insights International, LLC
- Website
- https://viralinsights.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Viral Insights is a U.S.-focused SaaS platform that combines COVID-19 case data, demographic risk profiles, healthcare capacity metrics, and economic market data into interactive dashboards for corporate, government, and commercial real estate decision-makers.
- Ownership category
- akta.pro rank
Viral Insights industry classification
Industry- Product category
- Pandemic Analytics and Business Intelligence Software
- NAICS
- Software Publishers (513210), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Epidemiology & Event-Based Surveillance (media/mobility) (HLAJABAJ)
- akta.pro secondary industry
- Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)
Keywords
Where Viral Insights is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Viral Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional User Subscriptions: Professional Users pay a subscription fee for access to paid content, ability to save preferences and content, create named reports, and export/print capabilities. Governed by a Professional User Agreement.
- Custom Insights User Subscriptions: Enterprise-level Custom Users pay for proprietary platform instances, ability to upload their own content, additional StateBook data sets, and access to paid content and professional services. Governed by a Custom User Agreement.
- Individual User (Free Tier): Free tier providing limited access to search and view basic data. Individual Users cannot save preferences or content but may be granted premium services on a free trial basis at company discretion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Individual Users - Free tier with limited access |
| Subscription | Others | Professional Users - Paid subscription for advanced features |
| Subscription | Others | Custom Insights Users - Enterprise paid subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Viral Insights product offering
Product offeringCore offering
Viral Insights is a SaaS platform that delivers COVID-19 analytics, demographic risk assessment, and community healthcare availability data to corporate and government leaders for crisis management decision-making. The platform combines pandemic case data with demographic risk profiles, healthcare resource availability, and economic market data into interactive dashboards, with enterprise-level custom analytics capabilities for commercial real estate portfolio analysis.
Product overview
Viral Insights is a SaaS platform built by StateBook International and NavigatorCRE that delivers COVID-19 analytics, demographic risk assessment, and community healthcare insights through interactive dashboards. The platform's core offerings include COVID-19 Analytics (case tracking at state, county, and city levels), Demographic Risk profiling (identifying high-risk populations), and Community Healthcare assessment (medical resource availability). The platform also offers Custom Analytics add-ons including Portfolio Analytics (for commercial real estate impact analysis) and Economic Market Data (powered by StateBook) accessible through private enterprise instances.
Differentiator
Problem solved
Functional benefit
Products and services
- COVID-19 Analytics Interactive dashboards providing real-time reporting on new cases, total cases, and deaths in the U.S. at the state, county, and city level, providing real-time pandemic data to inform crisis management strategies for corporate and government leaders.
- Demographic Risk Profiling Analysis correlating COVID-19 case counts with demographic factors such as age and pre-existing conditions to identify populations at highest risk of complications, helping employers determine where telemedicine benefits may be necessary.
- Community Healthcare Analytics Assessment of healthcare capacity and medical resource availability, including hospital capacity and medical specialists, to determine community preparedness for treating COVID-19 patients and identify healthcare shortage areas.
- Portfolio Analytics Commercial real estate portfolio analysis to understand impact zones where businesses could see significant loss in operations and logistics, and to track recovery over time. Helps landlords assess tenant exposure to high-risk industries.
- Economic Market Data Macro- and micro-economic data including demographics, available workforce, incentives, taxes, utility rates, and quality of life metrics, powered by StateBook location intelligence to support site selection and economic analysis.
- Custom Insights Enterprise Platform Enterprise-level proprietary platform instances that allow companies to upload their own portfolio and employee data, access additional StateBook data sets, and receive professional services. Includes ability to upload custom content and is governed by a Custom User Agreement.
Quantifiable outcome
- COVID-19 case tracking at state, county, and city level across the United States
- +3 more outcomes
Companies that use Viral Insights
Customer profileSegments6 records
Ideal customer profiles5 records
Viral Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Viral Insights partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StateBook International Inc.coreStateBook International Inc., a premier provider of location intelligence to Fortune 500 companies and government agencies, co-founded Viral Insights as a joint venture with NavigatorCRE. StateBook provides the data intelligence including demographic, healthcare, economic market, and workforce data that powers the Viral Insights platform. The platform was built using StateBook data on Navigator's patented digital operating system. StateBook CEO Calandra Cruickshank serves as an executive contact for Viral Insights.
- NavigatorCREcoreNavigatorCRE, a leading edge patented software platform providing business intelligence for commercial real estate, co-founded Viral Insights as a joint venture with StateBook International. NavigatorCRE provides the patented digital operating system that powers the Viral Insights SaaS platform. NavigatorCRE CEO Taylor Odegard serves as an executive contact for Viral Insights. The platform collapses functionality of mapping, reporting, dashboards, and data collaboration tools.
Scale indicators1 record
Recent moves4 records
Expansion highlights1 record
Viral Insights competitors and assessment
Company assessmentEmerging players
- Descartes Labs: Geospatial analytics platform that fuses satellite, demographic, and economic data into business intelligence layers for agriculture, energy, and government. Comparable data-fusion-and-overlay thesis, though oriented toward different vertical use cases.
- Dataminr: Real-time event detection and risk analytics platform combining public data streams (including health and operational signals) into alerts for enterprises and government. Comparable 'real-time risk dashboard' GTM aimed at corporate and government leaders.
Broad incumbents
- CoStar Group: Dominant commercial real estate analytics and data platform serving landlords, investors, and government. Overlaps directly with Viral Insights' Portfolio Analytics and CRE economic-market-data use cases, but at vastly larger scale and breadth.
- Esri: Incumbent geospatial analytics platform widely used by government agencies and large enterprises for demographic, health, and economic mapping. Operates at a much broader and more enterprise scale than Viral Insights, but addresses overlapping customer use cases.
Direct peers
- Reonomy: CRE intelligence platform that aggregates property, ownership, and market data for investors and brokers. Comparable data aggregation and dashboard play for CRE risk and exposure analytics.
- SafeGraph: Provider of high-quality points-of-interest and foot-traffic data powering location analytics for enterprises and public-health use cases. Comparable as a data infrastructure layer for community, demographic, and CRE risk dashboards.
- Cherre: CRE data platform that unifies portfolio, market, and operational data into dashboards for large landlords and asset managers. Closely comparable to the Custom Insights / Portfolio Analytics workflow Viral Insights offers enterprise CRE customers.
- NavigatorCRE: Co-founder of Viral Insights and provider of the patented digital operating system that powers the SaaS platform. NavigatorCRE is itself a CRE business-intelligence platform, making it the most direct technical and product peer for the Portfolio Analytics portion of Viral Insights.
- Placer.ai: Location intelligence platform that combines mobility/foot-traffic data with demographic and commercial datasets for retailers, CRE, and government. Strong overlap with Viral Insights' risk, demographic, and economic-market overlay approach.
- StateBook International: Founder/parent JV partner that supplies the underlying location intelligence, demographic, healthcare, and economic market data powering Viral Insights. Same data stack, same Fortune 500/government customer base, and same PropTech orientation make it the closest functional peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Viral Insights social profiles
Digital presenceViral Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viral Insights leadership team
Management profileNumber of profiles
Profiles2 records
Viral Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viral Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viral Insights
What does Viral Insights do?
Viral Insights is a SaaS platform that delivers COVID-19 analytics, demographic risk assessment, and community healthcare availability data to corporate and government leaders for crisis management decision-making. The platform combines pandemic case data with demographic risk profiles, healthcare resource availability, and economic market data into interactive dashboards, with enterprise-level custom analytics capabilities for commercial real estate portfolio analysis.
Is Viral Insights a public or private company?
Viral Insights is a private company. It is classified as corporate owned and is currently operating.
When was Viral Insights founded?
Viral Insights was founded in 2020. It employs 1 to 10 people.
Where is Viral Insights based?
Viral Insights is headquartered in New York, United States, in the North America region.
How does Viral Insights make money?
Three revenue lines are on record. Professional User Subscriptions are the primary driver. The others are custom Insights User Subscriptions and individual User (Free Tier).
Who are Viral Insights's main competitors?
Emerging players on record are Descartes Labs and Dataminr. Broad incumbents are CoStar Group and Esri. Direct peers are Reonomy, SafeGraph, Cherre, NavigatorCRE, Placer.ai and StateBook International.
Does Viral Insights have an API?
No public API is recorded for Viral Insights.
What industry is Viral Insights in?
Viral Insights's product category is Pandemic Analytics and Business Intelligence Software. Its primary akta.pro industry code is HLAJABAJ, Digital Epidemiology & Event-Based Surveillance (media/mobility), with a secondary code of MPAAALAO, Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories). Its NAICS code is 513210 and its SIC code is 7372.