Vape Club
Vape Club is a privately held UK D2C e-commerce retailer founded in 2012, operating the UK's largest online vape shop and selling e-liquids, vape kits, pods, coils, tanks and nicotine pouches from 300+ brands to adult smokers and vapers across the United Kingdom.
- Company typePrivate
- Founded2012
- HeadquartersWatford, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Vape Club does
Vape Club Ltd is a UK private limited company (Companies House number 08131075) headquartered in Watford, Hertfordshire, operating as a direct-to-consumer e-commerce retailer of vaping products. Founded in 2012, it self-describes as the UK's largest online vape shop, offering over 10,000 products from more than 300 brands and over 5,000 e-liquid flavours. Its core catalogue centres on e-liquids (nic salts, shortfills, freebase and hybrid nicotine), vape kits (prefilled and refillable pod kits, sub-ohm and box mods), replacement pods, coils, tanks, batteries and chargers, with an adjacent range of tobacco-free nicotine pouches (Zyn, Velo, Elf, Fumi, Killa, Snu) and clearance lines.
The platform is a proprietary e-commerce storefront with integrated order management, delivery tracking and multi-channel customer service (phone, email, live chat, 8am–10pm weekdays). Fulfilment runs from a single Watford warehouse offering same-day dispatch on orders placed before 9pm weekdays (6pm weekends) and free next-day UK delivery via Royal Mail Tracked 24 on orders over £20, with express courier options (DPD, UPS) and same-day click-and-collect. The technology stack is conventional retail e-commerce with no disclosed AI, API, SDK or mobile app surface.
The business model is unit-pricing retail with multi-buy bundles (e.g., 3/4/5 e-liquids for £10, 2 shortfills for £20–£30, kit+e-liquid bundles) and 10% newsletter-conversion offers. The single identified customer segment is adult smokers (18+) seeking to transition to or maintain vaping as a lower-cost, harm-reduction alternative to cigarettes, with order economics pitched around £1,500–£10,000+ annual savings versus smoking. The company ships only within the United Kingdom, explicitly excluding the EU, US, Canada, Australia and all other international destinations, and is privately held with no disclosed parent, PE backing or institutional investors.
Vape Club firmographics
Firmographics- Name
- Vape Club
- Legal name
- Vape Club Ltd
- Website
- https://vapeclub.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vape Club is a privately held UK D2C e-commerce retailer founded in 2012, operating the UK's largest online vape shop and selling e-liquids, vape kits, pods, coils, tanks and nicotine pouches from 300+ brands to adult smokers and vapers across the United Kingdom.
- Ownership category
- akta.pro rank
Vape Club industry classification
Industry- Product category
- Vape E-commerce Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)
- akta.pro secondary industries
- Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Disposable Vape Retail (CRANAEAI)
Keywords
Where Vape Club is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vape Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from selling vape products directly to consumers through their e-commerce website. Products include e-liquids, vape kits, pods, coils, tanks, and nicotine pouches. The business model relies on product margins, multi-buy deals, and volume sales across over 10,000 products from more than 300 brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free delivery threshold and multi-buy discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Vape Club product offering
Product offeringCore offering
Vape Club is the UK's largest online vape retailer, operating a direct-to-consumer e-commerce store that sells over 10,000 vaping products from more than 300 brands. The assortment includes e-liquids (nic salts, shortfills, freebase), vape kits, pods, coils, tanks, nicotine pouches, and batteries/chargers. The company provides free next-day UK delivery on orders over £20 and supports customers with switching guidance and product recommendations.
Product overview
Vape Club is the UK's largest online vape shop (operational since 2012) offering a comprehensive e-commerce platform for vaping products. The product portfolio centres on e-liquids (with over 5,000 flavours across nic salts, shortfills, and freebase variants) and vape hardware (including kits, pods, coils, tanks, and accessories from 300+ brands). The offering spans multiple product categories: E-Liquids serve as the core consumable with diverse nicotine types and flavours; Vape Kits provide the primary hardware across prefilled and refillable formats; Vape Pods offer replacement components; and Nicotine Pouches provide an alternative nicotine delivery product. The company differentiates through breadth (10,000+ products), multi-brand curation (Lost Mary, Elf Bar, OXVA, Vaporesso, IVG, SKE Crystal, and many others), and value-added services including free next-day delivery on orders over £20, bundle deals, and multi-buy discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Liquids
Quantifiable outcome
- Potential savings of £1,518 - £10,322 per year compared to smoking, depending on vaping method chosen
- +1 more outcomes
Companies that use Vape Club
Customer profileSegments1 record
Ideal customer profiles1 record
Vape Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vape Club partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Vape Club competitors and assessment
Company assessmentDirect peers
- Vapemate: UK online vape retailer offering kits, mods, tanks, e-liquids, and accessories. Directly comparable as a multi-brand UK online vape e-tailer.
- Vape Superstore: UK-based online vape retailer offering e-liquids, kits, pods, and accessories across multiple brands. Directly comparable as another large multi-brand DTC vape e-tailer targeting UK adult smokers/vapers.
- Vapouriz: UK vape hardware and e-liquid brand with own e-commerce storefront. Comparable as a UK-based vape manufacturer-retailer competing in kits, pods, and e-liquid categories.
- Vampire Vape: UK-based vape brand and online retailer known for its e-liquid ranges (e.g., Heisenberg) with direct-to-consumer e-commerce. Comparable overlap in product mix and UK online distribution.
- EcigaretteDirect: Long-running UK vape retailer selling kits, e-liquids, and accessories online with extensive educational content. Comparable as a UK online specialist serving the same adult-smoker-switching customer base.
- Totally Wicked: Established UK vape retailer and e-liquid manufacturer with both online and physical store presence. Comparable as a UK multi-channel competitor in vape hardware and e-liquid categories.
Emerging players
- Riot Labs: UK e-liquid manufacturer (Riot Squad, Riot Bar) selling direct and through UK vape retailers. Comparable as a UK-based brand whose products Vape Club actively retails, making it both supplier and adjacent competitor.
- Dinner Lady: UK-originated e-liquid brand with growing direct e-commerce presence. Comparable as a UK vape brand competing in the same e-liquid category Vape Club retails.
Broad incumbents
- Zyn (Swedish Match / Philip Morris International): Global leader in tobacco-free nicotine pouches, now owned by Philip Morris International. Comparable as Vape Club carries Zyn in its nicotine pouch category, making it both a supplier and an upstream incumbent in the adjacent nicotine category.
Regional players
- Element Vape: Large US-based online vape and e-cigarette retailer offering kits, mods, tanks, e-liquids, and accessories. Comparable as a multi-brand online vape e-tailer but operating primarily in the US market rather than UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vape Club social profiles
Digital presenceVape Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vape Club leadership team
Management profileNumber of profiles
Profiles4 records
Vape Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vape Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vape Club
What does Vape Club do?
Vape Club is the UK's largest online vape retailer, operating a direct-to-consumer e-commerce store that sells over 10,000 vaping products from more than 300 brands. The assortment includes e-liquids (nic salts, shortfills, freebase), vape kits, pods, coils, tanks, nicotine pouches, and batteries/chargers. The company provides free next-day UK delivery on orders over £20 and supports customers with switching guidance and product recommendations.
Is Vape Club a public or private company?
Vape Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vape Club founded?
Vape Club was founded in 2012. It employs 101 to 250 people.
Where is Vape Club based?
Vape Club is headquartered in Watford, United Kingdom, in the Europe region.
How does Vape Club make money?
One revenue line is on record: direct Product Sales.
Who are Vape Club's main competitors?
Direct peers on record are Vapemate, Vape Superstore, Vapouriz, Vampire Vape, EcigaretteDirect and Totally Wicked. Emerging players are Riot Labs and Dinner Lady. Zyn (Swedish Match / Philip Morris International) is listed as a broad incumbent. Element Vape is listed as a regional player.
Does Vape Club have an API?
No public API is recorded for Vape Club.
What industry is Vape Club in?
Vape Club's product category is Vape E-commerce Retail. Its primary akta.pro industry code is CRANAEAB, Vape & E-Cig Online Retail (DTC & Marketplaces), with a secondary code of CRANAEAG, Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers). Its NAICS code is 459991.