What Putt Putt Fun Center does

Putt Putt Fun Center is a privately held, single-location family entertainment center (FEC) operating at 3763 Martinez Blvd. in Martinez, Georgia, serving the Augusta metropolitan area. The business offers a diversified portfolio of attractions anchored by a 36-hole mini golf course across two 18-hole layouts, and augmented by an arcade with a reusable Play Card system, a multi-player laser tag arena, baseball/softball batting cages (Bat Zone) with pitching speeds from 35 to 70 MPH, aquatic bumper boats (Wet Zone), indoor bumper cars (Spin Zone), and an on-site cafe serving Rita's Italian Ice products. Founded circa 1974, the venue has operated continuously in the Augusta community for over 50 years and runs extended hours including weekday evenings and weekend late nights. The target customer base spans families with children, group events (schools, churches, corporations, sports teams), youth/amateur athletes, and couples seeking date-night activities.

The company operates a multi-stream revenue model combining per-attraction pricing (e.g., $9 per 18-hole mini golf round, $2 per batting cage round, $20 per bumper boat ride), unlimited play passes ($20-$30 per person for 1-3 hours), bundled daily specials rotating across all seven weekdays ($14-$37.99), three-tiered birthday party packages ($239.99-$299) with dedicated party captains and private rooms, and group/corporate rates starting at $8 per person for parties of 15 or more. The technology stack is operational rather than software-centric, comprising mechanical and electromechanical attractions, a Play Card electronic credit/ticket tracking system for the arcade, and an online party booking platform (pcsparty.com) for advance reservations. Distribution is exclusively direct-to-consumer through walk-in visits and online self-serve booking; no third-party resellers or franchise operations exist.

Go-to-market relies on local SEO via the augustabirthday.com domain, an active content blog covering mini golf strategy and party planning, Facebook social engagement, and email newsletter capture. The company is independently owned with 1-10 employees per available firmographic data, no disclosed parent entity, and no institutional investor involvement or external funding rounds on record. There is no evidence of geographic expansion plans, M&A activity, or adoption of AI/ML capabilities.

Name

Putt Putt Fun Center

Legal name

Putt Putt Fun Center

Website

https://augustabirthday.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Putt Putt Fun Center operates a single-location family entertainment center in Martinez, Georgia, anchored by a 36-hole mini golf course alongside arcade, laser tag, batting cages, bumper boats, bumper cars, and party packages. It serves Augusta-area families, groups, and recreational visitors via walk-in and online booking.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industries

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC), Party Games, Activities & Interactive Entertainment (HSACACAJ), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Family entertainment center
• Mini golf course
• Arcade games
• Birthday party venue
• Laser tag arena

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Attraction Admissions: Individual attraction tickets and unlimited play passes for mini golf, batting cages, laser tag, arcade, and bumper boats. Customers pay per round, per attraction, or for time-based unlimited access.
2. Birthday Party Packages: Pre-packaged celebration bundles (Classic $239.99, Deluxe $269, Premium $299) that include attractions, food, private party rooms, game cards, and party captain services. Additional children priced at $23.99-$29.99 each.
3. Group Packages: Discounted group rates for corporate events, school outings, church groups, and team events. Includes attraction bundles, private facility access (lock-ins), and team-building packages with per-person pricing.
4. Daily Specials: Day-specific promotional bundles offering discounted combination deals (ranging from $10-$37.99 per person) that bundle mini golf, attractions, arcade credits, and food items.
5. Food & Concessions: On-site cafe serving Rita's Italian Ice, gelati, custards, frozen drinks, milkshakes, pizza, and catering services for events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Putt Putt Fun Center operates a single-location family entertainment center in Martinez, GA, offering 36 holes of mini golf across two courses alongside an arcade with Play Card ticketing, laser tag, batting cages, aquatic bumper boats, and bumper cars. The venue sells individual attraction admissions, unlimited play passes, birthday party packages (Classic, Deluxe, Premium), group packages for organizations, rotating daily specials, and on-site Rita's Italian Ice cafe food and beverage.

Product overview

Putt Putt Fun Center is a family entertainment center offering a diversified portfolio of recreational attractions centered around mini golf. The core offering is a 36-hole mini golf course, supported by additional attractions including an arcade with Play Card system, laser tag arena, batting cages (Bat Zone), aquatic bumper boats (Wet Zone), and bumper cars (Spin Zone). The business operates on a multi-revenue model combining per-attraction play, unlimited play passes, and package/bundled offerings. Add-on services include birthday party packages (Classic, Deluxe, Premium tiers with private rooms and Party Captain), group packages with tiered pricing, and daily specials. Food and beverage is served through an on-site Rita's Italian Ice cafe.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Golf 36-hole mini golf course split across two 18-hole courses with colorful obstacles, tubes, moving objects, themed holes, slopes, and varied designs. Open to the public for pay-as-you-go play ($9 adults, $5 children 5 and under per round) and bundled into party and group packages. Targets families, children, couples, and group visitors in the Augusta, GA area.
• Arcade & Games Full arcade featuring all-new games and a reusable Play Card system that electronically stores monetary value, tracks game credits, and accumulates tickets earned during play for prize redemption. Available as part of attraction bundles, daily specials, party packages, and group packages. Targets families, children, and group visitors.
• Laser Tag Multi-player laser tag arena supporting team battles and one-on-one combat gameplay using laser packs and phasers. Sold as a standalone attraction ($10/person), as part of bundled attraction packages (2 for $15, 3 for $20), unlimited play passes, and within party and group packages. Targets families, children, teens, and group visitors.
• Bat Zone (Batting Cages) Batting cage attraction with pitching machines delivering consistent pitches at speeds from 35 MPH to 70 MPH for baseball and both slowpitch and fastpitch softball. Priced at $2 per round (18 pitches). Targets youth and amateur baseball/softball athletes, sports teams, and families.
• Wet Zone (Aquatic Bumper Boats) Water-based bumper boat attraction where riders glide across a pool and spray opponents with water. Priced at $20/person per ride. Targets families, children, and group visitors seeking summer and warm-weather entertainment.
• Spin Zone Bumper Cars Indoor bumper car attraction with newly upgraded flooring, included in attraction bundles and unlimited play passes. Targets families, children, and group visitors.
• Birthday Party Packages Three-tiered hosted birthday party packages: Classic ($239.99 base for up to 10 kids, +$23.99 per additional child), Deluxe ($269 base, +$26.99 per additional child), and Premium ($299 base, +$29.99 per additional child). Each package includes mini golf and attractions, a game card, private party room, pizza, Rita's Italian Ice, unlimited drinks, invitations, group photo, and a dedicated Party Captain. Booked online via the company's party platform. Targets local parents planning children's birthday celebrations.
• Group Packages Discounted group outing packages for schools, churches, corporate teams, sports teams, scouts, and community organizations. Tiers include 1 Attraction ($8/person, 15 minimum), 2 Attractions ($15/person), 2-Hour Unlimited ($25/person), 3-Hour Unlimited ($30/person), Day Care Rate ($9/person weekday), and Late Night Lock-Ins ($10/person, private facility from 11pm). Targets local organizations seeking team-building and group recreation.
• Daily Specials Rotating day-of-week promotional bundles combining mini golf, attractions, arcade credits, and food items at discounted pricing: Funday Monday ($16/person), Terrific Tuesday ($14/person), Wacky Wednesday ($15/person), Family Fun Thursday ($37.99/family), Funtastic Friday ($30/person), Super Saturday ($18/person), and Sunday Saver ($25/person). Targets walk-in families and individuals seeking value pricing.
• Cafe (Rita's Italian Ice) On-site cafe serving Rita's Italian Ice, gelati, frozen drinks, milkshakes, custards, pizza, and catering options. Available to walk-in customers and bundled into party packages. Targets families, group visitors, and walk-in cafe guests.

Quantifiable outcome

• Serving families and groups in Augusta, GA area for over 50 years

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boomers Parks: Boomers operates multi-attraction family entertainment parks featuring miniature golf, go-karts, laser tag, batting cages, and arcades. Its attraction mix, including batting cages and mini golf, makes it one of the closest direct comparables to Putt Putt Fun Center's offering.
• Scene75 Entertainment: Scene75 is a large indoor family entertainment center combining mini golf, go-karts, laser tag, arcade, bumper cars, and event spaces with birthday party packages. Its attraction mix and party package structure are highly comparable to Putt Putt Fun Center.
• Chuck E. Cheese: Chuck E. Cheese is the largest dedicated family entertainment center chain in the US, combining arcade games, rides, and pizza-focused birthday party packages. It directly overlaps with Putt Putt Fun Center on family birthday parties, arcade gaming, and bundled party experiences targeting similar family demographics.
• K1 Speed: K1 Speed operates indoor karting entertainment centers that also offer arcade games, food and beverage, and group/birthday event packages. It competes with Putt Putt Fun Center for family group outings, corporate events, and birthday party spend in overlapping markets.
• Andretti Indoor Karting & Games: Andretti Indoor Karting & Games operates indoor entertainment venues featuring karting, laser tag, mini golf, bowling, and arcade games with full-service dining and event hosting. Its multi-attraction format, group event focus, and family entertainment positioning closely resemble Putt Putt Fun Center.
• Puttshack: Puttshack is a tech-enabled mini golf entertainment concept with food and beverage service, targeting adults, families, and group events. It overlaps directly with Putt Putt Fun Center on the mini golf attraction category and the bundling of food/beverage with play.
• Main Event Entertainment: Main Event operates family entertainment centers featuring bowling, laser tag, arcade games, mini golf, and billiards, with strong group event and birthday party offerings. Its multi-attraction model, party package structure, and target customer profile closely mirror Putt Putt Fun Center's positioning.

Broad incumbents

• Dave & Buster's: Dave & Buster's is a large publicly-traded chain combining a full-service restaurant, sports bar, and extensive arcade gaming floor, with group event and party packages. It overlaps with Putt Putt Fun Center on arcade entertainment and group events but operates at much larger scale with adult-oriented dining as a primary draw.

Emerging players

• Sky Zone: Sky Zone is a franchise-based indoor trampoline park operator with a developed birthday party and group event business. While its core activity (trampolines) differs from Putt Putt Fun Center's attraction mix, its target customer (families with children) and party-driven revenue model overlap significantly.
• Urban Air Adventure Parks: Urban Air is a franchise-based indoor adventure park chain focused on trampolines, climbing, and active attractions with a strong birthday party and group event business. It is comparable to Putt Putt Fun Center on the family entertainment and party-event revenue model, though its core attraction set differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/puttputtaugusta/timeline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Putt Putt Fun Center