Borderx
BorderX is a Seoul-based global-native digital marketing agency helping Korean brands (F&B, beauty, automotive, manufacturing) expand internationally through social media management, influencer marketing, integrated campaigns, branding, and performance marketing across 15+ countries.
- Company typePrivate
- Founded2020
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
Borderx firmographics
Firmographics- Name
- Borderx
- Legal name
- BorderX
- Website
- https://borderx.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BorderX is a Seoul-based global-native digital marketing agency helping Korean brands (F&B, beauty, automotive, manufacturing) expand internationally through social media management, influencer marketing, integrated campaigns, branding, and performance marketing across 15+ countries.
- Ownership category
- akta.pro rank
Borderx industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Borderx is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Borderx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: BorderX generates revenue through professional services including social media management, influencer marketing campaigns, branding and rebranding services, performance marketing, content creation, and integrated marketing campaigns for B2B and B2C brands seeking global expansion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Borderx product offering
Product offeringCore offering
BorderX is a global-native digital marketing agency that delivers end-to-end marketing services for brands seeking international expansion. Its core offerings include social media management, influencer marketing, integrated marketing campaigns, branding and rebranding, performance marketing, content planning and production, and digital PR. The agency primarily serves Korean brands across F&B, beauty, skincare, cosmetics, automotive, and manufacturing sectors expanding into the Americas and Asia.
Product overview
BorderX is a global-native digital marketing agency (rebranded in 2023 from waymakrs) offering a comprehensive suite of marketing services for brands expanding internationally. Its service portfolio includes Social Media Management (operating brand accounts on Instagram, Facebook, YouTube, TikTok, and Twitter), Influencer Marketing (mega/macro/mid-tier/micro influencer partnerships across global markets), Integrated Marketing Campaigns (end-to-end campaign strategy and execution), Branding and Rebranding (visual identity, messaging, and global positioning), Performance Marketing (data-driven paid advertising with optimization), Content Planning and Production (localized multi-platform content), and Digital PR. The agency operates across the Americas, China, Southeast Asia, and beyond, supporting clients in F&B, beauty, automotive, and other sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management Management and operation of brand social media accounts across global platforms including Instagram, Facebook, YouTube, TikTok, and Twitter, with content planning, scheduling, audience engagement, and performance analytics for brands expanding internationally.
- Influencer Marketing Strategic influencer partnership programs connecting brands with mega, macro, mid-tier, and micro influencers across global markets, including creator identification, outreach, content collaboration, and campaign performance measurement.
- Integrated Marketing Campaigns End-to-end marketing campaign development and execution combining brand strategy, creative content production, social media activation, and influencer collaboration across multiple markets and channels.
- Branding & Rebranding Brand identity development including visual identity (logo, color palette, typography), tone of voice, messaging strategy, brand guidelines, and global brand positioning for market expansion.
- Performance Marketing Data-driven paid advertising campaigns across digital platforms with budget optimization, audience targeting, competitor analysis, KPI setting, and continuous performance monitoring and optimization.
- Content Planning & Production Strategic content calendar development, creative production (photography, video, graphics), and multi-platform content distribution with localization for global markets.
- Digital PR & Communications Public relations strategy and execution to build global brand awareness through media outreach, press coverage, and narrative development across international markets.
Quantifiable outcome
- Jinro: 160% Global Instagram follower growth in 5 months, 48% engagement rate growth, 109% YouTube subscriber growth
- +4 more outcomes
Companies that use Borderx
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Borderx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Borderx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Export Voucher Program PartnersminorBorderX is an official implementing organization for Korea's Export Voucher program, supporting small and medium enterprises with global marketing initiatives. This official certification from the Ministry of SMEs and Startups enables BorderX to provide subsidized marketing services to qualifying Korean brands.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Borderx competitors and assessment
Company assessmentEmerging players
- Gushcloud International: Asia-Pacific-focused influencer marketing and creator management agency operating across multiple Asian markets. Comparable to BorderX in targeting enterprise brands with regional influencer and social media expertise, though with deeper specialization in creator partnerships.
- Whalar Group: Global influencer marketing agency and creator economy platform connecting brands with creators across multiple markets. Comparable to BorderX as an emerging specialist offering influencer-led, cross-border campaign capabilities to enterprise brands expanding internationally.
Direct peers
- TBWA Korea: Korean office of global creative agency network TBWA\ Worldwide, offering brand strategy, creative, and digital campaign services for Korean and multinational clients. Directly comparable to BorderX in delivering creative-led campaigns for Korean enterprise brands, though with global network scale.
- Innocean Worldwide: Korean-headquartered global marketing and communications agency, originally spun out of Hyundai Motor Group and now serving multiple Korean enterprise brands across global markets. Directly comparable to BorderX in serving Korean enterprise clients (especially automotive and F&B) seeking cross-border creative and campaign execution.
- HSAD: One of Korea's largest independent advertising agencies, providing integrated brand communications, digital, and creative services to Korean enterprise clients domestically and internationally. Comparable to BorderX as a Korean-headquartered agency competing for cross-border marketing budgets of major Korean brands.
- Leo Burnett Korea: Korean office of Leo Burnett, a global creative network offering brand strategy, advertising, and digital campaign services to enterprise clients. Comparable to BorderX in delivering creative-led campaigns for Korean enterprise brands, though with the backing of a global network.
Broad incumbents
- Publicis Groupe Korea: Korean presence of Publicis Groupe, a global advertising and communications holding company offering creative, media, digital, and data services to enterprise clients. Comparable to BorderX in targeting Korean brand marketing budgets but operating as part of a much larger global network.
- Grey Group: Global advertising and marketing holding company with a Korea presence, offering creative, media, digital, and PR services to enterprise clients across industries. Comparable to BorderX as a broad marketing services provider competing for Korean enterprise brand budgets but at significantly larger scale.
- Dentsu Korea: Korean operation of Dentsu Group, one of the largest global advertising and marketing services networks, offering integrated communications, media, creative, and digital services. Comparable to BorderX in serving Korean enterprise brands on integrated campaigns but with substantially larger headcount and global media-buying scale.
Regional players
- Hakuhodo Inc. Japan's second-largest advertising agency with Asia-Pacific regional expertise, providing integrated marketing services including digital, content, and cross-border campaigns for Japanese and Asian brands. Comparable to BorderX in helping Asian brands expand into international markets, though originating from Japan rather than Korea.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Borderx social profiles
Digital presenceBorderx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borderx leadership team
Management profileNumber of profiles
Profiles7 records
Borderx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borderx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borderx
What does Borderx do?
BorderX is a global-native digital marketing agency that delivers end-to-end marketing services for brands seeking international expansion. Its core offerings include social media management, influencer marketing, integrated marketing campaigns, branding and rebranding, performance marketing, content planning and production, and digital PR. The agency primarily serves Korean brands across F&B, beauty, skincare, cosmetics, automotive, and manufacturing sectors expanding into the Americas and Asia.
Is Borderx a public or private company?
Borderx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Borderx founded?
Borderx was founded in 2020. It employs 11 to 50 people.
Where is Borderx based?
Borderx is headquartered in Seoul, South Korea, in the Asia region.
How does Borderx make money?
One revenue line is on record: digital Marketing Services.
Who are Borderx's main competitors?
Emerging players on record are Gushcloud International and Whalar Group. Direct peers are TBWA Korea, Innocean Worldwide, HSAD and Leo Burnett Korea. Broad incumbents are Publicis Groupe Korea, Grey Group and Dentsu Korea. Hakuhodo Inc. is listed as a regional player.
Does Borderx have an API?
No public API is recorded for Borderx.
What industry is Borderx in?
Borderx's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541850 and its SIC code is 8700.