Dark Hour Haunted House
Dark Hour Haunted House operates a single indoor immersive haunted attraction venue in Plano, Texas, serving DFW consumers with a 20-30 minute walk-through experience plus VIP, fright-free, and educational workshop offerings.
- Company typePrivate
- Founded2013
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dark Hour Haunted House does
Dark Hour Haunted House, operating as Dark Hour Designs, is a privately held seasonal haunted attraction business headquartered at 701 Taylor Dr in Plano, Texas, serving the Dallas-Fort Worth metroplex. The company's core product is an immersive walk-through haunted house experience lasting 20-30 minutes (60-90 minutes total including a themed queue), built around state-of-the-art lighting and audio systems, an in-house production facility, and a permanent staff of artists and technicians who create a new themed show for each production cycle. A premium VIP tier adds approximately 30 minutes in a private scare-station room, two trips through the attraction, and skip-the-line privileges.
The business operates a single physical venue and supplements the core Halloween-season attraction with year-round offerings designed to smooth demand and broaden audience: Chicken Night (a fright-free variant without actors or animatronics) and two Stiltbeast Education workshops — the Haunt Media Lab and Costume/Character Creation Lab — co-developed with Stiltbeast Studios and led by full-time costumers Stacy and Alex. Ancillary revenue from on-site merchandise, gift-shop sales, and beverage purchases contributes alongside ticket sales.
Go-to-market is direct-to-consumer: tickets are sold through the company's website via TicketSpice (for attractions) and Brushfire (for workshops), with marketing concentrated on the company website, Facebook, and email outreach to local DFW consumers and entertainment-industry professionals. Pricing is not publicly disclosed. Headcount is reported at 11-50, consistent with a small permanent production team supplemented by seasonal actors and crew during the Halloween peak.
Dark Hour Haunted House firmographics
Firmographics- Name
- Dark Hour Haunted House
- Legal name
- Dark Hour Designs
- Website
- https://DarkHourHauntedHouse.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dark Hour Haunted House operates a single indoor immersive haunted attraction venue in Plano, Texas, serving DFW consumers with a 20-30 minute walk-through experience plus VIP, fright-free, and educational workshop offerings.
- Ownership category
- akta.pro rank
Dark Hour Haunted House industry classification
Industry- Product category
- Haunted House Entertainment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Dark Hour Haunted House is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dark Hour Haunted House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- General Admission Tickets: Standard ticket sales for haunted house entry, providing 20-30 minute walk-through experiences plus themed queue time
- VIP Experiences: Premium ticket tier including 30 minutes in private VIP room with scare stations, two trips through the attraction, and skip-the-line privileges. Takes approximately 1hr 30mins total.
- Merchandise Sales: On-site merchandise and gift shop sales at the venue
- Educational Workshop Tickets: Revenue from educational programs including Haunt Media Lab and Costume/Character Creation workshops taught by in-house professionals
- Beverage Sales: On-site beverage sales during events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Admission |
| Unit Pricing | Pay-as-you-go | VIP Experience |
| Unit Pricing | Pay-as-you-go | Educational Workshops |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dark Hour Haunted House product offering
Product offeringCore offering
Dark Hour Haunted House operates an indoor, air-conditioned haunted attraction venue in Plano, Texas featuring state-of-the-art lighting and audio systems, live actors, animatronics, and in-house designed immersive sets. The standard walk-through experience lasts 20-30 minutes, complemented by themed queue areas, fright-free "Chicken Night" events, and Stiltbeast Education workshops covering haunt media production and costume/character creation.
Product overview
Dark Hour Haunted House is DFW's top-rated haunted house attraction featuring state-of-the-art lighting and audio systems, in-house production facilities, and immersive theatrical experiences. The core product is the standard haunted house attraction (20-30 minutes standard, 60-90 minutes total), supplemented by the Chicken Night fright-free experience variant and Stiltbeast Education workshops (Haunt Media Lab and Costume/Character Creation classes) that serve both industry professionals and enthusiasts seeking training in haunt marketing and costuming.
Differentiator
Problem solved
Functional benefit
Brands
- Chicken Night: A fright-free event where the haunted house is open without actors, animatronics, or jump scares, allowing visitors to explore the environment at their own pace with normal show lighting and ambiance.
- Haunt Media Lab
- Costume/Character Creation Lab
Products and services
- Dark Hour Haunted House Experience
Companies that use Dark Hour Haunted House
Customer profileSegments2 records
Ideal customer profiles2 records
Dark Hour Haunted House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dark Hour Haunted House partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stiltbeast StudioscoreDark Hour Haunted House and Stiltbeast Studios share full-time costumers Stacy and Alex who conduct educational workshops under the 'Stiltbeast Education' brand. These workshops include Haunt Media Lab and Costume/Character Creation classes held at Dark Hour's venue, representing a co-branded educational initiative in the haunted attraction industry.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dark Hour Haunted House competitors and assessment
Company assessmentBroad incumbents
- Six Flags Fright Fest: Six Flags' Fright Fest is a chain-wide seasonal Halloween overlay across Six Flags theme parks with haunted attractions and scare zones — comparable to Dark Hour as a Halloween-themed amusement offering, but at chain scale.
- Halloween Horror Nights (Universal): Universal's Halloween Horror Nights is a large-scale theme park Halloween event with IP-licensed haunted houses and scare zones — a broad incumbent that competes for the same seasonal horror-seeking consumer audience as Dark Hour at much larger scale.
- Busch Gardens Howl-O-Scream: Busch Gardens' Howl-O-Scream is a major regional theme park's after-hours Halloween event featuring haunted houses and scare zones — comparable to Dark Hour as a seasonal horror destination but operating within a much larger amusement park.
- The Haunted Mansion (Disney): Disney's Haunted Mansion is a permanent dark-ride attraction at Disney theme parks — comparable to Dark Hour as a high-production-value immersive haunted experience, though operating year-round within a much larger entertainment conglomerate.
Direct peers
- The 13th Gate: The 13th Gate is a Louisiana-based professional haunted attraction widely regarded as one of the top-rated haunts in the US, featuring elaborate sets and live actors — directly comparable to Dark Hour in scale, format, and target audience.
- Field of Screams: Field of Screams is a Lancaster, PA-based haunted attraction complex featuring multiple themed haunts — directly comparable to Dark Hour's multi-experience format and seasonal business model.
- Netherworld Haunted House: Netherworld is an Atlanta-based professional haunted attraction known for elaborate sets, animatronics, and live actors — directly comparable to Dark Hour as a top-tier regional haunt with similar production values and seasonality.
- Creepyworld Haunted Scream Park: Creepyworld is a St. Louis-based multi-attraction haunted scream park with live actors and themed sets — comparable to Dark Hour as a regional professional haunted destination with a similar ticketed walkthrough format.
- Haunted Overload: Haunted Overload is a New Hampshire-based professional haunted attraction known for large-scale custom-built sets and creature fabrication — directly comparable to Dark Hour in production-driven immersive experience design.
Regional players
- Cutting Edge Haunted House: Cutting Edge is a Fort Worth, TX haunted attraction operating in the same DFW market as Dark Hour with multi-story sets and a premium immersive format — a directly comparable regional competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dark Hour Haunted House social profiles
Digital presenceDark Hour Haunted House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dark Hour Haunted House leadership team
Management profileNumber of profiles
Profiles2 records
Dark Hour Haunted House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dark Hour Haunted House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dark Hour Haunted House
What does Dark Hour Haunted House do?
Dark Hour Haunted House operates an indoor, air-conditioned haunted attraction venue in Plano, Texas featuring state-of-the-art lighting and audio systems, live actors, animatronics, and in-house designed immersive sets. The standard walk-through experience lasts 20-30 minutes, complemented by themed queue areas, fright-free "Chicken Night" events, and Stiltbeast Education workshops covering haunt media production and costume/character creation.
Is Dark Hour Haunted House a public or private company?
Dark Hour Haunted House is a private company. It is classified as unknown and is currently operating.
When was Dark Hour Haunted House founded?
Dark Hour Haunted House was founded in 2013. It employs 11 to 50 people.
Where is Dark Hour Haunted House based?
Dark Hour Haunted House is headquartered in Plano, United States, in the North America region.
How does Dark Hour Haunted House make money?
Five revenue lines are on record. General Admission Tickets are the primary driver. The others are VIP Experiences, merchandise Sales, educational Workshop Tickets and beverage Sales.
Who are Dark Hour Haunted House's main competitors?
Broad incumbents on record are Six Flags Fright Fest, Halloween Horror Nights (Universal), Busch Gardens Howl-O-Scream and The Haunted Mansion (Disney). Direct peers are The 13th Gate, Field of Screams, Netherworld Haunted House, Creepyworld Haunted Scream Park and Haunted Overload. Cutting Edge Haunted House is listed as a regional player.
Does Dark Hour Haunted House have an API?
No public API is recorded for Dark Hour Haunted House.
What industry is Dark Hour Haunted House in?
Dark Hour Haunted House's product category is Haunted House Entertainment. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 7131 and its SIC code is 7900.