A Woman's Choice Resource Center

What A Woman's Choice Resource Center does

The Woman's Choice Center is a 501c3 non-profit organization headquartered at 2740 Happy Joe Drive, Suite 2, in Bettendorf, Iowa, operating in the Quad Cities region. It provides a suite of free, confidential pregnancy-related services to women facing unexpected or unsupported pregnancies, including pregnancy testing and ultrasound verification, options consultations covering parenting, adoption, and abortion information, STI testing for chlamydia and gonorrhea, abortion pill reversal guidance, after-abortion support and assessments, and perinatal hospice/miscarriage services through its "Forever Loved" program. The organization complements these clinical services with community outreach programs — Life and Family Medical Clinic, Chloe's Closet resource program, and Community Education — plus an educational content library covering pregnancy symptoms, adoption, and sexual health topics.

The business model is donation-funded: all services are provided at no cost to clients, and revenue is derived entirely from charitable donations and grants. Distribution is direct to individual consumers via scheduled appointments, walk-in availability during posted operating hours, and a 24/7 hotline (800-712-4357). Top-of-funnel awareness is driven by an organic Facebook page, an Instagram account, an educational blog, and community-based outreach, with a 2025 GALA fundraising event visible on the homepage and an external donation portal at giving.prolifeprosper.com. The underlying technology is minimal — a Wix-hosted website and standard social channels — and there is no disclosed app, API, or proprietary platform.

Name

A Woman's Choice Resource Center

Legal name

The Woman's Choice Center

Website

https://womenschoicecenter.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Woman's Choice Center is a 501c3 non-profit in Bettendorf, Iowa, offering free, confidential pregnancy testing, ultrasounds, options consultations, STI testing, and post-decision support to women facing unexpected pregnancies in the Quad Cities region.

Ownership category

akta.pro rank

Product category

Pregnancy Resource Services

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Pregnancy testing services
• Pregnancy resource center
• Community health support
• Sexual health education
• Prenatal support services

Headquarters

HQ city

Bettendorf

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501c3 non-profit organization, The Woman's Choice Center operates entirely on charitable donations and grants. All services are provided at no cost to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Woman's Choice Center provides free, confidential pregnancy-related clinical and support services to women in the Quad Cities area. Core services include pregnancy testing and ultrasound confirmation, STI testing for chlamydia and gonorrhea, options consultations covering parenting, adoption, and abortion, abortion pill reversal guidance, after-abortion support and assessments, and perinatal hospice/miscarriage services through its Forever Loved program. All services are offered at no cost to clients and funded through charitable donations and grants.

Product overview

The Woman's Choice Center is a pro-woman, nonprofit holistic health clinic providing a comprehensive suite of free pregnancy-related services in the Quad Cities area (Bettendorf, IA). The organization operates as a single unified service offering rather than a platform-with-modules architecture. Core clinical services include pregnancy testing and ultrasound confirmation, STI testing, abortion pill reversal, after-abortion support, and perinatal hospice/miscarriage services. These are complemented by health information resources covering pregnancy symptoms, pregnancy options consultations, adoption information, abortion pill information, and abortion procedure information. Community outreach programs include the Life and Family Medical Clinic, Chloe's Closet, and Community Education initiatives. All services are provided free of charge and confidentially to women facing unexpected or unsupported pregnancies.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing & Ultrasounds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• CompassCare: Pregnancy medical clinic providing ultrasound confirmation, STI testing, and options consultations in a comparable non-profit, faith-informed model. Direct competitor in the pregnancy resource center category with similar clinical service mix.
• Heartbeat International: The largest international network of pregnancy resource centers, providing similar free pregnancy testing, ultrasound, and options consultation services through affiliated centers. Directly comparable in mission, service mix, and crisis pregnancy center model.
• Birthright International: International pregnancy support organization providing free pregnancy testing, counseling, and material support. Closely aligned in non-profit, free-service, pro-pregnancy model and comparable geographic single-clinic presence in many locations.
• Obria Group: National network of medical clinics providing pregnancy testing, ultrasound, STI testing, and well-woman care in a faith-based framework. Comparable in clinical service scope and non-profit community-clinic operating model.
• Care Net: National network of pregnancy resource centers offering nearly identical services (pregnancy testing, ultrasound, STI testing, parenting support). Operates an OptionLine that parallels The Woman's Choice Center's 24/7 hotline approach.
• Real Options for Women: Network of crisis pregnancy centers offering free pregnancy testing, ultrasounds, STI testing, and parenting support. Operates the same freemium, donation-funded model with similar service line-up and community-outreach orientation.

Broad incumbents

• Planned Parenthood: Largest U.S. reproductive health provider with clinics serving the Quad Cities region. Overlaps in pregnancy testing, STI testing, and options counseling, but operates the opposing service model (provides abortion and contraception referrals), making it a market-context incumbent rather than a direct competitor.

Others

• National Institute of Family and Life Advocates (NIFLA): Industry support organization that provides training, legal resources, and standards for pregnancy resource centers. Functions as an ecosystem enabler for organizations like The Woman's Choice Center rather than a direct service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WCCsupporters
• Instagraminstagram.com/womenschoicecenterqc
• Xx.com/wccsupporters
• LinkedInlinkedin.com/company/womenschoicecenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Woman's Choice Resource Center