Respekt

What Respekt does

Respekt (legally eewee production, Inc., a Delaware/California corporation) operates as a wellness-rooted beauty company combining skincare products with meditation-based digital content. The company is headquartered in San Jose, California, with manufacturing executed at an ISO 22716-compliant facility in Seoul, South Korea, in partnership with UrbanHeal Clinic under medical advisor Dr. Robert Kim, MD. Its product portfolio spans the Beauty Meditation mobile app (iOS, Android, Amazon Appstore, Alexa, with audio albums on Spotify, Apple Music, and Amazon Music), the Age Care Sheet Mask (the primary physical SKU), the Nabia natural skincare sub-brand, The WellBeauty book co-authored by founder Heyyoung Kim and Dr. Robert Kim, and a Korean calligraphy merchandise line (apparel, home goods, accessories, meditation accessories, and digital gift cards). Founded circa 2015-2016, the company is privately held, woman- and minority-owned certified, and operated with 1-10 employees and no disclosed outside funding.

The business model is a hybrid of recurring digital revenue and unit-economics physical goods. The app runs a freemium subscription with a 7-day free trial converting to monthly billing through the App Store and Google Play. Physical products are sold direct-to-consumer via respekt.co and through a notably broad retail footprint for a company of its size: Amazon, Target, Walmart, SHEIN, and the US Army & Air Force Exchange Service (AAFES). Pricing spans $5 (minimum gift card) to $79 (floor pillow), with skincare and apparel clustered at $17-$40. Customer segments include beauty and wellness enthusiasts seeking stress-related skincare solutions, mature-skin consumers, Korean cultural enthusiasts, and premium beauty seekers; B2B exposure is limited to UrbanHeal Clinic's celebrity consultations. Media presence spans Haute Living, Bustle, Trendhunter, LSN Global, Stylus, Stylecraze, Medical Daily, and Cosmetics Design, and the brand received a Best Mobile App Awards 2021 Platinum.

Operationally, the company has expanded its channel mix (notably AAFES in March 2025 and SHEIN), iterated on the app (v3.0 in March 2023), and extended onto voice platforms (Alexa, September 2020), but has remained on a bootstrapped, founder-led footing with no disclosed venture capital, M&A, or formal international expansion despite multi-year market presence.

Name

Respekt

Legal name

eewee production, Inc.

Website

https://respekt.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Respekt (eewee production, Inc.) is a privately held San Jose-based wellness beauty company selling the Beauty Meditation mobile app, Age Care sheet masks, the Nabia skincare line, and Korean cultural merchandise direct-to-consumer and through Target, Walmart, Amazon, SHEIN, and AAFES.

Ownership category

akta.pro rank

Product category

Beauty & Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Anti-Aging & Firming Treatments (HSALADAC)

Keywords

• Sheet mask skincare
• Beauty meditation app
• Anti-aging skincare
• Wellness literature books
• Korean beauty products

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Skincare Products: Sale of facial sheet masks, skincare products, and clean beauty formulations through e-commerce and retail channels
2. Korean Cultural Products: Sale of Korean-themed apparel including t-shirts, sweatshirts, accessories, home goods, and gifts with Korean calligraphy and Hangul designs
3. Digital Gift Cards: Digital gift cards sold in denominations of $5, $25, $50, and $100 for use on respekt.co
4. App Subscription: Monthly subscription for Beauty Meditation app with 7-day free trial, auto-renewal through Apple App Store and Google Play
5. Book Sales: Sale of The WellBeauty book (152-page hardback) co-authored by Heyyoung Kim and Dr. Robert Kim, MD

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Respekt manufactures and sells Korean-made anti-aging sheet masks (Age Care Sheet Mask / Respektbox), distributes a beauty meditation mobile app with a freemium subscription, publishes The WellBeauty Book, and offers Korean calligraphy apparel, gifts, and meditation accessories under the WellBeauty concept. Its sub-brand Nabia provides a separate natural skincare line, and digital gift cards round out the offering for individual consumers focused on stress-related skin and aging concerns.

Product overview

Respekt is a wellness-rooted beauty company offering an integrated product ecosystem combining skincare products with meditation-based wellness services. The core portfolio centers on the Beauty Meditation mobile app for guided meditation and stress relief, paired with physical skincare products (Age Care Sheet Masks) and The WellBeauty book as foundational wellness literature. Supporting offerings include the Nabia natural skincare sub-brand, a Korean calligraphy merchandise line featuring apparel and gifts with traditional Korean cultural designs, Korean meditation accessories, digital gift cards, and the WellBeauty Creator influencer program. The company operates from San Francisco/Silicon Valley with manufacturing in Korea, positioning itself at the intersection of clean beauty and mindfulness wellness.

Differentiator

Problem solved

Functional benefit

Brands

• Nabia: Natural skincare line launched as part of the WellBeauty portfolio of products.
• Beauty Meditation (BEAUTITATION)

Products and services

• Beauty Meditation App Mobile application providing guided beauty meditation routines that pair mindfulness practice with skincare and anti-aging routines; targeted at individual wellness-oriented consumers and offered on a freemium subscription model.
• The WellBeauty Book Wellness/beauty book that articulates the WellBeauty concept of combining meditation with skincare and age care, grounded in Nobel Prize-winning telomere research; sold to individual consumers via respekt.co.
• Age Care Sheet Mask / Respektbox Korean-manufactured anti-aging sheet mask sold as the Respektbox, formulated for stress-related skin concerns and age care; sold to individual consumers through respekt.co, Amazon, Target, Walmart, AAFES/ShopMyExchange, and SHEIN.
• Nabia Natural Skincare Line Natural skincare product line marketed under the Nabia sub-brand within the Respekt family, offering clean / natural skincare options to individual consumers shopping respekt.co.
• Korean Calligraphy Apparel and Gifts Collection of Korean-themed calligraphy apparel and gift items sold to consumers seeking Korean cultural merchandise and gift-ready products via respekt.co and Amazon.
• Korean Meditation Accessories Collection of Korean meditation accessories (e.g., Norigae tassels, coin necklaces) sold to consumers for use alongside meditation and mindfulness practice, distributed via respekt.co and Amazon.
• Respekt Digital Gift Card Digital gift card redeemable on Respekt products and experiences, allowing consumers to gift the brand's skincare, books, merchandise, or Beauty Meditation app subscription to others.

Quantifiable outcome

• 30% of skin breakouts are from stress
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UrbanHeal CliniccoreStrategic or Co-development PartnerUrbanHeal Clinic, located in Chungdam (hub of K-beauty business in Seoul, Korea), provides medical beauty services focused on Well Being, Well Aging and Core Therapy. Dr. Robert Kim serves as Director and has collaborated with Korean celebrities. The partnership brings medical expertise to Respekt's WellBeauty vision.
• Dr. Robert Kim, MDcoreStrategic or Co-development PartnerDr. Robert Kim, MD serves as Director of UrbanHeal Clinic and co-authored The WellBeauty book with Heyyoung Kim. He brings expertise in beauty meditation methodology and has adapted the method to treat Korean celebrities, focusing on wellness-based skin care from the inside out.
• Loula LoveminorStrategic or Co-development PartnerInspirational guided meditation content creator who creates calm, flowing meditation sessions for the Beauty Meditation app. Her sessions help users de-hypnotize from fear, pain and suffering.
• Jordyn RoeminorStrategic or Co-development PartnerMeditation guide who creates mind-expanding and heart-opening meditation journeys. Uses tools of meditation, voice, conscious communication, mindfulness, and radical self-acceptance to empower others.
• Heyyoung KimcoreStrategic or Co-development PartnerCo-founder of Respekt and creator of WellBeauty vision. Authored The WellBeauty book with Dr. Robert Kim, explaining the history and vision behind Beauty Meditation approach to skincare.
• eewee production, Inc.coreOthersParent company incorporated in Delaware, California. Operates Respekt brand and Beauty Meditation app. Eewee Production is the legal entity behind the company.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Laneige: Laneige (Amorepacific) is a Korean skincare brand whose Water Sleeping Mask and overnight-mask SKUs compete in the same face-mask category as Respekt's Age Care Sheet Mask. Both brands are sold through Target and similar mass-prestige retailers and lean on Korean skincare heritage for differentiation.
• Dr. Jart+: Dr. Jart+ is a Korean sheet-mask and skincare brand (now owned by Estée Lauder) whose hero product category — single-use sheet masks with active ingredients — directly mirrors Respekt's Age Care Sheet Mask. Both target the same K-beauty consumer with similar price points and clean-leaning formulations.
• Sunday Riley: Sunday Riley is a results-oriented clean skincare brand sold through Sephora and DTC, with an active-ingredient and anti-aging focus comparable to Respekt's Age Care positioning. Both brands target the same premium clean-beauty shopper who wants efficacy plus ingredient transparency.
• Innisfree: Innisfree (Amorepacific) is a Korean clean-beauty brand emphasizing natural ingredients and island-sourced botanicals. Its sheet-mask line and natural-ingredient positioning overlaps directly with Respekt's BDIH COSMOS-certified, no-harsh-chemicals narrative and Korean manufacturing footprint.
• Youth to the People: Youth to the People is a clean, plant-derived skincare DTC brand sold through Sephora and its own site, founded with a mission-led, ingredient-transparent narrative very similar to Respekt's WellBeauty positioning. Comparable scale, comparable channel mix, and comparable clean-beauty target demographic.
• Glow Recipe: Glow Recipe is a Korean-American clean skincare brand selling fruit-derivative, gentle formulations through DTC plus Sephora and major retailers. Respekt's Nabia line and sheet masks target the same clean-K-beauty shopper with similar ingredient stories and similar DTC-plus-retail distribution strategy.

Broad incumbents

• The Ordinary (DECIEM): The Ordinary / DECIEM (Estée Lauder) is the mass-prestige clean-active-ingredient skincare brand that has redefined accessible skincare. While at larger scale and broader assortment, it competes for the same ingredient-conscious Target and Amazon shopper as Respekt's Nabia and sheet-mask lines.
• Drunk Elephant: Drunk Elephant (Shiseido) is a premium clean-biocompatible skincare brand built on a "suspicious six" ingredient philosophy — structurally the closest large-scale analog to Respekt's "no harsh chemicals" positioning. It competes in the same Sephora/premium-retail endcaps and DTC channels as Respekt's clean SKUs.
• Tatcha: Tatcha (Unilever) is a Japanese-inspired clean skincare brand selling premium moisturizers, cleansers, and masks through Sephora and DTC. Its East-Asian heritage and clean formulation positioning mirror Respekt's K-beauty narrative, though Tatcha operates at much broader scale and across many more SKUs.

Others

• Calm: Calm is the leading meditation and wellness app with a subscription model directly analogous to Respekt's Beauty Meditation app. While not beauty-specific, Calm competes for the same consumer meditation-app subscription dollar and shares the freemium-then-paid GTM motion Respekt uses for its app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtJZgwCqQxQXZD3kaSzUj0Q
• Facebookfacebook.com/respektco
• Instagraminstagram.com/respektco
• LinkedInlinkedin.com/company/eewee-production-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Respekt