Vilasa Group

What Vilasa Group does

Vilasa Group, operating through the legal entity TARUCHAYA COLONIZERS PVT. LTD., is a Jaipur-based Indian real estate developer building residential and commercial projects concentrated along the Ajmer Road corridor in Rajasthan. The portfolio comprises three named developments: Taruchaya Residency, a luxury G+14 building offering 1, 2, and 3 BHK ready-to-move-in apartments at Westway Heights (possession began 2021, occupancy from February 2022); Vilasa Umang, a G+5 affordable housing project with 1 and 2 BHK flats priced INR 6.95–13.88 lakh under the government EWS/LIG scheme near Mahindra SEZ; and Sankalp Tower, a commercial building with office premises (500–10,000 sq ft) and 53 retail shops (45–300 sq ft). Construction emphasizes earthquake-resistant engineering, fly ash bricks, gypsum plaster, and branded specifications (Thyssen Krupp elevators, Jaguar sanitary fittings, Encraft UPVC windows), with a marketed 70% open area and Vastu-compliant layouts.

The business operates a direct-to-consumer sales model with no intermediaries, generating revenue through one-time sales of completed residential and commercial units. Sales channels include the corporate website (vilasagroup.com), a Jaipur sales office, scheduled on-site project visits, and SEO/content marketing via 40+ blog articles. The company is RERA-registered (RAJ/P/2017/032), a Credai member, and has home-loan partnerships with SBI, HDFC, ICICI, Bank of Baroda, and UCO Bank. Customer segments span mid-to-high income Jaipur families (luxury) and EWS/LIG households (affordable). Vilasa is privately held with no disclosed institutional investment, no management team data, no headcount figures, and no disclosed financials. Geographic footprint is restricted to Jaipur, with no signal of expansion beyond the Ajmer Road micro-market.

Name

Vilasa Group

Legal name

TARUCHAYA COLONIZERS PVT. LTD.

Website

https://vilasagroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vilasa Group is a Jaipur-based Indian real estate developer (operating as TARUCHAYA COLONIZERS PVT. LTD.) building residential and commercial properties including luxury apartments (Taruchaya Residency), affordable housing (Vilasa Umang), and commercial spaces (Sankalp Tower) along the Ajmer Road corridor in Rajasthan.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYBPAJAMAA

Residential Real Estate Asset Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Asset & Portfolio Management

SECONDARYBPAJAHAD

Master-Planned Community & POA Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/HOA/Condominium Association Management

SECONDARYBPAJAHAK

New Development / Declarant Transition Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/HOA/Condominium Association Management

Keywords

• Residential real estate
• Luxury apartments
• Commercial property
• Affordable housing
• Real estate development

Headquarters

HQ city

Jaipur City

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Apartment Sales: Vilasa Group generates revenue primarily through the direct sale of residential apartments (1 BHK, 2 BHK, and 3 BHK units) at its completed projects — Taruchaya Residency, Vilasa Umang, and Sankalp Tower. Sales are direct-to-consumer with one-time purchase transactions for finished, ready-to-move-in apartments.
2. Commercial Space Sales (Sankalp Tower): Sankalp Tower includes commercial retail shops (45-300 sq ft) and office premises (500-10,000 sq ft) that are sold or leased to businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vilasa Group develops and sells residential and commercial real estate in Jaipur, Rajasthan through its legal entity Taruchaya Colonizers Pvt. Ltd. The flagship offering is Taruchaya Residency, a luxury ready-to-move-in G+14 apartment project with 1, 2 and 3 BHK units in Westway Heights on Ajmer Road. The company also develops affordable housing under the Vilasa Umang brand (EWS/LIG scheme) and commercial spaces under Sankalp Tower.

Product overview

Vilasa Group is a real estate developer in Jaipur, Rajasthan offering a portfolio of residential and commercial properties. The core offerings include Taruchaya Residency (luxury 1-3 BHK apartments in a G+14 building), Vilasa Umang (affordable 1-2 BHK flats under EWS/LIG scheme in G+5 structure), and Sankalp Tower (commercial office and retail spaces). Taruchaya Residency is the flagship luxury residential project located in Westway Heights, Ajmer Road, while Vilasa Umang serves the affordable housing segment and Sankalp Tower addresses commercial real estate needs.

Differentiator

Problem solved

Functional benefit

Brands

• Taruchaya Residency: Luxury residential apartment project offering 1, 2 & 3 BHK units in ground + 14 floor building with amenities including swimming pool, gymnasium, kids play area, and other facilities. Located at Westway Heights, Ajmer Road, Jaipur.
• Vilasa Umang
• Sankalp Tower

Products and services

• Taruchaya Residency Luxury residential apartment project in Westway Heights, Ajmer Road, Jaipur offering 1, 2 & 3 BHK well-ventilated and spacious flats in a ground + 14 floor building with world-class amenities including swimming pool, gymnasium, kids play area, cricket net, badminton court, indoor games room, elders entertainment lounge, guest rooms, air-conditioned party hall with kitchen, landscaped central courtyard, 24/7 CCTV surveillance and intercom. Targeted at mid-to-high income families and individuals seeking premium ready-to-move-in apartments.
• Vilasa Umang Affordable housing residential project at D-Block Mahindra SEZ, Ajmer Road, Jaipur offering 1 & 2 BHK well-ventilated flats. 1 BHK priced from INR 6.95 lakh to INR 8.13 lakh; 2 BHK priced from INR 12.08 lakh to INR 13.88 lakh. Allotment is done as per EWS/LIG Rules & Regulations for Economically Weaker Section and Lower Income Group families.
• Sankalp Tower Commercial standalone building located on a 160 ft road connecting Vaishali Nagar, Khatipura and surrounding areas of Jaipur. Includes office premises ranging from 500-10,000 sq ft and 53 retail shops in an AC market section on the lower ground floor with sizes ranging from 45-300 sq ft. Also features a rooftop restaurant with views of the cantonment area. Targeted at businesses seeking retail and office space.

Quantifiable outcome

• Possession for fit-out started in 2021; families began moving in from February 2022 — demonstrating on-time delivery of ready-to-move-in product.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• BRPKL (Builder)minorOthersBRPKL is the leading contractor responsible for high-quality construction of Taruchaya Residency, contributing to the project's earthquake-resistant structure and overall build quality.
• Thyssen KruppminorOthersThyssen Krupp supplies and installs high-speed elevators at Taruchaya Residency, providing vertical transportation infrastructure for the G+14 building.
• Jaguar (Fittings Brand)minorOthersJaguar brand sanitary fittings and fixtures are installed in all toilet and bathroom units at Taruchaya Residency, representing a premium fixture choice.
• EncraftminorOthersEncraft supplies UPVC windows for Taruchaya Residency, providing energy-efficient and insulated window systems.
• JDA (Jaipur Development Authority)coreStrategic or Co-development PartnerTaruchaya Residency is located within Westway Heights — the flagship JDA-approved colony being developed by the Jaipur Development Authority on Ajmer Road. The project overlooks a proposed JDA park of 40,000 sq. yards. JDA has approved the Westway Heights group housing layout.
• Credai (Confederation of Real Estate Developers' Associations of India)minorOthersVilasa Group is a member of Credai, the apex body of real estate developers in India. Membership provides industry representation, credibility, and access to policy advocacy.
• State Bank of India (SBI)minorOthersSBI is listed as an approved home loan provider for Taruchaya Residency buyers, facilitating mortgage financing for purchasers.
• Bank of Baroda (BOB)minorOthersBank of Baroda is listed as an approved home loan provider for Taruchaya Residency buyers, facilitating mortgage financing.
• HDFC BankminorOthersHDFC Bank is listed as an approved home loan provider for Taruchaya Residency buyers, facilitating mortgage financing.
• ICICI BankminorOthersICICI Bank is listed as an approved home loan provider for Taruchaya Residency buyers, facilitating mortgage financing.
• UCO BankminorOthersUCO Bank is listed as an approved home loan provider for Taruchaya Residency buyers, facilitating mortgage financing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eldeco Group: North Indian residential developer active across Tier-II cities including Jaipur. Comparable in building mid-market to upper-mid residential projects and township-style developments with on-site amenities.
• Vatika Group: North India real estate developer with a strong residential apartment portfolio in Jaipur and the NCR region. Directly comparable in product mix (luxury apartments, plotted colonies) and buyer segment (mid-to-premium).
• Ashiana Housing: Indian residential developer focused on mid-income and affordable family housing with amenities. Comparable in serving middle-income nuclear families and emphasizing amenities and community living at accessible price points.
• Manglam Group: Established Jaipur-based residential and commercial real estate developer operating across multiple Jaipur micro-markets. Highly comparable in business model (residential apartments, plotted developments, commercial) and target customer (mid-to-high income Jaipur homebuyers).
• Saya Homes: NCR- and Jaipur-active residential developer offering premium apartments with branded fittings and amenities. Comparable in product positioning (luxury 1-3 BHK apartments with high-end fixtures like Vilasa's Thyssen Krupp and Jaguar specifications).

Regional players

• Shree Ram Group (Jaipur): Jaipur-focused residential and commercial developer. Directly comparable as a regional peer operating in the same Ajmer Road and surrounding Jaipur corridors, targeting similar mid-market residential buyers.
• Anukampa Group: Rajasthan-based real estate developer active in Jaipur residential and commercial segments. Comparable as a regional Jaipur peer with overlapping product offerings in residential apartments and commercial spaces.

Broad incumbents

• DLF Limited: India's largest real estate developer with national footprint including luxury and mid-market housing. Relevant as a benchmark incumbent Vilasa competes against for premium apartment buyers in Jaipur.
• Mahindra Lifespace Developers: National Indian real estate developer with Jaipur presence. Comparable as a broader incumbent with greater scale, capital, and brand strength, competing for the same Jaipur residential buyer pool at the mid-to-premium tier.
• Omaxe Limited: National real estate and construction company with significant presence in affordable and mid-income housing including Rajasthan. Comparable as a much larger competitor active in EWS/LIG-style affordable housing schemes similar to Vilasa Umang.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villadigeggianolondon
• LinkedInlinkedin.com/company/vilasa-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vilasa Group