Blaser Trading AG

What Blaser Trading AG does

Blaser Trading AG is a Swiss family-owned green coffee trading company headquartered in Bern, founded in 1922 by Walter Blaser Senior and now in its fourth generation of family management. The firm imports and exports green coffee from origin countries worldwide to professional roasting customers in Switzerland, the rest of Europe, and overseas markets (including the US via its wholly owned Blaser Trading USA subsidiary, established in Miami in 1995 and fully acquired in 2008). Its core product lines are the Selection Line (rare specialty estate coffees such as Castillo, Maragogype, and Geisha) and Blaser Classics (medium-to-high quality coffees from established origins like Brazil, Colombia, Costa Rica, Ethiopia, and Guatemala).

Beyond commodity trading, Blaser Trading operates a full-service value chain: sourcing and procurement, logistics and transport supervision, customs and documentation, financing and risk management, custom green coffee blending, container-space sharing for smaller buyers, and traceability services including geolocation data for EUDR compliance. Quality assurance is anchored in an in-house tasting room and cupping lab staffed by licensed Q-Arabica Graders performing daily cuppings, and the company holds Fairtrade, Rainforest Alliance, Bio/Organic, and CSC certifications. The Alpine Coffee Center, founded in 2007, runs SCA-certified barista and sensory courses, positioning the firm as a community anchor in the European specialty coffee ecosystem.

The go-to-market is B2B enterprise sales with direct relationship-based account management for roasters, supplemented by event participation at Gulfood and World of Coffee. The company monetizes through transaction mark-ups on green coffee trading, professional service fees for logistics and value-chain support, and recurring education revenue from SCA-certified training. Its wholly owned subsidiary Blaser Café AG (a separate legal entity since the 1981 spin-off) handles roasting and is also a customer. The firm is actively investing in EUDR compliance and Swiss sustainability governance through partnerships with Enveritas and the Swiss Sustainable Coffee Platform (SSCP, launched June 2024).

Name

Blaser Trading AG

Legal name

Blaser Trading AG

Website

https://blasertrading.ch

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Blaser Trading AG is a Swiss family-owned green coffee trading company founded in 1922, importing and exporting green coffee from origin countries to roasters across Switzerland, Europe, and the US, with logistics, quality assurance, and SCA-certified training services.

Ownership category

akta.pro rank

Product category

Green Coffee Trading

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

akta.pro secondary industries

Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Green coffee trading
• Coffee sourcing services
• Coffee logistics management
• Specialty coffee supply
• Coffee quality assurance

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Green Coffee Trading: Import, export, and trading of green coffee beans from origin countries to roasters worldwide. Core revenue stream from mark-up on commodity transactions.
2. Supply Chain Services: Logistics organization, transport supervision, customs documentation, financing, and risk management services provided to customers along the value chain.
3. Custom Blending Solutions: Production of custom green coffee blends and preparation services (screening) for customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Blaser Trading AG imports, exports, and trades green coffee beans from origin countries worldwide, supplying professional coffee roasters across Switzerland, Europe, and overseas. Its core activity is green coffee trading (Selection Line of rare specialty coffees and Blaser Classics of established origins), supported by full-service procurement, logistics, customs documentation, financing, risk management, traceability, custom blending, container sharing, and quality assurance through an in-house Q-Grader cupping lab. The company also runs SCA-certified coffee training courses through its Alpine Coffee Center.

Product overview

Blaser Trading AG is a green coffee trading company offering a comprehensive portfolio of products and services. The core offering includes trading and sourcing of green coffee through two main product lines: Selection Line (rare specialty coffees) and Blaser Classics (established quality coffees). Services span the entire value chain including procurement, logistics, documentation, financing, risk management, and traceability. Quality assurance is delivered through a dedicated tasting room and cupping lab staffed by certified Q-Graders. The company also provides coffee education through training courses (SCA Coffee Skills Program) and custom solutions including green coffee blends and container sharing for smaller quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Coffee Trading Core business of importing, exporting, and trading green coffee from all growing regions worldwide, supplying roasting customers in Switzerland, Europe and overseas.
• Selection Line Rare specialty coffees featuring high-quality estate coffees with unique processing methods such as Castillo, Maragogype, and Geisha varieties.
• Blaser Classics Classic coffees in medium to high quality grades from established origins like Brazil, Colombia, Costa Rica, Ethiopia, Guatemala, and others.
• Green Coffee Sourcing Services Procurement of green coffee from all growing areas or from storage, handling the entire purchasing process so customers can focus on roasting.
• Logistics and Transport Services Organization and supervision of logistics, land and sea transport, and warehousing of green coffee shipments.
• Documentation and Customs Services Management and preparation of all necessary documents for transport, insurance, and customs clearance of goods.
• Financing and Risk Management Financial services and risk management solutions for green coffee procurement and international trade.
• Traceability Services Traceability of (almost) all coffee types offered, with geolocation data for EUDR compliance.
• Custom Green Coffee Blends Production of custom green coffee blends tailored to customer specifications.
• Container Space Sharing Common container spaces for smaller quantities from ports of origin and European ports.
• Green Coffee Preparation Preparation of green coffee deliveries including screening and quality preparation services.
• Quality Assurance and Cupping Lab Daily cupping by certified Q-Graders to ensure coffee quality, with tasting room and laboratory facilities.
• Coffee Courses Professional coffee training courses including SCA Coffee Skills Program certifications, barista training, and sensory courses conducted by SCA-authorized trainers.

Quantifiable outcome

• 100% traceability for plantation coffees
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• UGK Foundation / FedecocaguaminorStrategic or Co-development Partner · 1 January 2022Long-standing partnership with Guatemala-based supplier Fedecocagua and UGK Foundation for reconstruction of health center destroyed by tropical storms in 2020, inaugurated March 2022.
• Doña Lucero Project / CSCminorStrategic or Co-development Partner · 1 January 2020Social project through CSC membership supporting 80 female coffee producers in Guatemala's Petatán province. Project includes training, agricultural materials, and technical support. Participants received 50% income increase.
• Caffè Speciali Certificati (CSC)coreStrategic or Co-development Partner · 1 January 2007Italian organization co-founded by Blaser Trading in 1996. CSC members pursue common goal of promoting high-quality coffee culture with particularly high standards and common labeling.
• Specialty Coffee Association (SCA)coreStrategic or Co-development Partner · 1 January 1998Co-founded SCAE (European chapter) in London in 1998. Active member of SCA Switzerland chapter, committed to promoting coffee quality and conscious coffee consumption.
• Blaser Trading USAcoreStrategic or Co-development Partner · 1 January 1995Subsidiary established in Miami in 1995 with majority holding to better serve green coffee customers in the USA. Acquired completely in 2008 and renamed Blaser Trading USA.
• EnveritascoreTechnology or IntegrationPartnership with Enveritas Deforestation Detection System for EUDR compliance. Enveritas system identifies areas where forest has been converted to coffee after December 2020 for systematic evaluation of production locations.
• Swiss Sustainable Coffee Platform (SSCP)minorStrategic or Co-development PartnerMulti-stakeholder initiative launched June 2024 by Swiss coffee industry, government (SECO), civil society and academia. Vision to create coffee industry respecting rights, protecting climate and ensuring sustainable sourcing.
• Orangutan Coffee ProjectminorStrategic or Co-development PartnerPartnership supporting conservation of orangutan habitat in Sumatra. Smallholders grow coffee under Orang Utan Standard organically without agrochemicals. Sold 462 kilos in 2023.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Volcafe (ED&F Man): Swiss-based green coffee merchant and part of ED&F Man, trading green coffee globally to roasters. Closely comparable green coffee trading model, supply chain services, and European market focus.
• InterAmerican Coffee: German green coffee trader serving European roasters with multi-origin supply and value-added services. Comparable business model combining trading, logistics, and quality services.
• Neumann Kaffee Gruppe (NKG): Hamburg-based global green coffee service group with origination, trading and logistics. Comparable green coffee trading and supply chain services model for European roaster customers.
• ECOM Trading: Global merchant in soft commodities including green coffee, with deep origin presence in Latin America, Africa and Asia. Comparable as a large-scale green coffee trader serving European roasters.
• List + Beisler: Hamburg-based green coffee trader focused on specialty and premium qualities. Closely comparable in tier — premium, specialty green coffee sourced from origins and supplied to European roasters.
• Café Imports: US-based specialty green coffee importer sourcing micro-lots and estate coffees for North American roasters. Comparable specialty green coffee trading model with direct origin relationships.
• Sucafina: Swiss-headquartered global green coffee trader sourcing from origins worldwide for roasters in Europe, North America and emerging markets. Highly comparable B2B green coffee trading model with overlapping customer base and origin network.
• Coex Coffee International: Hamburg-based specialty green coffee trader with strong focus on high-quality origins and sustainability. Comparable specialty-tier green coffee sourcing and European roaster customer base.

Broad incumbents

• Louis Dreyfus Company: Global commodity merchant with a sizeable coffee division trading green coffee alongside other soft commodities. Comparable only at the broad coffee-trading level; less specialized than Blaser.

Others

• Swiss Coffee Trade Association (SCTA): Swiss industry body of which Blaser is an active member; SCTA members collectively represent over 50% of global coffee export volumes. Relevant as an industry/ecosystem counterpart rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blaser Trading AG