Beej Farms

What Beej Farms does

Beej Farms, Inc. is a Delaware Public Benefit Corporation founded in 2020 by husband-and-wife team Andrew Bawdon and Nandini Puri. The company sources single-estate spices and pantry essentials from three named partner farms in India—Merwin and Regina Fernandes (Hennali Jungle Pepper, Karnataka), Hambakla Rymbai (Lakadong Turmeric, Meghalaya), and Suresh Desai (Santosh Turmeric, Belgaum)—and sells them directly to US consumers and wholesale buyers. Its core technology is regenerative agriculture: forest farming of peppercorns under native canopy, contour farming of turmeric on water-conserving slopes, and water-reduction horticulture achieving 75-80% irrigation reduction. All products undergo third-party testing at an FDA ASCA-accredited laboratory for heavy metals, aflatoxins, pesticides, and microbial pathogens, and are Regenerative Organic Certified, Fair for Life, EU Organic, and USDA Organic certified. Packaging is zero-waste, home-compostable, and 100% USA-manufactured, including cellulose tamper-proof seals, algae-ink printed mailers, and glass jars sourced from local suppliers.

The business operates a dual-channel model. The direct-to-consumer line offers three flagship spices in glass jars at $11.99-$12.50 plus gift cards via a Shopify storefront (beejfarms.org), with orders fulfilled through Here Here Market during founder travel. The wholesale line extends the portfolio to UPC-ready packaged spices and bulk/private-label pantry essentials—Royal Lucknowi Chili Flakes, Tridoshic Fennel Seeds, Flax Seeds, Chia Seeds, Red Lentils, Jaggery, and Blue Butterfly Pea Flower Tea—for retailers and B2B buyers. Distribution spans premium natural grocers (Erewhon, Bristol Farms, PCC, Rainbow Grocery, Monsieur Marcel, Ecology Center) and specialty retailers (The Fresh Market at 161 locations nationwide, plus Each Peach Market, Farmshop, Surfas, and Wine and Eggs), with a flagship restaurant relationship at Quince (Three Michelin Star) in San Francisco. Marketing relies on organic social (Instagram, Facebook), email newsletter, blog content featuring farm visits and partner farmer stories, and SEO.

Beej Farms pays farmers up to five times the International Fair Trade premium and its PBC charter legally binds the company to three public benefit purposes: environmental sustainability, fair trade, and education. Partner farmers have educated 500+ additional farmers in regenerative techniques. As of the data available, the company has no disclosed external funding, no disclosed revenue figures, and operates with a lean founder-led team.

Name

Beej Farms

Legal name

Beej Farms, Inc.

Website

https://beejfarms.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Beej Farms is a US Public Benefit Corporation that sells regeneratively grown, single-estate Indian spices and pantry essentials—sourced from three named partner farms—to conscious consumers via DTC e-commerce and to premium grocers and restaurants via wholesale channels.

Ownership category

akta.pro rank

Product category

Specialty Spices

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA)

akta.pro secondary industries

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Spice Crop Farming (Pepper, Cinnamon, Clove, Nutmeg, Cardamom) (AFAGAGAC)

Keywords

• Single estate spices
• Regenerative agriculture products
• Fair trade pantry essentials
• Organic wholesale spices
• Sustainably sourced Indian spices

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Spice Sales: Consumer purchases of single-estate spices through the company's Shopify e-commerce platform. Products include Lakadong Turmeric, Hennali Jungle Pepper, and Santosh Turmeric sold in glass jars and compostable refill bags.
2. Wholesale/Bulk Sales: B2B sales of UPC-ready packaged spices and bulk/private-label Regenerative Organic Certified pantry essentials including spices, grains, super seeds, sweeteners, and tea to retail partners.
3. Retail Distribution: Products sold through retail partners including Erewhon Market, The Fresh Market (161 locations), Bristol Farms, Monsieur Marcel, and specialty retailers across the US.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Beej Farms sells regeneratively grown single-estate Indian spices and pantry essentials sourced directly from a small network of smallholder farmers in India. Its direct-to-consumer lineup includes Lakadong Turmeric, Hennali Jungle Pepper, and Santosh Turmeric, while its wholesale channel extends to chili flakes, fennel seeds, flax seeds, chia seeds, red lentils, jaggery, and blue butterfly pea flower tea, with all products packaged in zero-waste, home-compostable materials manufactured in the USA.

Product overview

Beej Farms is a Public Benefit Corporation offering a portfolio of single-estate spices and pantry essentials. The core direct-to-consumer product line includes three flagship single-estate spices: Lakadong Turmeric (from Meghalaya), Hennali Jungle Pepper (from Karnataka), and Santosh Turmeric (from Belgaum), sold in 1.62-2.12oz glass jars at $11.99-$12.50. The wholesale/bulk offering expands the portfolio to include Royal Lucknowi Chili Flakes, Tridoshic Fennel Seeds, Flax Seeds, Chia Seeds, Red Lentils (Masoor Dal), Jaggery, and Blue Butterfly Pea Flower Tea—all Regenerative Organic Certified, Fair for Life, and/or EU Organic certified for retailers and private-label needs. The company also offers gift cards starting at $12.

Differentiator

Problem solved

Functional benefit

Products and services

• Lakadong Turmeric
• Hennali Jungle Pepper Whole Black Malnad Peppercorns cultivated in the Western Ghats of Karnataka, India, using forest farming under mango and jackfruit tree canopy by farmers Merwin and Regina Fernandes. Focuses on soil health, biodiversity, and 100% pesticide-free farming. Sold in a 2 oz glass jar for $12.50.
• Santosh Turmeric Ground Salem Turmeric Root grown symbiotically amidst sugarcane in Belgaum district, Karnataka, by regenerative agriculture pioneer Suresh Desai. Named after co-founder Nandini Puri's grandmother. Sold in a 2.12 oz glass jar, used by Three Michelin Star restaurant Quince.
• Beej Farms Gift Card Digital gift card starting at $12 that lets recipients redeem it for any Beej Farms spice or product in the company's direct-to-consumer catalog.
• Royal Lucknowi Chili Flakes Regenerative Organic Certified single-estate chili flakes available for wholesale or bulk orders to retail and private-label buyers.
• Tridoshic Fennel Seeds Regenerative Organic Certified single-estate fennel seeds available for wholesale or bulk orders.
• Flax Seeds 100% Regenerative Organic Certified flax seeds available for wholesale or bulk orders.
• Chia Seeds 100% Regenerative Organic Certified chia seeds available for wholesale or bulk orders.
• Red Lentils (Masoor Dal) Regenerative Organic Certified red lentils (Masoor Dal) available for wholesale or bulk orders.
• Jaggery (Unrefined Sugarcane) Regenerative Organic Certified unrefined sugarcane jaggery granules available for wholesale or bulk orders as a natural sweetener.
• Blue Butterfly Pea Flower Tea Single-estate blue butterfly pea flower tea available for wholesale or bulk orders.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Here Here MarketcoreChannel Partner/ Reseller/ DistributorFulfillment partner for online orders. Based in Chicago, Here Here Market serves as the primary online ordering destination when Beej Farms is visiting partner farmers in India.
• Erewhon MarketcoreChannel Partner/ Reseller/ DistributorPremium natural grocery chain carrying Beej Farms spices at all locations across California.
• The Fresh MarketcoreChannel Partner/ Reseller/ DistributorSpecialty grocery retailer with 161 locations nationwide that carries Beej Farms products.
• Bristol FarmscoreChannel Partner/ Reseller/ DistributorPremium grocery chain operating all locations in California, carrying Beej Farms products.
• Quince RestaurantflagshipChannel Partner/ Reseller/ DistributorThree Michelin Star restaurant in San Francisco that uses Beej Farms Santosh Turmeric and other single-estate spices.
• PCC Community MarketsminorChannel Partner/ Reseller/ DistributorCommunity-owned cooperative in Seattle area that carries Beej Farms products.
• Rainbow Grocery CooperativeminorChannel Partner/ Reseller/ DistributorWorker-owned cooperative in San Francisco carrying Beej Farms products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Spice House: Premium specialty spice retailer selling small-batch and origin-specific spices via DTC, retail stores, and wholesale. Similar product positioning around quality and provenance.
• Oaktown Spice Shop: Bay Area-based small-batch spice shop with strong chef following and premium DTC offering. Comparable to Beej in craft positioning and chef/restaurant channel exposure.
• Penzeys Spices: Long-established direct-to-consumer premium spice retailer with strong catalog, brick-and-mortar, and e-commerce presence. Comparable DTC premium-spice playbook at larger scale.
• La Boîte à Épice: Premium spice and pantry brand with strong direct-to-consumer presence and chef/restaurant following, with comparable high-end packaging and storytelling approach.
• Diaspora Co. Single-estate Indian spice company that sources directly from smallholder farmers and sells DTC and wholesale. Near-identical business model to Beej Farms with overlapping farmer-provenance storytelling and premium positioning.
• Burlap & Barrel: Public Benefit Corporation selling single-origin spices directly from farmer cooperatives, with strong DTC and wholesale presence in premium natural retailers. Closest direct analog in mission, sourcing model, and channel mix.

Broad incumbents

• Frontier Co-op: Large cooperative supplying organic and conventional spices, herbs, and botanicals across retail and bulk channels. Competes for the same retail shelf and private-label business.
• Badia Spices: Large family-owned spice company with broad Hispanic and mainstream grocery distribution. Represents the value/commodity end of the category that limits Beej's ability to grow into mainstream price tiers.
• McCormick & Company: Global category leader in spices and seasonings. The benchmark premium-spice players like Beej position themselves against; competes in nearly every retail channel at mass scale.
• Simply Organic: Established organic spice brand owned by McCormick, sold across mainstream grocery. Competes in the same organic-spice category at much larger scale and broader distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BeejFarms
• Instagraminstagram.com/beejfarms
• LinkedInlinkedin.com/company/beej-farms

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beej Farms