Mixly Cocktail

What Mixly Cocktail does

Mixly Beverage Co. (operating as Mixly Cocktail) is a U.S. privately-held food and beverage company founded in 2021, headquartered in Excelsior, Minnesota, that manufactures and sells premium cocktail mixers, dirty soda syrups, and non-alcoholic mocktail mixers made with real ingredients (fresh fruit, honey) and without artificial additives. The product portfolio is organized into spirit-pairing collections (tequila, gin, whiskey, rum), a mocktail line, a Dirty Soda Syrups line launched in 2024, and the Mixly Spritz Mixer Trio launched in 2025, alongside gift sets, sample packs, glassware and bar tools, and a custom/corporate gifting service. Pricing is one-time per bottle or bundle (e.g., $10 per 250ml syrup, $25 classic cocktail mixer set, $28 dirty soda bundle), with no disclosed subscription or recurring-revenue model.

The business runs a hybrid go-to-market: direct-to-consumer e-commerce through a Shopify storefront (mixlybeverageco.com) is the primary channel, supplemented by wholesale distribution via the Faire marketplace (which offers up to 50% off first orders for new wholesale buyers) and a regional retail partnership with Kowalski's Markets in Minnesota announced in October 2024. The company markets to three segments: individual home-bartending consumers, corporate and event gifting buyers, and wholesale/retail partners, using an SEO-structured product taxonomy (spirit pairings and occasions), a recipe and cocktail blog, email capture with a 15% first-order discount, and an active social presence across Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn. There is no outside investment disclosed, no parent company, and the firm operates with a 1–10 employee team consistent with an early-stage, founder-led micro-CPG brand.

Name

Mixly Cocktail

Legal name

Mixly Beverage Co.

Website

https://mixlycocktailco.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mixly Cocktail is a U.S. micro-CPG brand founded in 2021 that makes premium cocktail, mocktail, and dirty-soda mixers from real ingredients, selling direct-to-consumer via Shopify, through Faire wholesale, and at select Kowalski's Markets stores.

Ownership category

akta.pro rank

Product category

Cocktail Mixers

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Cocktail mixers
• Mocktail mixers
• Dirty soda syrups
• Beverage syrups
• Non-alcoholic beverages

Headquarters

HQ city

Excelsior

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Mixly sells cocktail mixers, dirty soda syrups, and mocktail mixers directly to consumers through their e-commerce storefront. Products are sold as one-time purchases with options for individual bottles or bundled packages. Free shipping is offered on orders over $100.
2. Wholesale/B2B Sales: Mixly distributes through wholesale platforms (Faire) and retail partnerships. Retailers including Kowalski's Markets carry Mixly products. The company offers bulk purchasing options and custom corporate gift orders.
3. Custom Corporate Gifts: Mixly offers custom and bulk gift solutions for corporate events, weddings, and special occasions. Customers can request quotes for customized orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mixly Cocktail manufactures and sells hand-crafted cocktail mixers, mocktail mixers, and dirty soda syrups made from real ingredients including fresh fruit and honey with no artificial additives. Products are organized by spirit pairings (tequila, gin, whiskey, rum) and by occasion, sold primarily through a Shopify direct-to-consumer storefront with secondary wholesale distribution via Faire and select regional grocery retail.

Product overview

Mixly Beverage Co. offers a portfolio of beverage syrups and cocktail mixers designed for at-home drink preparation. The core product lines include cocktail mixers (categorized by spirit pairings: tequila, gin, whiskey, rum), dirty soda syrups (a newer line launched in 2024), and mocktail mixers. Additional offerings include gift sets (Classic Cocktail Mixer Set, Rainbow Sample Pack, Dirty Soda Syrup Bundle, Mixly Spritz Mixer Trio), custom/corporate gifting services, glassware & bar tools, and a wholesale program for retailers. All products emphasize real ingredients, fresh fruit, and honey with no artificial additives. The portfolio ranges from individual mixer bottles ($10) to bundled sets ($25-$28) and bulk custom orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocktail Mixers Hand-crafted cocktail mixers designed to pair with specific spirits (tequila, gin, whiskey, rum), made with real ingredients including fresh fruit and honey and no artificial additives. Sold to home consumers and wholesale retail partners.
• Dirty Soda Syrups Flavored syrups for making dirty sodas at home, available in Cherry Vanilla, Coconut Lime, and Mango Pineapple flavors. Designed to be poured over ice, mixed with soda, and finished with cream. Sold to home consumers.
• Mocktail Mixers Non-alcoholic beverage mixers for creating mocktails, including flavors such as Cucumber Mint Lime. Made with fresh fruit and honey with no artificial ingredients; targeted at non-drinkers and home hosts.
• Mixly Spritz Mixer Trio Bundled set of three Italian-inspired spritz mixers in 250ml bottles, including Bitter Orange Cherry Spritz, Elderflower Mint Spritz, and Italian Lemon & Rose Spritz flavors.
• Dirty Soda Syrup Bundle Bundle of all three Dirty Soda Syrup flavors (Cherry Vanilla, Coconut Lime, Mango Pineapple) priced at $28.00, sold at a discount versus buying individually, enabling customers to set up a complete dirty soda bar at home.
• Rainbow Sample Pack Variety pack featuring premade cocktail and mocktail mixers in multiple flavors, allowing customers to sample the full range of Mixly offerings before committing to full-size bottles.
• Classic Cocktail Mixer Set Gift kit containing non-alcoholic cocktail mixers and margarita mixers priced at $25.00, positioned for gifting occasions.
• Custom & Corporate Gifts Quote-based bulk and custom gift ordering service for weddings, corporate events, and special occasions, featuring Mixly hand-crafted cocktail and mocktail mixers tailored to event needs.
• Glassware & Bar Tools Companion bar accessories and glassware sold alongside Mixly drink mixers through the e-commerce storefront.
• Wholesale Program Wholesale ordering program operated through the Faire marketplace, allowing retailers to stock Mixly products in physical stores. Faire handles ordering and direct shipping to retail buyers, with first-order discounts up to 50% for new accounts.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Kowalski's MarketscoreChannel Partner/ Reseller/ Distributor · 2 October 2024Mixly cocktail mixers are now available at select Kowalski's Markets locations in Minnesota. This retail partnership represents Mixly's expansion into regional grocery chains, providing visibility among health-conscious consumers seeking premium cocktail mixers.
• FairecoreChannel Partner/ Reseller/ DistributorMixly distributes wholesale products through the Faire marketplace platform, which handles ordering and shipping directly to retail buyers. Faire offers new wholesale customers up to 50% off their first order, lowering the barrier for retailers to stock Mixly products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• De Soi: De Soi is a non-alcoholic aperitif brand offering sparkling, adaptogenic drink alternatives. Comparable to Mixly's mocktail mixer positioning targeting the sober-curious consumer, and an indirect competitor for share of at-home non-alcoholic occasions.
• Recess: Recess produces sparkling hemp-infused mocktails for sober-curious consumers sold DTC and in retail. Comparable to Mixly's mocktail mixers as an adjacent better-for-you beverage play targeting the same occasion and shopper.
• Wright's Beverages (TingZona) / Dirty Soda specialty brands: Swirl and other dirty-soda specialty brands and bottled syrup lines compete directly with Mixly's newly launched Dirty Soda Syrups for the same at-home beverage occasion. Emergent peers capitalizing on the same viral dirty-soda cultural moment.
• Ghia: Ghia is a non-alcoholic aperitif brand targeting premium grocery, DTC, and hospitality channels. Comparable to Mixly's mocktail and Spritz Trio lines as a fellow emerging player in the alcohol-occasion-without-alcohol space.

Direct peers

• Q Mixers: Q Mixers is a premium non-alcoholic cocktail mixer brand (tonics, ginger beers, sparkling cocktails) sold DTC and through national retail. Directly comparable to Mixly as a premium, clean-ingredient mixer brand targeting at-home bartenders and the same spirit-pairing occasions.
• Jordan's Skinny Mixes: Jordan's Skinny Mixes is a low-calorie/sugar-free cocktail and mocktail mixer brand sold across DTC and major grocery. Comparable to Mixly's spirit-pairing mixers and mocktail mixer SKU, with similar health-conscious positioning and broad retailer footprint.
• Stirrings: Stirrings is a pioneer craft cocktail mixer brand offering a wide range of flavored syrups, cocktail rims, and bar mixers. Closely comparable to Mixly's portfolio of spirit-pairing mixers and gift-set positioning for the home bartender.
• Powell & Mahoney: Powell & Mahoney produces craft cocktail mixers (tonics, sours, margaritas) targeting premium retail and on-premise accounts. Directly comparable to Mixly's premium mixer positioning, real-ingredient messaging, and gift-set retail strategy.

Broad incumbents

• Fever-Tree: Fever-Tree is a global premium mixer brand (mixers, tonics, ginger beers) distributed in major grocery and on-premise worldwide. Comparable to Mixly's category and premium positioning, but vastly larger scale, broader portfolio, and deeper retailer relationships.

Others

• Olipop: Olipop is a better-for-you functional soda brand sold through national DTC and grocery channels. Tangentially comparable to Mixly as a small, modern, better-for-you beverage brand that grew from regional to national distribution through natural retail, providing a relevant scaling playbook.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mixlycocktailco6478
• Facebookfacebook.com/MixlyCocktailCo
• LinkedInlinkedin.com/company/mixly-cocktail-co
• Instagraminstagram.com/mixlycocktailco
• Pinterestpinterest.es/mixlycocktailco
• TikToktiktok.com/@mixlycocktailco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixly Cocktail