Vaditim
Vaditim is a Berlin-headquartered D2C streetwear and sneaker retailer selling third-party branded sneakers (Nike, adidas, New Balance) and an owned-label apparel line via Shopify e-commerce, a central Berlin retail store, and a B2B wholesale channel serving fashion-conscious consumers globally.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vaditim does
Vaditim (legal entity: Ivnitium Essential GmbH) is a Berlin-headquartered direct-to-consumer streetwear and sneaker retailer founded in 2018 by CEO Stepan Timoshin. The company sells sneakers from third-party brands including Nike, adidas, and New Balance alongside an owned-label apparel assortment organized into basics (Core Blanks), hoodies, t-shirts, bottoms, and accessories, with an emphasis on limited editions and collaborations. It reaches consumers through a Shopify-powered e-commerce storefront, a physical retail store in central Berlin (Kleiststraße 9-12), and worldwide shipping configured across more than 20 country markets in Europe, North America, Asia Pacific, the Middle East, Africa, and South America.
The business model is product resale and own-label apparel sales. B2C revenue is generated via one-time online and in-store purchases, with conversion levers including a 10% newsletter discount via Klaviyo, free returns within 14 days, and 1-2 business day delivery in Germany. A secondary B2B wholesale channel (vaditim.com/pages/b2b-sneaker) resells branded sneakers to other retailers at wholesale prices. Customer support runs 24/7 through WhatsApp (via Charles GmbH) and email, while marketing spans organic social (Instagram, TikTok, Facebook), paid acquisition (Facebook Pixel, TikTok Pixel, Google Ads), influencer discount codes, and SEO.
The underlying technology stack is a standard Shopify e-commerce platform with integrated payments (PayPal, Stripe/Shopify Payments, Klarna BNPL, Apple Pay), shipping via DHL, GDPR cookie consent through Beeclever, and review capture via Judge.me. Vaditim is founder-owned and operated with no external institutional investors, funding rounds, or M&A activity disclosed; aggregated social-media reach is reported at 292,628 followers and the press page references 120 employees across product development, customer service, and logistics.
Vaditim firmographics
Firmographics- Name
- Vaditim
- Legal name
- Ivnitium Essential GmbH
- Website
- https://vaditim.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vaditim is a Berlin-headquartered D2C streetwear and sneaker retailer selling third-party branded sneakers (Nike, adidas, New Balance) and an owned-label apparel line via Shopify e-commerce, a central Berlin retail store, and a B2B wholesale channel serving fashion-conscious consumers globally.
- Ownership category
- akta.pro rank
Vaditim industry classification
Industry- Product category
- Streetwear Retail
- NAICS
- Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811), Footwear Merchant Wholesalers (424340)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industry
- Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)
Keywords
Where Vaditim is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Vaditim business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (B2C): Direct-to-consumer sales of sneakers, streetwear apparel (hoodies, t-shirts, bottoms, jackets), and accessories through the company's e-commerce website and physical Berlin store. Products include both branded Vaditim items and branded sneakers from major brands like Nike, adidas, New Balance, and others.
- B2B Wholesale: Wholesale distribution of sneakers to other retailers and shops. B2B customers can purchase sneakers at wholesale prices for resale in their own shops, benefiting from bulk purchasing and attractive conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Newsletter discount - 10% off first purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Vaditim product offering
Product offeringCore offering
Vaditim sells streetwear and sneakers directly to consumers via its Shopify-based online shop (www.vaditim.com) and a physical Berlin flagship store. The assortment combines an in-house Vaditim Basics line (hoodies, t-shirts, zippers, crewnecks, sweatpants) with multi-brand sneakers from Nike, adidas, New Balance and other labels, plus bottoms and accessories. A separate B2B wholesale channel distributes sneakers to other retailers at wholesale prices.
Product overview
Vaditim operates as a streetwear fashion retailer and e-commerce platform specializing in sneakers, apparel, and accessories. The product portfolio centers on the core Vaditim Basics collection (basic hoodies, t-shirts, zippers, crewnecks, sweatpants) complemented by an extensive sneaker selection featuring major brands like Nike, Adidas, and New Balance. Additional categories include bottoms (shorts, denim, cargo, joggers), accessories, and limited-edition collaboration pieces. The company also operates a B2B sneaker wholesale service for retailers. All products are available through the Shopify-powered online shop with delivery to Germany and internationally, and a physical retail store in Berlin.
Differentiator
Problem solved
Functional benefit
Products and services
- Vaditim Online Shop Shopify-powered online storefront at www.vaditim.com selling the full Vaditim streetwear and sneaker assortment to consumers worldwide, with multi-currency support and global shipping.
- Sneakers Multi-brand sneaker assortment from Nike, adidas, New Balance and other streetwear labels, including current releases, classics, and limited-edition collaborations for individual consumers.
- Vaditim Basics Collection
Quantifiable outcome
- 10% discount for newsletter subscribers
- +2 more outcomes
Companies that use Vaditim
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Vaditim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Vaditim partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ShopifycoreE-commerce platform provider hosting Vaditim's online store. Shopify International Limited provides the platform infrastructure, with data processing through Shopify Inc. in Canada and USA.
- KlaviyocoreEmail marketing platform used for newsletter distribution and promotional campaigns. Headquartered in Boston, USA.
- Charles GmbHcoreWhatsApp Business API solution provider enabling 24/7 customer contact, order tracking and purchase recommendations via WhatsApp. Official WhatsApp partner storing data in EU.
- DHLcoreShipping and logistics partner handling domestic and international deliveries. Vaditim ships to Germany and worldwide via DHL.
- PayPalcorePayment processing service for credit card payments, PayPal payments, and purchase on account/installment options via PayPal.
- Stripe / Shopify PaymentscorePayment processing through Stripe Payments Europe Ltd. for various payment methods integrated via Shopify Payments.
- Meta Platforms (Facebook/Instagram)coreAdvertising and remarketing partnership using Facebook Pixel and Custom Audiences for targeted advertising campaigns.
- TikTokcoreAdvertising partnership using TikTok Pixel for conversion tracking and targeted ad campaigns on the TikTok platform.
- GooglecoreGoogle Ads and remarketing partnership for search engine marketing and display advertising, including Google Tag Manager integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Vaditim competitors and assessment
Company assessmentBroad incumbents
- Zalando: Zalando is Europe's largest online fashion platform, offering a broad assortment that includes sneakers and streetwear. It competes with Vaditim on the same DTC e-commerce channel and audience, though as a horizontal marketplace rather than a streetwear specialist.
- Foot Locker: Foot Locker is a global multi-brand athletic footwear and apparel retailer with a far larger footprint and deeper Nike/adidas relationships. It competes broadly with Vaditim for sneaker consumer spend but does not specialize in the streetwear/luxury-collaboration niche Vaditim emphasizes.
Emerging players
- StockX: StockX is a global sneaker resale and authentication marketplace. It serves the same sneakerhead/collector audience Vaditim targets with its limited-edition assortment, but operates a marketplace model rather than a traditional retail model — making it an adjacent, partly competitive peer.
Direct peers
- END. END. is a UK-based premium streetwear and sneaker retailer with global shipping, known for curated collaborations and limited releases. Comparable to Vaditim in assortment depth, premium positioning, and global DTC reach.
- DefShop: DefShop is a German streetwear and urban fashion retailer with strong e-commerce, similar target audience (urban, youth, streetwear enthusiasts), and overlapping brand assortment. A direct competitor in the DACH streetwear segment.
- Asphaltgold: Asphaltgold is a German sneaker and streetwear retailer with strong e-commerce, physical presence, and a curated mix of branded sneakers plus own-label basics — a near-identical business model and product mix to Vaditim.
- Kith: Kith is a US-founded streetwear and sneaker brand-retailer with flagship stores and DTC e-commerce, combining own-label apparel with premium sneaker collaborations. Directly comparable on the own-brand + curated-sneaker hybrid model Vaditim pursues.
- Snipes: Snipes is a leading European streetwear and sneaker retailer operating both physical stores and a strong e-commerce presence, with a similar customer demographic (Gen Z sneakerheads) and overlapping brand mix (Nike, adidas, Jordan). It is a direct competitor for the same streetwear consumer wallet Vaditim targets in DACH.
- BSTN: BSTN is a Munich-based premium sneaker and streetwear boutique with global e-commerce, focusing on limited editions, collaborations, and premium sneakers — closely matching Vaditim's assortment positioning and European DTC sneakerhead audience.
- Solebox: Solebox is a Berlin-headquartered sneaker boutique with global e-commerce, known for premium and limited-edition sneakers plus streetwear apparel. Operates in the same category, geography, and cultural niche as Vaditim, making it a directly comparable peer.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vaditim social profiles
Digital presenceVaditim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vaditim leadership team
Management profileNumber of profiles
Profiles1 record
Vaditim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vaditim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vaditim
What does Vaditim do?
Vaditim sells streetwear and sneakers directly to consumers via its Shopify-based online shop (www.vaditim.com) and a physical Berlin flagship store. The assortment combines an in-house Vaditim Basics line (hoodies, t-shirts, zippers, crewnecks, sweatpants) with multi-brand sneakers from Nike, adidas, New Balance and other labels, plus bottoms and accessories. A separate B2B wholesale channel distributes sneakers to other retailers at wholesale prices.
Is Vaditim a public or private company?
Vaditim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vaditim founded?
Vaditim was founded in 2018. It employs 51 to 100 people.
Where is Vaditim based?
Vaditim is headquartered in Berlin, Germany, in the Europe region.
How does Vaditim make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are B2B Wholesale.
Who are Vaditim's main competitors?
Broad incumbents on record are Zalando and Foot Locker. StockX is listed as an emerging player. Direct peers are END., DefShop, Asphaltgold, Kith, Snipes, BSTN and Solebox.
Does Vaditim have an API?
No public API is recorded for Vaditim.
What industry is Vaditim in?
Vaditim's product category is Streetwear Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAAADAJ, Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.). Its NAICS code is 45821 and its SIC code is 5661.