Renegade Lemonade
Renegade Lemonade produces and sells the first 100% lemon wine (no grapes) in still and sparkling 750ml formats, distributing direct-to-consumer via Shopify and through Trader Joe's, Total Wine & More, Buc-ee's, and 100+ independent US retailers for 21+ consumers seeking novel wine alternatives.
- Company typePrivate
- Founded2020
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Renegade Lemonade does
Renegade Lemonade is a privately held, bootstrapped beverage company founded in 2020 by spouses Alex and Brady Reiter in Dallas, Georgia. It produces and sells what the company describes as the first and only wine made entirely from lemons through a proprietary 100% lemon fermentation process with no grape content. The core technology is a biochemical fermentation method — disclosed in the source data as a novel method architecture — that yields a light, crisp, tart-and-sweet wine at 14% ABV (for the sparkling variant) and is naturally gluten-free. Neither founder had prior winemaking experience; their backgrounds are in college teaching (Alex) and cloud computing/cybersecurity with prior culinary training (Brady).
The product portfolio consists of two wine SKUs in identical 750ml format — the original Renegade Lemonade still lemon wine at $19.99 and the Brut-style Renegade Sparkling Lemon Wine launched in August 2025 at $24.99 — plus branded merchandise including baseball caps ($19.98) and wine tumblers ($17.99). Revenue mechanics are pure unit-sale transactions through three channels: a direct-to-consumer Shopify storefront, off-premise retail distribution across national chains (Trader Joe's, Total Wine & More, Buc-ee's) and 100+ independent liquor stores spanning 10+ US states, and on-premise hospitality accounts including The Ritz Carlton, Reynolds Plantation and the Atlanta Marriott Marquis. All DTC fulfillment is handled by a third-party partner, Full Circle, based in Florida.
The go-to-market strategy is a horizontal consumer brand play targeting 21+ adult wine consumers seeking novel flavor alternatives to traditional grape wines, with secondary use cases spanning cocktail enthusiasts (margaritas, mules, spritzers) and food/wine pairing applications. Marketing relies on organic social (Facebook, Instagram, TikTok, YouTube), content marketing through 20+ drink and food recipes, an active festival circuit (two-time champion at the St. Augustine Food & Wine Festival), email, and branded merchandise. The company has not raised external capital and operates with 11-50 employees, suggesting a small, capital-constrained operation scaling through distribution wins rather than funded growth.
Renegade Lemonade firmographics
Firmographics- Name
- Renegade Lemonade
- Legal name
- Renegade Lemonade
- Website
- https://renegadelemonadewine.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Renegade Lemonade produces and sells the first 100% lemon wine (no grapes) in still and sparkling 750ml formats, distributing direct-to-consumer via Shopify and through Trader Joe's, Total Wine & More, Buc-ee's, and 100+ independent US retailers for 21+ consumers seeking novel wine alternatives.
- Ownership category
- akta.pro rank
Renegade Lemonade industry classification
Industry- Product category
- Lemon Wine
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Renegade Lemonade is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Renegade Lemonade business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Wine Bottle Sales: Primary revenue from selling 750ml bottles of their signature lemon wine and sparkling lemon wine through direct e-commerce and retail distribution
- Merchandise: Sales of branded merchandise including baseball caps ($19.98) and wine tumblers ($17.99)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 750ml bottle pricing |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Renegade Lemonade product offering
Product offeringCore offering
Renegade Lemonade produces and sells 100% lemon-fermented wines under its own brand, including a still lemon wine and a Brut-style sparkling lemon wine. The company distributes these wines directly through a Shopify e-commerce store and through retail partners including Trader Joe's, Total Wine & More, Buc-ee's, independent liquor stores, and hospitality venues. It also sells branded merchandise such as baseball caps and wine tumblers.
Product overview
Renegade Lemonade is a wine company offering a portfolio of lemon-based wines and branded merchandise. The core products consist of two wine offerings: the original Renegade Lemonade (750ml), a still 100% lemon wine with balanced tart and sweet profile; and the newer Renegade Sparkling Lemon Wine (750ml), a Brut-style sparkling variant crafted from 100% lemon fermentation. Both wines are positioned as sophisticated adult alternatives to traditional lemonade. The company also sells branded merchandise including baseball caps and wine tumblers. The products share the same 750ml bottle format and target consumers seeking innovative, citrus-forward wine experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Renegade Lemonade (750ml) The flagship still 100% lemon wine that combines zesty lemon flavor with wine sophistication; light, crisp, and refreshing with balanced tart and sweet notes. Sold at $19.99 per 750ml bottle to adult consumers seeking innovative wine alternatives.
- Renegade Sparkling Lemon Wine (750ml) A Brut-style sparkling wine crafted from 100% real lemon fermentation with no grapes. 14% ABV, naturally gluten-free, bright and bubbly with crisp citrus flavor and refreshing zing. Sold at $24.99 per 750ml bottle for chilled sipping, spritzes, cocktails, slushies, and culinary use.
- Baseball Caps Branded black baseball cap featuring the Renegade Lemonade logo. Sold at $19.98 per cap as branded merchandise to consumers and fans.
- Renegade Lemonade Wine Tumbler Branded yellow Renegade Lemonade wine tumbler sold at $17.99 as branded merchandise to consumers and fans.
Quantifiable outcome
- 97 reviews with 5.00 rating for regular wine; 8 reviews with 4.96 rating for sparkling wine
- +1 more outcomes
Companies that use Renegade Lemonade
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Renegade Lemonade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Renegade Lemonade partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Foundation Fighting BlindnessminorCharitable partner listed on the website; Renegade Lemonade supports the foundation through charitable donations
- The Oddballs FoundationminorCharitable partner listed on the website; Renegade Lemonade supports the foundation
- AdvocatesForChildrenminorCharitable partner listed on the website; Renegade Lemonade supports advocacy for children
- Full Circle (Fulfillment Partner)coreFlorida-based fulfillment partner that handles packing and shipping of all Renegade Lemonade products. All packages ship directly from their network in Florida
- DrybarminorPartner logo displayed on website; nature of partnership not specifically detailed
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Renegade Lemonade competitors and assessment
Company assessmentEmerging players
- Copa di Vino: Single-serve wine innovation brand targeting similar casual and on-the-go drinking occasions. Comparable as a small, innovation-led wine brand seeking to disrupt conventional wine packaging and consumption patterns.
- FitVine Wine: Health-conscious, lower-calorie, no-added-sugar wine brand. Targets similar 'better-for-you' wine consumers and competes for the gluten-free / clean-label positioning that Renegade Lemonade also emphasizes.
Direct peers
- La Marca Prosecco: Direct competitor to the Sparkling Lemon Wine SKU in the sparkling, accessible price-tier wine category. Both compete for the same celebratory/spritz occasion at a similar $20-25 price point.
- Truly Hard Seltzer: Boston Beer's hard seltzer brand with strong lemonade flavor offerings. Competes with Renegade Lemonade for the citrus-flavored, lower-calorie alcoholic beverage occasion, particularly among younger legal-drinking-age consumers.
- Mike's Hard Lemonade: Flagship alcoholic lemonade brand from Mark Anthony Brands. Directly competes with Renegade Lemonade for the 'adult lemonade' consumer occasion, though Mike's is a malt-based beverage versus Renegade's wine-based positioning.
Broad incumbents
- Smirnoff Ice: Diageo's sweet, ready-to-drink alcoholic lemonade-flavored brand. Targets the same sweet, citrus-flavored adult beverage occasion as Renegade Lemonade and competes for similar retail and on-premise placements.
- Cupcake Vineyards: Marketing-forward, accessible wine brand targeting similar occasion-based wine drinkers. Competes for the same mid-priced ($15-25) shelf space and the same casual/social wine-drinking consumer.
- Barefoot Wine: Largest wine brand in the US (E&J Gallo). Operates in the same on- and off-premise retail channels and possesses the innovation and marketing capacity to launch competing citrus or non-traditional wine products.
- Dark Horse Wine: Bold, marketing-led wine brand with a similar accessible price point and lifestyle-driven positioning. Targets younger consumers seeking alternatives to traditional wine — the same demographic Renegade Lemonade pursues.
- Whispering Angel Rosé: Premium Provence rosé that pioneered the 'Instagram-worthy' casual premium wine category. Comparable as a wine brand that broke out of traditional varietal expectations to capture lifestyle-driven, occasion-based wine drinkers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Renegade Lemonade social profiles
Digital presenceRenegade Lemonade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renegade Lemonade leadership team
Management profileNumber of profiles
Profiles2 records
Renegade Lemonade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renegade Lemonade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renegade Lemonade
What does Renegade Lemonade do?
Renegade Lemonade produces and sells 100% lemon-fermented wines under its own brand, including a still lemon wine and a Brut-style sparkling lemon wine. The company distributes these wines directly through a Shopify e-commerce store and through retail partners including Trader Joe's, Total Wine & More, Buc-ee's, independent liquor stores, and hospitality venues. It also sells branded merchandise such as baseball caps and wine tumblers.
Is Renegade Lemonade a public or private company?
Renegade Lemonade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Renegade Lemonade founded?
Renegade Lemonade was founded in 2020. It employs 11 to 50 people.
Where is Renegade Lemonade based?
Renegade Lemonade is headquartered in Dallas, United States, in the North America region.
How does Renegade Lemonade make money?
Two revenue lines are on record. Wine Bottle Sales are the primary driver. The others are merchandise.
Who are Renegade Lemonade's main competitors?
Emerging players on record are Copa di Vino and FitVine Wine. Direct peers are La Marca Prosecco, Truly Hard Seltzer and Mike's Hard Lemonade. Broad incumbents are Smirnoff Ice, Cupcake Vineyards, Barefoot Wine, Dark Horse Wine and Whispering Angel Rosé.
Does Renegade Lemonade have an API?
No public API is recorded for Renegade Lemonade.
What industry is Renegade Lemonade in?
Renegade Lemonade's product category is Lemon Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 312130 and its SIC code is 2080.