17 north
17 North is a boutique fractional CMO consultancy serving credit unions, community banks, and financial services vendors. Led by Jennifer Burns, the firm offers three engagement tiers—from one-time strategy sessions to embedded weekly marketing leadership—delivered through direct sales and content marketing.
- Company typePrivate
- Founded2015
- HeadquartersDeerfield Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 17 north does
17 North is a boutique fractional CMO (Chief Marketing Officer) consultancy founded in 2015 and headquartered in Deerfield Beach, Florida. The firm provides senior marketing leadership on a part-time basis to credit unions, community banks, and vendors serving the financial services industry. Led by Jennifer Burns, a financial services marketing veteran with two decades of cross-functional experience, the company operates with 1-10 employees and positions itself as a cost-effective alternative to a full-time CMO hire for institutions needing strategic marketing direction without the cost of a senior full-time executive.
The company's offerings are structured in three tiers: a VIP Day (a 4-hour consultative strategy session with 14 days of preparatory research), the Fractional CMO Engaged Package (approximately 10 hours per week of embedded marketing leadership covering campaign translation, talent assessment, KPI reporting, and execution support), and a Fractional CMO Advisor service providing twice-monthly sprint planning calls on a 6-month minimum commitment. There is no proprietary technology platform; the firm's value is delivered entirely through human expertise spanning marketing planning, market research, brand voice development, process optimization, lead generation, sales incentive design, and quarterly reviews.
17 North's go-to-market is sales-led, relying on direct outreach, content marketing via a blog that has published through 2025, a LinkedIn presence for thought leadership, and Calendly-based discovery calls to convert prospects. The firm explicitly avoids long-term contract requirements for initial engagements, emphasizing flexible, project-based relationships with monthly subscription billing for the Engaged tier and one-time billing for VIP Days. Pricing is not publicly disclosed, and the firm maintains no partnerships, alliances, certifications, or institutional funding in the disclosed record.
17 north firmographics
Firmographics- Name
- 17 north
- Legal name
- 17 North
- Website
- https://17-north.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 17 North is a boutique fractional CMO consultancy serving credit unions, community banks, and financial services vendors. Led by Jennifer Burns, the firm offers three engagement tiers—from one-time strategy sessions to embedded weekly marketing leadership—delivered through direct sales and content marketing.
- Ownership category
- akta.pro rank
17 north industry classification
Industry- Product category
- Marketing Consulting Services
- akta.pro primary industry
- Interim Executive & Fractional Leadership Placement (BPACAAAJ)
- akta.pro secondary industry
- C-Suite & Senior Executive Coaching (EDABANAA)
Keywords
Where 17 north is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
17 north business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Fractional CMO Engaged Package: Approximately 10 hours per week embedded within client organization, providing comprehensive marketing strategy development and execution support. Includes talent assessment, KPI reporting, and campaign innovation.
- VIP Day Services: Half-day intensive strategy session including 4-hour workshop, 14-day prep research, and deliverable of immediate marketing punch list with campaigns for 1-6 months ahead.
- Fractional CMO Advisor: Ongoing advisory with twice-monthly sprint planning calls, standard operating procedure development, and campaign optimization. 6-month minimum commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | VIP Day - Half-day strategy session with deliverables |
| Subscription | Monthly | Engaged Package - ~10 hours/week embedded fractional CMO |
| Subscription | Multi-year contract | Advisor - Twice-monthly check-ins with ongoing guidance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
17 north product offering
Product offeringCore offering
17 North provides fractional CMO (Chief Marketing Officer) services for credit unions, community banks, and financial industry vendors. Its deliverables span marketing strategy creation, brand voice development, market research, process and workflow optimization, lead generation, sales incentive programs, and quarterly business reviews, delivered through three engagement tiers: a half-day VIP Day strategy session, an Engaged Package of roughly 10 hours per week of embedded leadership, and an ongoing Advisor with twice-monthly sprint planning.
Product overview
17 North is a fractional CMO services company offering three distinct engagement tiers: VIP Day (a half-day strategy session), Fractional CMO Engaged Package (approximately 10 hours per week of embedded marketing leadership), and Fractional CMO Advisor (ongoing bi-weekly advisory with sprint planning). The company provides comprehensive marketing leadership services including strategic planning, market research, brand voice development, process efficiency improvements, lead generation, sales incentives, and quarterly reviews—primarily serving credit unions, community banks, and their vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- VIP Day A half-day (4-hour) consultative marketing strategy session where 17 North dives deep into the client's marketing strategy and provides immediate direction on improvements needed to reach goals, based on client needs, budget, and strategic goals. Includes 14-day prep time and delivery of an immediate marketing punch list, list of blind spots, and marketing campaigns for the next 1-6 months. Designed for clients with an existing strong marketing team that need a fresh and accurate strategy, or those wanting to evaluate a Fractional CMO before committing.
- Fractional CMO Engaged Package Comprehensive fractional CMO engagement providing approximately 10 hours per week inside the client's organization. Translates vision into marketing campaigns and objectives, defines the key talent the business needs, assists HR with finding, interviewing, and managing qualified talent, delivers regular KPI reporting on mutually defined metrics, and continually innovates ways to reach marketing and sales goals. Aimed at credit unions, community banks, and vendors that need senior marketing leadership but do not require a full-time hire.
- Fractional CMO Advisor Ongoing advisory service with sprint planning calls led twice-monthly, designed to keep marketing departments on track after a VIP Day or Engaged engagement. Builds the marketing team's standard operating procedures, helps the client grow long-term with minimal financial risk, and supports adjusting priorities as campaigns launch. Has a 6-month minimum commitment and is suited to clients experiencing growing pains or those with a strong marketing team and existing strategy that need a marketing leader to keep the team on track.
- Marketing Leadership Services Comprehensive marketing leadership service delivered across three phases: Design (marketing planning, ideation, marketing workflow, planning for growth, market research), Develop (prioritize workload, process efficiency, identify/fill gaps, benchmarks, brand voice development), and Deploy (focus groups, sales incentives, quarterly reviews, efficiency analysis, lead generation). Targeted at credit unions, community banks, and financial industry vendors needing senior marketing leadership without a full-time CMO.
Quantifiable outcome
- Improved email open rates
- +1 more outcomes
Companies that use 17 north
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
17 north technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
17 north partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
17 north competitors and assessment
Company assessmentDirect peers
- Chief Outsiders: Chief Outsiders is the largest fractional CMO firm in North America, placing experienced chief marketing officers on a part-time basis across B2B and B2C companies. Directly comparable to 17 North on business model (fractional CMO engagement), target buyer type (mid-market firms lacking full-time CMO budget), and delivery mechanics.
- GrowthForce: GrowthForce provides fractional CFO and CMO services to small and mid-sized businesses, embedding executive-level financial and marketing leadership. Comparable to 17 North in fractional executive structure and target market.
- SME Strategy: SME Strategy provides fractional CMO services to small and mid-sized businesses, offering strategic marketing leadership on a part-time basis. Comparable to 17 North through its fractional executive delivery model and similar tiered engagement offerings.
- Centric Consulting: Centric Consulting is a national consulting firm providing fractional and interim executive services including marketing leadership across industries including financial services. Comparable to 17 North in the fractional executive model and financial services exposure.
- Trepoint: Trepoint operates a fractional executive platform with marketing leadership placements for growth-stage companies. Comparable in the fractional CMO model and in targeting companies that need senior marketing strategy without a full-time hire.
Emerging players
- Pace Collective: Pace Collective is a fractional marketing consultancy providing CMO-level strategy and execution support to growth-stage brands. Comparable to 17 North on the fractional CMO/strategic marketing model but tends to serve a broader set of verticals rather than specializing in financial services.
Regional players
- On-Line Communications: On-Line Communications is a marketing agency with deep credit union and community-bank client base offering strategy, branding, digital, and video production. Comparable to 17 North in financial-vertical specialization, though it delivers through a traditional agency model rather than fractional executive engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
17 north social profiles
Digital presence17 north financial estimates
Financial estimateRevenue estimate
Valuation estimate
17 north leadership team
Management profileNumber of profiles
Profiles1 record
17 north funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
17 north M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 17 north
What does 17 north do?
17 North provides fractional CMO (Chief Marketing Officer) services for credit unions, community banks, and financial industry vendors. Its deliverables span marketing strategy creation, brand voice development, market research, process and workflow optimization, lead generation, sales incentive programs, and quarterly business reviews, delivered through three engagement tiers: a half-day VIP Day strategy session, an Engaged Package of roughly 10 hours per week of embedded leadership, and an ongoing Advisor with twice-monthly sprint planning.
Is 17 north a public or private company?
17 north is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 17 north founded?
17 north was founded in 2015. It employs 1 to 10 people.
Where is 17 north based?
17 north is headquartered in Deerfield Beach, United States, in the North America region.
How does 17 north make money?
Three revenue lines are on record. Fractional CMO Engaged Package is the primary driver. The others are VIP Day Services and fractional CMO Advisor.
Who are 17 north's main competitors?
Direct peers on record are Chief Outsiders, GrowthForce, SME Strategy, Centric Consulting and Trepoint. Pace Collective is listed as an emerging player. On-Line Communications is listed as a regional player.
Does 17 north have an API?
No public API is recorded for 17 north.
What industry is 17 north in?
17 north's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPACAAAJ, Interim Executive & Fractional Leadership Placement, with a secondary code of EDABANAA, C-Suite & Senior Executive Coaching.