Velocity Switzerland

What Velocity Switzerland does

Velocity Switzerland (legal entity Velocity AG) is a privately held Swiss boutique fitness operator founded in 2016 and headquartered in Zurich, operating three company-owned studios — Velocity Zurich West, Velocity Zug, and Velocity Enge — within the Zurich-Zug corridor. The company delivers group fitness through three proprietary workout formats: Veloburn (HIIT indoor cycling with trackable performance metrics), Velobeat (rhythm-based indoor cycling driven by curated playlists), and Power (high-intensity, low-impact strength training built around Xformer machines, branded as the first Xformer installation in Europe). Revenue is generated across six streams: recurring class credits and monthly memberships (auto-renewal, 2-month minimum, 30-day credit validity), private and group sessions priced 120-550 CHF, branded merchandise and apparel (8-195 CHF), fitness equipment sales including the proprietary Velocity At-Home Bike at 3,290 CHF and resold Schwinn bikes at 1,150 CHF, gift certificates (39-960 CHF), and special event tickets (~49 CHF).

The technology stack centers on physical equipment differentiation rather than software — notably the proprietary Velocity At-Home Bike with integrated power meter, self-generating EcoSCRN display, and Bluetooth/ANT+ connectivity, plus Schwinn Mpower Echelon II consoles with watt sensors deployed across studios. Velocity extends its in-studio proposition digitally through Velocity On Demand (velocity-live.com), a livestream and on-demand home fitness platform with a 10-day free trial, and through an e-commerce storefront selling apparel and equipment. Distribution is exclusively direct-to-consumer and single-country (Switzerland), with no disclosed B2B enterprise contracts, no funding rounds, no M&A activity, and no parent company. Operational integrations are limited to Facebook/Google social login and Bluetooth/ANT+ device connectivity; no AI/ML capabilities are evidenced in the available data.

Name

Velocity Switzerland

Legal name

Velocity AG

Website

https://velocityswitzerland.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocity Switzerland is a Zurich-based boutique fitness chain operating three studios (Zurich West, Zug, Enge) that delivers indoor cycling and Xformer-based strength training to individual consumers, extended via a digital on-demand platform and equipment retail.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industries

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Indoor cycling studios
• Boutique fitness classes
• Strength training workouts
• Virtual fitness platform
• Fitness apparel sales

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Class Credits and Memberships: Members purchase credits or subscribe to monthly memberships to attend group fitness classes including Veloburn, Velobeat, and Power sessions. Memberships offer lowest price per credit with automatic monthly renewal, credits valid 30 days, and minimum 2-month commitment.
2. Private Workouts: Fully customizable private sessions for individuals or groups, with options for Private Velobeat, Private Veloburn, and Private Power. Pricing ranges from 120 CHF to 550 CHF depending on group size and session type.
3. Merchandise and Apparel Sales: E-commerce sales of branded fitness apparel including tanks, hoodies, spinning shoes, grip socks, and accessories. Products range from 9 CHF (mugs, sliders) to 60 CHF (hoodies).
4. Fitness Equipment Sales: Sale of home fitness equipment including Schwinn A.C. Performance bikes (1,150 CHF), Velocity At-Home Bikes (3,290 CHF), tablet holders, and water bottles.
5. Gift Certificates: Gift certificates for Velocity workouts available in credit packages (1-30 credits) priced from 39 CHF to 960 CHF, with varying validity periods from 2 months to 12 months.
6. Event Tickets: Special event tickets for guest coach sessions, such as Beat & Balance events featuring international instructors like Harry French and Wolf, priced around 49 CHF.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Velocity Switzerland operates three boutique fitness studios in the Zurich area delivering indoor cycling classes (Veloburn HIIT and Velobeat rhythm-based) and Xformer-based strength training (Power). The company extends its offering through Velocity On Demand, an at-home livestream and on-demand fitness platform, plus an e-commerce storefront selling branded apparel, accessories, and fitness equipment including a proprietary Velocity At-Home Bike.

Product overview

Velocity Switzerland operates as a fitness studio chain offering three core in-studio workout products: Power (strength training using Xformer machines), Velobeat (rhythm-based indoor cycling), and Veloburn (HIIT indoor cycling). The company extends its offerings through Velocity On Demand (at-home streaming via velocity-live.com), Private Workouts (customizable 1:1 or group sessions), and an e-commerce division selling equipment (Velocity At-Home Bike, Schwinn bikes), accessories (tablet holders, SPD cleats, exercise sliders), and branded apparel (tanks, hoodies, socks). Memberships and credits provide access to studio classes, while gift certificates enable gifting of workout experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity On Demand: Digital fitness platform offering livestream and on-demand workout classes for home use
• Veloburn
• Velobeat
• Power

Products and services

• Veloburn Low-impact, high-intensity interval training indoor cycling class focused on burning calories, building endurance, and improving performance with trackable performance statistics and measurable results for individual fitness enthusiasts.
• Velobeat Rhythm-based indoor cycling workout set to high-energy playlists combining full-body cardio with a mind-body experience designed for individual fitness enthusiasts.
• Power High-intensity, low-impact strength training workout using Xformer machines (the first deployment in Europe) to target specific muscle groups for body transformation, while protecting joints.
• Private Workouts Fully customizable private Velobeat, Veloburn, or Power sessions for individuals or groups of 1-37 participants, priced 120-550 CHF depending on type and group size.
• Velocity On Demand At-home fitness experience delivered via velocity-live.com with livestreams and on-demand content, including a 10-day free trial for individual consumers.
• Velocity At-Home Bike Proprietary indoor studio bike with built-in power meter and self-generating EcoSCRN display, wireless Bluetooth and ANT+ connectivity, 2-year warranty (10-year on frame and belt), priced at 3,290 CHF.
• Schwinn A.C. Performance with Carbon Blue Bike Used Schwinn A.C. Performance indoor cycling bike with rust-free aluminum frame, carbon blue belt drive, and Schwinn Mpower Echelon II Console with Watt Sensor, sold for 1,150 CHF with pickup at Velocity Enge or Zug.
• Velocity Bike Tablet Holder Tablet and phone holder compatible with Velocity Bike for screens from iPhone 5 (landscape) to iPad Pro (landscape), priced at 195 CHF.
• Tiem Spinning Shoes Performance Slipstream cycling shoes with breathable mesh toe box, slip-on construction, and single-strap closure, sold for 140 CHF (SPD cleats sold separately).
• Shimano SPD Cleats Single-direction release SPD cleats with easy step-in feature, compatible with Tiem Spinning Shoes, priced at 20 CHF.
• Exercise Sliders 17-cm gliding discs for home workouts providing smooth fluid movements to build and tone lean muscle, sold in pairs in Black, Blue, and Grey, priced 9-13 CHF.
• Gift Certificate for Velocity Workouts Gift certificates for Velocity workouts available in denominations of 1-30 credits with validity periods of 2 to 12 months depending on credit amount, priced 39-960 CHF.
• Membership Credits Monthly membership subscriptions with automatic renewal at the lowest per-credit price, credits valid 30 days with no rollover, bookable for friends, non-transferable, with a minimum 2-month commitment and 30-day cancellation notice.
• Velocity Branded Apparel Branded fitness apparel including Ride or Die Tank, Burn Baby Burn Tank, Empowered Tank, Das Isch Zuri Hoodie, Ride or Die Hoodie, and We Go Harder Sweater, priced 20-60 CHF.
• Toesox Grip Socks Protective grip socks for barefoot activities, available in various colors with open-toe or closed-toe options, priced at 15 CHF.
• Branded Accessories Branded accessories including HYDRATE Water Bottle (12 CHF), Stronger Together Coffee Mug (9 CHF), and similar lifestyle items.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Vitamin WellminorGTM or Marketing PartnerVitamin Well provides refreshing beverages for post-workout consumption at Velocity events, including special guest coach sessions. They contribute to the community experience by offering refreshments at events.
• AMESCOminorGTM or Marketing PartnerAMESCO provides non-alcoholic wine for post-workout refreshments at Velocity special events, enhancing the community gathering experience after workouts.
• CoMaminorGTM or Marketing PartnerCoMa provides coffee and refreshments (Power Ball + Espresso shot combos) for post-ride events featuring guest coaches, enhancing the overall event experience for members.
• SchwinncoreTechnology or IntegrationVelocity uses Schwinn A.C. Performance bikes with Carbon Blue technology in their studios. They also sell Schwinn bikes for home use with Mpower Echelon II Console featuring watt sensors.
• RootsminorGTM or Marketing PartnerRoots provides post-workout food options. Members are encouraged to pre-order post-workout treats from Roots at the front desk.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• CycleBar: CycleBar is a boutique indoor cycling franchise with premium studios, performance tracking, and a community focus — comparable business model, target customer, and class-format approach to Velocity.
• SoulCycle: SoulCycle is a leading boutique indoor cycling studio chain in the US with music-driven, rhythm-based classes — directly comparable to Velocity's Velobeat concept, premium pricing, and community-led positioning.
• Peloton: Peloton sells connected indoor bikes with integrated power metrics and a streaming class library — directly comparable to Velocity At-Home Bike plus Velocity On Demand hardware+content model.
• F45 Training: F45 is a boutique functional-training franchise delivering HIIT group classes with proprietary technology-driven programming — comparable group fitness, technology-augmented workout tracking, and studio-retail model.
• Barry's Bootcamp: Barry's combines HIIT treadmill work with strength training in a boutique studio setting — comparable premium positioning, branded apparel line, and multi-format class portfolio to Velocity's cycling + Power mix.

Emerging players

• Solidcore: Solidcore is a boutique studio brand built around a proprietary low-impact, high-intensity strength-training machine — directly analogous to Velocity's positioning of Xformer as a Europe-first, joint-friendly strength platform.
• Tonal: Tonal sells a connected strength-training system with on-device performance metrics and streaming classes — comparable to Velocity's strategy of pairing proprietary strength hardware (Xformer) with digital content.

Broad incumbents

• Orangetheory Fitness: Orangetheory is a large US-founded boutique chain offering HIIT group classes with heart-rate-based performance tracking — overlapping technology-driven performance tracking and group training approach to Velocity's Power and Veloburn classes.

Regional players

• JOHN REED Fitness Music Club: JOHN REED is a European boutique fitness concept combining group training with music-led design and retail — comparable premium boutique positioning, music-driven class experience, and apparel/accessory retail to Velocity's offering.
• Holmes Place: Holmes Place is a premium European health club operator with a strong Swiss footprint — comparable premium positioning, Swiss/European premium target customer, and multi-studio presence in the same catchment as Velocity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL9iAdzvmRu0mETTeS_HZOeQn04cmc4YO5
• Facebookfacebook.com/velocityswitzerland
• Instagraminstagram.com/velocityswitzerland
• LinkedInlinkedin.com/company/velocity-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Switzerland