What Bio-derma Cosmetics does

Bio-derma Cosmetics is the US operating entity (NAOS USA INC, Delaware) for the Bioderma dermo-cosmetic brand, a subsidiary of French group NAOS. Founded in 1977, the business sells seven dermatological skincare ranges — Sensibio, Atoderm, Hydrabio, Sébium, Pigmentbio, Aging Science, and ABCDerm — each targeted at specific skin conditions including sensitivity, dryness, dehydration, oily/acne-prone skin, hyperpigmentation, mature skin, and baby skincare. The flagship Sensibio H2O Micellar Water, created in 1995, remains a category-leading cleanser.

The product line is built on four patented dermatological technologies — D.A.F. (Dermatological Advanced Formulation), Fluidactiv, Aquagenium+, and Skin Protect Complex — that underpin formulation claims across the ranges. Recent 2025 launches include Hydrabio line extensions, AR+ Routines, and Ecorefill refill packaging, alongside the AskNAOS ingredient-decoding service. AI tooling is sourced from Adobe Sensei for site search, translation, and personalization.

The commercial model is one-time consumer product sales through a dual channel: DTC e-commerce at bioderma.us (US-only shipping via FedEx, payments via Stripe) and third-party retail distribution via drugstores and pharmacies. Geographic reach spans the USA, Brazil, Spain, France, Mexico, and Portugal. No subscription pricing, no enterprise customers, and no public revenue disclosure exist; the company is a private subsidiary of NAOS.

Name

Bio-derma Cosmetics

Legal name

NAOS USA INC

Website

https://bioderma.us

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Bio-derma Cosmetics operates the US business of Bioderma, a NAOS-owned dermo-cosmetic brand selling seven patented skincare ranges to consumer end-segments via DTC e-commerce and drugstore/pharmacy retail across multiple countries.

Ownership category

akta.pro rank

Product category

Dermo-Cosmetic Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Medicinal and Botanical Manufacturing (325411)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Dermatology Specialty Pharmaceuticals (HLAIACAL), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

Keywords

• Dermo-cosmetic skincare
• Micellar water cleansers
• Dermatologist-recommended skincare
• Sensitive skin care
• Skincare for eczema

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Bioderma generates revenue through direct-to-consumer e-commerce sales via bioderma.us website, selling dermo-cosmetic skincare products directly to consumers. Products are also distributed through retail partners including drugstores, pharmacies, and beauty retailers.
2. Retail/Distribution: Products are distributed through retail partners, where Bioderma products are sold alongside other skincare brands. This channel leverages the dermatologist-recommended positioning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bioderma is a dermo-cosmetic skincare brand owned by NAOS that develops, manufactures, and sells dermatologist-co-developed skincare products organized by skin concern. The product portfolio spans seven sub-brands (Sensibio, Atoderm, Sébium, Hydrabio, Pigmentbio, Aging Science, ABCDerm) addressing sensitive, dry/atopic, oily/acne-prone, dehydrated, hyperpigmented, mature, and baby/child skin. The company pioneered the first micellar water in 1995 (Sensibio H2O) and applies its proprietary Ecobiology NAOS approach with patented technologies including D.A.F., Fluidactiv, and Aquagenium+.

Product overview

Bioderma is a dermo-cosmetic skincare brand founded by NAOS, offering a comprehensive portfolio of dermatological skincare products organized into seven specialized sub-brands addressing different skin concerns. The product ecosystem includes: SENSIBIO (sensitive skin with micellar technology), ATODERM (dry to atopic-prone skin with Skin Barrier Therapy™), HYDRABIO (dehydrated skin with Aquagenium™), SEBIUM (oily/acne-prone skin with D.A.F. and Fluidactiv™ patents), PIGMENTBIO (hyperpigmentation), AGING SCIENCE (mature skin), and ABCDERM (babies and children). Products range from cleansers (micellar water, foaming gels), moisturizers (creams, serums), treatments (pore refiners, balms), to specialty offerings (sunscreen, hand care). The brand emphasizes Ecobiology—a scientific approach acting with skin biology while respecting skin ecosystems—co-developing products with dermatologists and offering services like AskNAOS for ingredient transparency and SkinCompanion for personalized skincare guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Sensibio: Product range for sensitive skin using micellar technology
• Atoderm
• Sébium
• Hydrabio
• Pigmentbio
• ABCDerm
• Aging Science

Products and services

• Sensibio H2O Micellar Water Iconic micellar water that uses a single non-ionic surfactant (glycerol ester) inspired by skin lipids to gently cleanse and remove makeup without rinsing, suitable for all skin types. Available in 4 sizes starting from $6.99.
• Hydrabio Serum Hydration booster providing +176% immediate hydration and 72-hour efficacy powered by patented AQUAGENIUM+ technology and hyaluronic acid. Ultra-fresh gel texture that absorbs instantly. Priced at $37.99 (1.35 fl. oz).
• Atoderm Ultra Cream Ultra-nourishing and moisturizing daily care for normal to dry skin. Strengthens the skin barrier with Skin Protect Complex containing Niacinamide and provides +28% hydration after 24 hours. Priced from $18.99.
• Sébium Pore Refiner Dermatological corrector for persistent enlarged pores on combination to oily skin. Reduces pores by 28% in 15 minutes and decreases roughness by 50%, powered by Fluidactiv technology.
• Sensibio Gel Moussant (Foaming Gel) Micellar cleansing foaming gel for sensitive skin that gently cleanses, removes makeup, and leaves skin feeling comfortable. Uses D.A.F. patented complex to increase skin's tolerance threshold. 86% of users report soothed skin.
• Sébium Hydra Bestseller moisturizer for acne-prone skin that hydrates while addressing blemishes. Tube 1.35 fl. oz priced at $25.99.
• Hydrabio Hyalu+ Serum Bestseller anti-aging serum under the Aging Science line. Hyaluronic acid-based serum targeting visible signs of aging. Bottle 1.01 fl. oz priced at $38.99.
• Hydrabio Toner
• Hydrabio Dehydrated Skin Routine
• Sensibio Duo Makeup Essentials Two-product bundle for combination to oily skin combining Sensibio H2O and Pore Refiner. New value set priced at $39.38 (reg. $48.98).
• Sensibio Micellar Water Home and Travel H2O Set Travel-size micellar water duo set. New bundle priced at $22.99 (reg. $27.98).
• Atoderm Shower Oil Home and Travel Set Travel and full-size Atoderm Shower Oil bundle for very dry to atopic skin. New bundle priced at $37.96 (reg. $44.98).

Quantifiable outcome

• One bottle of Sensibio H2O micellar water is sold every second somewhere in the world
• +6 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and support.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for handling and storing payment data. All payment data is handled and stored by Stripe, ensuring secure transaction processing for e-commerce orders on bioderma.us.
• FedExcoreTechnology or IntegrationFedEx is the primary shipping carrier for Bioderma US e-commerce orders. All packages are shipped via FedEx to US addresses only, with standard delivery in 3-5 business days.
• Adobe SenseisupportTechnology or IntegrationAdobe Sensei powers AI-powered tools and features within Bioderma's services. Used for AI applications, AI search, and AI translation capabilities on the platform.
• Google AnalyticssupportTechnology or IntegrationGoogle Analytics is used to track and analyze use of the services, including Remarketing, Google Display Network Impressions Reporting, and Demographics and Interests Reporting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eucerin: Beiersdorf-owned dermatologist-recommended skincare brand focused on dry skin, eczema, and sensitive skin. Closely comparable to Bioderma's Atoderm range and competes for the same dermatologist recommendations.
• La Roche-Posay: L'Oréal-owned dermo-cosmetic brand with dermatologist-recommended positioning, sensitive-skin and acne-prone ranges, micellar water, and barrier-repair creams. Closest direct competitor to Bioderma in US pharmacy and dermatologist channels.
• Cetaphil: Galderma-owned dermatologist-recommended brand focused on gentle cleansing and sensitive-skin moisturization. Competes with Bioderma's Sensibio micellar water and Atoderm ranges in US drugstores.
• Avène: Pierre Fabre-owned French dermo-cosmetic brand with thermal-spring-water positioning and sensitive-skin, eczema, and acne-prone ranges. Directly comparable dermatologist-recommended competitor to Bioderma in US specialty pharmacy.
• Dermalogica: Professional skincare brand sold through estheticians and skin therapists with a strong sensitive-skin and barrier-repair portfolio. Comparable dermo-cosmetic positioning to Bioderma in non-pharmacy channels.
• SkinCeuticals: L'Oréal-owned clinical skincare brand sold through dermatologists, plastic surgeons, and med-spas. Direct competitor for Bioderma's Aging Science sub-brand and Pigmentbio hyperpigmentation line.
• CeraVe: L'Oréal-owned dermatologist-developed skincare brand with ceramides-based barrier-repair positioning, widely distributed in US drugstores and recommended by dermatologists. Overlaps heavily with Bioderma's Atoderm and Sensibio ranges.
• Paula's Choice: Science-led skincare brand with ingredient-transparency positioning and comparable sensitive-skin, acne, and anti-aging ranges. Competes with Bioderma for evidence-based, dermatologist-aware consumers.
• Vichy: L'Oréal-owned dermo-cosmetic brand with mineralizing water and dermatologist-recommended anti-aging, sensitive-skin, and acne-prone ranges. Direct competitor across multiple Bioderma sub-brands.

Emerging players

• The Ordinary (DECIEM): Estée Lauder-owned science-forward skincare brand with lower price points and strong direct-to-consumer e-commerce. Competes for the same dermatologist-recommended-adjacent consumer with simplified hydration, anti-aging, and hyperpigmentation ranges.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biodermausa
• Facebookfacebook.com/BiodermaUSA
• LinkedInlinkedin.com/company/biodermausa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio-derma Cosmetics