Wise-Ing

What Wise-Ing does

Wise-Ing Sbrl is an Italian Benefit Corporation (Società Benefit) consulting firm headquartered in Rome, founded in 2016 with a share capital of EUR 10,000 and 11–50 employees. The company delivers organizational transformation, digital transition, and employee wellbeing advisory to mid-to-large Italian enterprises across verticals including fashion, IT, gaming/lottery, automotive, healthcare, telecom, and industrial automation. Its service portfolio is organized around three integrated experiences — Wellbeing, Human & Digital, and Academy — supported by proprietary methodologies including the Buona Impresa framework (with the SABI self-assessment instrument), the MTQPlus Mental Toughness psychometric (4C model), and the Faggè nature-immersive leadership format.

The firm's underlying technology footprint is modest and largely third-party: the Wise-Ing Academy runs on the TalentLMS learning management system and issues blockchain-traceable digital badges for certification, while MTQPlus is a psychometric tool rather than a software platform. The company has no disclosed software product, no AI/ML components, and no proprietary technology stack beyond its certified methodologies and assessment instruments. Wise-Ing holds no external funding, has no parent company or subsidiaries, and operates exclusively in Italy under Italian-law corporate governance that requires annual Impact Report publication (four reports issued, 2021–2024).

Wise-Ing monetizes primarily through professional-services consulting engagements (workshops, coaching, governance and digital transformation programs) sold via direct enterprise field sales and relationship-driven referrals, supplemented by subscription-style revenue from Academy training and certification programs distributed in part through the DoubleYou welfare platform. Pricing is not publicly disclosed; engagements are scoped per client. The firm serves HR departments, leadership teams, and transformation offices within client organizations, and is an associated member of Assobenefit, Italy's national Benefit Corporation association.

Name

Wise-Ing

Legal name

Wise-Ing Sbrl

Website

https://wise-ing.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wise-Ing is an Italian Benefit Corporation consulting firm in Rome that delivers organizational transformation, digital transition, and wellbeing advisory to mid-to-large Italian enterprises across fashion, IT, automotive, healthcare, and other sectors, using proprietary methodologies such as the Buona Impresa framework and the MTQPlus Mental Toughness assessment, supported by a TalentLMS-based Academy platform.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Organizational consulting
• Digital transformation services
• Employee wellbeing programs
• Corporate training services
• Leadership development

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Organizational Consulting & Advisory Services: Core consulting engagements providing digital transformation, wellbeing strategy, governance redesign, and organizational development services to enterprise clients. Delivered through direct B2B engagements, workshops, and coaching programs.
2. Training & Academy Programs: Revenue generated through the Wise-Ing Academy platform (TalentLMS), delivering e-learning, blended training, and certification programs (digital badges with blockchain traceability) to client organizations and their employees.
3. MTQPlus Assessment Licensing & Administration: MTQPlus Mental Toughness assessments administered to individuals and teams within client organizations. Revenue derives from test administration, reporting, and interpretation sessions delivered as part of broader consulting programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wise-Ing is a B2B consulting firm that delivers organizational transformation, digital transition, and employee wellbeing programs to Italian enterprises through three integrated experience areas: Academy (training and certification), Human & Digital (sustainable digital transformation), and Wellbeing (workplace wellness). Services are delivered via direct consulting engagements, on-site and virtual workshops, team coaching, and the TalentLMS-based Wise-Ing Academy platform, leveraging proprietary tools such as the MTQPlus Mental Toughness assessment and the Buona Impresa framework.

Product overview

WISE-ING is a Benefit Corporation consulting firm offering three integrated experience areas: Academy (training and development), Human & Digital (digital transformation), and Wellbeing (workplace wellness). The company operates through its proprietary methodology and tools including MTQPlus (Mental Toughness assessment), the Faggè leadership format, and a Talent LMS-based Academy platform. Services are delivered via consulting engagements, training programs, and the online academy platform, with methodologies centered on the 'Buona Impresa' (Good Business) framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Academy Experience

Quantifiable outcome

• Productivity increase of 20–30% reported when Employee Journey is redesigned using Service Design principles
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Assobenefit – Associazione Nazionale per le Società BenefitcoreOthersWise-Ing is an associated member (Società Benefit Associata) of Assobenefit, the national association for Benefit Corporations in Italy. This membership indicates alignment with the Benefit Corporation movement and provides a network for peer companies and best practice sharing.
• MTQPlus (mtqplus.it)flagshipStrategic or Co-development PartnerMTQPlus is a proprietary Mental Toughness assessment tool that is central to Wise-Ing's consulting methodology. Wise-Ing operates mtqplus.it as a companion site and uses the MTQPlus 4C model (Control, Commitment, Challenge, Confidence) as a core instrument in its organizational development, team coaching, and leadership programs.
• TalentLMScoreTechnology or IntegrationWise-Ing Academy is built on the TalentLMS platform (wiseingacademy.talentlms.com), providing the technological backbone for delivering e-learning, assessments, certification programs, and blended training to client organizations.
• Faggè – Leadership Sostenibile in Cammino (fagge.it)coreStrategic or Co-development PartnerFaggè is an exclusive leadership format developed by Wise-Ing, promoting transformative and responsible leadership through nature-immersive experiences. It is presented as a distinct brand (www.fagge.it) and represents a proprietary program within Wise-Ing's wellbeing and leadership offerings.
• DoubleYouminorChannel Partner/ Reseller/ DistributorWise-Ing's parental coaching and work-life balance services are distributed through DoubleYou's welfare platform. Employees of client companies can access Wise-Ing experience programs using welfare budgets via the DoubleYou platform.
• University of SalernominorStrategic or Co-development PartnerWise-Ing collaborated with the University of Salerno in the context of Meditel's R&D Division, supporting new product development initiatives and academic collaboration for innovation projects in the electronics manufacturing sector.
• Fondazione Buon Lavoro (Buona Impresa Framework)flagshipStrategic or Co-development PartnerWise-Ing is a qualified SABI (Strumento di Autovalutazione della Buona Impresa) consultant, authorized to help companies adopt the Buona Impresa framework and conduct self-assessments. The Buona Impresa is promoted by Fondazione Buon Lavoro and serves as a reference model for measuring social and environmental impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mercer Italia: Global HR and benefits consulting firm with Italian operations specializing in wellbeing, talent management and organizational transformation. Direct competitor to Wise-Ing's Wellbeing experience and MTQPlus-led engagements.
• The European House – Ambrosetti: Independent Italian management consulting firm providing strategic advisory, organizational transformation and sustainability services to large Italian corporates. Directly comparable in geography, client profile and integrated transformation practice.
• BIP (Business Integration Partners): Italian-headquartered management and technology consultancy serving mid-to-large enterprises on digital transformation, organizational change and HR. Closest comparable in scale, geography and integrated consulting-plus-digital offering to Wise-Ing.
• Avanzi Sostenibilità per Azioni: Italian sustainability and impact consulting firm helping companies with ESG strategy, impact measurement and stakeholder engagement. Closely comparable niche positioning to Wise-Ing's Benefit Corporation and Buona Impresa practice.
• Korn Ferry (Italy): Global organizational consulting firm with an Italian practice focused on leadership development, talent management and HR transformation. Direct competitor in the leadership coaching and people-development niche Wise-Ing serves.

Broad incumbents

• KPMG Italy: Big Four advisory firm with an Italian consulting practice covering management consulting, HR transformation and sustainability reporting. Competes with Wise-Ing for ESG/CSRD-related advisory work at mid-to-large Italian corporates.
• PwC Italy: Big Four advisory firm providing management consulting, digital transformation and HR consulting to Italian enterprises. Overlaps with Wise-Ing on organizational transformation and people-change mandates.
• Accenture Italy: Global consulting leader with substantial Italian operations offering management consulting, digital transformation and HR services across all of Wise-Ing's verticals. Represents the scale incumbent Wise-Ing most often competes against on large enterprise mandates.
• Deloitte Italy: Big Four advisory firm offering management consulting, HR transformation and sustainability services to Italian enterprises. Overlaps with Wise-Ing across organizational change, wellbeing and ESG advisory engagements.
• McKinsey & Company (Italy): Global management consulting leader with an Italian practice serving large enterprises on strategy, organizational transformation and digital. Competes for the same C-suite mandates as Wise-Ing, with vastly larger resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wiseingsocietabenefit
• LinkedInlinkedin.com/company/wise-ing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise-Ing