DoubleYou
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
DoubleYou firmographics
Firmographics- Name
- DoubleYou
- Legal name
- DoubleYou S.r.l
- Website
- https://double-you.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where DoubleYou is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
DoubleYou business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription / Welfare Management Fees: Companies pay for access to ZWelfare platform and welfare management services. The platform manages flexible benefit credits, processes orders, and provides customer care. Revenue is recurring based on number of employees and plan complexity.
- Professional Services - Consulting: Advisory services for welfare strategy, plan design, CCNL compliance, Diversity & Inclusion consulting, and Mobility Management. Includes support for PSCL (Piano Spostamenti Casa-Lavoro) development and Gender Equality Certification (UNI PDR 125).
- Supplier Network / Commission: DoubleYou operates a network of over 2,000,000 spending points and 400+ services from vetted suppliers. The platform facilitates transactions between employees and suppliers, potentially generating referral or transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ZWelfare platform for flexible benefit management - pricing based on company size and plan complexity |
| Subscription | Annual | ZWelfare Shop for fringe benefits - simplified quick-activation solution |
| Other | Multi-year contract | Advisory/Consulting Services for welfare strategy, D&I, and mobility management |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
DoubleYou product offering
Product offeringCore offering
DoubleYou designs, deploys and operates corporate welfare programmes for Italian companies through its proprietary ZWelfare platform, covering flexible benefit plans, fringe benefits (ZWelfare Shop), mobility management (Althea), and Diversity & Inclusion consulting. The company provides full outsourcing of employee assistance, company-referent support and the purchasing centre, with native integration into Zucchetti payroll systems and a network of 400+ services and 2M+ spending points covering all TUIR spending categories.
Product overview
DoubleYou offers a platform-plus-modules architecture centered on ZWelfare, its flagship corporate welfare management platform, complemented by ZWelfare Shop for lightweight fringe benefit management. The company also provides an Advisory Area offering strategic consulting for welfare planning, Diversity & Inclusion, and Mobility Management. ZWelfare serves medium-to-large enterprises with comprehensive flexible benefit management (400+ services, 2+ million spendability points), while ZWelfare Shop targets companies seeking simple fringe benefit handling. The entire portfolio operates as part of the Zucchetti Group, enabling native integrations with Zucchetti HR and payroll systems.
Differentiator
Problem solved
Functional benefit
Brands
- ZWelfare: The main digital platform for managing flexible employee benefits, including voucher distribution, expense reimbursements, and welfare account management for corporate clients.
- ZWelfare Shop
- EngageYou
- ZGreenFleet
- Althea
Products and services
- ZWelfare Full-featured corporate welfare platform for managing flexible benefit plans. Used by over 3,000 companies and 600,000+ workers across Italy, offering 400+ services and 2M+ spendability points covering education, healthcare, entertainment, vouchers and travel across all TUIR spending categories. Includes digital voucher management, spending-category controls, real-time reporting and an employee self-service portal accessible via web without requiring an app.
- ZWelfare Shop Lightweight, self-service platform exclusively designed for managing company fringe benefits quickly and flexibly, with simplified activation in minutes and no additional contractual constraints. Supports plan validity up to 5 years, customisable beneficiary selection and amounts, and offers 100+ services and 90,000 spendability points covering fuel vouchers, grocery vouchers, electronics and more.
- Area Advisory Strategic consulting division providing advanced welfare advisory services including Welfare Reward Analysis, Benchmark Analysis, Benefit Mapping, Diversity & Inclusion consulting (with Gender Equality Certification per UNI PDR 125), and Mobility Management services for PSCL (Piano Spostamenti Casa-Lavoro) development and personalised welfare plans aligned with sustainability and organisational wellbeing objectives.
- Althea Mobility Platform Mobility management platform for ordering annual transit subscriptions for employees and family members, with conversion to annual passes for free circulation. Used by DoubleYou's client companies to manage employee mobility as part of welfare programmes, including in partnership with ATM (Azienda dei Trasporti di Milano).
- EngageYou Suite integrating welfare, wellbeing and engagement into a unified employee experience for companies seeking comprehensive employee-experience solutions that go beyond traditional benefit administration.
Quantifiable outcome
- 30-40% cost savings on equivalent cash salary through welfare tax advantages
- +5 more outcomes
Companies that use DoubleYou
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
DoubleYou technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
DoubleYou partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- DeloittemajorDeloitte, Zucchetti, and DoubleYou partnered to promote sustainable mobility for both large companies and SMEs. The collaboration focuses on supporting companies in developing mobility management initiatives and PSCL (Piano Spostamenti Casa-Lavoro) implementation, combining consulting expertise with technology solutions.
- ATM (Azienda dei Trasporti di Milano)coreATM partnered with DoubleYou to provide annual transit subscriptions for employees of client companies. Through the Althea platform, employees can order annual subscriptions for themselves, family members, students, or under-26 individuals, with conversion to annual passes for free circulation. This partnership supports DoubleYou's mobility management service offering and sustainable commuting initiatives.
- UP2GO (Zucchetti)coreUP2GO is Zucchetti's carpooling and mobility app integrated into DoubleYou's mobility management offerings. The app collects data on employees' green commuting behaviors and promotes sustainable mobility practices, supporting PSCL requirements and corporate sustainability goals.
- Supplier Network (QC Terme, Volagratis, Salute Semplice, Virgin, Corsi.it, Fitprime, Lastminute.com, etc.)coreDoubleYou maintains a network of vetted suppliers and partners providing services across all TUIR welfare spending categories. The network includes wellness providers (QC Terme), travel services (Volagratis, Lastminute.com), health services (Salute Semplice), fitness (Virgin, Fitprime), education (Corsi.it), and many others. Suppliers are carefully evaluated and selected to offer quality products and the best experience for DoubleYou clients.
- Osservatorio Zucchetti HRmajorDoubleYou collaborates with Osservatorio Zucchetti HR, combining their Osservatorio Welfare research with Zucchetti's broader HR observatory to provide comprehensive market insights and benchmark data for Italian companies.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
DoubleYou competitors and assessment
Company assessmentBroad incumbents
- Up Day (Unipol Group): Up Day is the welfare and benefits platform of Unipol Group, one of Italy's largest insurance and financial services groups, offering meal vouchers, gift cards, and flexible benefit programs. Comparable as a broad incumbent with the backing of a major Italian group competing in the same flexible benefits market.
- Edenred Italia: Edenred is a global leader in employee benefits (Ticket Restaurant, Ticket Compliments, welfare platforms) with a major Italian presence. Comparable to DoubleYou as a broader incumbent offering meal vouchers and flexible benefits alongside a multinational scale and procurement reach that DoubleYou lacks.
- Pluxee Italia: Pluxee (spun off from Sodexo in 2024) is a global benefits and engagement provider with established operations in Italy offering meal vouchers, gift/incentive solutions, and public benefit programs. Comparable as a broad incumbent with similar products but significantly larger international scale than DoubleYou.
- Workday: Workday is a global cloud HR and finance platform used by large multinational enterprises, including Italian subsidiaries of multinationals. Comparable as a broad incumbent that increasingly bundles benefits/wellness modules into its HR suite, potentially competing with DoubleYou in multinational accounts.
Direct peers
- Welfare Italia: Welfare Italia is an Italian flexible benefits and corporate welfare platform serving SMEs and large enterprises with TUIR-compliant benefit plans and consulting services. Directly comparable to DoubleYou in product offering, target customer (HR departments of Italian companies), and regulatory positioning.
- Eudaimon: Eudaimon is an Italian corporate welfare provider offering flexible benefit platforms, welfare consulting, and supplier networks for medium and large enterprises. Direct competitor to DoubleYou's ZWelfare platform with comparable CCNL-compliance focus and Italian enterprise customer base.
- Easy Welfare: Easy Welfare is an Italian corporate welfare platform offering flexible benefits, fringe benefits, and consulting services primarily to SMEs. Directly comparable to DoubleYou's ZWelfare Shop and CCNL-focused offerings in the Italian SMB segment.
- Day (Day Ristoservice): Day is one of Italy's largest welfare and meal-voucher providers, offering flexible benefit platforms, fringe benefit management, and a national spending network. Directly comparable to DoubleYou through its combined meal-voucher + flexible benefit platform model and Italian enterprise focus.
- Qui! Group (Qui Welfare): Qui! Group operates Qui Welfare, an Italian flexible benefits and corporate welfare platform with a national spending network and consulting services. Direct competitor to DoubleYou serving similar Italian enterprise customers with comparable TUIR-compliant benefit categories.
Emerging players
- Personio: Personio is a European HR SaaS platform primarily serving SMBs across Western Europe with HR administration, recruiting, and benefits tooling. Comparable as an emerging player overlapping with DoubleYou on the SMB welfare/benefits use case, particularly in Italy and other European markets where DoubleYou could expand.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DoubleYou social profiles
Digital presenceDoubleYou compliance and trust
Trust signalCompliance4 records
DoubleYou financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoubleYou leadership team
Management profileNumber of profiles
Profiles3 records
DoubleYou funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoubleYou M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoubleYou
What does DoubleYou do?
DoubleYou designs, deploys and operates corporate welfare programmes for Italian companies through its proprietary ZWelfare platform, covering flexible benefit plans, fringe benefits (ZWelfare Shop), mobility management (Althea), and Diversity & Inclusion consulting. The company provides full outsourcing of employee assistance, company-referent support and the purchasing centre, with native integration into Zucchetti payroll systems and a network of 400+ services and 2M+ spending points covering all TUIR spending categories.
Is DoubleYou a public or private company?
DoubleYou is a private company. It is classified as corporate owned and is currently operating.
When was DoubleYou founded?
DoubleYou was founded in 2014. It employs 51 to 100 people.
Where is DoubleYou based?
DoubleYou is headquartered in Milan, Italy, in the Europe region.
How does DoubleYou make money?
Three revenue lines are on record. Platform Subscription / Welfare Management Fees are the primary driver. The others are professional Services - Consulting and supplier Network / Commission.
Who are DoubleYou's main competitors?
Broad incumbents on record are Up Day (Unipol Group), Edenred Italia, Pluxee Italia and Workday. Direct peers are Welfare Italia, Eudaimon, Easy Welfare, Day (Day Ristoservice) and Qui! Group (Qui Welfare). Personio is listed as an emerging player.
Does DoubleYou have an API?
No public API is recorded for DoubleYou.