Reynolds Kitchens

What Reynolds Kitchens does

Reynolds Kitchens is a consumer packaged goods brand specializing in disposable cooking and baking essentials, operating as a subsidiary brand within Reynolds Consumer Products, a privately-held US corporation headquartered in Lake Forest, Illinois. The brand sells a multi-category kitchen portfolio spanning Reynolds Wrap aluminum foil (Everyday, Heavy Duty, Non-Stick, Grill, and Pitmaster's Choice variants made from 8111 alloy aluminum in the USA), Reynolds Kitchens parchment paper (Stay Flat packaging with SmartGrid lines, plus unbleached variants), disposable bakeware (baking pans, pasta and casserole pans), cooking bags and liners (BPA-free slow cooker liners, oven bags), kitchen papers (Cut-Rite wax paper, freezer paper, butcher paper), and accessory items (plastic wrap, baking cups, countertop prep paper). Its product technology emphasizes material specifications such as 98.5% aluminum composition, food-safe silicone coatings rated from -40°F to 650°F, oven-safe parchment up to 425°F, and packaging innovations that prevent curling or improve dispensing.

The company generates revenue through one-time retail sales of branded CPG products distributed via major US grocery chains, mass merchants (Walmart, Target), and warehouse clubs (Costco, Sam's Club). Pricing is set at retailer discretion; Reynolds Kitchens does not publicly disclose its pricing. Its go-to-market is a hybrid of brand marketing and content marketing — the Reynolds Brands website hosts an extensive library of recipes, tips, and holiday entertaining guides organized by course, occasion, ingredient, cooking method, and product, while active social channels on Facebook, Instagram, YouTube, Pinterest, Twitter, and email newsletter drive top-of-funnel engagement. The primary customer base is US home cooks and families seeking time-saving cleanup solutions, with secondary use-case segments including holiday entertainers, slow cooker enthusiasts, and outdoor grillers.

The brand is supported by a long operating history (Reynolds Wrap introduced in 1947), a portfolio of registered trademarks (Reynolds Wrap, Stay Flat, StayBrite, SmartGrid, Fun Foil, Cut-Rite, Chef's Kiss), and a strategic charitable partnership with Feeding America tied to providing 3 million meals. Geographic footprint is concentrated in North America with no disclosed international expansion, and there is no AI, software, or platform component to the business model.

Name

Reynolds Kitchens

Legal name

Reynolds Consumer Products

Website

https://reynoldsbrands.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Reynolds Kitchens is a US consumer packaged goods brand under Reynolds Consumer Products selling disposable cooking and baking essentials — aluminum foil, parchment paper, slow cooker liners, oven bags, and baking cups — to home cooks and families via grocery, mass merchant, and warehouse club retail channels.

Ownership category

akta.pro rank

Product category

Consumer Kitchen Products

akta.pro primary industry

Party & Entertaining Disposable Supplies (CRAJAGAL)

Keywords

• Disposable kitchen products
• Aluminum foil
• Parchment paper
• Cooking bags
• Baking supplies

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Reynolds Kitchens generates revenue through the sale of disposable kitchen products including aluminum foil, parchment paper, cooking bags, baking cups, and related items. Products are sold through retail grocery stores, mass merchants, and warehouse clubs as consumer packaged goods with standard retail pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reynolds Kitchens is a consumer packaged goods brand that manufactures and sells disposable kitchen and cooking products, including aluminum foil, parchment paper, baking cups, slow cooker liners, oven bags, wax paper, disposable bakeware, and plastic wrap. Products are sold primarily through U.S. grocery, mass merchant, and warehouse club retail channels, with the brand providing recipes, tips, and how-to content to drive consumer demand.

Product overview

Reynolds Kitchens is a consumer kitchen products brand offering a comprehensive portfolio of cooking and baking essentials designed to save time on cleanup. The core product lines include Reynolds Wrap Aluminum Foil (available in Everyday, Heavy Duty, Non-Stick, Grill, and specialty variants), Reynolds Kitchens Parchment Paper (with Stay Flat Dispensing and Unbleached options featuring SmartGrid technology), Disposable Bakeware (Baking Pans, Pasta and Casserole Pans), Cooking Bags and Liners (Slow Cooker Liners in Small and Regular sizes, Oven Bags), Kitchen Papers (Wax Paper, Freezer Paper, Butcher Paper), and Other Products including Plastic Wrap, Air Fryer Cups, and Baking Cups. Recent additions include the Reynolds Kitchens Countertop Prep Paper for mess-free food prep and the Reynolds Wrap Fun Foil special-edition embossed foil. The brand's value proposition centers on time-saving kitchen solutions with products made predominantly in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Reynolds Wrap: Flagship aluminum foil brand including Everyday Foil, Heavy Duty Foil, Non-Stick Foil, and specialty foils
• Reynolds Kitchens
• StayBrite
• Cut-Rite Wax Paper
• SmartGrid

Products and services

• Reynolds Wrap Everyday Aluminum Foil Versatile aluminum foil made from 8111 alloy aluminum (98.5% aluminum with iron and silicon for strength) for lining sheet pans and making packets for simple and delicious meals. Features Easy Open and Stay Closed Box. Made in the USA.
• Reynolds Wrap Heavy Duty Aluminum Foil Thick, durable, extra strong foil for tough jobs like lining grills or broiler pans, making multiple serving size packets, and providing extra protection from freezer burn.
• Reynolds Wrap Non-Stick Aluminum Foil Aluminum foil with food-safe silicone non-stick coating that prevents foods from sticking. Safe at temperatures ranging from -40°F to 650°F.
• Reynolds Wrap Grill Foil Non-stick grill foil specifically designed for grilling applications, creating a protective barrier on grill grates.
• Reynolds Wrap Pitmaster's Choice Aluminum Foil Heavy duty foil designed for pitmaster and BBQ enthusiasts for smoking and grilling applications.
• Reynolds Kitchens Parchment Paper with Stay Flat Dispensing Oven-safe parchment paper up to 425°F with reinforced Stay Flat packaging that prevents curling and SmartGrid lines for easy cookie spacing and measuring. Non-stick, microwave safe, and reusable.
• Reynolds Kitchens Unbleached Parchment Paper Rolls Unbleached parchment paper for environmentally conscious consumers, oven-safe up to 425°F.
• Reynolds Kitchens Pasta and Casserole Pans Disposable aluminum pans designed for pasta dishes and casseroles, enabling easy cooking and cleanup.
• Reynolds Kitchens Slow Cooker Liners BPA-free nylon liners for slow cookers that enable fast and easy cleanup in 8 seconds or less guaranteed. Available in Small (1-3 quart) and Regular (3-8 quart) sizes.
• Reynolds Kitchens Oven Bags Cooking bags designed for oven roasting large cuts of meat and poultry.
• Reynolds Cut-Rite Wax Paper Wax paper with non-stick coating used for lining cake pans, decorating cakes, and crafts.
• Reynolds Kitchens Baking Cups Foil and paper baking cups for cupcakes that stand alone without a muffin pan. Includes Pastel, Party, and StayBrite varieties with vibrant colors that won't fade when baked.
• Reynolds Kitchens Plastic Wrap Plastic wrap for food storage and covering dishes.
• Reynolds Kitchens Countertop Prep Paper Paper that covers countertops to protect from mess during food prep, designed to stay put while working.
• Reynolds Wrap Fun Foil with Embossed Hearts Pattern Special-edition aluminum foil embossed with a decorative heart pattern for everyday meals and special occasions.

Quantifiable outcome

• 8 seconds or less cleanup with slow cooker liners
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Feeding AmericacoreStrategic or Co-development PartnerReynolds partners with Feeding America in the fight against hunger by helping provide 3 million meals to families in need across the country. This is a charitable partnership focused on food security and community support.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SC Johnson: SC Johnson owns Ziploc, Saran Wrap, and Handi-Wrap, each directly competing with Reynolds Kitchens. As a broad household consumer products incumbent, it shares the same grocery, mass-merchant, and warehouse club distribution ecosystem.
• Clorox: Clorox is the parent company of Glad and a broader consumer packaged goods incumbent with overlapping kitchen, food storage, and disposable household products. It competes with Reynolds Consumer Products for the same retail shelf space across multiple categories.
• Newell Brands: Newell Brands owns Ball, Rubbermaid, and a broad kitchen and food storage portfolio. As a diversified household consumer products company, it competes with Reynolds Consumer Products across multiple kitchen and disposable categories.

Direct peers

• Ball (Newell Brands): Ball competes with Reynolds Kitchens in food preservation and related kitchen products, including home canning jars and freezer-friendly storage. It shares the same household food preparation and preservation value proposition and retail channels.
• Glad (Clorox): Glad is a direct competitor in disposable kitchen and food storage products, including plastic wrap, storage bags, and disposable bakeware. It competes head-to-head with Reynolds Kitchens' plastic wrap, parchment paper, and foil-based SKUs across the same grocery and mass-retail channels.
• Handi-Wrap (SC Johnson): Handi-Wrap is another SC Johnson plastic food wrap brand that competes directly with Reynolds plastic wrap for the same store shelf and consumer basket. It tracks closely with Saran Wrap and Reynolds Kitchens' disposable food storage positioning.
• Ziploc (SC Johnson): Ziploc is a direct competitor in food storage and disposable kitchen products, including storage bags and disposable containers. It shares Reynolds Kitchens' retail grocery and mass-merchant distribution footprint and targets the same household time-saving, cleanup convenience use cases.
• Saran Wrap (SC Johnson): Saran Wrap directly competes with Reynolds Kitchens Plastic Wrap in the plastic food wrap category. Both products are sold through grocery and mass channels and target the same household food storage and covering use cases.

Others

• Kirkland Signature (Costco): Kirkland Signature is Costco's private-label brand that competes with Reynolds Kitchens in aluminum foil, parchment paper, and plastic wrap at lower price points. It is a key distribution and competitive threat in the warehouse club channel where Reynolds is also sold.

Emerging players

• If You Care: If You Care is an emerging eco-friendly alternative in the parchment paper and kitchen paper category, overlapping most directly with Reynolds Kitchens' parchment paper and unbleached SKUs. It represents a competitive threat from the sustainability-minded consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ReynoldsBrands
• YouTubeyoutube.com/c/ReynoldsBrands
• Facebookfacebook.com/ReynoldsBrands
• Instagraminstagram.com/ReynoldsBrands
• Pinterestpinterest.com/reynoldsbrands
• LinkedInlinkedin.com/company/reynolds-consumer-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynolds Kitchens