Antoinette Poisson
Antoinette Poisson is a French artisanal house founded in 2012 that revives 18th-century papier dominoté techniques, producing hand-printed wallpapers, domino papers, fabrics, and decorative objects for affluent consumers, interior design professionals, and an international network of resellers.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Antoinette Poisson does
Antoinette Poisson is a French artisanal Maison founded in 2012 by heritage restorers Vincent Farelly and Jean-Baptiste Martin, named in homage to Jeanne-Antoinette Poisson (Marquise de Pompadour). The company specializes in reviving the nearly forgotten 18th-century savoir-faire of papier dominoté (domino paper), producing hand-printed decorative papers from boards engraved with floral or geometric motifs that are then hand-colored. Its core product lines include wallpapers printed by the meter in Port-Louis (Brittany), domino papers, fabrics in 100% linen or cotton woven and printed in France, and a coordinated range of home decoration items including lampshades, wedding boxes, stationery, cushions, tableware, fragrances, and accessories — all unified by historical 18th-century-inspired patterns.
Antoinette Poisson firmographics
Firmographics- Name
- Antoinette Poisson
- Legal name
- Antoinette Poisson
- Website
- https://antoinettepoisson.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Antoinette Poisson is a French artisanal house founded in 2012 that revives 18th-century papier dominoté techniques, producing hand-printed wallpapers, domino papers, fabrics, and decorative objects for affluent consumers, interior design professionals, and an international network of resellers.
- Ownership category
- akta.pro rank
Antoinette Poisson industry classification
Industry- Product category
- Artisanal Decorative Papers & Wallcoverings
- NAICS
- Converted Paper Product Manufacturing (3222), Stationery Product Manufacturing (32223)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Antoinette Poisson is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Antoinette Poisson business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of handcrafted decorative products including domino papers, wallpapers, fabrics, wedding boxes, lampshades, stationery, tableware, scented objects, cushions, and accessories through e-commerce and retail boutique.
- Wholesale/Reseller: Distribution through a network of nearly 50 resellers across 13 countries, offering products wholesale to retailers.
- Professional Services: Support for interior design professionals and decorators from design to completion of interior decoration projects.
- Licensing/Collaborations: Licensing of patterns and designs to partners for exclusive collections including fashion, home goods, and luxury brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wallpapers - priced per roll from €147.00 |
| Unit Pricing | Pay-as-you-go | Domino papers - priced per sheet from €45.00 to €133.33 |
| Unit Pricing | Pay-as-you-go | Fabrics - priced per meter from €149.17 |
| Unit Pricing | Pay-as-you-go | Wedding boxes - priced from €120.83 to €266.67 |
| Unit Pricing | Pay-as-you-go | Stationery - notebooks from €24.17, postcards €0.00 |
| Unit Pricing | Pay-as-you-go | Fragrances and scented products - perfumes from €183.33, candles from €54.17 |
| Unit Pricing | Pay-as-you-go | Borders/Friezes - priced from €2.00 per unit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Antoinette Poisson product offering
Product offeringCore offering
Antoinette Poisson designs and manufactures hand-crafted decorative products inspired by 18th-century French aesthetics. Their core offering centers on domino paper (papier dominoté) — manually printed paper-by-paper from engraved boards and hand-colored in their Parisian workshop — alongside traditional wallpapers, woven and printed linen/cotton fabrics, and a range of home decoration items including lampshades, wedding boxes, cushions, stationery, perfumes, and accessories. All products are made in France using revived historical techniques.
Product overview
Antoinette Poisson is a French artisanal house specializing in 18th-century decorative arts revival. The company operates as a unified brand offering hand-crafted products across several interconnected categories: Domino Papers (the core artisanal product, printed by hand from engraved boards), Wallpapers (printed in Brittany using traditional methods), Fabrics (100% linen or cotton woven and printed in France), and diverse home decoration items including lampshades, wedding boxes, cushions, tableware, and accessories. The product portfolio is unified by the consistent use of historical 18th-century-inspired patterns across all categories. The brand also maintains a fragrance line (perfumes, scented candles, scented cards) and collaborates with partners like John Derian, Diptyque, Fragonard, and Sézane. All products are made in France, with a flagship boutique at 2 Rue Bonaparte in Paris's 6th arrondissement.
Differentiator
Problem solved
Functional benefit
Products and services
- Wallpapers Hand-printed wallpapers featuring 18th-century-inspired patterns (floral, geometric, panoramic) in various colors (blue, yellow, black & white, pink, red, green), printed in the workshop in Port-Louis, Brittany. Priced per roll from €147.00.
- Domino Papers Manually printed decorative papers, considered the ancestor of wallpaper, printed paper-by-paper from engraved boards with hand-colored floral or geometric motifs. Used for wall decoration, bookbinding, and decorative boxes. Priced from €45.00 to €133.33 per sheet.
- Fabrics (by meter) 100% linen, linen-cotton, or 100% cotton fabrics woven and printed in France, featuring 18th-century-inspired patterns, available by the meter for curtains and furnishings. Priced from €149.17 per meter.
- Lampshades Handmade lampshades featuring domino paper patterns, bringing 18th-century charm to interior lighting.
- Wedding Boxes Papier-mâché storage boxes inspired by 18th-century wedding boxes, decorated with hand-printed domino papers and hand-painted nets, available in three formats (small, medium, large). Priced from €120.83 to €266.67.
- Notebooks & Stationery Hand-sewn notebooks, postcards, books, and writing accessories featuring historical domino paper patterns. Notebooks from €24.17.
- Tableware Table linens including tablecloths and napkins, jam, and scented spreads featuring domino paper patterns.
- Perfumes & Scented Collection Fragrance collection including perfumes (Bien Aimée, Joli Bois, Tison), scented candles, and scented playing cards inspired by 18th-century card games. Perfumes from €183.33, candles from €54.17.
- Cushions Linen cushions featuring patterns from the domino paper collection, available in small (T1) and large (T2) sizes. Priced from €95.83.
- Accessories (Bags, Stoles, Mirrors) Tote bags, cosmetic bags, silk scarves, and pocket mirrors featuring the brand's signature patterns.
- John Derian Collaboration Collection Glass paperweights, trays, and coasters created in collaboration with John Derian, featuring Antoinette Poisson's domino paper patterns under glass.
- Framed Domino Papers Hand-painted domino papers presented under glass in frames, available in small and large formats, crafted in the workshops.
- Friezes & Borders Historical borders printed using traditional techniques, delivered in 12-meter lengths in sets of four 3-meter lengths, designed to adorn moldings, painted walls, or wallpapers. Priced from €2.00 per unit.
Companies that use Antoinette Poisson
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Antoinette Poisson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Antoinette Poisson partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, flagship and core.
- Arnaud RochardminorCollaboration with contemporary artist Arnaud Rochard produced a wallpaper - a reproduction of a linocut featuring a repeated rider figure in the spirit of azulejos (Spanish-Portuguese earthenware tiles from the 15th century).
- Casa LopezminorWestern rug specialist created a series of three exclusive rugs produced in limited series and made from domino paper patterns.
- Château de VersaillesflagshipInspired by Marie-Antoinette's bathroom and views of the garden under Louis XV based on Rigaud's prints, the Château de Versailles commissioned Antoinette Poisson to design the decor of the boutique in the Cour de Marbre.
- ChatellesminorThe 'Grands Pavots' and 'Baies' patterns, printed in France on linen woven in Vosges, are available on 4 iconic silhouettes from the slipper house. Limited edition combining decoration and fashion through 2 pairs of slippers and 2 slip-ons.
- DiptyquecoreCreated two exclusive designs adorned with roses and imaginary vegetation to illustrate the 'Rosa Mundi' perfume collection.
- FragonardminorSpring 2024 limited edition inspired by collections of the Provençal Museum of Costume and Jewelry in Grasse: box of four soaps enriched with olive oil and scented with lavender, an olive wood scented candle, and a recipe book from the two houses.
- GucciflagshipFor Gucci's 2018-2019 Cruise collection, Antoinette Poisson designed six patterns transposed onto around twenty pieces including blouses, coats, and everyday objects adorned with floral patterns in bright colors.
- LaduréeminorCreated pattern for boxes inspired by old rose gardens intertwining around a geometric trellis for the 'La vie en rose' macaron collection launch.
- LenôtreminorFor Christmas 2024, Lenôtre collaborated on holiday gift boxes featuring on advent calendars, boxes of chocolates and petits fours, and Christmas wreaths.
- MonoprixminorChristmas 2020 capsule collection including tableware, ready-to-wear, decorative objects, and bed linen adorned with floral or geometric patterns inspired by 18th-century decorative arts.
- Nina RicciflagshipFor Air de Temps collaboration, created a pattern inspired by toiles de Jouy, all in gold, where a dove flutters in a floral universe. The famous bottle with doves has continued to reinvent since 1948.
- Oribeminor2021 limited edition Holiday collection where Jean-Baptiste Martin and Vincent Farelly imagined 4 original designs to dress the brand's product boxes interweaving 18th-century motifs and brand-inspired patterns.
- RessourcecoreCreated a range of 30 timeless color tones accompanied by a series of 3 wallpapers. French manufacturer of paints and wallpapers since 1946. Two houses united by passion for creativity, color, pattern, and French savoir-faire.
- SézanecoreBrought to life three patterns called Petite Indienne, Ikat, and Trellises available in domino papers and everyday objects including notebooks.
- The BeastminorExclusive collection inspired by Shanghai and Paris city landscape – sycamore tree, honors Paris art legacy and reintroduces domino paper patterns with 18th-century charm to home textiles.
- John DeriancoreCollaboration producing glass coasters, paperweights, and trays featuring Antoinette Poisson's domino paper patterns under glass. Products include dome paperweights, rectangular trays, and coasters.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Antoinette Poisson competitors and assessment
Company assessmentBroad incumbents
- Farrow & Ball: British heritage paint and wallpaper brand with strong artisanal heritage positioning and global retail presence. Comparable heritage-led brand and cross-category (paint + wallpaper + décor) playbook, but significantly larger scale.
Direct peers
- Sandberg: Swedish heritage wallpaper manufacturer producing archive-inspired wallpapers for luxury residential and contract projects. Comparable as a heritage wallpaper specialist serving international interior designers.
- Pierre Frey: French luxury textile and wallpaper house offering historical and contemporary patterns across fabrics and wallcoverings. Closely comparable product mix (wallpapers + fabrics) and shared French luxury heritage positioning.
- Manuel Canovas: French luxury brand producing fabrics and wallpapers with classical and historical motifs for high-end residential and hospitality projects. Closely comparable target customers (luxury interior decorators) and product mix.
- Zuber & Cie: French heritage wallpaper manufacturer founded in 1797, still producing hand-printed wallpapers with historical patterns. Most direct comparable given shared French origin, hand-printing techniques, and heritage positioning.
- House of Hackney: British heritage-inspired wallpaper and interiors brand producing maximalist, historically rooted patterns across wallpapers and home accessories. Comparable as a younger, design-led heritage-revival house operating internationally.
- Bennison Fabrics: British maker of hand-printed luxury textiles inspired by 18th- and 19th-century documents. Most directly comparable on the hand-printing technique and historical-reference aesthetic.
- Colefax and Fowler: British heritage interior decoration house known for chintz fabrics and classic wallpapers. Comparable as a heritage wallpaper/fabric house serving the same decorator and luxury residential customer base.
- Morris & Co. British heritage brand reissuing William Morris Arts & Crafts patterns as wallpapers, fabrics, and home accessories. Highly comparable in reissuing historical patterns across coordinated wallpaper, fabric, and décor categories.
- Scalamandré: American heritage textile and wallpaper house known for historically inspired luxury fabrics and wallcoverings used in restoration and high-end residential projects. Comparable product mix and historic-pattern positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Antoinette Poisson social profiles
Digital presenceAntoinette Poisson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antoinette Poisson leadership team
Management profileNumber of profiles
Profiles2 records
Antoinette Poisson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antoinette Poisson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antoinette Poisson
What does Antoinette Poisson do?
Antoinette Poisson designs and manufactures hand-crafted decorative products inspired by 18th-century French aesthetics. Their core offering centers on domino paper (papier dominoté) — manually printed paper-by-paper from engraved boards and hand-colored in their Parisian workshop — alongside traditional wallpapers, woven and printed linen/cotton fabrics, and a range of home decoration items including lampshades, wedding boxes, cushions, stationery, perfumes, and accessories. All products are made in France using revived historical techniques.
Is Antoinette Poisson a public or private company?
Antoinette Poisson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Antoinette Poisson founded?
Antoinette Poisson was founded in 2012. It employs 1 to 10 people.
Where is Antoinette Poisson based?
Antoinette Poisson is headquartered in Paris, France, in the Europe region.
How does Antoinette Poisson make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are wholesale/Reseller, professional Services and licensing/Collaborations.
Who are Antoinette Poisson's main competitors?
Farrow & Ball is listed as a broad incumbent. Direct peers are Sandberg, Pierre Frey, Manuel Canovas, Zuber & Cie, House of Hackney, Bennison Fabrics, Colefax and Fowler, Morris & Co. and Scalamandré.
Does Antoinette Poisson have an API?
No public API is recorded for Antoinette Poisson.
What industry is Antoinette Poisson in?
Antoinette Poisson's product category is Artisanal Decorative Papers & Wallcoverings. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 3222 and its SIC code is 2670.