What 3Rock Global does

3Rock Global (legal entity 3ROCKAR Limited) is a London-based, privately held advertising technology company founded in 2013 that produces neuroscience-backed 3D and augmented reality (AR) advertising content for deployment across digital out-of-home (DOOH), television, connected TV (CTV), cinema, and social media platforms. The company's core technical proposition is a proprietary distortion-free 3D rendering pipeline that allows immersive 3D visuals to play on standard digital screens at any angle without quality loss, eliminating the need for specialized glasses or fixed viewing positions that have historically constrained 3D advertising. Its AR product set includes Magic Mirror installations for physical venues (used at UK train stations and retail locations) and WebAR experiences that run in mobile browsers without a dedicated app. A consumer neuroscience practice, led by Dr. Shannon Bosshard in partnership with GreyMattr, applies EEG-based measurement to validate campaign-level attention and memory encoding, producing third-party-validated outcome metrics the company uses as a sales differentiator.

The business operates as an enterprise B2B services company, with no disclosed SaaS or self-serve product. Revenue is generated on a project basis under Media Insertion Orders, with fees paid in advance, IP transferring to the client only upon full payment, and additional usage-based charges (£5 per thousand clicks above contracted WebAR impressions) applying for overage. Customers are predominantly global enterprise brands and their agencies, with visible marquee names spanning entertainment (HBO/Game of Thrones, Warner Bros/Harry Potter, Sony/Spider-Man, BBC/Doctor Who), beverages (Bacardi, Coca-Cola, Lipton), luxury/fashion (Prada, NYX), dairy (Arla Foods), financial services (Mastercard), and hospitality (MGM Resorts). Campaigns are delivered globally, with documented execution in the UK, US, Canada, Italy, Japan, the UAE, and Iraq. The company is small (11-50 employees), holds no disclosed external funding, and has recently extended its offering through a LABS innovation initiative and selective AI integration into 3D creative.

Name

3Rock Global

Legal name

3ROCKAR Limited

Website

https://3rockglobal.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

3Rock Global (3ROCKAR Limited) is a London-based, privately held company founded in 2013 that creates proprietary, neuroscience-backed distortion-free 3D and AR advertising content for global enterprise brands across DOOH, TV, CTV, cinema, and social platforms.

Ownership category

akta.pro rank

Product category

Immersive 3D and AR Advertising Services

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

Keywords

• 3D advertising content
• Augmented reality marketing
• Digital out-of-home ads
• Immersive brand activations
• Neuroscience advertising research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Ad Tech Services: Fees for Ad Tech Services including 3D anamorphic, screen pop-out imaging, magic mirror, and WebAR digital assets. Payment terms require fees to be paid in advance unless otherwise stated on the Media Insertion Order. Services are priced per campaign/Media Insertion Order with additional charges for exceeding impression thresholds (£5 per thousand clicks above contracted impressions).
2. Advertising Material Production: Production of Advertisement Materials according to client specifications. Client supplies Advertising Copy (video, audio, text, images, trademarks) and 3ROCKAR produces the advertising materials with all concepts, visuals, storyboards and creative ideas remaining 3ROCKAR's property until paid for in full.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

3Rock Global produces distortion-free 3D and augmented reality advertising content for deployment across digital out-of-home, TV, CTV, cinema, and social media platforms. The company combines proprietary 3D imaging technology with neuroscience-based creative optimization to deliver immersive brand campaigns for global advertisers, supplemented by WebAR and Magic Mirror AR activation experiences.

Product overview

3Rock Global operates as a specialized 3D and AR advertising technology company offering a unified portfolio of immersive content services. The core offerings comprise: (1) 3D Content Creation for DOOH, CTV, TV, Cinema, and Social platforms using proprietary distortion-free technology; (2) Augmented Reality experiences including Magic Mirror installations and WebAR accessible via browser; (3) Neuroscience Research Services leveraging EEG analysis to measure and validate consumer engagement. These services are delivered as managed advertising campaigns rather than self-service software products. The company was founded in 2013 and is recognized as a pioneer in scaling true 3D content globally.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Advertising Content Immersive, distortion-free 3D advertising content delivered across DOOH, CTV, TV, cinema, and social media platforms for global enterprise brands.
• Augmented Reality (AR) Experiences Augmented reality activations including Magic Mirror installations at physical locations and WebAR browser-based experiences accessible via smartphone camera.
• Neuroscience Research Services EEG-based neuroscience research services that measure consumer attention, memory encoding, and engagement with 3D and AR advertising content, led by Dr. Shannon Bosshard.

Quantifiable outcome

• 143% higher attention, 162% greater memory encoding, 142% more engagement compared to traditional 2D ads
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• GreyMattrcoreStrategic or Co-development PartnerNeuroscience research partnership with GreyMattr, a leading consumer neuroscience firm. GreyMattr provides scientifically validated neuroscience methods and EEG analysis to verify campaign effectiveness, confirming triple-digit growth in active attention and memory encoding for 3Rock's 3D content versus traditional 2D ads. Led by Dr. Shannon Bosshard, a leading consumer neuroscientist.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UNIT9: Global award-winning production studio specializing in interactive, immersive, and AR/VR brand experiences. Directly comparable as a creative production peer serving global enterprise brands with similar immersive advertising formats.
• Nexus Studios: Independent creative studio producing immersive content, AR experiences, and interactive advertising for global brands. Comparable as a peer delivering similar 3D/AR creative services to enterprise customers.
• B-Reel: Creative technology studio producing immersive digital experiences, AR campaigns, and branded content for major global brands. Comparable as a peer in the immersive creative production space serving enterprise customers.
• 8th Wall: WebAR development platform powering browser-based AR experiences for brands and agencies. Competes with 3Rock's WebAR offering as both provide AR infrastructure accessible via smartphone browsers without app downloads.
• Zappar: UK-based AR/WebAR platform and creative studio providing browser-based AR experiences and 3D content for brand campaigns. Directly comparable to 3Rock's WebAR and AR Magic Mirror offerings for enterprise marketing.

Broad incumbents

• Framestore: Major VFX and immersive content studio with capabilities spanning film, episodic, AR/VR, and brand experiences. Larger incumbent offering overlapping AR/3D brand content production but across a much broader portfolio.
• The Mill: Global VFX and creative content studio producing advertising, episodic, and experiential content for brands. Comparable as a broader incumbent offering immersive creative production services for enterprise advertisers.
• Snap (Snapchat AR Studio): Major platform operator with AR Lens Studio and AR advertising products serving global brands. Acts as a broad incumbent and potential competitive threat through platform-controlled AR ad creation tools.

Emerging players

• Obsess: AR/VR platform for creating immersive 3D virtual stores and brand experiences. Comparable as an emerging player in the AR/3D brand-experience space, though focused more on retail/e-commerce than advertising media.
• Disguise: Visual production platform for real-time 3D, AR, and immersive brand experiences across live events and extended reality. Comparable as an emerging player providing immersive 3D/AR creative technology for enterprise brand activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/3rockar
• YouTubeyoutube.com/@3rockAR
• Facebookfacebook.com/3rockglobal
• LinkedInlinkedin.com/company/3rockglobal
• Instagraminstagram.com/3rockar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3Rock Global