Name

County Group

Legal name

County Group

Website

https://countygroup.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Property Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (2372)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Property development
• Residential developments
• Commercial developments
• Land acquisition
• Real estate services

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Property Development and Sale: County Group generates revenue through the acquisition, development, and sale of residential and commercial properties. The company transforms sites into residential schemes and commercial spaces, selling completed developments to generate returns.
2. Mixed-Use Development: Revenue from mixed-use developments combining residential units with commercial/retail space at ground floor level, maximizing site value through diverse income streams.
3. Commercial Property Rental: Rental income from commercial properties such as Stirling Court office building (approximately 2,904 sq ft modern office space), generating ongoing revenue from commercial tenants.
4. Site Acquisition and Value Creation: Value creation through strategic site acquisition, planning permission achievement, and site development. Revenue generated from the uplift in land value through planning consents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

County Group is a UK property developer that acquires land and develops it into residential and commercial real estate projects. Founded in 1990, the company runs three core service lines: residential developments (new-build homes for individual buyers), commercial developments (office, retail, or industrial space for business occupiers), and land acquisition services (sourcing and purchasing land from landowners for development).

Product overview

County Group operates as a property development company offering three integrated service lines: Residential Developments (new-build homes and historic site conversions with residential units across the UK), Commercial Developments (office, retail, and mixed-use spaces including hotels and freehold buildings), and Land Acquisition Services (site identification, appraisal, and acquisition for development). The company was founded in 1990 and focuses on identifying and acquiring vacant and income-producing sites with significant development potential.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Developments

Quantifiable outcome

• Over 30 years of property investment and development experience since founding in 1990
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MalmaisoncoreChannel Partner/ Reseller/ DistributorMalmaison, a hotel operator, has taken the 130-bedroom hotel component of the Belvedere Hotel mixed-use development in Bournemouth. County Group delivered the design and build of the hotel as part of a mixed-use scheme comprising 66 residential apartments with underground parking.
• Agents and Vendors NetworkcoreChannel Partner/ Reseller/ DistributorCounty Group actively collaborates with both new and existing agents and vendors, offering competitive finder's fees or profit-sharing arrangements. Partners who bring potential sites or opportunities receive compensation through either finder's fees or profit-sharing based on deal structure.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Bellway plc: UK-wide homebuilder with notable London and South East exposure. Comparable on residential development and site acquisition strategy, though at materially larger scale and with public market access to capital.
• Barratt Developments: Largest UK housebuilder by volume, with significant London and South East operations. Direct comparability with County Group on residential development of build-to-sell communities, though vastly larger scale and publicly listed.
• Persimmon plc: Major UK volume homebuilder with nationwide operations including Southern regions overlapping County Group's footprint. Comparable product (new-build homes for sale), though predominantly focused on suburban family housing rather than mixed-use schemes.
• Taylor Wimpey plc: Large UK homebuilder serving London, South East, and regional markets. Comparable in residential build-to-sell model and planning expertise, with broader geographic diversification than County Group.
• Berkeley Group Holdings: One of the largest UK residential-led developers focused on the Greater London and South East markets. Comparable to County Group in targeting supply-constrained London submarkets, but at materially larger scale and with a broader geographic and product footprint.

Direct peers

• Crest Nicholson Holdings: UK residential developer with focus on Southern England including Greater London, Hertfordshire, and South West areas directly overlapping County Group's portfolio. Closely comparable on mixed-tenure residential developments and build-to-sell model.
• Countryside Partnerships: UK developer specializing in mixed-tenure and mixed-use developments including London and South East. Comparable business model combining private sale, affordable housing, and commercial components within mixed-use schemes like County Group's Belvedere project.
• Weston Homes: Privately held UK residential developer focused on London, Essex, and Hertfordshire — overlapping County Group's core geography. Closely comparable in scale, product mix (apartments, mixed-use), and independent ownership structure.
• Henry Boot plc: UK land promotion and property development group with both residential and commercial operations. Comparable on the land acquisition, planning, and development cycle, particularly in the site identification and value-uplift activities central to County Group's model.
• Inland Homes plc: UK residential and mixed-use developer with concentration in Southern England and London commuter belt. Comparable on smaller-scale mixed-tenure and mixed-use schemes, heritage conversions, and apartment-led developments, with similar mid-cap positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about County Group