Beulah Alliance Church

What Beulah Alliance Church does

Beulah Alliance Church is a multi-campus Christian church headquartered in Edmonton, Alberta, Canada, operating five physical locations across Greater Edmonton: the West Campus (broadcast location, 17504 98A Avenue NW), Southwest Campus (5055 Chappelle Road SW), Bonnie Doon Campus (central Edmonton), Faro de Luz Campus (Spanish-language services for the Hispanic community), and the Mill Woods Campus launching October 4, 2025 (2101 Millbourne Road West). Founded in 1907 as Beulah Mission and affiliated with The Christian and Missionary Alliance Canada since 1921, the church traces 118 years of continuous operation, 40+ churches planted through its efforts, and an average weekend attendance exceeding 3,000 across all campuses. Core offerings include weekend worship services (in-person and online streaming via bac.online.church and YouTube), community groups, Alpha course for faith exploration, KidZone children's ministry, youth and young adult programs, Beulah Training Institute (2-year part-time ministry training), marriage and parenting ministries, Celebrate Recovery, and global missions partnerships through the Global Advance Fund.

The church is supported by a paid staff of 50-60 including Lead Pastor Daniel Im (commissioned May 2021), Executive Pastor Drake Farmer, Executive Director of Operations Leslie McGuire, dedicated campus pastors, ministry directors, and operational roles (HR, Finance, Tech, Communications, Building). The underlying technology stack is built on standard church management infrastructure: Rock RMS for community/event management, Series Engine for sermon podcasting and archives (1,111+ messages), Google Analytics for demographic reporting, an online giving platform (contribute.beulah.ca), a member portal (my.beulah.ca), and a RightNow Media partnership providing access to 10,000+ Christian video resources.

Revenue is generated primarily through donations — tithes and offerings collected via e-transfer, credit card, PAD, in-person debit, and online bank payee — supplemented by the multi-year Awaken Capital Campaign (2024-2027) funding new campus launches and facility improvements, a Global Advance Fund for international missions, special designated giving, and small program fees (e.g., Core Kids Leadership at $60/student, BTI tuition, summer camp registration). All core worship services, Alpha courses, marriage preparation, and HomeBuilders are free; paid programs are limited and ancillary. Customer segments span the general multi-generational congregation, young adults, children and families, international students and newcomers (via InterVarsity and Palm Ministries partnerships), the Hispanic community (via Faro de Luz), and the Mill Woods / North Millbourne neighborhood. Distribution combines physical campus presence, online streaming, community-based small groups, and local community partnerships (Hope Mission, Edmonton Food Bank, Kids On Track, Tegler Youth Centre, YouthRise).

Name

Beulah Alliance Church

Legal name

Beulah Alliance Church

Website

https://beulah.ca

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Beulah Alliance Church is a multi-campus Christian church in Edmonton, Alberta, operating five locations that serve 3,000+ weekly attendees with worship services, faith-based programs, and community outreach across all ages and ethnic groups.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Worship services
• Community groups
• Children's ministry
• Faith formation
• Global missions

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: Primary revenue stream from congregation giving. Donors can give via e-transfer, credit card, debit at campuses, pre-authorized bank withdrawals, and bank payee online. CRA receipts issued annually.
2. Awaken Campaign: Capital campaign for launching new campuses (Mill Woods), reducing Southwest Campus debt, and revitalizing existing ministry spaces. Contributions above regular tithes.
3. Global Advance Fund: Missions fund supporting Christian and Missionary Alliance workers overseas. Directed giving for international missions work.
4. Program Fees: Small program fees for specific ministries: Core Kids leadership program ($60/student), Beulah Training Institute (part-time ministry training), summer camp registration, Homebuilders family program.
5. Special Donations: Designated giving for specific needs including building fund, care and compassion fund, and special projects throughout the year.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Beulah Alliance Church is a multi-campus Christian church that delivers weekly worship services, faith-formation programs, and community-care ministries across five Edmonton campuses and online. Its core offerings include weekend services (English and Spanish), children's, youth, and young-adults ministries, small-group community life, the Alpha course, marriage and parenting ministries, Celebrate Recovery, pastoral care, the Beulah Training Institute, and global mission engagement.

Differentiator

Problem solved

Functional benefit

Brands

• KidZone: Children's ministry program for nursery through grade 6, with age-appropriate worship, activities, and Bible teaching
• Beulah Training Institute (BTI)
• Beulah Marriage
• Faro de Luz
• Celebrate Recovery
• HomeBuilders

Products and services

• West Campus Weekend Worship Services Saturday 6:30PM and Sunday 9AM & 11AM in-person and online worship services at the West Campus (17504 98A Avenue NW, Edmonton), the broadcast location for the church.
• Southwest Campus Weekend Worship Services Sunday 9:30AM and 11:15AM worship services blending live and video teaching at the Southwest Campus (5055 Chappelle Road SW, Edmonton) for residents of southwest Edmonton.
• Bonnie Doon Campus Worship Services Sunday 3PM worship services at the Bonnie Doon Campus (8501 82 Avenue NW, Edmonton), Beulah's smallest expression in central Edmonton with afternoon worship and community groups.
• Faro de Luz Campus Spanish-Language Worship Services Sunday 10AM and 12PM Spanish-language worship services at the Faro de Luz Campus (8501 82 Avenue NW, Edmonton) serving Edmonton's Hispanic community.
• Mill Woods Campus Worship Services Sunday 11:15AM worship services at the Mill Woods Campus (2101 Millbourne Road West, Edmonton) with KidZone for Nursery through Grade 5, serving the new south Millbourne community.
• Online Sermon Streaming and Archive 24/7 streaming of English services at bac.online.church and Spanish services at beulahlh.online.church, plus YouTube, with a full archive of 1,111 sermons browsable by series, speaker, topic, and Bible book.
• Online Giving Platform Recurring giving platform at contribute.beulah.ca accepting credit card, pre-authorized bank withdrawals, e-transfer, and bank payee online donations, with annual CRA receipts issued to donors.
• KidZone Children's Ministry Age-appropriate weekend programming for children from nursery through grade 6, with worship, activities, and Bible teaching across all campuses.
• Core Kids Leadership Program 11-month leadership program for students in grades 4-8 across all campuses, priced at $60 per student, developing leadership skills during the school year (September to June).
• Young Adults Ministry Programming for young adults ages 18-29 including The Gathering events, young-adult communities, Rooted, Alpha, Justice Semester, and leadership development.
• Youth Ministry Pastoral programming for youth including student ministries, mentorship, and community events such as summer camp registration.
• Alpha Course Free 8-10 week faith-exploration course offered at multiple campuses in English and Spanish, plus Everyday Alpha for home groups, for anyone exploring Christianity.
• Beulah Training Institute (BTI) Two-year, part-time church-based ministry training program designed to equip and transform individuals for ministry leadership.
• Marriage Ministry Marriage preparation course and mentoring focused on building strong marriages through mentoring, events, and resources, including a pre-marital course.
• Celebrate Recovery Christ-centered recovery program based on 8 biblical principles for healing from hurts, hang-ups, and habits such as addiction.
• Homebuilders Family Program Christian faith-centered curriculum for families experiencing change or challenge, providing practical tools over an 11-week program.
• Beulah Community Groups Small groups meeting throughout the week across Greater Edmonton in homes, coffee shops, and online, searchable by language, location, and interest, with Small Circles of 3-4 for deeper accountability.
• Pastoral Care and Counseling Pastoral care, counseling referrals, weddings, funerals, and prayer support for congregants across all campuses.
• Global Impact Mission Trips Short-term international mission experiences (including a $500/person local Edmonton mission trip July 25-31, 2026) and partnerships supporting international workers in Guatemala, Mexico, Southeast Asia, and Cuba through the Global Advance Fund.
• Awaken Capital Campaign Capital campaign for launching new campuses, reducing Southwest Campus debt, and revitalizing existing ministry spaces, accepting contributions above regular tithes.
• RightNow Media Video Library Free member access to over 10,000 Christian Bible study, training, and leadership videos from respected teachers via the RightNow Media online library partnership.
• Beulah Prayer Network Network of 300+ members committed to praying for weekly prayer requests from the church community.
• Serve Our City Community Impact Local community-impact initiatives partnering with Hope Mission, Edmonton Food Bank, Kids On Track, Tegler Youth Centre, YouthRise, and school programs to serve Edmonton communities.

Quantifiable outcome

• 3,000+ weekend attendees across all campuses
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Hope MissioncoreStrategic or Co-development PartnerPartner organization serving meals, providing shelter, and offering life-changing care to those in need in Edmonton. Beulah supports through volunteerism and financial contributions.
• Edmonton Food BankcoreStrategic or Co-development PartnerProviding hampers and emergency food assistance to families. Beulah contributes through food drives, Christmas hampers, and ongoing support.
• Kids On TrackcoreStrategic or Co-development PartnerSupporting children and families through mentorship and community programs. Partner for Gear for School initiative and ongoing youth support.
• Tegler Youth CentrecoreStrategic or Co-development PartnerEquipping youth with mentorship, meals, and meaningful relationships. Beulah supports through the Gear for School program and volunteer engagement.
• YouthRisecoreStrategic or Co-development PartnerEncouraging youth through after-school programs and community connection. Partner in youth support initiatives.
• InterVarsity Christian FellowshipminorStrategic or Co-development PartnerMovement of students sharing and living out the good news of Jesus Christ. Beulah has been invested in this ministry for over 15 years, supporting international students in Edmonton.
• Samaritan's PurseminorStrategic or Co-development PartnerOperation Christmas Child shoebox program - Beulah encourages packing across campuses and serves as a drop-off location for other churches. Also responds to crises.
• Palm MinistriescoreStrategic or Co-development PartnerIntegral Edmonton outreach ministry active for over 15 years. Focus on ESL teaching, settlement support, homework club, translation, advocacy, and discipleship for newcomers. Beulah supports financially and through volunteerism.
• Impact Ministries (Guatemala)minorStrategic or Co-development PartnerGrowing godly leaders in Guatemala through Christian education. Beulah sends short-term Global Experience teams for work projects, children's ministry, VBS, medical clinics, and church visitation.
• The Christian and Missionary Alliance (Canada)coreStrategic or Co-development PartnerDenominational affiliation. Beulah supports international workers through the Global Advance Fund. Alliance World Fellowship partnership with Cuban C&MA. Over 40 churches trace roots to Beulah through Alliance church planting.
• Tricked, Trafficked, Treasured (Southeast Asia)minorStrategic or Co-development PartnerAlliance ministry in Southeast Asia for prevention and rescue of girls from exploitation. Beulah sent its own two International Workers in 2015 and continues to support through the Global Advance Fund.
• Alianza Cristiana y Misionera de CubaminorStrategic or Co-development PartnerSister organization and member of Alliance World Fellowship. Beulah has partnered since 2011 through project funding, pastoral training conferences, leadership training, exploratory trips, church construction, and national conferences.
• Malcolm Tweedle ElementarycoreStrategic or Co-development PartnerCommunity partnership in North Millbourne. Beulah invested $4,000 in breakfast program, helped with Book Fair, supported newcomer families with food and winter clothing, and volunteers at Parent Council events.
• Sherwood Park Alliance ChurchminorStrategic or Co-development PartnerChurch planted from Beulah's Sunday School classes in Sherwood Park during the 1960s.

Scale indicators7 records

Recent moves14 records

Expansion highlights7 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/beulahalliance
• Facebookfacebook.com/BeulahAllianceChurch
• Instagraminstagram.com/beulahalliance
• LinkedInlinkedin.com/company/beulahalliancechurch

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beulah Alliance Church